Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector

Abstract

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

Overview

Web 2.0 DefinedWeb 1.0 (Traditional) AdsWeb 2.0 – Beyond the Ad

Creatives Tools Techniques/Strategies

Web 2.0 In-UseShare Your Knowledge (aka Q&A)

Web 2.0 - Defined

Quiz TimeWhich of the following would you

NOT classify as Web 2.0?

A. AdSenseB. Video AdsC. WikisD. BloggingE. All of the above are considered Web 2.0

Web 2.0 - Defined

Quiz TimeWhich of the following would you

NOT classify as Web 2.0?

A. AdSenseB. Video AdsC. WikisD. Blogging

E.All of the above are considered Web 2.0

Web 2.0 - Defined

Web 1.0   Web 2.0

DoubleClick --> Google AdSense

Ofoto --> Flickr

Akamai --> BitTorrent

mp3.com --> Napster

Britannica Online --> Wikipedia

personal websites --> blogging

evite --> upcoming.org and EVDB

domain name speculation --> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems --> wikis

directories (taxonomy) --> tagging ("folksonomy")

stickiness --> syndication

Web 2.0 - Defined

Quiz TimeWhich of the following sites would

you classify as Web 1.0?

A. Google SearchB. YouTubeC. FacebookD. FlickrE. All of the above are considered Web 2.0

sites

Web 2.0 - Defined

Quiz TimeWhich of the following sites would

you classify as Web 1.0?

A.Google SearchB. YouTubeC. FacebookD. FlickrE. All of the above are considered Web 2.0

sites

Web 2.0 - Defined

Quiz TimeWeb 2.0 is most often (by the

public) characterized by?

A. User interactivityB. Use of data repositories to alter page

contentC. AJAX-coded scriptingD. Video content

Web 2.0 - Defined

Quiz TimeWeb 2.0 is most often (by the

public) characterized by?

A. User interactivityB. Use of data repositories to alter page

contentC. AJAX-coded scripting

D.Video content

Web 2.0 - Defined

“Web 2.0 also has been called the "participatory Web" that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast.

Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”

Web 2.0 - Defined

What is Web 2.0 for Affiliates? Involves user interactivity with your page or ad Uses dynamic data (usually from a variety of

sources) on pages to provide a more qualified ad for the user

Applies AJAX-coding to alter all, or more commonly, part of a page to enhance the user experience

Web 1.0 (Traditional) Ads

Text LinksImages (gif, jpg, png)Email (generally HTML)FlashProduct (Data) Feed ExportsRSS FeedsCoupon Feeds

Web 2.0 Creatives

Widgets/Gadgets, utilizing Product (Data) Feeds RSS and Listing feeds Optimization Technologies

In-Text Ads (Double Underlined Links) Video Ads

Web 2.0 Creatives - Widgets

“A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!”

Providers Amazon WidgetBucks PayDotCom Many Affiliate Networks

…and makes us lots of money!

Web 2.0 Creatives - Widgets

Web 2.0 Creatives – In-Text Ads

JavaScript which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.Providers

Vibrant Media – Intellitxt iMedia Connection Kontera

Web 2.0 Creatives - In-Text Ads

Web 2.0 Creatives - Video Ads

Various Types Pre-Roll, Mid-Roll, Post-Roll User action may be required

Not all Video is Affiliate ready Use of the clickTag (in Flash file) may be

necessary Providers

Google AdSense WebVideoZone.com Soon, everyone

Web 2.0 Creatives - Video Ads

Web 2.0 Tools

There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer

Sam Harrelson’s Top Ten GTD Tools

Harvest – time tracking application Google Calendar – mobile enabled

Remember The Milk – To Do lists Jott – short voice messages

Google Docs – substitute for MS Word Basecamp / Backpack / Highrise – product management

Ma.gnolia – web bookmarks Sandy – integrates with email/calendar

CallWave – transcribes voicemail The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook

Web 2.0 Techniques/Strategies

Not intended for the faint of heartHave the capability to offer an affiliate

substantial rewards, some due to their viral nature

Some to consider Communicating with Twitter, Pownce, Tumblr Feed consolidation with Yahoo Pipes Viral marketing with Widget/Gadget Directories Social marketing using Facebook Apps

Web 2.0 Techniques/Strategies

Web 2.0 Techniques/Strategies

Web 2.0 Techniques/Strategies

Web 2.0 Techniques/Strategies

Web 2.0 In-Use

Simple Amazon Widgets Freerice.com

Advanced Pipes for Affiliates Facebook Application WidgetBox Content

Web 2.0 In-Use – Amazon Widgets

Web 2.0 In-Use – Amazon Widgets

Web 2.0 In-Use – FreeRice.com

Web 2.0 In-Use – Pipes

Web 2.0 In-Use – Pipes

Web 2.0 In-Use – Pipes

<script src="http://pipes.yahoo.com/js/listbadge.js">{"pipe_id":"8pkajB6j3BGNr3RJEpPZnA","_btype":"list","pipe_params":{"tag":"","node":"172635","style":"2"}}</script>

Web 2.0 In-Use – Facebook

Web 2.0 In-Use – Facebook

Web 2.0 In-Use – Facebook

Web 2.0 In-Use – Facebook

Web 2.0 In-Use – Widgetbox

Web 2.0 In-Use – Widgetbox

Web 2.0 In-Use – Widgetbox

Summary

It’s a brave new world out there Filled with some exciting new

technologies Which offer the promise of dramatically

increasing commissions

So, dip your toe in the water!

Share Your Knowledge (aka Q&A)

Fire Away