Google Analytics:No website is complete once it’s been launched. Without measurement, we never know what to improve. Without improvement, even the best designs will lose their effectiveness.

The Tough StuffIn this session, you’ll learn about cross-domain tracking, ecommerce setup, advanced segments and more.

Better get started.

About UsHaden Interactive is a web design and SEO firm. Since 2008, we have provided strategic communication, quality copywriting, and SEO for clients on four continents.

www.hadeninteractive.comHaden Interactive, LTD

Address: 1337 E Ash St, Fayetteville, AR 72703

Phone: (479) 966 -9761

Email: josepha@hadeninteractive.com

2

Web Analytics

The purpose of analytics is to help you optimize your site, but also:

- campaign support

- usability insights

- audience demographics

- user engagement

3

— n computing The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Cross Domain Tracking

Balancing ActNot all instances with 3rd-party sites will require cross domain tracking.

Identifies multiple sites as being associated with one UA code.

4

“Passes” UTM codes or cookies between sites

Used mostly with 3rd-party vendors

Ecommerce Tracking

Don’t ForgetMost likely, you will want this in conjunction with cross domain tracking.

_addTrans

5

_addItem

_trackTrans

Advanced Segments

Not Too ManyIt’s only possible to have four segments selected at a time. So if you have one segment selected in Account A, then you can only select three in Account B.

Uses RegEx, Exact Matching, Contains, and a few others

6

Can be inclusive or exclusive

Session Based

Custom Reports

ProTipAverage Time on Site != Time on Site.

Avg = Time on Site/Visits

Time on Site = Sum of all time on site

Setup is drag and drop and you can filter inside the report.

7

Does not affect your data

Can be shared across multiple accounts at once

Custom Dashboard

Not Too ManyYou are limited to twelve widgets per board. I have yet to reach my board limit, but I’ll tell you if I do.

Both Private and Collaborative

8

Uses widgets that can be added manually or from GAFinally can add segments and export functions!

Goals and Funnels

Target MarketsKnow that if you are using funnels to monitor visitor paths, all the goals will have the same conversion rates. You’ll always have to check those in the funnel report.

New goal setup up tool!

9

Goals should always be GOMs or otherwise actionable.If you add funnels, you can see where the transaction path broke down.

Only measure things that you’re prepared to optimize. - 500 events per session; 1 event per second.

- Use GA’s A/B testing tool.

-Get out there and mess some things up!

- But not really. Have a backup profile.

- Always check your setup.

Onward and Upward!“Great sites and campaigns

are a product of evolution, not creation.”

6

Talk to me!www.hadeninteractive.com