we re where you are. we’re your locals campaign. · welcome to our ‘we’re your locals’...

We’re your locals campaign.user guide.HARCOURTS WE’RE YOUR LOCALS CAmpAign // USER gUidE // AUgUST 2013

We’re Where you are.


inTroducTion.Welcome to our ‘We’re your locals’ Campaign which provides a new dimension to our

international presence by devoting a real focus towards our local market places where

we live, work and are part of the community. This campaign is designed to raise our

profile by showcasing our community involvement with the key purpose being to

generate more listings.

We have included a cross-media mix of material to communicate to the varying

demographics we have in our individual market places. The campaign offers a very

flexible platform to promote your franchise, office as well as profile an individual.

The design represents a modern, clean and consistent look with the hero of the

campaign being the local photography which we have allowed you to factor into your

personalised campaign, supported by flexibility in messages that will allow you to

create emotion with your community.

As a group we have the power to project our message and brand to the forefront of our

customer’s awareness. We are using #wereyourlocals on social media portals to build

on the power of the campaign. Ensure you embrace this with your digital marketing.

We look forward to your participation in this campaign which will provide significant

opportunities for our brand in the market places we operate.

Harcourts International Marketing Team

Welcome to our ‘We’re your locals’ Campaign which provides a new dimension to our

international presence by devoting a real focus towards our local market places where

we live, work and are part of the community. This campaign is designed to raise our

profile by showcasing our community involvement with the key purpose being to

generate more listings.

We have included a cross-media mix of material to communicate to the varying

demographics we have in our individual market places. The campaign offers a very

flexible platform to promote your franchise, office as well as profile an individual.

The design represents a modern, clean and consistent look with the hero of the

campaign being the local photography which we have allowed you to factor into your

personalised campaign, supported by flexibility in messages that will allow you to

create emotion with your community.

As a group we have the power to project our message and brand to the forefront of our

customer’s awareness. We are using #wereyourlocals on social media portals to build

on the power of the campaign. Ensure you embrace this with your digital marketing.

We look forward to your participation in this campaign which will provide significant

opportunities for our brand in the market places we operate.

Harcourts International Marketing Team

HARCOURTS WE’RE YOUR LOCALS CAmpAign // USER gUidE // AUgUST 2013


programme oVerVieW.

eXecuTion sTraTegy.

• A flexible campaign designed to profile

your business in your local area

• Adapt the key theme by utilising a

variety of local photography

• Evoke emotion with your clients by

using well written, localised copy

• Drive home each of the messages in a

coordinated & consistent approach

• Stage local events with ‘We’re your

locals’ being a key theme

• Utilise PR opportunities and local

media contacts to maximise impact

sTaTe / region.• Regular regional press adverts

• Bluebook fillers (full page & half page options)

• Rotation of email banners with a range of localised photography

• Rotation of Facebook cover banners

• State website banner (monthly rotation)

• Social media #wereyourlocals

franchise / office.• Regular local press adverts


• Rotation of Facebook cover banners

• Office website banner (monthly rotation)

• Flyers into listing submission kits for your agents

• Fortnightly leaflet drops

• Ecards to database

• Window cards

Additional franchise/office options could include:

• Bus back advertising

• Billboards in your local area

• Posters

sales consulTanT.• Newsletters to your database

• Flyers in listing kits

• Fortnightly leaflet drops

• Ecards to database


• Integration of Facebook cover banners

• Agent website banner (monthly rotation)

These products have been designed to use on many levels across multiple mediums. We offer these for use at a franchise, office or

even down to an individual level with flexibility in adaptations. The following shows what a typical campaign should incorporate

at various levels.



personalisaTion sTrucTure – fronT.

We’re your locals. We’re your locals in ‘your area’.

The design is clean and simple, but you can create quite a range of looks through the adaption of the photography which should

be the hero of the campaign. We have also provided an area to credit the photographer or add a photo description. The repetition

of this simple key message will promote our consistency, and no matter what area you are in, the public will be inundated with

‘We’re your locals’ messages.


We’re your LoCaLS.

Description of the photo.


We’re your LoCaLS IN MarLBorouGh.

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personalisaTion sTrucTure – Back.heading & conTenT.

• Community sponsorship / Harcourts Foundation

• Local marketing knowledge

• Knowledge in statistics and research

• Local business affiliation / contacts

• Local sports team participant

• Local parent / school support

• Local relationships – cafes, bars & businesses

• Harcourts is in 8 countries but still has a local focus

• Local service

• Your successes

The structure we have provided allows you to utilise some pre-written content, or copyright to your specific needs. Here are some

ideas on themes you could be including:

MY nAME iS AiMEE WiLLiAMS, YOUR LOCAL REAL ESTATE pROfESSiOnAL And COffEE COnnOiSSEUR fROM ThE TEAM AT hARCOURTS MT EdEn.I have earned a reputation for networking at every opportunity which means when you are selling your property, you are in the best position to have your property marketed through Harcourts, the brand with the greatest online exposure and my extensive database. That means you are in the best position to get the best results, when you want them.

Tem iuris ducilli tiusandus, sit maiorepedi doluptasim quat officimagnis unt, torecto blam atia pratusa peruptas soluptat acim ut qui omnihicium im nos earum rendam et oditae consequam qui dolorio ritaerum faciis dolupta etur. Omnis experitae molo imi, offictia sed modi ipsam remquis voloriti officia sit ad quo ipsusdae. Nem voluptas.

YOUR OWn pERSOnALiSEd TAGLinE GOES hERE if REqUiREd: AGEnT nAME hERE // fRAnChiSE nAME LiMiTEd, LiCEnSEd AGEnT REAA 2008 ph 01234 567 890 // M 01234 567 890 [email protected] // WWW.hARCOURTS.CO.nZ

WE’RE WhERE YOU ARE.



personalisaTion sTrucTure – Back.heading & conTenT.We have loaded a Microsoft word document (products > marketing > campaigns > we’re your locals) where you can access

further ideas and different angles to market yourself with a point of difference. Here are some examples:

headings.“My name is <insert name> and I am your local real estate professional and coffee connoisseur from the team at Harcourts <office name>.”

“At Harcourts, we’re your locals. That means we know the local property market intimately.”

“My commitment and energy in the local <your area> real estate market have led me to becoming one of Harcourts most successful sales agents.”

“Local advice from your local specialists”.





conTenT.“Our team have an unwavering commitment to the people of our community which ensures we lead the way in every facet of real estate. With exceptional marketing and technology systems and a passionate team, we are taking real estate in <your area> to a whole new level.”

“Being local, we know the area and are in the best position to showcase the key highlights of the area. We know this area like the back of our hand, so when marketing your property, you can be sure we have recent sales statistics and information to educate buyers that buying property in this area is the best move they can make.”

“Think of me like you would think of your favourite local bar, a trusted source where you know what you are going to get time and time again. I have a vested interest in delivering you my best, so that you return. I pride myself on building an on-going relationship that continues to grow over the years.”





call To acTion.“If you want to be backed by a brand offering global exposure, national strength and local knowledge when selling your property call me on <insert number>”

<Café name> is my favourite café and I would love the opportunity to shout you a coffee. Call me anytime <insert number>.

“For local facts, figures and trends, give me a confidential call for more information. I’d love to help.”

“I am in the business of building lifelong relationships. If people and service are important to you, I’d love to get to know you.”



personalisaTion sTrucTure – Back.

deTails.As a franchise, office or agent this campaign allows you to personalize the footer details that appear on the bottom left hand side of the brochures. The templates offer flexibility through being able to add:

• Franchise name

• Office name

• Up to 2 agents displayed

• License details (if applicable)

• Up to 2 phone numbers

• Email address

• Website URL (agent / office / company)

• QR code

If not all of your preferred contact details fit you will need to remove one to fit in the space provided, or opt to not include the QR code.

Qr code.You can be creative with the QR code and direct to a number of online locations. Think about what information that you want to promote to the recipients that tie into the ‘locals’ theme or is going to help you generate more business. Here are some ideas:

• Your national website

• Your own personal agent website

• Your video profile on YouTube

• Your Facebook business page

• Your testimonials online

You can very easily generate a QR code online; try http://www.qrstuff.com/ or google ’QR Code Generator’, simply copy the URL you are wanting and download as a jpeg file.

For the printed options of the set we offer two options for the call to action tagline.

your oWn personalised Tagline goes here: agenT name here // franchise name limiTed, licensed agenT reaa 2008 01234 567 890 // [email protected] // WWW.harcourTs.co.nZ



YOUR OWN PERSONALISED TAGLINE GOES HERE If REqUIRED: AGENT NAME HERE // fRANcHISE NAME LIMITED, LIcENSED AGENT REAA 2008 PH 01234 567 890 // M 01234 567 890 [email protected] // WWW.HARcOURTS.cO.NZ

WE’RE WHERE YOU ARE. Descrip

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At Harcourts <insert office name here>, we’re proud to be your local real estate professionals. By being a local, we know local property marketing intimately. The facts, the figures and the trends. Trust us to get the results you want, when you want them.

WE’RE YOUR LOcALS.

producTs.All products are available through Campaign Track and are linked into preferred suppliers. Some you have the option of

downloading and printing in-house, and digital banners will be downloadable as PDF files (see p18). For products not listed

or if you require a custom sized product, please contact your state marketing manager.

prinT.A selection of flyers, cards, posters, banners and advertisments.

digiTal.Including email footers, website banners and Facebook covers.

WE’RE WHERE YOU ARE.

YOUR OWN PERSONALISED TAGLINE GOES HERE If REqUIRED: fRANcHISE NAME LIMITED, LIcENSED AGENT REAA 2008 PH 01234 567 890 // M 01234 567 890 [email protected] // WWW.HARcOURTS.cO.NZ



WE’RE YOUR LOcALS IN MOUNT EDEN.

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WE’RE YOUR LOCALS in LA JOLLA.

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WE’RE YOUR LOCALS On ThE GOLd COAST.



prinT.flyers.• Listing submission kits

• Available as A4, A5 or letter

a4 neWsleTTers.• Produce a jpeg header to insert into your

desktop publishing programmes to produce in-house newsletters

leafleTs.• Double sided personalised cards

• Letterbox drops

• Available as DL or 5x7"

Available on Available on Available on

YOUR OWN PERSONALISED TAGLINE GOES HERE If REqUIRED:

AGENT NAME HERE // fRANcHISE NAME LIMITED, LIcENSED AGENT REAA 2008

PH 01234 567 890 // M 01234 567 890

[email protected] // WWW.HARcOURTS.cO.NZ


Descrip

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At Harcourts <insert office name here>, we’re proud to be your local real estate professionals. By being a local,

we know local property marketing intimately. The facts, the figures and the trends. Trust us to get the results

you want, when you want them.

WE’RE YOUR LOcALS.



WE’RE YOUR LOCALS

IN MARLBOROUgh.

November 2012 November 2011 Change

New Exclusive Listings440

467.5-5.9%

New Auctions 281

122.5 129.4%

Property on hand2752

3243 -15.1%

Written Sales633

528.2 19.8%

Average Sale Price563542

50907016%

Regional Overview: With the warmer weather and Christmas just around the

corner, November has traditionally shown a higher seasonal trend than previous

months. This November was the most active selling month in two years, as demand

continued to far out-strip the number of properties available for sale. Contrary to

previous months, where the Central Auckland & North Shore areas were the main

benefactors of keen buyers, the trend now envelops the wider Auckland area, as

prospective homeowners look further afield.

With sales volumes up 31% and settled values up 44% compared to November

2011 in the Northern region, Harcourts, New Zealand’s largest real estate company

is reporting strong growth.

Harcourts’ latest Sellers and Purchasers Survey for November showed investors

representing 12.7% of all buyers in the market but those looking at a lifestyle

change or upgrade to a larger home were well represented with over 25% for the

month and a 11.3% increase year on year.

Auctions have been a large part of the market, building momentum throughout the

year. Buyers have continued to experience strong competition at all stages of the

auction campaign with those prepared, quick to secure properties either prior, or

on auction day. With a 129.4% increase in auctions on last year this competitive

market will not retreat this side of Christmas.

NAI Harcourts Commercial: The commercial market has lifted this month, driven

by continued low interest rates and the traditional end of year occupancy changes

amongst both the retail and commercial operators. We expect this trend to continue

into the New Year synonymous with this time of year. As the commercial market

recovers and confidence returns many turn to the NAI Harcourts brand to grow

their portfolios and secure opportunities for the New Year. Transaction value is up

for the month of November and up 77%, year to date and set to continue.

For further comment contact:

Hayden Duncan

Chief Executive Officer

Harcourts New Zealand

@Harcourts NZ

Josephine Kinsella

Northern Regional Manager

Harcourts New Zealand

@realtorHNZ

Disclaimer: All Harcourts MarketWatch figures are current to the end of the reported month and are compared to the same month ended for the previous year.

‘Written Sales’ is defined by all sales brought to contract status, where ‘Settled Sales’ are the results of contracts completed at the close of the reported month.

Written Sales are a snapshot of the markets temperature while Settled Sales show what has happened in the previous month.

Auckland

WhangareiKaitaia

Northern Region

Performing on and off line

Only one group can consistently say they have more unique audience

visits to their property website than any other real estate company in

New Zealand and that group is Harcourts.

Harcourts started from humble beginning in Wellington in 1888 and is

now in ten countries with over 5000 sales consultants globally.

Harcourts is still privately New Zealander owned and turning 125 years

old next year the history and tradition this brand exudes keeps helping

people sell more real estate than any other company.

Performing

On & Off Line

www.harcourts.co.nz

According to Nielsen Online

Ratings for October 2012 the

Harcourts website had more

unique audience visits that any

other real estate group.



WE’RE YOUR LOCALS IN ADELAIDE hILLS.

November 2012 November 2011 Change

New Exclusive Listings 440 467.5

-5.9%

New Auctions 281

122.5 129.4%

Property on hand2752

3243 -15.1%

Written Sales633

528.2 19.8%

Average Sale Price563542

509070 16%

Regional Overview: With the warmer weather and Christmas just around the

corner, November has traditionally shown a higher seasonal trend than previous

months. This November was the most active selling month in two years, as demand

continued to far out-strip the number of properties available for sale. Contrary to

previous months, where the Central Auckland & North Shore areas were the main

benefactors of keen buyers, the trend now envelops the wider Auckland area, as

prospective homeowners look further afield. With sales volumes up 31% and settled values up 44% compared to November

2011 in the Northern region, Harcourts, New Zealand’s largest real estate company

is reporting strong growth.Harcourts’ latest Sellers and Purchasers Survey for November showed investors

representing 12.7% of all buyers in the market but those looking at a lifestyle

change or upgrade to a larger home were well represented with over 25% for the

month and a 11.3% increase year on year.Auctions have been a large part of the market, building momentum throughout the

year. Buyers have continued to experience strong competition at all stages of the

auction campaign with those prepared, quick to secure properties either prior, or

on auction day. With a 129.4% increase in auctions on last year this competitive

market will not retreat this side of Christmas. NAI Harcourts Commercial: The commercial market has lifted this month, driven

by continued low interest rates and the traditional end of year occupancy changes

amongst both the retail and commercial operators. We expect this trend to continue

into the New Year synonymous with this time of year. As the commercial market

recovers and confidence returns many turn to the NAI Harcourts brand to grow

their portfolios and secure opportunities for the New Year. Transaction value is up

for the month of November and up 77%, year to date and set to continue.For further comment contact: Hayden Duncan Chief Executive Officer Harcourts New Zealand @Harcourts NZ Josephine KinsellaNorthern Regional Manager Harcourts New Zealand @realtorHNZ

Disclaimer: All Harcourts MarketWatch figures are current to the end of the reported month and are compared to the same month ended for the previous year.

‘Written Sales’ is defined by all sales brought to contract status, where ‘Settled Sales’ are the results of contracts completed at the close of the reported month.

Written Sales are a snapshot of the markets temperature while Settled Sales show what has happened in the previous month.

Auckland

Whangarei

Kaitaia

Northern Region

Performing on and off lineOnly one group can consistently say they have more unique audience

visits to their property website than any other real estate company in

New Zealand and that group is Harcourts. Harcourts started from humble beginning in Wellington in 1888 and is

now in ten countries with over 5000 sales consultants globally. Harcourts is still privately New Zealander owned and turning 125 years

old next year the history and tradition this brand exudes keeps helping

people sell more real estate than any other company.

Performing On & Off Linewww.harcourts.co.nzAccording to Nielsen Online Ratings for October 2012 the Harcourts website had more unique audience visits that any other real estate group.


YOUR OWN PERSONALISED TAGLINE GOES HERE If REqUIRED: fRANcHISE NAME LIMITED, LIcENSED AGENT REAA 2008 PH 01234 567 890 // M 01234 567 890 [email protected] // WWW.HARcOURTS.cO.NZ


At Harcourts <insert office name here>, we’re proud to be your local real estate professionals. By being a local,

we know local property marketing intimately. The facts, the figures and the trends. Trust us to get the results

you want, when you want them.

WE’RE YOUR LOcALS IN MOUNT EDEN.


We’re your LoCaLS.

your oWN PerSoNaLISeD TaGLINe GoeS here If requIreD: aGeNT NaMe here // fraNChISe NaMe LIMITeD, LICeNSeD aGeNT reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // WWW.harCourTS.Co.NZ

Description of the photo.At Harcourts <insert office name here>, we’re proud to be your local real estate professionals. By being a local, we know local

property marketing intimately. The facts, the figures and the trends. Trust us to get the results you want, when you want them.

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We’re your LoCaLS IN MarLborouGh.

your oWN PerSoNaLISeD TaGLINe GoeS here If requIreD:

aGeNT NaMe here // fraNChISe NaMe LIMITeD, LICeNSeD aGeNT reaa 2008

Ph 01234 567 890 // M 01234 567 890

[email protected] // WWW.harCourTS.Co.NZ

At Harcourts <insert office name here>, we’re proud to be your local real estate professionals. By being a local, we know local

property marketing intimately. The facts, the figures and the trends. Trust us to get the results you want, when you want them.Description of the photo.


your oWN PerSoNaLISeD TaGLINe GoeS here If requIreD: fraNChISe NaMe LIMITeD, LICeNSeD aGeNT reaa 2008 Ph 01234 567 890 // M 01234 567 890 [email protected] // WWW.harCourTS.Co.NZ


We’re your LoCaLS IN MouNT eDeN.

WE’RE YOUR LOCALS in MOUnT EdEn.

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MY nAME iS AiMEE WiLLiAMS, YOUR LOCAL REAL ESTATE pROfESSiOnAL And COffEE COnnOiSSEUR fROM ThE TEAM AT hARCOURTS MT EdEn.I have earned a reputation for networking at every opportunity which means when you are selling your property, you are in the best position to have your property marketed through Harcourts, the brand with the greatest online exposure and my extensive database. That means you are in the best position to get the best results, when you want them.

Tem iuris ducilli tiusandus, sit maiorepedi doluptasim quat officimagnis unt, torecto blam atia pratusa peruptas soluptat acim ut qui omnihicium im nos earum rendam et oditae consequam qui dolorio ritaerum faciis dolupta etur. Omnis experitae molo imi, offictia sed modi ipsam remquis voloriti officia sit ad quo ipsusdae. Nem voluptas.

YOUR OWn pERSOnALiSEd TAGLinE GOES hERE if REqUiREd: AGEnT nAME hERE // fRAnChiSE nAME LiMiTEd, LiCEnSEd AGEnT REAA 2008 ph 01234 567 890 // M 01234 567 890 [email protected] // WWW.hARCOURTS.CO.nZ


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WE’RE YOUR LOCALS in LA JOLLA. D

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WE’RE YOUR LOCALS On ThE GOLd COAST.



prinT.WindoW cards.• Available in A3 and 17x11" landscape

press adVerTising .• CampaignTrack have working files to resize

to your publication needs


Please contact your state marketing manager for the below customised print products:

• Bluebook filler adverts (full page portrait and half page landscape available)

• Bus backs

• Billboards

• Posters

• Pull up banners




We’re your LoCaLS IN WeLLINGToN.

digiTal.WeBsiTe Banner.• Use on office and sales consultant websites

faceBook coVer Banner.• Upload as your social media cover image

To edit your Facebook cover photo:1. Go to your timeline

2. Hover over your cover photo

3. Click ‘Change Cover’ at the bottom-right of your cover photo

4. Pick one option from the pop-up menu (ex: upload a new photo, reposition your current photo or delete your cover)

5. Save your changes

For instructions on how to edit a banner image please visit:Harcourts One > Marketing > Products > Campaigns > International Facts

email Banner.• Rotate relevant facts on your outgoing emails




digiTal.h1 email header.• Send newsletters to your entire database about

the market, statistics, sales and what’s going on in your local community

Available on

HarcourtsOne



phoTography reQuiremenTs.What is great about the flexibility of the templates is a range of images look great in this format. You don’t necessarily need

powerful sunsets or flashy night time images; the idea is to provide images that show a day to day aspect of your local community.

Images that evoke emotion or spark a connection to back up your message that you truly are local. The concept of this campaign

is to represent your area in the unique way you know it. To attract the niche group of people who you would not normally reach.

phoTography concepTs.• Popular streets

• Street signage

• Local shops, restaurants or cafes

• Main shopping strip

• Local personalities

• Area landmarks

• Houses

• Views

• A contrast between day and night

• Interior images of local places

• Community events or galas

• Local sports teams

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WE’RE YOUR LOCALS in WELLinGTOn.

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WE’RE YOUR LOCALS in WELLinGTOn.



sourcing phoTographs.It is imperative that high resolution, quality photography is used for this campaign. The images have the potential to make a real

impact so it’s hugely important the product looks professional.

1. sTock images.• Look at royalty paid stock photo libraries

such as shutterstock.com to purchase photographs. These are extensive libraries and have reasonable packages such as $49 for 5 downloads. You have the ability to search for images before subscribing which is an advantage. Use the following link to sign up: www.shutterstock.com/subscribe.mhtml

2. phoTographers.• We recommend talking to your local property

photographer (open2view for example) to obtain some local imagery. See if they have their own personal portfolio of lifestyle shots. Some photographers will be willing to share those with photo credit.

• Pay a photographer to get several lifestyle shots of your local area based on your campaign. Local schools, beaches, scenery, landmarks. It should cost approximately $200-$300.

copyrighT.Copyright laws apply to written material and photographs found on the internet. Legally you cannot use images without obtaining the correct permissions or licences from the author.

You will be prompted by the below message on Campaign Track which you will need to confirm before proceeding:

BY UPLOADING THIS IMAGE YOU CONFIRM THAT YOU HAVE THE LEGAL RIGHT TO PUBLISH IT AND YOU INDEMNIFY HARCOURTS AGAINST ANY ACTION RESULTING FROM ITS USE.

3. royalTy free images.• Go to online image libraries; there are heaps of

royalty free sites that may have images you can use (mainly if you want city or iconic suburbs, they will be limited) Try www.dreamstime.com as an example.

4. diy• Take the photography yourself. Ensure you use

a good quality camera on the highest resolution setting. Remember your images may be utilised for anything from an email banner to an A3 window card so you need to allow yourself flexibility in your imagery. Also the different size formats of the products will mean cropping of the image is necessary, so allow plenty of room on the image to get the optimal results on the end marketing piece.



arTWork aVailaBle on...

To download the artwork, look for this icon in the Campaign Track menu.

1. Under Order Track click ‘Quick Order’

2. Here you will see an option to select the HIL We’re Your Locals

3. Choose to create a campaign for Agent of Office

4. You will be presented with supplier print options as well as Inhouse items

5. Select product and click ‘add to campaign’

For assistance you can contact the Campaign Track helpdesk on:

AUS: 1300 902 968

NZ: 0508 222 672

[email protected]

We’re your locals campaign.




designing your arTWork on campaignTrack.1. Image description:

Allows you to display a photo credit or information about the image. You can choose to display in black or white and in 3 different locations on the artwork. Select whichever works best with your photo.

2. Slogan text: You have the option to use ‘We’re Your Locals’ or regionalise to your area. Select the drop down list to ‘We’re Your Locals free text’ option and in the ‘Free Text’ field enter your area. You can adjust the slogan position to align to the top or bottom of the artwork. NB: If your ‘location’ name does not fit on the template – contact Harcourts International Marketing Team and we will discuss solutions for you.

3. The body copy defaults to pre-written text. In the agency name field you can enter your agency name which will populate to the pre-written text. If you would prefer to write your own copy there is a free text body copy field which will override the pre-written text. We have provided more pre-written ideas for you in this user guide.

4. For your agent or office details you have a myriad of options including photo or QR code, phone, mobile, email and web details and also the option for one or two sales consultants.

5. Finally under the logos drop down list, select your brand which is set up according to the region you operate in.

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imporTanT copyrighT disclaimer



creaTing Jpegs from campaignTrack pdfs.

WindoWs usersThese instructions are to be used for the digital files of the campaign:• email banners• Facebook banners• website banners

Generate the PDF of artwork on CampaignTrack and save to your computer.

You will need to create a jpeg to enable you to load to your digital media. There are a number of ways to do this. If you have never done this before, here are a few basic steps to assist you.

For any further assistance with this process please contact your regional marketing manager.

1. Download and install the software PDF2JPG – click link below or find under campaigns on H1

2. Click ‘Run’ and this will open a window (below)

3. Set resolution to 120dpi

4. Upload PDF file previously saved and press ‘Convert PDF to JPG for Free’

5. A new folder will open where the jpeg is saved.

Alternatively you can take a screenshot of the PDF. You will need an application like snipping tool to do so. Set your screen view to 100% and use snipping tool to drag over the image. Save as a jpeg.

1. Open the pdf in preview

2. Set to 100% view

3. On your keyboard click {Command} {Shift} {4} at the same time

4. This will bring up a cursor which you can drag over the image area you need

5. This will save a jpeg on your computer (where depends on your settings – usually the desktop or documents folder).

NB: ensure when you are taking screenshots you do not have

the window open too large or too small as this will affect the

quality. For optimal results set your screen viewing to 100%.

If you are unable to click on the link above, simply copy

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