web 2.0, an added value - bprca, second junior account staff training
DESCRIPTION
Welcome into the world of 2.0, which will fundamentally alter our way of communicating! It’s here and there is no turning back. Web 2.0 and Digital Communications have firmly set foot in our private and professional lives. On the other hand, most of us have barely just scratched the surface of the full potential it holds. What does the sudden rise of these ‘social media’ mean for companies, marketing strategies and consumers?TRANSCRIPT
22 april 2009
Web 2.0 – An added value
Dieter Van Eschpr consultant
• Since 1975• 70 employees• 360° communications agency
– RCA brands– RCA pr– RCA online– RCA public– RCA hr
RCA group
Web 1.0
Web 1.0 versus web 2.0
Facts & Figures
2.000.000.000Search terms a day on Google
Facts & Figures
346.000.000People who read blogs
Facts & Figures
2.000.000Belgians on social networks
Facts & Figures
5Facebook is the fifth-largest country In the world
2.0 in practice
http://www.youtube.com/watch?v=r4kWr1_LJWY
http://www.youtube.com/watch?v=4KGi9anOt4A
http://www.youtube.com/watch?v=jXLeYp2NMg4
Consumer & YouTube
Company & YouTube
http://www.youtube.com/watch?v=ZR0U1nyQlD0
Consumer & Facebook
Company & Facebook
Company & Netlog
Consumer & Linkedin
Company & Linkedin
Consumer & blogs
Company & blogs
Company & blogs
http://www.youtube.com/watch?v=FZ1st1Vw2kY
78%
Of all people have the most trust in brand advocacy from
« someone like me»
Communication 2.0
Vergelijk.be
Resto.be
Frietfindr.be
Zoover.be
Case: Brabantia
Brabantia, solid company – solidblog.be
Cases - Brabantia
Cases - Brabantia
Cases - Brabantia
Cases - Brabantia
• Return on investment– On- and offline press– Brand & relationship building– Traffic to website– SEO (Search Engine Optimalisation)– UGC (User Generated Content)– Word-of-mouth & word-of-mouse– …
Websites 2.0
• How is your website communicating today? – What are the objectives of your website?– What does your target group expect from your
website?– Is your current website 2.0? Are you listening
and engaged in a dialogue already?– Is your company ready for 2.0?
Communication 2.0?First step > Analyze
• What do you want to communicate as a company and why?
• How are you doing that today?
Communication 2.0?Second stap > Listen
• What are people saying about your brand?
• What do they want to know about your company / products?
Communication 2.0?Third step > Engage and participate
– Redefine marketing budgets– Start listening to consumers and
speak with them. Not at them. – Create a dialogue– Reinvent your brand
Conclusion
• The internet is here to stay• Google has an excellent memory• Digital natives love social media• Digital immigrants are starting to
love social media• Start loving social media yourselves!
Conclusion
Advice & Innovation
Input & feedback
Ideas & Insights
