We helped to deliver The Pilgrims Choice

with a

SHOW STOPPING

PARTNERSHIP

Our SolutionGive viewers and customers the chance to

Make The Pilgrims Choicethrough a truly live, socially driven platform, asking them to vote for their favourite act from the Pilgrims Choice line

up

Amplification

The Challenge

Create a STANDOUT partnership campaign with one of Britain’s best loved TV shows that will deliver strong STAND-OUT and ADDED VALUE with every purchase

BESPOKE

campaign microsite and social media plan

Bespoke Facebook and twitter posts from Britain’s Got Talent

Full in-store POS support in Morrisons

Pilgrims Choice FINAL catch-all email to entrants asking to vote one last time to win £1000 CASH

We delivered anexclusive

MONEY-CAN’T-BUY

offer on over 2million packs,

appealing directly to our core audience