1. Waving Your Hands in the Air! The Consumer Response to Gesture Interaction on Consumer DevicesJohn Feland, CEO

2. What keeps companies up at night?Where is the Are we spending Do we havecompetitionmoney on the Are we on trackenough inventoryvulnerable?right features?to make theto meet demand?forecast?Does ourmessaging matchwhat people are talking about ? Marketing Development Product MarketingSalesMarketingIntelligence 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 2 3. You wont find the answers on the balance sheet.Most businesses measurethemselves by the flow andaccumulation of financial capitalSocial Capital is the goodwillstored in relationships, betweenbrands and markets orexperiences and usersNow we can measure it! 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 3 4. Microsoft Surface Vs. Megan Fox 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 4 5. When we turn our tools to gesture mediated experiences 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 5 6. 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 6 7. 2002 2003 2004 20052006 2007200820092010 2011 2012 2013 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 7 8. Wii U Mindshare in Social Media: Launch and Black Friday 1.40%Mentions as Percentage of RetailWii U LaunchBlack FridayCyber Monday 1.20% 1.00% Kinect 0.80% Wii U Streams 0.60% 0.40% PlayStation 0.20% 0.00% 11/11/1211/12/12 11/13/1211/14/12 11/15/1211/16/12 11/17/1211/18/12 11/19/1211/20/12 11/21/1211/22/12 11/23/12 11/24/1211/25/12 11/26/1211/27/12 Social Media Mentions (Twitter, Facebook, Boards and Blogs) sampledfrom retail streams for Best Buy, Amazon, Walmart and Apple Wii U gets a boost at launch but fails to break away until CyberMonday, hinting at a slow market adoption 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 8 9. Tracking Gesture Adoption in Consumer Gaming ExperiencesOvertime, PlaystationKinect has aMoves betterstronger launch perceive accuracythan Playstationtrumps Kinect Wii U has Movelaunched to a skeptical market 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 9 10. Playstation Move Vs. Microsoft Kinect "You can swing hard or soft, slow or fast, high or low, and the camera tracks it all. "there is no lag and few if any lost or missed gestures to frustrate players "Owning the Kinect, Move and the Wii, I feel safe saying the Move is the most accurate of the motion control controllers and also the happy medium between casual and hardcore games." While I was playing with my daughter, my son stood up and walked to the bathroom, causing the game to register him as me and the game was finished with me as the big loser. "A lot of the reviews complained about lag, meaning it takes a bit for the Kinect to detect your movements and get them on the screen." 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 10 11. Who we play with impacts how we play "I have a number of friends (both guys and girls) who have given the move a try & praise for it has been universal at get togethers. "Playing with a friend will run into big bucks. "Then my girlfriend who rocks at volley ball, stood up to give it a shot.""The girlfriend and I had a blast with it."Upon starting the first game I called mygirlfriend over and all she had to do wasjump right beside me, then poof she wason the same river raft as me, pretty cool."Our family and friends ranged fromnovice to advanced game players, and weall had a blast!" 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 11 12. Wii U, off the a slow start "This attempt to merge tablet and Wiimote just does not work. "I was playing the Wii over the weekend at my sisters with the nephew and I could not believe how laggy it was. "Sometimes, my action is on the game pad while my opponents perspective is on the screen (seemingly necessary because he is using the Wiimote).""It is currently release day and I have beenplaying it all day with my wife (who is anon-gamer) and we absolutely love it."The Pikmin game allows my 4yo to use apen for control, a new thing for the Wii Uthat sony and MS do not have, and he cankeep up with his older sisters that way."my son likes being able to switch from thetv to the gamepad" 2011 Argus Insights, Inc. Confidential: Do Not DistributePage 12 13. Straight from the mouths of users Multi user experiences are important but not alwayswell supported Kinect Hijacking Consumers love the Move accuracy, not the cost of additional controllers Users do not mind gloves if the system delivers thedesired performance Believable accuracy matters to the user experience Location matters Both Kinect and PS Move require large game play spaces 2011 Argus Insights, Inc. Confidential: Do Not Distribute Page 13 14. Questions?We will be releasing a tablet forecast report in January.Email me for a free copy john.feland@argusinsights.comVisit us at www.argusinsights.com