watching them watching us phil wood. watching them watching us what can britain learn from it? why...
TRANSCRIPT
Watching ThemWatching Us
Phil Wood
Watching ThemWatching Us
What can Britain learn from it?
Why is the world so interested in British ideas about creativity?
Watching ThemWatching Us
United States
Norway
Russia
Conclusions for the UK
United States
Didn’t they invent the Creative Economy?
In 2002 America produced $626 billion worth of creative products and services
Growth 1997-2002 exceeded growth in the US economy as a whole by 46%
Employment grew at 27% more than US economy as a whole
Copyright became America’s number one export
United States
or
CORECOPYRIGHT
United States
REASONS FOR THE INTEREST
•Economic restructuring
•Global competition
•Local/regional consciousness
•Search for new ideas
•Richard Florida
United States
RISE OF THE CREATIVE CLASS
•Quasi-scientific/evidence-based
•League tables
•City competitiveness
•Linked tech/cultural industries/arts
United States
ISSUES
•Isolationalism isn’t working
•Policy stagnation
•Lack of federal leadership
•Separation of business and culture
•Urban sprawl
•FLIGHT of the Creative Class
Norway
KIRKENES
OSLO
1600 miles
Norway
REASONS FOR THE INTEREST
•At a national turning point
•Strong economy – uncertain course
•Isolation from mainstream
•Depopulation/deindustrialisation
•Tourism/image/branding
Percent change in CI Employment at municipal level (figures in brackets the number of Nordic municipalities in this range)
Source: Dominic Power
Norway
ISSUES
•Local not national leadership
•Regeneration not arts-led
•In/out – North/South – new/old economy
Russia
MOSCOW
ARKHANGEL’SK
NORILSK“hell on earth” (The Guardian)
Russia
REASONS FOR INTEREST
•Economic restructuring
•New economic spaces
•City/regional consciousness
•Vulnerability of Russian culture
•Survival of public cultural infrastructure
•Ability to visit the West
Russia
ISSUES
•Lack of internal market/community of taste
•Access to external markets
•Anti-globalisation tendency
•Lack of security
•No bohemian tradition
•Limited spatial awareness
CommonFactors
•Economic change
•Isolation/distance
•Perceived threat
•Local v global culture
•Demographic change
•Lack of national leadership
•How to move beyond cultural tourism?
Lessons for the UK
•Acknowledge our achievement
•Policy-making one of our best exports
•A bridgehead for other exports
•From Creative Economy to Creative Society?