waxahachie m e d i a g r o u p - gannettmediakit.gatehousemedia.com/waxahachie_tx/mk.pdf ·...

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2018 Media Kit

Contact us today 972-937-3310

WaxahachieM e d i a g r o u PWAXAHACHIE DAILY LIGHT | MIDLOTHIAN MIRRORELLIS COUNTY TRADING POST | THRIVEHIVE MARKETING

[ [Welcome to the Waxahachie Media Group

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.

Waxahachie Media Group publishes a three time a week publication, The Waxahachie Daily Light and two weekly products, The Midlothian Mirror and the Ellis County Trading Post. In addition, WMG publishes two magazines, along with websites, waxahachietx.com and midlothianmirror.com

The Daily Light has served Ellis County for over 150 years and is the newspaper of record for the county. The Daily Light is an award winning, fast growing newspaper and digital media company in a dynamic market located 30 miles south of Dallas. The Mirror is the paper of record in Midlothian, Texas which is located 20 minutes from Waxahachie. The Mirror is published every Thursday.

WMG websites serve to extend its already broad audience in Ellis County reaching nearly 300,000 readers every month. With its magazines, Inspire Women’s Health, Ellis County Business Journal and WMG enables advertisers to target a variety of specific audiences as well.


[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS


[ [Market Profile Ellis County, TX

Ellis

• Midlothian • Red Oak

• Waxahachie

• Ennis

Total Households

58,588Average Household Income

$95,090

Total Population

172,625

Children at Home 25,465 43%

2018 Claritas, Ellis County, TX

Base: Total Households - 58,588

Own a Home 43,858 75%

Employment (population age 16+)Executive/Professional/Mgr. 11% Office/Administrative Support 10%Sales 8% Healthcare 5%Services 20%

Education (adults age 25+)College Graduate 33,428 30% Some College, no degree 28,255 25%High School Graduate 32,645 29% Other 16,483 15%

Household IncomeUnder $35,000 12,066 21% $35,000-$49,999 7,280 12% $50,000-$74,999 10,556 18% $75,000+ 28,686 49%

Age Median Age: 4618-34 38,581 30% 35-44 21,875 17%45-54 23,092 18% 55+ 44,547 35%

GenderMen 62,179 49% Women 65,916 51%

Base: Total Adults - 128,095


Consumer ExpendituresConsumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $133 Computers, Software & Accessories $30Education $76 Household Furnishing and Appliances $131 Health Care $314 Groceries $300 Automotive - All $765 Pet Related $43 Sports & Recreation $53 Travel $136 Dining Out $199 2018 Environics Analytics, Ellis County, TX

Total Annual Consumer Spending

$3.6 Billion

(in millions)


[ [Reach

We reachyour most profitable customers.

Digital Traffic

shoppers.

Print & digital newspaper delivers

6out of

10waxahachietx.com Average Monthly Traffic Page Views 330,700 Unique Visitors 106,900

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach


PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

We delivershoppers to your business.

Multi-Media Solutions

DIGITAL SOLUTIONSwaxahachietx.com

midlothianmirror.com ThriveHive

Waxahachie Newspapers, Inc. | JULY 201512 | Pride in America

PR

IDE

AMERICAIN

Celebrating the

4thof JULY

A SPECIAL SECTION BROUGHT TO YOU BY WAXAHACHIE NEWSPAPERS, INC.&

IMAGINE NATION LEARNING CENTER

1

ELLIS COUNTY

Brought to you by your friends at :

Waxahachie Newspapers, Inc. | 2.22.2015 56 | Eyes On The Horizon

TEXAS

Profiles in ProgressEyes on the Horizon

ELLIS COUNTYEST. 1849

A Special Edition brought to you by The Waxahachie Daily Light

CMYK

Storiesof

Survival

FIGHTING FOR THE

C

RU

E

ourage

nityespect

xtra Time

A Special Section brought to you by Waxahachie Newspapers, Inc.

We are the one sourcefor your customized solution.


Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions


[ [Web Redesign The Best Local News Site Just Got Better

NEW DESIGN = BETTER USER EXPERIENCE

& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!

But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.

What’s new?Integrated advertising opportunities throughout the site

• A less cluttered environment for a better user experience

• Increased visibility for your messages

• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

ADS LOAD AS USERS SCROLL THROUGH THE PAGE

#IMPRESSIONS = #VIEWS!

HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE

= POWER FOR YOUR BUSINESS!

Get started today!Contact your representative for current rates and additional details.

Get started today!Contact your Multi Media Sales Executive for current rates and additional details.


Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehive.com

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable — that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online


[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING


waxahachietx.commidlothianmirror.com

200 W Marvin Avenue • Waxahachie, TX 75165

(972) 937-3310

How to Reach Us

Trusted. Local. Engaged.

By partnering with the Ellis County community, WMG provides unparalleled coverage of event and happenings. Written by locals, our

team is proud to live, play and work in the community we serve.

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