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WRIGHT BRYAN @wrightbryan3

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Page 1: Wb germany presentation bryan

WRIGHT BRYAN

@wrightbryan3

Page 2: Wb germany presentation bryan

NATIONAL PUBLIC RADIO

http://www.npr.org/about-npr/177066727/visit-npr
Page 3: Wb germany presentation bryan

• HEADQUARTERS: Washington, D.C.• FIRST BROADCAST: 1971• PRODUCTION CENTERS: New York City and Los Angeles• STAFF: 800• NEWS DIVISION: 340• U.S. BUREAUS: 17• INTERNATIONAL BUREAUS: 17• WEEKLY LISTENERS: 26 million• MONTHLY NPR.ORG VISITORS: 27 million

http://www.npr.org/about/press/NPR_Fact_Sheet.pdf
Page 4: Wb germany presentation bryan

SOCIAL DISTRIBUTION TODAY

Facebook

4.3 million likes

~40 percent of NPR.org traffic

15 posts per day

https://www.facebook.com/NPR/posts/10153608471021756
Page 5: Wb germany presentation bryan

SOCIAL JOURNALISM TODAY

Sourcing with the help of reddit communities

http://www.reddit.com/r/army/comments/2dc89s/npr_looking_for_men_with_a_family_army_tradition/
Page 6: Wb germany presentation bryan

SOCIAL ENGAGEMENT TODAY

The conversation never stops

https://twitter.com/scotthensley
Page 7: Wb germany presentation bryan

WHY ARE WE DOING THIS?

http://www.pewinternet.org/2015/01/09/social-media-update-2014/
http://www.pewinternet.org/2015/01/09/social-media-update-2014/
Page 8: Wb germany presentation bryan

WHY ARE WE DOING THIS?

http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/
Page 9: Wb germany presentation bryan

WHAT WE SEE

http://www.npr.org/
Page 10: Wb germany presentation bryan

WHAT THEY SEE!

Page 11: Wb germany presentation bryan

CHOICES

Roadsidepictures/Flickr

https://www.flickr.com/photos/roadsidepictures/4109967727/
Page 12: Wb germany presentation bryan

CHOICES!

Page 13: Wb germany presentation bryan

ISLANDS OF ENGAGEMENT

How will we re-establish ourselves in a relentless sea of content?

Page 14: Wb germany presentation bryan

MAKE NEWS TOGETHER

https://curiouscity.wbez.org/
Page 15: Wb germany presentation bryan

MAKE MUSIC TOGETHER

http://tinydeskcontest.npr.org/performance
Page 16: Wb germany presentation bryan

MAKE T-SHIRTS TOGETHER

https://www.kickstarter.com/projects/planetmoney/planet-money-t-shirt
Page 17: Wb germany presentation bryan

MAKE T-SHIRTS TOGETHER

http://apps.npr.org/tshirt/
Page 18: Wb germany presentation bryan

FIND PEOPLE TOGETHER

http://www.npr.org/sections/money/2013/12/11/250200378/we-found-this-20-year-old-t-shirt-in-kenya-the-internet-found-the-original-owner
http://www.npr.org/sections/money/2013/12/11/250200378/we-found-this-20-year-old-t-shirt-in-kenya-the-internet-found-the-original-owner
Page 19: Wb germany presentation bryan

YOUR PLATFORM OR MINE?Creation * Distribution * Consumption

https://twitter.com/nprnews
http://socialmediadesk.tumblr.com/post/118298800021/this-much-i-know-about-snapchat
https://instagram.com/npr/
https://www.facebook.com/NPR
http://www.npr.org/
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THE FUTURE

• The real shift is in culture

• Internal process becomes external

• Sharing leads to community

• Community leads to partnership

http://www.npr.org/about-npr/177066727/visit-npr
Page 21: Wb germany presentation bryan

SOCIALMEDIADESK.TUMBLR.COM

[email protected]

http://socialmediadesk.tumblr.com/

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