1. 1. ABOUT ORGANIC
   
   • Five Years Old
   • 2. An Agency for the digital age
   • 3. Digital And Tech Marketing at core
   • 4. Based in the UK
   • 5. Working with firms in US and Europe
   OUR METHOD
   Using Technology to Connect People
   Clear, Compelling Creative messages
   Measure, Monitor and Learn Accountability
   WELCOME
   
2. 6. OUR TEAM : YOUR TEAM
   OUR TEAM : YOUR TEAM
   
   • Accountability
   • 7. Expertise and insight
   • 8. A personalised service
3. CLIENTS
   
4. 9. GOAL OF PROJECT
   
   • Promoting Femto cell
   • 10. Audience education
   • 11. Establishing Awareness amongst wireless networks
   • 12. Promote micro VS macro network
   • 13. Identify and reach key influences
   WORKS INCLUDE
   
   • Website
   • 14. Blogging and PR
   • 15. Print / Design resources
   • 16. Search Marketing
   • 17. Paid Search
   • 18. Social Media
   ALCATEL
   
5. 19. GOAL OF PROJECT
   
   • Promoting MLL Telecom
   • 20. To Wireless Networks
   • 21. Microwave wireless services
   • 22. Backhaul provision
   • 23. OffNET connectivity
   • 24. Network Services
   WORKS INCLUDE
   
   • Search Marketing
   • 25. Blogging and PR
   • 26. Infographics
   • 27. Print / Design resources
   • 28. Social Media
   • 29. Reporting / Analysis
   MLL TELECOM
   
6. 30. ORANGE BUSINESS LIVE
   
   • Website
   • 31. Event Support and participation
   • 32. Blogging, content distribution
   • 33. PR
   MARKETING VIA INFORMAL CHANNELS
   
   • You cant reach your audience through traditional channels to use informal channels: EG YouTube, Twitter, Linkedin
   ORANGE BUSINESS
   
7. 34. To redefine the identity for Wavenis Open Standard Alliance (Wavenis-OSA) and implement it
   A communication strategy to maintain the organisations voice through appropriate marketing and communication tools
   Website and web presence
   Define conferences and shows Wavenis should attend
   Define communication policy and implement
   BRIEF
   
8. 35. Organic Develop will work with the Wavenis-OSA Marketing Team to:
   
   • Rebrand the organisation and develop new literature
   • 36. Full rebrand
   • 37. Apply to organisation literature
   • 38. Develop an interactive, effective web platform
   • 39. To act as a communication platform
   • 40. Press, blogging, data capture, member registration
   • 41. Email marketing comms
   • 42. Online PR and social media engagement
   • 43. Identify the market sectors and potential members to target directly
   • 44. Chip and devices manufacturers
   • 45. Telecommunications operators
   • 46. Applications and service providers
   PROPOSITION
   
9. 47.
   • PromoteWavenis to standards organisations such as ETSI, CEN, IEC
   • 48. Identify and position yourself versus other standards
   • 49. EN13757-4 / IEEE 802.15.4
   • 50. Help establish the voice, messages and USPs that Wavenis will take to market and drive to become the standard for low power two-way wireless connectivity technology
   • 51. Press and PR
   • 52. Advertising / sponsorship
   Participation in industry events when appropriate
   
   • As per our proposal or in a more informal manney
   PROPOSITION
   
10. 53. How will it work?
    Identify the organisations' key USPs, messages and voice.
    
    • Sustainability / Green technology
    • 54. Durability
    • 55. Scalability
    • 56. Low cost
    Knowledge transfer
    
    • How would smart cities actually work?
    Market Research on the current perception / understanding of Wavenis
    We would run an industry / member survey
    Redefine the core messages linking core values and perception
    Develop a brand book a selection of logos and names will be developed for you along with a justification
    Develop brand guidelines, principles of the brand and all literature from this
    REBRAND
    
11. 57. BRANDING EXAMPLES
    
12. 58. BRANDING EXAMPLES
    
13. 59. BRANDING EXAMPLES
    
14. 60. BRANDING EXAMPLES
    
15. 61. BRANDING EXAMPLES
    
16. 62. Your Requirements
    
    • Content managed, easy to update
    • 63. Registered members area
    • 64. Ability for people to apply for membership online
    • 65. Member profiles
    • 66. Ability to add video
    • 67. Statistics and reporting
    • 68. Training in use of the CMS
    • 69. A central communications tool
    • 70. Email registration
    • 71. Blog with comments and interactivity
    • 72. News and PR
    • 73. Social Sharing
    WEBSITE
    
17. 74. WEBSITE EXAMPLES
    
18. 75. WEBSITE EXAMPLES
    
19. 76. WEBSITE EXAMPLES
    
20. 77. Future Additions
    
    • More member interactivity
    • 78. A discussion forum / Q&A
    • 79. Resources library
    • 80. Social networking and member profiling
    • 81. Member promotional tools, eg press releases
    • 82. Content aggregation from third party sources
    WEBSITE
    
21. 83. WEBSITE
    
22. 84. WEBSITE
    
23. 85. Printed literature for events, distribution to potential members and potentially direct mail
    
    • 2000 x 8page brochures
    • 86. 2000 x 1 page double sided fliers
    • 87. Compliment slips
    • 88. Letter heads
    • 89. 10 X business cards
    • 90. There was also electronic templates included that you can keep and use for reprints.
    PRINT
    
24. 91. PRINT EXAMPLES
    
25. 92. Due to the worldwide focus of the Wavenis-OSA products, deliver clear online routes to markets by:
    
    • Building a strong presence across all the major search engines for key terms associated with the brand via:
    • 93. Onsite optimisation strategies
    • 94. Offsite optimisation
    • 95. Creating a social media buzz
    • 96. Promoting the brand as a thought leader in the world of two-way wireless connectivity technology
    • 97. Writing and distribution of articles, blogs and press releases
    • 98. Managing and maintaining Pay Per Click (PPC) Advertising on the key markets such as Europe, UK and the USA
    COMMS : SEARCH
    
26. 99. COMMS : SOCIAL & PR
    
27. 100. COMMS : SOCIAL & PR
    
28. 101.
    • Three global conferences
    • 102. Development of a stand
    • 103. Purchase space at the events
    • 104. Attend conferences
    • 105. Billing/CRM Europe 2011 Exhibition (as defined in the brief as this is the target for the brand relaunch)
    • 106. International Wireless communications Expo Las Vegas
    • 107. Wireless Technology Conference Paris
    • 108. OD to support with networking and social activity
    • 109. Attend sector specific conferences globally
    • 110. Metering Events
    • 111. Environmental conferences
    • 112. Mobile conferences
    • 113. M2M Events
    CONFERENCES
    
29. 114. Coverage in relevant trade press and websites
    
    • Sponsorship of forums and blogs
    • 115. Advertising to support PR where required in press
    • 116. Total Telecom
    • 117. Znet
    • 118. Digitimes
    • 119. Connected Planet
    PRESS / ADVERTISING
    
30. 120. TWO SCHEDULES
    Both include all required elements but to different extents
    
    • Option 1: 36,000 Euros
    • 121. Option 2:64,000 Euros
    • 122. More Press and PR
    • 123. More search and social media
    • 124. More events
    COSTS
    
31. 125. Thank you for listening!
    Any Questions?
    James Moffat
    Organic Development
    THANK YOU