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Water for Life Brand Guidelines
Proper usage of the Water for Life logo and supporting graphicsNovember 2009
Water for Life Brand Guidelines
Section 1
3 The Water for Life Brand
4 Logo Usage
5 Water for Life Logo with NSW Government
6 Water for Life Logo without NSW Government
8 Clear Space
9 Minimum Size
10 Misuse
11 Water for Life Equation
12 Water for Life Equation used as a Heading
within Copy
13 Colour Palette
14 Colour Bars
15 Typography
16 Pull Quotes
17 Tone of Voice
18 Imagery
Section 2
19 Water for Life Templates
20 Word Documents
21 PowerPoint Slides
22 Fact Sheets
23 Banners
24 CD/DVD Case and Face
Section 3
25 Co-branding
26 Co-branding with NSW Government
Corporate Logo
27 Co-branding with Department Logos
28 Co-branding with NSW Offi ce of Water Logo
29 Co-branding with Council and other Logos
Contents
Section 4
30 Co-branding Templates (Water for Life with NSW Offi ce of Water Logo)
31 Letterheads
32 PowerPoint Slides
33 DL Brochures
34 Press Advertisements
35 Posters
Section 5
36 Co-branding Templates (Water for Life with Council and other Logos)
37 Full Page Advertisements
38 Full Page Advertisements – Alternate
39 Press Advertisements – Double Page Spread
40 Press Advertisements – Strip
41 Bus Shelter Advertisements
Section 6
42 Master Artwork Library
43 Logos
44 Water for Life Equation
45 Colour Bars
46 Images
47 Water for Life Templates
48 Co-branding Templates
(Water for Life with NSW Offi ce
of Water Logo)
49 Co-branding Templates
(Water for Life with Council and
other Logos)
50 For Further Information
Water for Life Brand Guidelines Introduction3
Water for Life is the overarching brand for all water supply and demand
programs and initiatives by the NSW Government in greater Sydney.
Water for Life reinforces that water is essential for life, for people now as well as
future generations and also for our environment.
Water for Life brand unifi es all community water education and communications
material, providing a clear and consistent message regarding the importance of
using water wisely and raising awareness of NSW Government measures to secure
our water supply.
This includes water quality initiatives, including river and catchment health, and other
water-related initiatives across NSW, where it is considered appropriate by relevant
senior program managers, and where research supports its application.
The Water for Life brand can also be used by local government and non-government
organisations across NSW for water projects and programs.
The purpose of this document is to ensure that the Water for Life brand is defi ned,
understood and used accurately and consistently by all relevant government
agencies, councils and relevant non-government organisations. It is essential that
a strong and unifi ed brand image is presented on all publications (eg. brochures,
reports, fl yers, event signage or booklets) websites and documents associated
with NSW Government water programs.
Coordination for the use of Water for Life is undertaken by the NSW Offi ce of
Water (NOW).
Section 1The Water for Life Brand
Water for Life Brand Guidelines The Water for Life Brand4
Consistent application of the Water for Life logo will reinforce public recognition
of the brand as a strong, expert authority on water initiatives.
The Water for Life logo is available with and without the NSW Government logotype.
The elements that make up each logo have a fi xed size and position and are not to be
used separately. The relationship between the elements can not be altered. The logos
should never be redrawn, rearranged or distorted.
The logo should only be used in the colour variants available in this document.
They should only be reproduced from the supplied master artwork.
Note: Authorisation from NOW is required for any use of the Water for Life logo.
Logo Usage
Water for Life Brand Guidelines The Water for Life Brand5
Water for Life NSW Government is the overarching brand to link and
promote water programs and initiatives being undertaken and supported by
the NSW Government.
It is to be used on:
• NSW Government Metropolitan Water Plan initiatives in greater Sydney, including
the Water for Life Education Program
• NSW Government urban water supply and demand initiatives in non-metropolitan
areas across NSW
• projects and programs funded or directly supported by the NSW Government.
It may be used where considered appropriate or supported by research for NSW
Government water quality programs and initiatives across NSW, including river and
catchment health, and drinking water quality.
Relevant NSW Government agencies and state-owned corporations to use the brand
include, but are not limited to:
• Department of Environment, Climate Change and Water
• Sydney Catchment Authority
• Sydney Water Corporation
• Hunter Water Corporation
• Department of Industry and Investment
• Department of Premier and Cabinet
Water for Life Logo with NSW Government
Full colourRef: W4L_NSW Gov_Logo_CMYK.ai
MonoRef: W4L_NSW Gov_Logo_MONO.ai
2DRef: W4L_NSW Gov_Logo_2D.ai
Full colour reversedRef: W4L_NSW Gov_Logo_CMYK REV.ai
2D reversedRef: W4L_NSW Gov_Logo_2D.ai
Mono reversedRef: W4L_NSW Gov_Logo_MONO REV.ai
NOTE: The 2D logo shall
only be used on surfaces
where technical limitations
apply (eg. screen printing or
embroidery), or where the
droplet does not adequately
stand out from the
background colour.
Note: 2D logo is only
supplied in Pantone colours.
Grey PMS 430
Blue PMS 3005
Note: Logotype is 40%
black
NOTE: Mono reversed logo
must always be reversed
out of a background
signifi cantly darker than the
shade of the water drop.
Water for Life Brand Guidelines The Water for Life Brand6
The Water for Life logo without NSW Government is for use by stakeholders
on initiatives where it is considered appropriate for the audience and where
it strengthens the message by linking the initiative to other water-related
initiatives across NSW.
These initiatives may include non-government and local government activities which
promote short-term and long-term solutions to reduce demand, source new supplies
of water, increase recycling, improve drinking water quality and improve the health of
our rivers and catchments.
Example: A council is developing materials such as brochures or print advertisements
to engage the community in saving water and considers that Water for Life would
add value to the materials when used in conjunction with its own brand.
(See Co-branding page 25).
It is also to be applied in place of the Water for Life logo with NSW Government
where use of the NSW Government corporate logo is mandatory (see page 26).
(continued overleaf)
Water for Life Logowithout NSW Government
Full colourRef: W4L_Logo_CMYK.ai
MonoRef: W4L_Logo_MONO.ai
2DRef: W4L_Logo_2D.ai
Full colour reversedRef: W4L_Logo_CMYK REV.ai
2D reversedRef: W4L_Logo_2D.ai
Mono reversedRef: W4L_Logo_MONO REV.ai
Note: 2D logo is only
supplied in Pantone colours.
Grey PMS 430
Blue PMS 3005
Note: Logotype is 40%
black
NOTE: The 2D logo shall
only be used on surfaces
where technical limitations
apply (eg. screen printing or
embroidery), or where the
water does not adequately
stand out from the
background colour.
NOTE: Mono reversed logo
must always be reversed
out of a background
signifi cantly darker than the
shade of the water drop.
Water for Life Brand Guidelines The Water for Life Brand7
The Water for Life logo (without NSW Government) may be used by:
Local government and water utilities
The Water for Life brand is available to all councils in NSW who develop
communication and education materials to promote short-term and long-term solutions
to reduce demand, source new supplies of water, increase recycling, improve drinking
water quality and improve the health of our rivers and catchments.
Non-government organisations and associations (NGOs)
The Water for Life brand is available to NGOs in NSW who develop communication and
education materials to promote short-term and long-term solutions to reduce demand,
source new supplies of water, increase recycling, improve drinking water quality and
improve the health of our rivers and catchments.
Business and industry
The Water for Life brand is available to business and industry in NSW who develop
communication and education materials to promote short-term and long-term
solutions to reduce demand, source new supplies of water, increase recycling,
improve drinking water quality and improve the health of our rivers and catchments.
It can be used by commercial enterprises to promote NSW Government initiatives, for
example in promoting NSW Government rebates.
Water for Life Logowithout NSW Government
Water for Life Education Program partnership funding recipients
Organisations who secure funding for projects under the Water for Life Education
Program are required to use the Water for Life logo on all communication and
education materials including website or printed material associated with their project.
In this case, when using the Water for Life logo, the accompanying tag line is required
to be used: This project has been assisted by the NSW Government’s Water for Life
Education Program.
Climate Change Fund (Water Savings Fund) Recipients
Organisations who secure funding for a water-related project through the Climate
Change Fund (and previously through the Water Savings Fund) are required to use the
Water for Life logo on any communication and education material including website
or printed material associated with their project.
Note: It is inappropriate to use Water for Life to promote commercial products
or services, or on company publications, letterheads, or annual reports. Any
inappropriate use is considered a breach of copyright.
Water for Life Brand Guidelines The Water for Life Brand8
To ensure the prominence and clarity of the Water for Life logo, it is
important to make sure that it is always surrounded by an area of clear space
which remains free of other elements, such as type, logos, graphics and the
edge of the page.
The minimum area of clear space is based on the height of the ‘e’ in the logotype.
The clear space area applies to all logo versions.
Clear Space
Water for Life Brand Guidelines The Water for Life Brand9
To ensure maximum clarity and legibility of the Water for Life logo
a minimum size has been determined.
The Water for Life logo cannot be any smaller than 22mm in width, however,
the preferred logo size is a minimum of 30mm in width.
The minimum size applies to all logo versions.
Minimum Size
22mm 30mm
22mm 30mm
Water for Life Brand Guidelines The Water for Life Brand10
Misuse
Do not use the Water for Life droplet on its own.
Do not use the Water for Life logo in any colours other than supplied.
Do not alter the size and position of the elements.
Do not rotate the logo.
Water for Life Brand Guidelines The Water for Life Brand11
To achieve a sustainable and secure water future, the NSW Government’s
Metropolitan Water Plan outlines a range of supply and demand
management measures, including four key initiatives:
Dams – a large network of 11 major dams
Recycling – providing 12% of our water needs by 2015
Desalination – providing up to 15% of our water needs
Water Effi ciency – saving 24% off our water needs by 2015
These are graphically presented as the ‘water equation’. There are four variations of the
Equation. Which one to use is at the discretion of the designer and depends on the layout
being designed. There are several rules to be followed:
The elements that make up all versions of the Water for Life Equation have a fi xed size
and position and are not to be resized separately. The relationship between the elements
can not be altered. The logos should never be redrawn, rearranged or distorted.
The logo should only ever be used in the colour variants available in this document.
They should only ever be reproduced from the supplied master artwork.
Full Equation
When designing a layout with any of the three versions of the full equation, it is
unnecessary to use the Water for Life logo as a separate element. Therefore, if NSW
Government must be recognised use either the corporate logo or in the case of Water
for Life Education Program partnership funding recipients the by-line: This project has
been assisted by the NSW Government’s Water for Life Education Program.
Horizontal Equation
Two versions of the horizontal Water for Life equation have been developed. One is
the Full Equation with the equals Water for Life logo and the other without called
the Part Equation. The Part Equation is for use when the Water for Life logo is used
elsewhere on the surface.
Water for Life Equation
Full colourRef: W4L_Full_Equation_horizontal_CMYK.ai
Note: Part Equation is for use when the Water for Life logo appears on the same page, for an
example of this see page 20.
Full colourRef: W4L_Part_Equation_horizontal_CMYK.ai
Full colourRef: W4L_Full_Equation_stacked_CMYK.ai
Full colourRef: W4L_Equation_semi-stacked_CMYK.ai
Water for Life Brand Guidelines The Water for Life Brand12
The Water for Life Equation may be used within copy as headings.
When used in this way the elements must keep the same proportions as the Stacked
Equation (see page 11).
Water for Life Equationused as a Heading within Copy
Greater Sydney’s network of 11 major dams gives us one of the largest per capita storages in the world. Because our dams rely on rain it’s also important to have other sources.
Large and small scale recycling projects such as the Rouse Hill residential scheme will provide 12% of our water needs by 2015.
Ready in the summer of 2009–10, the desalination plant can provide 15% of our water needs. A new wind farm being built at Bungendore will power the plant with 100% renewable energy.
If we all continue to be water wise we’ll save 24% of our water needs by 2015.
Having four water sources will help us overcome the uncertainty of climate change and meet the water needs of greater Sydney’s growing community.
For the full story visit waterforlife.nsw.gov.au
Water for people and the environment
Water for Life Brand Guidelines The Water for Life Brand13
Water for Life has its own distinctive palette of colours that act as important
identifi ers distinguishing the Water for Life brand.
Due to the nature of our logo and the material we produce, CMYK is the main colour
type used. Pantone equivalents have been supplied for the rare cases they are needed.
Note: Throughout this guide colours are referred to by the names at right.
Colour Palette
Brand GreyCMYK: C15 M0 Y0 K45PANTONE: 430
Dams BlueCMYK: C85 M42 Y10 K0PANTONE: 2945
Recycling PinkCMYK: C30 M65 Y10 K0PANTONE: 688
Desalination CyanCMYK: C64 M0 Y0 K0PANTONE: 298
Effi ciency GreenCMYK: C64 M0 Y100 K0PANTONE: 368
Water for Life Brand Guidelines The Water for Life Brand14
This graphic device refl ects the colour coding of the four measures in the
NSW Government’s Metropolitan Water Plan and suggests the equation in its
absence. This device becomes a way to emphasise headings and break up text.
Headings sit the height of their ascender above the bar.
Where copy is placed below the bar is up to the designer discretion. It must be at
least the same distance away as the heading but can be placed lower creating white
space in the design.
The elements that make up the colour bar have a fi xed size and position and are not
to be used separately. The relationship between the elements can not be altered. The
logos should never be redrawn, rearranged or distorted.
The colour bars must always be horizontal and never cropped.
They should only ever be used in the colour variants available in this document.
They should only ever be reproduced from the supplied master artwork (see page 45).
Colour Bars
Is Delenitet Quodignia Saecte Event Expe Non
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consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Offi ciae. Ulparum eos doluptatium que necabo.
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The height of the heading ascender equals the distance
between the heading baseline and the colour bar
Copy must be placed at least the same distance away from the colour bar as the heading
or more
Note: Rounded corners have a defi ned radius and should
only be reproduced from the supplied master artwork.
Water for Life Brand Guidelines The Water for Life Brand15
The Water for Life brand typeface has been carefully selected to be modern,
approachable and professional.
The typeface is Frutiger.
Frutiger Light 45 is the main typeface used for all headings, sub headings and body copy.
The colour of type is limited to black, white, Branding Grey and Dams Blue. Never set
type in Recycling Pink, Desalination Cyan or Effi ciency Green.
Frutiger Bold 65 is to be used minimally when text needs highlighting.
Copy is always left aligned.
Note: Where Frutiger is not available Arial can be used.
Typography
Frutiger Light 45
Frutiger Bold 65
Arial RegularArial Bold
Water for Life Brand Guidelines The Water for Life Brand16
Pull quotes can be used throughout a layout to engage the reader and
emphasise important points.
A pull quote style has been developed in line with the Water for Life brand, see right.
Pull Quotes
Everyone should be educated to conserve water so less is needed
Ascender height = X
X
X
3X
2X
Quote in Frutiger Light 45 in Brand Grey
Quote marks are set in Times New Roman Regular
in Water for Life Desalination Cyan
Water for Life Brand Guidelines The Water for Life Brand17
The Water for Life brand tone is conversational and uses contemporary
language which is technically and grammatically correct. It’s straightforward
and concise to engage the reader in a friendly manner and imply knowledge
and authority.
Case and punctuation
Titles are written in title case with all copy in sentence case.
URLs should be written in lower case, with no www and no punctuation marks at the
end eg. waterforlife.nsw.gov.au
Example of bullet points
When a bullet point list must occur it should be written like the below example.
You can save water and money by:
• taking shorter showers
• installing a water effi cient showerhead.
Last bullet point to use a full stop.
Numbers
Within copy, numbers one to nine should be written in full, numbers greater than
nine and all prices should be written as numerals.
Tone of Voice
Water for Life Brand Guidelines The Water for Life Brand18
The use of full bleed colour photography is important ingredient in the
Water for Life brand.
Photography focusing on people’s connection and interaction with water engages the
reader and emphasises the individual’s involvement in the future of our water supply.
An image library has been supplied on the master artwork CD.
Imagery
Water for Life Brand Guidelines Water for Life Templates19
The examples shown on the following pages are supplied on the attached
master artwork CD as InDesign, Word or PowerPoint documents and should
be used when creating new layouts for the Water for Life brand.
Section 2Water for Life Templates
Water for Life Brand Guidelines Water for Life Templates20
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pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
quibusd antorro core ipsum hiliquam aut fugiatem. Nequae pre cone magnam re, offici dolor sitemposanda aut arum autatia earum
voluptae iliquunt, int illant mollorio et dolecaborum eratect atiores totasimi, que nulpa cum dolorectenem andi tet, ad que volupturios
arum quo volest audicip suntiur am, te voluptatiis volorporem de nobis eos ad qui demqui tenitat occus ma sin pro vendae. Ita vent,
conse veliqua simintus quo invelendanis nimposs itaquam quam, sed mod modi tet as pelest res estiatet
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A Microsoft Word template has been supplied on the master artwork CD.
Word Documents
Heading Frutiger Light 45 Dams Blue
Follow-on page is the same as front page
without heading and lead paragraph
Sub headings Frutiger Light 45 Dams Blue
Colour bars underline heading
Lead paragraph Frutiger Light 45 Brand Grey
Body copy Frutiger Light 45 black
Word document front page
Word document follow-on page
Water for Life Brand Guidelines Water for Life Templates21
PARTNER LOGO
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consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Officiae. Ulparum eos doluptatium que necabo. Lessima
nat ullautem ut alibust iaspero exceperro offic te verum excernatusam voloria cusam nonest lautem.
Uptaquae volupturio. Nem volupit est es si offic to ma site quunt expera es moluptatet quiant quo testini
strundi debita pelessit iliberit il magnatur?
Pitatem quosandent occum que voluptatem volorepe nobis eiust, tet la consequatur a simusdae. Tesciatiae laut et porendae cum
quo dolupta tempos aliquid uciminus, sundae por sandit mos a volore nobita sin neturibust verrovid est, ullore repreicipid magniam
doluptate qui dolorat emporeheni odisquam fugiaspe que as iust doloribus, volorae nis dent eum expligenis ilitist, qui soloreptat.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
PowerPoint templates have been supplied on the master artwork CD.
PowerPoint Slides
When co-branding place co-branding logo here
Heading Frutiger Light 45 Dams Blue
Lead paragraph Frutiger Light 45 Brand Grey
Body copy Frutiger Light 45 black
Water for Life Brand Guidelines Water for Life Templates22
Everyone should be educated to conserve water so less is needed
Ad quidi recus alia voluptur, qui dolorem il mil int quid et aspedi quuntio velis re as prorepe liquia nam fugit quam etur, sit volore,
consequas aligeni velende lignate sin rest, solupta sinimus quatur, omnis et pe nost, to magnimincte rem fuga. Cuptiuscium rereici
aeruptibus aborepra aut modit ut ium ut et isquam dolorro rempore, ex et labo. Oloressit molore occati dit aborrum quati omnim et
pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
quibusd antorro core ipsum hiliquam aut fugiatem. Nequae pre cone magnam re, offici dolor sitemposanda aut arum autatia earum
voluptae iliquunt, int illant mollorio et dolecaborum eratect atiores totasimi, que nulpa cum dolorectenem andi tet, ad que volupturios
arum quo volest audicip suntiur am, te voluptatiis volorporem de nobis eos ad qui demqui tenitat occus ma sin pro vendae. Ita vent,
conse veliqua simintus quo invelendanis nimposs itaquam quam, sed mod modi tet as pelest res estiatet.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
Ugit litiae doloraest velitiae. Vitiis mo odistibus ullacil ianisi cum idus quidessin consent utem fugiasped mi, odi offictatqui dolupta
quam eos resciaectas ulpa postiur? Obit, nis et officipsant, vent officae catiis eum es natemquibus delisci endignimus qui nis sequis re,
odi utemos dernam que voluptat eat.
For more information visit www.waterforlife.nsw.gov.au
Andissus Est Atemporum Facitatem Voluptataqui Nobit
Milloribusci tenimus aboreperem quis ut landam int volorae ped maio. Nam faccupisit vitates tempori
consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Officiae. Ulparum eos doluptatium que necabo. Lessima
nat ullautem ut alibust iaspero exceperro offic te verum excernatusam voloria cusam nonest lautem.
Uptaquae volupturio. Nem volupit est es si offic to ma site quunt expera es moluptatet quiant quo testini
strundi debita pelessit iliberit il magnatur?
Pitatem quosandent occum que voluptatem volorepe nobis eiust, tet la consequatur a simusdae. Tesciatiae laut et porendae cum
quo dolupta tempos aliquid uciminus, sundae por sandit mos a volore nobita sin neturibust verrovid est, ullore repreicipid magniam
doluptate qui dolorat emporeheni odisquam fugiaspe que as iust doloribus, volorae nis dent eum expligenis erestiatem ilitist, qui
soloreptat.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
Ugit litiae doloraest velitiae. Vitiis mo odistibus ullacil ianisi cum idus quidessin consent utem fugiasped mi, odi offictatqui dolupta
quam eos resciaectas ulpa postiur? Obit, nis et officipsant, vent officae catiis eum es natemquibus delisci endignimus qui nis sequis re,
odi utemos dernam que voluptat eat.
Aquodiatende Lacepudit
Ad quidi recus alia voluptur, qui dolorem il mil int quid et aspedi quuntio velis re as prorepe liquia nam fugit quam etur, sit volore,
consequas aligeni velende lignate sin rest, solupta sinimus quatur, omnis et pe nost, to magnimincte rem fuga. Cuptiuscium rereici
aeruptibus aborepra aut modit ut ium ut et isquam dolorro rempore, ex et labo. Oloressit molore occati dit aborrum quati omnim et
pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
quibusd antorro core ipsum hiliquam aut fugiatem. Nequae pre cone magnam re, offici dolor sitemposanda aut arum autatia earum
voluptae iliquunt, int illant mollorio et dolecaborum eratect atiores totasimi, que nulpa cum dolorectenem andi tet, ad que volupturios
Fact Sheet
A template for fact sheets is supplied on the master artwork CD in Adobe InDesign.
Fact Sheets
Image area – any number of images can be used but they must fi t within
the columns and fi ll the width
Heading Frutiger Light 45 Dams Blue
Sub headings Frutiger Light 45 Dams Blue
Colour bars underline heading
Colour bars top
Use images to create interest
Use pull quote to emphasise important points
Lead paragraph Frutiger Light 45 Brand Grey
Body copy Frutiger Light 45 black
Fact sheet front
Fact sheet back – this layout may be changed to suit your requirements
Water for Life Brand Guidelines Water for Life Templates23
A template for banners is supplied on the master artwork CD in Adobe InDesign.
Banners
waterforlife.nsw.gov.au
Follow the guide on page 18 when selecting imagery
Water for Life Brand Guidelines Water for Life Templates24
This DVD features Clip 1: Elicatem as neseribusa
Department of Water and Energy
227 Elizabeth St Sydney 2000
02 8281 7391
Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
image to go here
Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
Two CD/DVD case templates have been supplied on the master artwork CD. One
template uses photography; the other doesn’t. Either can be used but the face of the
CD/DVD must always stay the same.
CD/DVD Case and Face
CD case fronts
CD case back
CD case internal CD face
When using an image it must be full bleed. Follow the guide on
page 18 when selecting imagery and remember to have a clear space for
text to overlay.
Heading Frutiger Light 45 white or Dams Blue
CD Contents Frutiger Bold 65 for heading and
Light 45 for copy white
Colour bars underline heading
Sub headings Frutiger Light 45 white or Dams Blue
Heading Frutiger Light 45 Dams Blue
Sub headings Frutiger Light 45 Dams Blue
Water for Life Brand Guidelines Co-branding25
The following pages demonstrate how to co-brand the Water for Life logo
with the NSW Government corporate logo, department logos and
council logos.
Section 3Co-branding
Water for Life Brand Guidelines Co-branding26
It is preferable to use the NSW Government version of the Water for Life
logo where possible.
However, in certain instances, use of the NSW Government corporate logo will
be mandatory, eg. mass media communications. In such cases, the non-NSW
Government version of the Water for Life logo is to be used.
Do not place the NSW Government corporate logo and the Water for Life logo adjacent
to one another (as per the Offi ce of Water logo on the following page). In layouts, the
NSW Government corporate logo appears on the bottom left and the Water for Life
(non-NSW Government) logo appears on the bottom right, as per the example shown.
The logos should only be reproduced from the supplied master artwork. Please refer
to minimum sizes shown.
Co-branding with NSW Government Corporate Logo
Facil eribus reperun dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra pratqui odicilliquam lamusci atione volorerspel mossin nus atisea quam et labor sandestium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam ate conesectotas a nis asimilla pelesequas evenest isquidisciis et fuga.
To play your part, visit waterforlife.com.au
NSW Government logo is placed in the bottom left
Water for Life logo withoutNSW Government is placed
bottom right
10mm 22mm
Height of NSW Government
corporate logo
Half of height of NSW Government corporate logo
Water for Life Brand Guidelines Co-branding27
The Water for Life brand is to be applied across all NSW Government water
initiatives, where appropriate, as per the request of the Minister for Water.
This means the Water for Life logo will be applied with a range of logo devices
from various government agencies. These include:
• NSW Office of Water
• Sydney Catchment Authority
• Office of the Hawkesbury-Nepean
• Department of Environment, Climate Change & Water.
The Department of Services, Technology & Administration has developed
guidelines regarding the use of the new NSW Government corporate logo in
conjunction with those of state government agencies. Please refer to these
guidelines when co-branding your department logo with the NSW Government
corporate logo.
The guidelines state “NSW Government agencies that currently use the State
arms for their logo will adopt the new logo for their corporate livery”. Further
guidelines will be developed pending the outcome of this change.
Co-branding with Department Logos
Water for Life Brand Guidelines Co-branding28
In instances where the Water for Life logo appears with the NSW Offi ce of
Water logo, the non-NSW Government version of the Water for Life logo is
to be used.
When designing a layout using these two logos, the Water for Life logo is always
positioned at the bottom right corner of the document and the NSW Offi ce of Water
logo at the bottom left.
Please refer to Section 4: Co-branding Templates (Water for Life with NSW Offi ce of
Water Logo) on page 30 for examples.
Co-branding with NSW Offi ce of Water Logo
Height of NSW Government
corporate logoHalf of height of NSW Government corporate logo
Water for Life Brand Guidelines Co-branding29
When applying co-branding without the NSW Government corporate logo,
the Water for Life logo with the NSW Government logotype is generally used.
Organisations with which the Water for Life logo is to be co-branded will already have
guidelines concerning the layout of logos. Please follow these guidelines taking note
of our preferred relative proportions.
When the co-branding organisation’s logo is horizontal in format it’s recommended
that it can not be wider or higher than the Water for Life logo.
When the co-branding organisation’s logo is vertical in format it’s recommended
that it can be no higher than three times the ‘W’ of the Water for Life logo and must
be centred.
Please refer to Section 5: Co-branding Templates (Water for Life with Council and
other Logos) on page 36 for examples.
Note: Authorisation from NOW is required for any use of the Water for Life logo.
Co-branding with Council and other Logos
Co-branding with horizontal format logoMaximum size of horizontal format logo – height is equal to the height of the droplet
Co-branding with square format logo
Co-branding with vertical format logo
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)30
The examples shown on the following pages are supplied on the attached
master artwork CD as InDesign, Word or PowerPoint documents and should
be used when creating new layouts for the Water for Life brand.
Section 4Co-branding Templates (Water for Life with NSW Offi ce of Water Logo)
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)31
227 Elizabeth St, Sydney 2000 Tel: 02 8281 7778 Fax: 02 8281 7355 Email: [email protected]
www.water.nsw.gov.au
your text area
Letterheads
A Microsoft Word letterhead template has been supplied on the master artwork CD.
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)32
PowerPoint Slides
A Microsoft PowerPoint template is supplied on the master artwork CD.
your image and text area
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)33
your image and text area
DL Brochures
When creating a DL brochure a footer containing the department logo and the Water
for Life logo must be used. The footer must always be white with the department
logo to the left and Water for Life logo to the right. The relative proportion guidelines
must be adhered to (see page 28).
A template has been supplied in the master artwork library.
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)34
Press Advertisements
When creating a press advertisement a footer containing the department logo
and the Water for Life logo must be used. The footer must always be white with
the department logo to the left and Water for Life logo to the right. The relative
proportion guidelines must be adhered to (see page 28).
For small advertisements the minimum size of the Water for Life logo must be
adhered to (see page 9). your image and text area
Water for Life Brand Guidelines Co-branding Templates (Water for Life with NSW Offi ce of Water)35
Posters
When creating a poster a footer containing the department logo and the Water for
Life logo must be used. The footer must always be white with the department logo to
the left and Water for Life logo to the right. The relative proportion guidelines must
be adhered to (see page 28).
your text and image area
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)36
The examples shown on the following pages are supplied on the attached
master artwork CD as InDesign, Word or PowerPoint documents and should
be used when creating new layouts for the Water for Life brand.
Section 5Co-branding Templates (Water for Life with Council and other Logos)
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)37
The following pages demonstrate several advertisement layouts. As every possibility
can not be accounted for, it is up to the individual designer’s discretion to create
visually engaging layouts. There are, however, several rules to follow:
• Big, bold image. Use photography to connect people with our brand. It should
always be the focus in layouts and bleed off the top and sides. Please follow the
guide on page 18 when selecting imagery.
• Rule of thirds. The page must always be split in thirds with the copy positioned in
the top or bottom third.
• Layer. Place text over photography. So make sure your pic has clear space.
• Graphics. Use the colour bars to underline headings (see page 14). They create a
consistent element across all materials.
• Copy left. Always left align copy. Don’t extend your text box the full width of the
page making your lines too long. Align the right side of the text box with the end
of the third colour bar.
Full Page Advertisements
Facil eribus reperun dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra pratqui odicilliquam lamusci atione volorerspel mossin nus atisea quam et labor sandestium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam ate conesectotas a nis asimilla pelesequas evenest isquidisciis et fuga.
To play your part, visit waterforlife.com.au
PARTNER LOGO
Heading in Frutiger Light 45
Margins will depend on particular publications requirements
Text area must be positioned in top third of page
Body copy in Frutiger Light 45
NSW Government corporate logo placed bottom left
Water for Life logo with partner logo placed bottom right
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)38
This page demonstrates how to design an advertisement when the image used has no
clear space to place copy.
The image must fi ll the top two thirds of the page with text area below.
Full Page Advertisements – Alternative
Facil eribus reperun dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra pratqui odicilliquam lamusci atione volorerspel mossin nus atisea quam et labor sandestium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam ate conesectotas a nis asimilla pelesequas evenest isquidisciis et fuga.
To play your part, visit waterforlife.com.au
PARTNER LOGO
Heading in Frutiger Light 45Dams Blue
Margins will depend on particular publications requirements
Image area fi lls top two thirds of page
Body copy in Frutiger Light 45Dams Blue
NSW Government corporate logo placed bottom left
Water for Life logo with partner logo placed bottom right
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)39
This example demonstrates how the NSW Government corporate logo is used
on its own when the Water for Life logo appears as part of the equation.
Press Advertisements – Double Page Spread
Illiam, aspicilit aperaec tusanim peliqui ommollam aspienet fuga. Id ut ut a corrorrum volenimusae. Ossitasit verum et enis sa volum quid quosa nos evellup tature perum quamet minvelit eaquiduciis nobisitatia conse nobis doles deruptas autem. Illiam, aspicilit aperaec tusanim pelidoles deruptas autem.
PARTNER LOGO
To play your part, visit waterforlife.com.au
Margins will depend on particular publications requirements
Body copy in Frutiger Light 45
NSW Government corporate logo placed bottom left
Water for Life logo with partner logo placed bottom right
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)40
This page demonstrates how our style translates to a horizontal layout, with copy
positioned in one half.
Press Advertisements – Strip
Resequid Eiciminis Re Volorum Nonecaborum
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum estga exerit ad ea doluptatem consequi omnis veliquunt ipistrum nulloribus doloriorepra ghapit pratqui odicilliquam lamusci atione volorerspel mossin nus atis eaquam et labor sande stium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam.
To play your part, visit waterforlife.com.au
PARTNER LOGO
Heading in Frutiger Light 45
Margins will depend on particular publications requirements
Colour bar and text extends to centre of page
Body copy in Frutiger Light 45
Text area must be positioned in top half of page
NSW Government corporate logo placed bottom left
Water for Life logo with partner logo placed bottom right
Water for Life Brand Guidelines Co-branding Templates (Water for Life with Council and other Logos)41
Facil eribus reperun forv dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra.
To play your part, visit waterforlife.com.au
PARTNER LOGO
This example demonstrates how a bus shelter advertisement can be laid out.
Capture people attention and imagination with an emotive photograph from
our image library and overlay with a strong headline. Use the colour bars to
underline the heading and position other elements as shown.
Bus Shelter Advertisements
Heading in Frutiger Light 45
Margins will depend on particular visual safe area requirements
Body copy in Frutiger Light 45
NSW Government corporate logo placed bottom left
Water for Life logo with partner logo placed bottom right
The following pages catalogue the contents of the attached master
artwork CD with thumbnails and fi le names.
Section 6Master Artwork Library
Water for Life Brand Guidelines Master Artwork Library43
Logos
Full colourRef: W4L_NSW Gov_Logo_CMYK.ai
MonoRef: W4L_NSW Gov_Logo_MONO.ai
2DRef: W4L_NSW Gov_Logo_2D.ai
Full colourRef: W4L_Logo_CMYK.ai
MonoRef: W4L_Logo_MONO.ai
2DRef: W4L_Logo_2D.ai
Full colour reversedRef: W4L_NSW Gov_Logo_CMYK REV.ai
2D reversedRef: W4L_NSW Gov_Logo_2D.ai
Mono reversedRef: W4L_NSW Gov_Logo_MONO REV.ai
Full colour reversedRef: W4L_Logo_CMYK REV.ai
2D reversedRef: W4L_Logo_2D.ai
Mono reversedRef: W4L_Logo_MONO REV.ai
NSW Government Corporate LogoRef: NSW_Government_logo_CMYK.eps
NSW Offi ce of Water LogoRef: NSW_Offi ce of Water_Logo_CMYK.eps
Water for Life Brand Guidelines Master Artwork Library44
Water for Life Equation
Ref: W4L_Full_Equation_horizontal_CMYK.ai
Ref: W4L_Part_Equation_horizontal_CMYK.ai
Ref: W4L_Full_Equation_stacked_CMYK.ai
Ref: W4L_Equation_semi-stacked_CMYK.ai
Water for Life Brand Guidelines Master Artwork Library45
Colour Bars
Ref: W4L_Colour bars.eps
Water for Life Brand Guidelines Master Artwork Library46
Images
Ref: W4L_01.tif Ref: W4L_02.tif Ref: W4L_03.tif Ref: W4L_04.tif
Ref: W4L_11.tif Ref: W4L_12.tif Ref: W4L_13.tif
Ref: W4L_05.tif Ref: W4L_06.tif Ref: W4L_07.tif
Ref: W4L_08.tif Ref: W4L_09.tif Ref: W4L_10.tif
Water for Life Brand Guidelines Master Artwork Library47
Water for Life Templates
W4L PowerPoint.potx
partner logo
Andissus Est Atemporum Facitatem Voluptataqui Nobit
Milloribusci tenimus aboreperem quis ut landam int volorae ped maio. Nam faccupisit vitates tempori
consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Officiae. Ulparum eos doluptatium que necabo. Lessima
nat ullautem ut alibust iaspero exceperro offic te verum excernatusam voloria cusam nonest lautem.
Uptaquae volupturio. Nem volupit est es si offic to ma site quunt expera es moluptatet quiant quo testini
strundi debita pelessit iliberit il magnatur?
Pitatem quosandent occum que voluptatem volorepe nobis eiust, tet la consequatur a simusdae. Tesciatiae laut et porendae cum
quo dolupta tempos aliquid uciminus, sundae por sandit mos a volore nobita sin neturibust verrovid est, ullore repreicipid magniam
doluptate qui dolorat emporeheni odisquam fugiaspe que as iust doloribus, volorae nis dent eum expligenis ilitist, qui soloreptat.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
W4L Word Document.dotx W4L Fact Sheets.inx W4L Banners.inx
Andissus Est Atemporum Facitatem Voluptataqui Nobit
Milloribusci tenimus aboreperem quis ut landam int volorae ped maio. Nam faccupisit vitates tempori
consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Officiae. Ulparum eos doluptatium que necabo. Lessima
nat ullautem ut alibust iaspero exceperro offic te verum excernatusam voloria cusam nonest lautem.
Uptaquae volupturio. Nem volupit est es si offic to ma site quunt expera es moluptatet quiant quo testini
strundi debita pelessit iliberit il magnatur?
Pitatem quosandent occum que voluptatem volorepe nobis eiust, tet la consequatur a simusdae. Tesciatiae laut et porendae cum
quo dolupta tempos aliquid uciminus, sundae por sandit mos a volore nobita sin neturibust verrovid est, ullore repreicipid magniam
doluptate qui dolorat emporeheni odisquam fugiaspe que as iust doloribus, volorae nis dent eum expligenis ilitist, qui soloreptat.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
Ugit litiae doloraest velitiae. Vitiis mo odistibus ullacil ianisi cum idus quidessin consent utem fugiasped mi, odi offictatqui dolupta
quam eos resciaectas ulpa postiur? Obit, nis et officipsant, vent officae catiis eum es natemquibus delisci endignimus qui nis sequis re,
odi utemos dernam que voluptat eat.
Aquodiatende Lacepudit
Ad quidi recus alia voluptur, qui dolorem il mil int quid et aspedi quuntio velis re as prorepe liquia nam fugit quam etur, sit volore,
consequas aligeni velende lignate sin rest, solupta sinimus quatur, omnis et pe nost, to magnimincte rem fuga. Cuptiuscium rereici
aeruptibus aborepra aut modit ut ium ut et isquam dolorro rempore, ex et labo. Oloressit molore occati dit aborrum quati omnim et
pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
quibusd antorro core ipsum hiliquam aut fugiatem. Nequae pre cone magnam re, offici dolor sitemposanda aut arum autatia earum
voluptae iliquunt, int illant mollorio et dolecaborum eratect atiores totasimi, que nulpa cum dolorectenem andi tet, ad que volupturios
arum quo volest audicip suntiur am, te voluptatiis volorporem de nobis eos ad qui demqui tenitat occus ma sin pro vendae. Ita vent,
conse veliqua simintus quo invelendanis nimposs itaquam quam, sed mod modi tet as pelest res estiatet
Ad quidi recus alia voluptur, qui dolorem il mil int quid et aspedi quuntio velis re as prorepe liquia nam fugit quam etur, sit volore,
consequas aligeni velende lignate sin rest, solupta sinimus quatur, omnis et pe nost, to magnimincte rem fuga. Cuptiuscium rereici
aeruptibus aborepra aut modit ut ium ut et isquam dolorro rempore, ex et labo. Oloressit molore occati dit aborrum quati omnim et
pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
Fact Sheet
Andissus Est Atemporum Facitatem Voluptataqui Nobit
Milloribusci tenimus aboreperem quis ut landam int volorae ped maio. Nam faccupisit vitates tempori
consedigent, omnist qui dolupis tiuscietum experio reperum hitio omnimax imenime sequod magnam,
quatquuntes nobis secuptio blatem nis andantiae. Officiae. Ulparum eos doluptatium que necabo. Lessima
nat ullautem ut alibust iaspero exceperro offic te verum excernatusam voloria cusam nonest lautem.
Uptaquae volupturio. Nem volupit est es si offic to ma site quunt expera es moluptatet quiant quo testini
strundi debita pelessit iliberit il magnatur?
Pitatem quosandent occum que voluptatem volorepe nobis eiust, tet la consequatur a simusdae. Tesciatiae laut et porendae cum
quo dolupta tempos aliquid uciminus, sundae por sandit mos a volore nobita sin neturibust verrovid est, ullore repreicipid magniam
doluptate qui dolorat emporeheni odisquam fugiaspe que as iust doloribus, volorae nis dent eum expligenis ilitist, qui soloreptat.
Ihitaqu Odigent Iundae
Ommoluptas volore nonsequaspe dit, omni cuptate mporest, underspiscia nobis es aperatus exeritatio. Ignimus eos exeruntus doluptis
ex est dis sum am que laciur, sin con pe doluptatatem aut eossi a verspedicto dolutae rspeleniet, offic tenim sed qui aut officia
spersped ut qui quia nullati cus re odigent, nonem secto quistem excestium et endae iusa commoles ped ma nonsecatet ut eatem. At
et pa voloria musandipsam quas as et essecul luptincto con nonseriti non perum rerit aut aspedit est, qui ommodic tiusti con re eum
quias maximus iurios il idias ut autet latur alis doluptam fuga. Iquo eatur am essum nest, ut modiciu mquunt, sed quid moluptatem
resenis dem incimus doloreritiam exerferio torepti busciliquae omniscianis dipsanietur apiet aut ut modiciis nonsenis eum aut facitia
dusam, quo con rem quis aut et lamus, commodis reheni dunt omniscium, unt.
Ugit litiae doloraest velitiae. Vitiis mo odistibus ullacil ianisi cum idus quidessin consent utem fugiasped mi, odi offictatqui dolupta
quam eos resciaectas ulpa postiur? Obit, nis et officipsant, vent officae catiis eum es natemquibus delisci endignimus qui nis sequis re,
odi utemos dernam que voluptat eat.
Aquodiatende Lacepudit
Ad quidi recus alia voluptur, qui dolorem il mil int quid et aspedi quuntio velis re as prorepe liquia nam fugit quam etur, sit volore,
consequas aligeni velende lignate sin rest, solupta sinimus quatur, pe pre quam anditaspis estrum ipsanda voluptae a que eaquas
endamust late voluptatiis sunt volupid qui doluptam ex eum dolum omnis et pe nost, to magnimincte rem fuga. Cuptiuscium rereici
aeruptibus aborepra aut modit ut ium ut et isquam dolorro rempore, ex et labo. Oloressit molore occati dit aborrum quati omnim et
pe pre quam anditaspis estrum ipsanda voluptae a que eaquas endamust late voluptatiis sunt volupid qui doluptam ex eum dolum
quibusd antorro core ipsum hiliquam aut fugiatem. Nequae pre cone magnam re, offici dolor sitemposanda aut arum autatia earum
voluptae iliquunt, int illant mollorio et dolecaborum eratect atiores totasimi, que nulpa cum dolorectenem andi tet, ad que volupturios.
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Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
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Velluptatem Officilibus Labora Voloreped Eatasperum
Genihic te vent
Water for Life Brand Guidelines Master Artwork Library48
Co-branding Templates (Water for Life with NSW Office of Water Logo)
NOW Letterheads.doc NOW PowerPoint.ppt NOW DL Brochures.inx
NOW Press Advertisements.inx NOW Posters.inx
227 Elizabeth St, Sydney 2000 Tel: 02 8281 7778 Fax: 02 8281 7355 Email: [email protected]
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your image and text area
your image and text area
your image and text area
your text and image area
Water for Life Brand Guidelines Master Artwork Library49
Co-branding Templates (Water for Life with Council and other Logo)
Press Ad DPS.inx Press Strip Ad.inx
Illiam, aspicilit aperaec tusanim peliqui ommollam aspienet fuga. Id ut ut a corrorrum volenimusae. Ossitasit verum et enis sa volum quid quosa nos evellup tature perum quamet minvelit eaquiduciis nobisitatia conse nobis doles deruptas autem. Illiam, aspicilit aperaec tusanim pelidoles deruptas autem.
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Resequid Eiciminis Re Volorum Nonecaborum
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum estga exerit ad ea doluptatem consequi omnis veliquunt ipistrum nulloribus doloriorepra ghapit pratqui odicilliquam lamusci atione volorerspel mossin nus atis eaquam et labor sande stium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam.
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Full Page Ad.inx Full Page Ad_Alt.inx
Facil eribus reperun dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra pratqui odicilliquam lamusci atione volorerspel mossin nus atisea quam et labor sandestium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam ate conesectotas a nis asimilla pelesequas evenest isquidisciis et fuga.
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Facil eribus reperun dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra pratqui odicilliquam lamusci atione volorerspel mossin nus atisea quam et labor sandestium is dunt ent a coreptae cullatem doleste voluptati sam vero volecea plam ate conesectotas a nis asimilla pelesequas evenest isquidisciis et fuga.
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Facil eribus reperun forv dicimi expelicient
Ossinusdaerit qui vella ersperferum quas ipsandis dolorum resse exerrum, aut rerum es exerit ad ea doluptatem cons equi omnis veliquunt ipistrum nulloribus doloriorepra.
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Water for Life Brand Guidelines Master Artwork Library50
waterforlife.nsw.gov.au
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