we need a business model – can you create one for us please?
DESCRIPTION
This is a basic introduction to composing a business model using the Business Model Canvas. It explains the different types of business models and the Business Model Canvas elements. This was a presentation given by Anthony Draffin to the Canberra chapter of BPMLink.TRANSCRIPT
“We need a business model”
“Can you create one for us please?”
The subject of business models is a wide and
varied topic
∞There are an infinite number of business
models
Business models: what the?
setrepresentation
description
architectureconceptual tool
model
structural
template
framework
pattern
“Business models are about relationships’’
“Business models are stories that explain how enterprises work”
Margretta, ‘Why Business Models Matter’, Harvard Business Review, 2002
“A business model is a reflection of a firm’s realised strategy”
Process models are not business models
“... the Government is pursuing the biggest changes to the health system since the introduction of Medicare.”
Nicola Roxon, MP
Songs bought from the iTunes store can be likened to razor blades
Revamping IP Australia from receiving applications by fax and paper to having a direct B2B channel
Understanding how to achieve the business outcome in a green
fields development project
For competitive advantage and differentiation
Inform our business plans
“I’m convinced that the economic landscape has changed and that companies will have to find new ways of analysis in business management...”
Alexander Osterwalder
45 different countries
PhD from Lausanne in
Switzerland, his thesis was on
business model ontologies
9 years in the making
470 practitioners, contributed as co-authors
8 prototypes
4 000 hours work
This work in applying business models is true thought leadership. It has replaced this poorly defined yet widely discussed concept with a sharply defined framework and tools for executives to use in understanding and improving their businesses. It is utterly practical, easily understood, and very valuable – a genuinely useful contribution to business leaders in every industry.”
Richard Hunter, Gartner Fellow
The Business Model Canvas is a breakthrough product. Its capture of all the strategic elements of a business model design, allows for rapid exploration of strategic options and subsequent risk/reward comparisons.
John Sutherland, Owner, Ennova Inc.
The nine building blocks of the Business Model Canvas
1 Customer Segments
An organisation serves one or several customer segments
2 Value Propositions
It seeks to solve customer problems and satisfy customer needs with value propositions
3 Channels
Value propositions are delivered to customers through communication, distribution and sales channels
4 Customer Relationships
Customer relationships are established and maintained with each customer segment
5 Revenue Streams
Revenue streams result from value propositions successfully offered to customers
6 Key Resources
Key resources are the assets required to offer and deliver the other elements
7 Key Activities
… by performing a number of key activities.
8 Key Partnerships
Some activities are outsourced and some resources are acquired outside the enterprise
9 Cost Structure
The business model elements result in the cost structure
Not Matched
