DR. VIKAS ARYA

Assistant Professor

Marketing, India/Morocco

DR. ANSHUMAN SHARMA

Assistant Professor

Marketing (UAE)

INDIA

WE TEACH

MECHANISMADVANCE ANALYSIS

2nd SUMMER SCHOOL – 2021We are a group of Energeticacademicians from differentcountries who are embraced withpractical knowledge of Data-Analysing and having high qualityof publications in reputed Journalslisted in ABDC, A*, A/B categories.

ABOUT US

WE HELP RESEARCHERS TO GROW

THEIR DATA ANALYSIS SKILL

WWW.BLUEFORSKNING.ORG

Module 1 (M1) : 16th – 21st September 2021

Module 2 (M2) : 21st – 26th October 2021

Module 3 (M3) : 1st – 6th December 2021

DATA ANALYSIS WORKSHOP ONPLS-SEM, Artificial Neural Network (ANN),Necessary Condition Analysis (NCA),Fuzzy Set Qualitative ComparativeAnalysis (FsQCA)

...in Virtual Mode

6:30 PM to 8:30 PM (Indian Standard Time)

M1: PLS-SEM & Artificial Neural Network (ANN)

M2: Advance PLS-SEM & Necessary Condition Analysis (NCA)

M3: NCA & Fuzzy-set Qualitative Comparative Analysis (fsQCA)

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We are a group of energetic academicians from different countries who are embraced with

practical knowledge of Data-Analysis. Our buckets contain high-quality publications from

Taylor & Francis, Elsevier, Emerald, Science Direct, etc. We have a deep understanding of

data analysis. our expertise from different domains enhances our command on the

subject. We promise quality delivery with one-to-one interaction and advanced study-

material which will help participants understand concepts in-depth and get acquainted

with hands-on knowledge on how to develop manuscripts targeting high-end publications.

In recent years, there has been a consistent emphasis on academic research and

publication. Academics must be up to date on the latest data analysis tools and techniques.

This workshop is intended to help participants improve their data analysis skills in order to

improve the quality of the data analysis in the manuscript

This workshop is designed for people who have a basic understanding of data analysis. Who

wants to improve the content of their manuscripts' data analysis. This workshop will

include a thorough methodological introduction to the PLS-SEM as well as additional

analytical techniques to improve the results' validity.

After completing this workshop, participants will be able to understand the PLS-SEM,

including higher-order effects such as mediation, moderation, and moderated mediation

using SmartPLS

This workshop is intended for early-career academics and doctoral students. Those who

want to publish their research in high-ranking journals with robust data analysis will find it

extremely useful.

ABOUT US:

ABOUT THIS WORKSHOP:

LEARNING OBJECTIVE?

WHO SHOULD ATTEND?

LEARNING OUTCOME.

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The data analysis discussion will be based on the research articles published in reputed

international journals listed in ABDC- A* / B-cateogory journals. The following research articles will

be discussed during the workshop.

Sharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021). Does SMS advertising still have

relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural

network modelling approach. Computers in Human Behavior, 106919,

https://doi.org/10.1016/j.chb.2021.106919

Sharma A, Abbas H, Siddiqui MQ (2021) Modelling the inhibitors of cold supply chain using fuzzy

interpretive structural modeling and fuzzy MICMAC analysis. PLoS ONE 16(4): e0249046.

https://doi.org/10.1371/journal.pone.0249046

Arya, V., Sethi, D., & Paul, J. (2019). Does digital footprint act as a digital asset – Enhancing brand

experiencethrough remarketing.

142–156. https://doi.org/10.1016/j.ijinfomgt.2019.03.013

Social Media Marketing, Mobile apps usage, Digital footprint, Remarketing, Brand

experience, Brand attachment, Brand vocal, Brand loyal, Brand satisfaction [Also applicable

in Mediation and Moderation]

Islam, T., Pitafi, A. H., Arya, V., Wang, Y., Akhtar, N., Mubarik, S., &Xiaobei, L. (2020). Panic buying in the

COVID-19 pandemic: A multi-country examination.

102357.https://doi.org/10.1016/j.jretconser.2020.102357

COVID-19, Panic buying, Scarcity messages (LQS LTS), Perceived arousal, Impulsive

buying, Obsessive buying

Arya, V., Sethi, D., & Verma, H. (2018). Are emojis fascinating brand value more than textual

language Mediating role of brand communication to SNS and brand attachment.

23(4), 648-670.

https://doi.org/10.1108/CCIJ-03-2018-0036

Brand equity, Marketing strategy, Communication management, Marketing

communications, Brand image, Customer orientation [Also applicable in Mediation and

Moderation]

Arya, V., Verma, H., Sethi, D., & Agarwal, R. (2018). Brand Authenticity and Brand Attachment: How

Online Communities Built on Social Networking Vehicles Moderate the Consumers' Brand

Attachment. 8(2), 87-103.

https://doi.org/10.1177/2277975219825508

Brand authenticity, consumer buying behaviour, brand attachment, brand loyalty,

purchase intention, online brand communities [Also applicable in Mediation and

Moderation]

Arya, V., Sharma, S., Sethi, D., Verma, H., Shiva, A. (2018): Ties that bind tourists: embedding

destination motivators to destination attachment: a study in the context of Kumbh Fair,

India, 23(12), 1160-1172.

https://doi.org/10.1080/10941665.2018.1528992

Destination motivators; destination attachment; attitude towards destination;

destination branding; destination image; intangible cultural heritage; online communities;

Kumbh Mela- India; tourism in India [Also applicable in Mediation and Moderation]

Keywords:

Keywords:

Advertising value, Artificial neural network, Attitude toward SMS advertising, Brand familiarity,

SMSadvertisingperception,Purchase intention,PLS-SEM& Artificial Neural Network

Inhibitor, Fuzzy Interpretive Structural Equation Modelling (FISM), Fuzzy MICMAC

Analysis (FMICMAC), Cold Supply Chains (CSC)

?

?

International Journal of Information Management, 49,

Journal of Retailing and Consumer

Services,

Corporate Communications: An International Journal,

IIM Kozhikode Society & Management Review,

Asia Pacif ic Journal of Tourism Research,

Keywords:

Kewords:

Keywords:

Keywords:

Keywords:

PEDAGOGY:

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TOPICS TO BE COVERED IN THE WORKSHOP:

Module-1 : 16th - 21st September 2021, Timing: 6.30 PM to 8:30 PM (Indian Standard Time)

Day-1 PLS-SEM fundamentals & introduction to SmartPLS v3.3.3 software

Day-2

Day-3

Day-4

Day-5

Day-6

Path model specification (reflective vs. formative) and data related issues

[sample size and statistical power (G*Power), distributional assumptions

(WebPower), common method bias (Full Collinearity Test & Herman Single

Factor Test in PLS-SEM)]

Confirmatory Tetrad Analysis (CTA) and Blindfolding (Q )

Measurement model evaluation & reporting (reflective & formative)

2

PLS-Predict (Q predict)

Structural model evaluation & reporting

2

Mediation analysis (simple, parallel, and serial mediation) &

Moderation analysis (categorical, continuous, and moderated mediation)

Artificial Neural Network (ANN)

Module-2 : 21st - 26th October 2021, Timing: 6.30 PM to 8.30 PM (Indian Standard Time)

Module-3 : 1st - 6th December 2021, Timing: 6.30 PM to 8.30 PM (Indian Standard Time)

Day-1 Fundamentals of PLS-SEM model evaluation (Recap)

Day-2

Day-3

Day-4

Day-5

Importance Performance Map Analysis (IMPA) &

Higher order constructs (reflective & formative)

Measurement Model Invariance Assessment (MICOM) and

Multigroup Analysis (MGA)

Endogeneity and Non-linearity

Heterogeneity- Finite Mixture Partial Least Square (FEMIX-PLS) &

Prediction Oriented Segmentation (PLS-POS)

Day-1

Day-2

Day-3

Day-4

Day-5

Day-6

Fundamentals of PLS-SEM Model Evaluation (Recap)

Combined application of PLS-SEM & Necessary Condition Analysis (NCA)

Combined application of PLS-SEM & Necessary Condition Analysis (NCA)

Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative

Analysis (fsQCA)

Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative

Analysis (fsQCA)

Combined application of PLS-SEM with Fuzzy Set Qualitative Comparative

Analysis (fsQCA)

An introduction to combined application of PLS-SEM with Necessary Condition

Analysis (NCA)Day-6

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How to Apply:

Program Fee :

• Interested candidates should register online using the following Google Form below.

• Registration will be considered complete only when the Google Form is submitted

after the registration fee has been paid.

• The registration fee receipt must be submitted (uploaded) to the form.

• Seats are limited to 50 participants and will be confirmed on a first-come, first-

served basis.

https://forms.gle/hzQSrYdEzQPL5RKLA

Workshop Type Period ofWorkshop

Date & Timings

SCHEDULE OF WORKSHOP:

Module 1: 2500 / for Indian Participants ($ 50 for Foreign Participants)

Module 2: 3500 / for Indian Participants ($ 70 for Foreign Participants)

Module 3: 3500 / for Indian Participants ($ 70 for Foreign Participants)

Module 1 & 2: 5500 / for Indian Participants ($ 100 for Foreign Participants)

Module 1 & 3: 5500 / for Indian Participants ($ 100 for Foreign Participants)

Module 2 & 3: 6500 / for Indian Participants ($ 120 for Foreign Participants)

Module 1, 2 & 3: 8000 / for Indian Participants ($ 150 for Foreign Participants)

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Note:-

1. 25% wavier in the registration fee will be given to the Ph.D. Scholars, if they will

provide a valid ID card or letter from the head of the respective department. No

request will be entertained after the registration is done. For concession in the

registration fee, scholars must contact before the fee transaction is made.

2. All registered participants for the Module 1 workshop will receive a free 60-day

license key for SmartPLS v3.3.3. Regarding the availability of the license key of

SmartPLS software for M3 is not confirmed yet.

3. A basic understanding of multi-variate statistics and SEM techniques is beneficial

but not required.

Module 1 – PLS-SEM

Module 2 – Advanced PLS-SEM & NCA

Module 3 – NCA & fsQCA

6 Days

6 Days

6 Days

16th – 21st September 2021

21st – 26th October 2021

1st – 6th December 2021

06

There will be a mix of theoretical and practical sessions based on a blended learning

approach to teaching. The course will be taught for 2 hours per day using ZOOM, with

an emphasis on two-way communication.

Google form link:

WhatsApp Group:

For any query:

Details of bank account:

Paytm/Google Pay No.

Certification: The workshop participation certificate will be given by the International

Organization "FsCongress" based in ANKARA-Turkey & Blueforskning Research Academy-

India.

Dr. Vikas Arya

Account Name : BlueForskning Research Academy

Bank Name : HDFC Bank, India

Bank A/C Number : 50200056521337

IFSC Code : HDFC0009588

OR, IFSC CODE Centralized for all HDFC branch: HDFC0000001

MICR code : 247240703

Branch Code : 9588

Swift Number : HDFCINBB

: +91 9361 23 27 11

All Participants will be given Digital Certificate after the completion of the respective

workshop. A hard copy of the certificate will also be couriered to all Indian Participants at

their respective address.

For general enquiries and more information about the online workshop, please write to us

at:

Workshop

E.mail : Mob. : +91 - 9760 32 6262

Chair & Conference Convenor - ICE MTM - 2021

Web. :

https://forms.gle/hzQSrYdEzQPL5RKLA

https://chat.whatsapp.com/EYLWLuci2iG0JtphU7cVvw

info.bluefor kning@gmail.coms

info@vikasarya.in

http://www.blueforskning.org

PEDAGOGY:

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Previous Workshops:

Workshop Type Date & Timings

Worksho 1- Advance level of Data Analysis workshop on Adanco &

Process-Maco

Workshop 2 – Structural Equation Analysis workshop Using AMOS

Workshop 3 –Basics of Data Analysis using SPSS

Workshop 4 – Advance level of Data Analysis using AMOS & ADANCO

Workshop 5 –Emerging data analysis for high quality Publication using

SMART-PLS, Artificial Neural Network (ANN), Process-Macro

Workshop 6 - Workshop on Partial Least Square Structural Equation

Modeling (PLS-SEM) using SmartPLS

Workshop 7 – Basic of Data Science using Python

21st – 25th April 2021

12th – 18th April 2021

1st – 7th June 2020

8th – 14th June 2020

15th – 21st June 2020

16th -20th December 2020

15th – 21st June 2020

GLIMPSE OF PREVIOUS WORKSHOP:

RESOURCE PERSON:

Dr. Anshuman Sharma, UAE

Dr. Anshuman Sharma is an Assistant Professor of Marketing at

Ajman University in the United Arab Emirates. He holds a Ph.D. in

Marketing. His areas of expertise in teaching and research include

Advertising & Promotion, Consumer Behavior, Data Analytics &

Modeling, Marketing Research, and Social Media Marketing. He has

over 20 years of experience in teaching, research, and consulting.

He has given numerous workshops to researchers on SPSS, PLS-SEM

using SmartPLS, Fuzzy-set Qualitative Comparative Analysis (fsQCA), Necessary

Condition Analysis (NCA), and Artificial Neural Networks (ANN). He has published in

Computers in Human Behavior (Scopus 99%; IF-6.829) PLoS One (Scopus 92%; IF-3.240).

Dr. Vikas Arya, India

Dr. Vikas Arya, 33, is a doctorate in Digital Brand Management. As a

research scholar, he has presented his research work in more than

40 reputed national and international conferences, including EGOS

at CBS-Denmark, American Marketing Science 2020 Conference

(AMS-USA and at American Marketing Association Winter

Conference 2021 (AMA-USA). Dr. Arya is a Guest Editor of special

issues of seven International Journals listed in the Scopus &/or

ABDC category. He has published papers in reputed journals such as the International

Journal of Information Management (ABDC-A* ) -IF 8.2, Journal of Retailing and

Consumer Studies (ABDC-A) – IF 4.2,

and Journal of Global Information Management (ABDC-A). He also has papers in ABDC-B

& ABDC-C category Journals. And in total, he is having more than 14 papers

published/accepted from reputed journals in his bucket. Several research articles are

also in progress.

He is an expert on data analysis using SPSS, AMOS, ADANCO, SmartPLS, Process, NodeXL,

and Nvivo, and he has conducted various training sessions/workshops on Research &

Data Analysis. His core research and teaching interests are in Consumer Behaviour,

Brand Management, Marketing Communication, Destination Branding, Digital Mobile

Apps' marketing, Brand Building using virtual platforms, and Communication in Health

Care. For his significant research contributions, he recently received the "Best Young

Researcher" award from Global Education and Corporate Leadership Awards -2018.

Computers in Human Behavior (ABDC-A), – IF 5.003,

08