we believe nancial professionals deserve to focus...
TRANSCRIPT
We believe financial professionals deserve to focus on
what they love They donrsquot love marketing
We do
We combine remarkable content and elegant
technology in an inspired marketing suite
8 S i m p l e S t e p s | 3
We believe financial professionals deserve to focus on
what they love They donrsquot love marketing
We do
We combine remarkable content and elegant
technology in an inspired marketing suite
A Word From CraigFor a few decades now Irsquove been a content creator
From my early days working at a printing press to running an online marketing suite content has always been at the center of my professional life And content has never let me down as a tool for helping myself and others build our business communicate our goals and acquire new clients Which is why I STILL find it so fascinating even after all this time
Great content is like electricity It has the potential to create real change even change the world But without some structure to capture that energy great content can become like lightning a single flash that is gone before you know it
Viral videos are a great example They have incredibly engaging content They burst into the public consciousness get a million views and then they flash out and disappear Their creator is never heard of again While we might all enjoy them they do little to direct our action or inspire us to change
What are they missing They donrsquot inspire us to act They donrsquot invite us to take part in a conversation They donrsquot provide us with a path to learn more or become more involved
One of the most important ways to inspire action with your content is to include an invitation to act Just as it takes two to tango it takes two to form a connection Your content reaches out to your audience but your audience must reach back for a meaningful relationship to begin even if it just through clicking a link or filling out a form
That is why every piece of your content should invite your audience to do something And why I am now inviting you to enjoy this White Paper Every page has something useful on it and most of the pages have links to additional resources
I would also love to hear from anyone who reads this Find me on Twitter Facebook or LinkedIn and we can keep the conversation going together
Thanks
Craig Faulkner
Craig Faulkner CEO of FMG Suite
4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
8 Simple Steps to Create Content
That Inspires Action
8 S i m p l e S t e p s | 5
5 Tailor to a PlatformLook at The Platform You Will Publish and Make Sure You Use It Correctly
3 Create a Call to ActionSpell Out a Path For Your Audience to Take Additional Steps
1 Recognize Your AudienceUse Our Content Persona Template to Identify Your Audiencersquos Questions
4 Match Form to PurposeUnderstand the Different Types of Content and Which is Right For You
2 Solve a ProblemUse Insights to Establish Your Reputation and Create Value
6 Start a ConversationUse Social Media to Create Engagement Around Your Content
7 Schedule for SuccessUse Our Content Calendar Template to Help You Post Consistently
8 Review Retarget RelaunchUse Feedback Loops to Make Your Content Marketing Even More Inspiring
6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
By focusing on Personas you will be better able to personalize your content to speak to
those you are hoping to attract There are any number of ways to choose how you want
to segment your personas just make sure it both reflects the reality of your clientele and
prospects and gives your marketing team the direction they need to engage real clients with
their content
At FMG Suite we refer to our general topics of content as Matters We think this term is a
good fit for areas of content marketing because it is both the topics we write andthe topics
of concern for our clients If it isnrsquot both we donrsquot touch it
When You Create a Marketing Persona You Can WriteAbout the Matters That Really Matter
Recognize Your Audience Use Marketing Personas to Determine Your Matters
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 3
We believe financial professionals deserve to focus on
what they love They donrsquot love marketing
We do
We combine remarkable content and elegant
technology in an inspired marketing suite
A Word From CraigFor a few decades now Irsquove been a content creator
From my early days working at a printing press to running an online marketing suite content has always been at the center of my professional life And content has never let me down as a tool for helping myself and others build our business communicate our goals and acquire new clients Which is why I STILL find it so fascinating even after all this time
Great content is like electricity It has the potential to create real change even change the world But without some structure to capture that energy great content can become like lightning a single flash that is gone before you know it
Viral videos are a great example They have incredibly engaging content They burst into the public consciousness get a million views and then they flash out and disappear Their creator is never heard of again While we might all enjoy them they do little to direct our action or inspire us to change
What are they missing They donrsquot inspire us to act They donrsquot invite us to take part in a conversation They donrsquot provide us with a path to learn more or become more involved
One of the most important ways to inspire action with your content is to include an invitation to act Just as it takes two to tango it takes two to form a connection Your content reaches out to your audience but your audience must reach back for a meaningful relationship to begin even if it just through clicking a link or filling out a form
That is why every piece of your content should invite your audience to do something And why I am now inviting you to enjoy this White Paper Every page has something useful on it and most of the pages have links to additional resources
I would also love to hear from anyone who reads this Find me on Twitter Facebook or LinkedIn and we can keep the conversation going together
Thanks
Craig Faulkner
Craig Faulkner CEO of FMG Suite
4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
8 Simple Steps to Create Content
That Inspires Action
8 S i m p l e S t e p s | 5
5 Tailor to a PlatformLook at The Platform You Will Publish and Make Sure You Use It Correctly
3 Create a Call to ActionSpell Out a Path For Your Audience to Take Additional Steps
1 Recognize Your AudienceUse Our Content Persona Template to Identify Your Audiencersquos Questions
4 Match Form to PurposeUnderstand the Different Types of Content and Which is Right For You
2 Solve a ProblemUse Insights to Establish Your Reputation and Create Value
6 Start a ConversationUse Social Media to Create Engagement Around Your Content
7 Schedule for SuccessUse Our Content Calendar Template to Help You Post Consistently
8 Review Retarget RelaunchUse Feedback Loops to Make Your Content Marketing Even More Inspiring
6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
By focusing on Personas you will be better able to personalize your content to speak to
those you are hoping to attract There are any number of ways to choose how you want
to segment your personas just make sure it both reflects the reality of your clientele and
prospects and gives your marketing team the direction they need to engage real clients with
their content
At FMG Suite we refer to our general topics of content as Matters We think this term is a
good fit for areas of content marketing because it is both the topics we write andthe topics
of concern for our clients If it isnrsquot both we donrsquot touch it
When You Create a Marketing Persona You Can WriteAbout the Matters That Really Matter
Recognize Your Audience Use Marketing Personas to Determine Your Matters
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
8 Simple Steps to Create Content
That Inspires Action
8 S i m p l e S t e p s | 5
5 Tailor to a PlatformLook at The Platform You Will Publish and Make Sure You Use It Correctly
3 Create a Call to ActionSpell Out a Path For Your Audience to Take Additional Steps
1 Recognize Your AudienceUse Our Content Persona Template to Identify Your Audiencersquos Questions
4 Match Form to PurposeUnderstand the Different Types of Content and Which is Right For You
2 Solve a ProblemUse Insights to Establish Your Reputation and Create Value
6 Start a ConversationUse Social Media to Create Engagement Around Your Content
7 Schedule for SuccessUse Our Content Calendar Template to Help You Post Consistently
8 Review Retarget RelaunchUse Feedback Loops to Make Your Content Marketing Even More Inspiring
6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
By focusing on Personas you will be better able to personalize your content to speak to
those you are hoping to attract There are any number of ways to choose how you want
to segment your personas just make sure it both reflects the reality of your clientele and
prospects and gives your marketing team the direction they need to engage real clients with
their content
At FMG Suite we refer to our general topics of content as Matters We think this term is a
good fit for areas of content marketing because it is both the topics we write andthe topics
of concern for our clients If it isnrsquot both we donrsquot touch it
When You Create a Marketing Persona You Can WriteAbout the Matters That Really Matter
Recognize Your Audience Use Marketing Personas to Determine Your Matters
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 5
5 Tailor to a PlatformLook at The Platform You Will Publish and Make Sure You Use It Correctly
3 Create a Call to ActionSpell Out a Path For Your Audience to Take Additional Steps
1 Recognize Your AudienceUse Our Content Persona Template to Identify Your Audiencersquos Questions
4 Match Form to PurposeUnderstand the Different Types of Content and Which is Right For You
2 Solve a ProblemUse Insights to Establish Your Reputation and Create Value
6 Start a ConversationUse Social Media to Create Engagement Around Your Content
7 Schedule for SuccessUse Our Content Calendar Template to Help You Post Consistently
8 Review Retarget RelaunchUse Feedback Loops to Make Your Content Marketing Even More Inspiring
6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
By focusing on Personas you will be better able to personalize your content to speak to
those you are hoping to attract There are any number of ways to choose how you want
to segment your personas just make sure it both reflects the reality of your clientele and
prospects and gives your marketing team the direction they need to engage real clients with
their content
At FMG Suite we refer to our general topics of content as Matters We think this term is a
good fit for areas of content marketing because it is both the topics we write andthe topics
of concern for our clients If it isnrsquot both we donrsquot touch it
When You Create a Marketing Persona You Can WriteAbout the Matters That Really Matter
Recognize Your Audience Use Marketing Personas to Determine Your Matters
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
By focusing on Personas you will be better able to personalize your content to speak to
those you are hoping to attract There are any number of ways to choose how you want
to segment your personas just make sure it both reflects the reality of your clientele and
prospects and gives your marketing team the direction they need to engage real clients with
their content
At FMG Suite we refer to our general topics of content as Matters We think this term is a
good fit for areas of content marketing because it is both the topics we write andthe topics
of concern for our clients If it isnrsquot both we donrsquot touch it
When You Create a Marketing Persona You Can WriteAbout the Matters That Really Matter
Recognize Your Audience Use Marketing Personas to Determine Your Matters
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 7
An example of a detailed persona based on an advisorrsquos client or prospect
PERSONA CHECKLIST
1 Find an expressive picture that isnrsquot someone you work with on a regular basis
2 Give them a real name and real characteristics
3 Think of their journey from prospect to client What questions do they have along
the way
4 Think about the language they would use in talking about your services
5 Where do they go to find new information How do they share it with their
friends and family
Download Your FREE FMG Persona Template Now
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Solve a ProblemEstablish Your Expertise by Providing Valuable Insights
The most compelling kind of content offers a viable solution to a common problem By
solving a problem for your audience you show that you really want to make their lives better
Your solutions might be tied to products or services or they may simply provide instructions
to help people achieve a desired result
What are the Matters on which you
are uniquely qualified to offer value
The questions on the next page are
designed to help you identify the
topics where you have the chance
to create real positive change in the
lives of your clients and prospects
An insight fundamentally changes the way someone sees a situation either by pointing out a misunderstood cause or an unrecognized problem
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 9
What is Your Unique Value Proposition
1 What is your most valuable service
2 What topic do you never tire of discussing
3 What knowledge do you feel you should charge for
4 What value can you provide a person searching for service
5 What are the big conversations yoursquod like to contriburte to
What Questions Can You Answer For Prospects Considering Your Service
1 Before they heard of you
2 When they were looking for services similar to yours
3 After the first time they learned about you
4 When they were considering whether to hire you
5 After they had received your services
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
1 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Create a Call to ActionThe Clearer the Path You Lay Out The More It Will Be Followed
Once yoursquove provided prospects with a valuable insight they are likely to want to take
the next step Make sure you have provided a clear path for them to follow through Call to
Actions
A Call to Action is half incentive and half invitaion If yoursquove provided real value prospects will be happy to follow you to the next location
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
Follow a link - Clicking on a link is simple straightforward almost
second nature at this point
Like - Simply by clicking a button audience members can show their
support and share your content with their social network It does
wonders for social proof as well
Comment - By responding to comments and incorporating audience
ideas into your products you improve your offering and engender
loyalty
Give a referral - A simple form on your website or a place to enter a
name and email address can make spreading the word about you
easy
Sign up for a newsletter - Put prospects and clients on your mailing
list to give you the chance to stay in touch In return they receive
valuable content that demonstrates your expertise
And here is an example of a real live Call to ActionComplete This Online Survey for
A Chance to Win a Free Month of FMG Service
Calls to Action
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
1 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are three main types of content
Provide Commentary on Stories Everyone is Talking
About
bull Use an e-reader to share and comment that your audience are interested in
bull Donrsquot hesitate to tag original authors in your topical posts It often leads to conversations
bull Participate in groups and forums in order to find the most inter-esting source material
Keyword Rich ContentThat Defines Your Niche
bull Determine the topics that your ideal customers are most interested in
bull Write longer informative articles that wonrsquot lose value over time
bull Create video that explains a difficult concept and offers real insight
Donrsquot Be Afraid to Be a Person Online
bull Share your hobbies and interests document them and share them with clients
bull Reply to social responses in a timely fashion
bull Speak directly to your clients about your ambitions and ideals
Match Form to PurposeNot All Content is Created Equal Define Your Target Before You Start
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 1 3
Want to see a cool example of personal content Check out our CEO Craigrsquos series Cruisinrsquo With Craig
The rise of video contentrsquos popularity is so prevalent that by 2017 video is expected to
account for 69 of all consumer Internet traffic
Source Cisco Visual Networking
Video is one of the most powerful
forms your content can take
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
1 4 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
There are a lot of platforms out thereWith a virtually limitless number of platforms available today mdash and more constantly being
brought to the market mdash choosing the right one for a particular piece of content may seem
intimidating
When choosing you platform you can employ the questions from the 5 Wrsquos again Answer
each of these questions as best you can and then take a look at the inforgraphic (created by
Leverage New Age Media)
1 Why do you want to publish online2 What do you want to talk about3 Who(m) are you trying to engage4 When is it easiest for you to post5 Where do you feel comfortable posting6 How is your content best presented
Tailor to a PlatformKnowing Where You Will Present Your Content Guides The Creation
Choosing where you will showcase your content will act asa guide as you create it
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 1 5
Source httpsleveragenewagemediacomblogsocial-media-infographic
How Do The Platforms Stack Up Against Your Expectations
Social Sitethat is all about
DIscovery
Largestopportunities
users areusersshare
LargestPENETRATION
but spreadingslowly and steadily
micro bloggingSocial Sitethat limits each
mobile isfacebookrsquosCash cow 140
PINTEREST twitter facebook instagram google+ linkedin
post to
everysecond
characters
1 MILLION Links
social sharingsite all around
most followedbrand is
and now 15 secondPictures
videos
social networkbuilt by googlethat allows for
brandsto build circles
users
social networking site
businessoriented
and
with a
craftsdiy
health
fashion
cooking
decor
millionu s e r s
70
20male
millionactive users active users
289
9100 tweets
millionactive users
300million
users worldwide
380billion15
Millionactive users
300
many brandsare participatingthrough the use of
brands that areparticipating
amp connect
giving potential andcurrent associates
are
a place tobut the ones that are
tend to be a
in the
US hashtags
picturesand posting
consumerscan relate to
good fitgreat following
not as manybrandsactive
corporatebrands
network
EVERY 20 MINUTES
80female
happen
MONTHLY
Hangouts and PhotosHave been separated
from google+but posts will remain
as ldquostreamsrdquo
131billion monthly active mobile users
Mobile ad revenue makes up 76 of all ad revenue($29 billion in Q2 of 2015)
Statistics as of 782015 Designed by Leverage - leveragenewagemediacom
79
or older
of users
are 35
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
1 6 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The beauty of engagement is that both parties benefit exponentially It is simultaneously
customer and business-oriented
It opens the door for collaboration between you and potential customers enabling a future in
which both of you emerge better than you might otherwise have been
By engaging in open dialogue with your customers your industry and the world in general
you will be empowered to create the very best product and reach the most people possible
The Best Times to Post in a Day
Start a ConversationEngage With Your Audience
Your Initial Content Release is Only the First Step
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 1 7
How to Find Your Social Analytics in the Big 3 Social
TwitterTo access your Twitter Analytics
bull Go to analyticstwittercom bull Click on Tweets bull To access on mobile bull Tap one of your Tweets to
get to the Tweet detailbull Tap View Tweet activity
1112016 (4) Craig Faulkner
httpswwwfacebookcomcraigfaulknerinsightsinsightssection=navVisits 11
Timeline Photos Tab Info Tab BENCHMARKCompare your averageperformance over time
Timeline
Photos Tab
Info Tab
httpstcoOIKhDmfr1c httpstcoOIKhDmfr1ccn=bWVzc2FnZQ3D3D BENCHMARKCompare your averageperformance over time
httpstcoOIKhDmfr1c
httpstcoOIKhDmfr1c
cn=bWVzc2FnZQ3Dhellip
Page and Tab VisitsThe number of times each of your Page tabs was viewed
External ReferrersThe number of times people came to your Page from a website off of Facebook
Overview
Likes
Reach
Page Views
Posts
Videos
People
Shop
Daily data is recorded in the Pacific time zone 1W 1M 1Q
Start
End
12142015
1112016
Page Messages Notifications 4 Insights Publishing Tools
Search for people places and things Craig Faulkner Home 4
FacebookTo access your Facebook Analytics
bull Click on the Insights tab at the top of your Page
bull From here you can view metrics about your Page by clicking the sections on the left
bull To export your insights click Export in the top-right corner
LinkedInTo access yourLinkedIn Analytics
bull Go to your Company Pagebull Scroll down to the Other hellip
pages section on the right side of the page
bull Click the Showcase Page yoursquod like to review
bull Select View Analytics from the list
1112016 How you rank | LinkedIn
httpswwwlinkedincomwvmxprofilerankingstrk=wvmx-profile 12
Your connections2721 members
Your company54 members
Professionals like you98 members
Financial Advisor - Make it dead simple for your clients to refer you Click to learn how
Whos viewed your profile Whos viewed your posts
You rank in the top 8 for profile views among professionals like you8 out of 98 7 in the last 30 days
Professionals like you Jump to you
1Bill HarrisSpeaker Consultant Author Founder
2nd
2Michael WeinerAlternative Commercial Real Estate FundingResources | Business Consulting | TradeProgram Intake Officer
2nd
3Kendall BondCEO at National Asset Works llc
3rd
4Paul PetersonPresident || Chief Executive Officer CEO ||Chief Operating Officer COO || Private EquityVenture Capital
2nd
5Mel Lisiten 6000 plus connectionsFOUNDER CHAIRMAN PRESIDENT at LISITENASSOCIATES BUSINESS BROKERS MERGERS ANDACQUISITIONS
1st
6Juan G EstradaPresident amp CEO at Quickpay Funding LLC
2nd
How you rank for profile views
Easy ways to get more views
Update your SummaryShow up in more of the right searches byrefreshing your summary
Join this groupShare your insights and expertise with yourcolleagues to increase your visibility
Financial Advisor Network (FAN)
Add this skill
Strategy
Home Profile My Network Jobs Interests Business Services Upgrade
Advanced 2
9
68Search for people jobs companies and more
Watch Craigrsquos presentation ldquoHow to Use Content to Create Leads Through LinkedInrdquo
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
1 8 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
Sporadic content marketing can almost be
worse than no content marketing at all If you
set up a Twitter feed and only tweet every 3
months you are not only wasting the small
amount of time you dedicate to your tweets
but yoursquore also leaving a sloppy and unpre-
dictable social footprint Itrsquos a bit like having
spinach stuck between your teeth at a client
meeting
Create a content marketing calendar that will
allow you and your team to spell out expecta-
tions and track results for different content
marketing efforts
Donrsquot forget to include
bull Marketing Plans
bull Content Deadlines
bull Persona Topics
bull National Holidays
bull Client Meetings
bull Monthly Promos
Schedule for ConsistencyIf You Plan to Fail to Post You Plan to Fail to Post
By planning your social posts and scheduling them you will begin to turn your content effort into a content machine
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 1 9
Download Calendar Template
SAMPLE CALENDARNOTABLE HOLIDAYS
CALENDAR LEGENDAllows you to easily define your assets and visually display them on to your calendar
Calendar EventsList some of the importantdates and events that occurweekly or monthly
Plan for Your Next MonthPre-plan events that in the current month that will occur in the next month Events that need to be completed the month prior
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
2 0 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
One of the most powerful tools police use to control traffic speeds is called a Driver Feedback
Sign Yoursquove definitely seen one The concept is simple a radar device gives drivers a readout
of their curent speed If they are going too fast it flashes ldquoSLOW DOWNrdquo Studies have shown
that this simple feedback loop is incredible at creating real change in driversrsquo speed
Using a feedback loop with your content marketing strategy can provide the same kind of correc-
tion to the kind of content you make where you publish it and how you measure itrsquos success
Review Retarget RelaunchUse a Feedback Loop During Scheduled Reviews to Increase Your
Contentrsquos Power to Inspire
A ldquoFeedback Looprdquo is any system that gives your information about your actions so you can recalibrate
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
8 S i m p l e S t e p s | 2 1
THE FMG FEEDBACK LOOP
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified
2 2 | H o w t o C r e a t e C o n t e n t T h a t I n s p i r e s A c t i o n
The Suite is a collection of marketing tools designed to increase referrals and leads for one low monthly price
bull Turn-key websites pre-loaded with great videos
bull Automated email and social media tools that drive traffic back to your website
bull A content marketing strategy that works
Get in touch today and letrsquos get startedPH 8883641260
Itrsquos an All-In-One Marketing Solution
Amazing Marketing Simplified