Connected Media Devices Powered by Windows Embedded

Olivier BlochTechnical EvangelistMicrosoft

WCL323

Agenda

Consumer trends & market opportunityWindows Embedded CMD SolutionDemos

Consumer trends

Key Consumer Trends

The new digital home

Widespread high speed broadband

Ubiquitous home

networking

Proliferation of Internet

content

Social media

explosion

Why should we care?• One of the fastest growing & largest categories• Opportunity for new business models (services,

content, subscriptions)

What value does it offer consumers?• Seamless integration of key digital entertainment

scenarios in one box (TV, Internet content, personal media playback)

What is it?• Simply put, it is a network enabled consumer

electronics device, such as a connected TV, set top box, or DMR.

Source: Strategy Analytics, Digital Media Devices Global Market Report, 8/09

FY10 FY11 FY12 FY13 FY14 CAGR

Flat Panel TV 28.8 65.3 113.8 156.6 193.1 61%

Set-Top Box (1) 42.9 69.2 98.6 123.7 148.3 36%

Digital Media Adaptor 9.6 15.4 20.1 23.2 26.4 29%

TOTAL 81.4 149.9 232.4 303.5 367.7 46%

YoY Growth 97% 84% 55% 31% 21%

The Connected Media Device (CMD) Opportunity

FY10 FY11 FY12 FY130

50

100

150

200

250

300

350

WW CMD/Connected TV ShipmentsDigital Media Adaptor

Set-Top Box (1)

Flat Panel TV

WW

sh

ipm

en

ts,

in m

illio

ns

Market Opportunities & ChallengesLots of ‘buzz’

Consumer demand

Channel interest

Fragmented market

No market leader

The New World

Manageability and extensibility

Standards driven HW and SW ecosystem

Faster TTM, lower TCO, higher ROI

Ubiquitous network and Internet connectivity

Changes in the Consumer Electronics market

The Old World

Firmware only

Limited user interface

No connectivity and never updated

Microsoft’s Video & TV SolutionsA Wide Spectrum Of Options for Manufacturers

High

• End-to-end turnkey entertainment solution

• Optimized for 3 screen device scenarios

Low

Microsoft PlayReady®Smooth Streaming

• Core enabling technologies• Maximum flexibility and

applicability

Reach Rich

• An operating system platform for entertainment solutions

• Customizable in SW, HW, and business models

Windows EmbeddedCMD Solution

Consumer

Robotics

Portable media

Industrial Automation Telematics

Thin Client

Industrial Automation

MedicalEntertainment

Thin Client

Office Automation

ATM/Kiosk

Windows Embedded family

Flexibility, Source Level Control,Multiple CPU Architectures

Fixed Features, Express Development, Windows Desktop Compatibility

Point of Service

Dedicated Servers

Kiosks

Entertainment

Handheld

Automotive

A high performance and highly reliable platform designed to deliver the power of Windows 7 to specialized devices that seamlessly connect to a world of Windows.

PC BrainsMicrosoft Leadership in PCs

Ability to Play any Internet ContentCustomer familiarity with Media Center (MC) UI

OTT MC Content – Netflix, MSN, Canal+, Sky

Home Theater ComfortLarge Screen Size – HD

Hi Fi SoundLiving Room - Comfort, Social Activity

The brains of the PC, the beauty of the TV

CMD/Connected TV Product

The Windows Embedded CMD Solution

A platform for OEMs…… to build connected consumer electronics entertainment scenarios & devices… based on Windows Embedded Standard 7… that offers hybrid Internet/Broadcast TV solution including DVR, Guide & HD TV Capability… That pulls personal content over a home network (music, photos, videos) via DLNA or Homegroup

Internet content

Personal content

Broadcast content

Why WES7? Consumer electronics ready

Customizable, expandable, and flexible UX platform

Full digital media feature set

Optimized for a range of non-PC hardware (TVs, STBs, etc.)

Low Power Consumption

Robust and Secure platform

Fast Boot Time

Responsive 10’ user interface

OEM focus ondifferentiation

demo

Build a CMD device in minutesand advanced customization

Brand customization

Key Connected Media Device Scenarios

Internet• 99.9% Future Proof Internet TV• Web services and app platformPC /

Home Server• “Play To”• Home Group

Broadcast TV• Support for all major global TV

standards: cable, satellite, terrestrial, and IP

• Conditional access• Rich, local electronic program

guide (EPG) data• Full DVR functionality• High-definition viewing

DLNAPlay content to and from Win7 PCs or other CMD devices

CMD

demo

Key CMD scenarios

Related Content

Breakout SessionsSIM359 - Extending Microsoft System Center Configuration Manager to Specialized Devices with Windows Embedded Device Manager 2011WCL210 - Solutions for Retail with Windows EmbeddedWCL211 - Windows Embedded Standard 7 in Disguise!WCL324 - Thin Clients, from Building to Deployment and Management

Hands-on LabsSIM271-HOL - Extend Microsoft System Center Configuration Manager 2007 to manage your Embedded Devices with Windows Embedded Devices ManagerSIM272-HOL - Deploy an OS image to your Embedded Device using Windows Embedded Device Manager 2011

Related Certification Exams70-181: TS: Microsoft Windows Embedded Compact 7 Development70-582: TS: Microsoft Windows Embedded Standard 7, Development

Track Resources

http://www.windowsembedded.com

Twitter: @MSFTWEB @OBLOCH

http://blogs.msdn.com/obloch

Resources

www.microsoft.com/teched

Sessions On-Demand & Community Microsoft Certification & Training Resources

Resources for IT Professionals Resources for Developers

www.microsoft.com/learning

http://microsoft.com/technet http://microsoft.com/msdn

Learning

http://northamerica.msteched.com

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© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS

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