Washington PresbyteryWashington Presbytery

Churches and Capital Fund Churches and Capital Fund RaisingRaising

• Major Repairs

• Facility Expansion

• Update of Symbolic Space

• Endowment

• Staff Enhancement

• Outreach and Mission

Upside and DownsideUpside and Downside

• You know who your prospects areYou know who your prospects are• Highest percentage of payment on Highest percentage of payment on

pledgespledges• Loyalty runs deepLoyalty runs deep• ButBut• You know who your prospect are You know who your prospect are • Congregation and friendsCongregation and friends• No corporations or foundationsNo corporations or foundations• Denominational money is lowDenominational money is low

Steps to Reach the GoalSteps to Reach the Goal• Prayerful ResearchPrayerful Research• Firm DecisionFirm Decision• Campaign Plan and TimelineCampaign Plan and Timeline• Case for Support and ProspectusCase for Support and Prospectus• Win on PaperWin on Paper• Prospect CultivationProspect Cultivation• Volunteer Enlistment and TrainingVolunteer Enlistment and Training• Quiet CampaignQuiet Campaign• Kick OffKick Off• General CampaignGeneral Campaign• Grand CelebrationGrand Celebration• Counsel or No CounselCounsel or No Counsel

Prayerful ResearchPrayerful Research

• Consult Key LeadersConsult Key Leaders• Look at Big PictureLook at Big Picture• Get Real CostsGet Real Costs• Is this Enough?Is this Enough?• Mission Component?Mission Component?• Other Donor Interest?Other Donor Interest?• Timing?Timing?• Piggy Back Component?Piggy Back Component?

Consult Key LeadersConsult Key Leaders

• Don’t be a hero!Don’t be a hero!• Get local wisdom/historyGet local wisdom/history• Do Pre-Sell ConsultationDo Pre-Sell Consultation• (Maybe even Survey)(Maybe even Survey)• Ask same questions of eachAsk same questions of each• Asking is pre-asking!Asking is pre-asking!

Firm DecisionFirm Decision

• Get Wide Buy-InGet Wide Buy-In• Enlist the Women!Enlist the Women!• Session VoteSession Vote• Policies and MaterialsPolicies and Materials• To Waffle is to Die!To Waffle is to Die!

Name the CampaignName the Campaign

Case For SupportCase For Support

• The Need and PlanThe Need and Plan• Detailed Enough to SellDetailed Enough to Sell• Use Pictures with Care!Use Pictures with Care!• Something For EveryoneSomething For Everyone• Why should I Give to This?Why should I Give to This?• Get it ready Early!Get it ready Early!

ProspectusProspectus

• Classy but not too SlickClassy but not too Slick• Less Text Less Text • More GraphicsMore Graphics• Giving LevelsGiving Levels• Ways to GiveWays to Give• Recognition OptionsRecognition Options• Consider Q&AConsider Q&A

Win on PaperWin on Paper

Chart of Standards 3/1 Principle

Prospect Evaluation

Volunteer Base

Other Priorities

Campaign Timing

Chart of Standards of GivingMcDonald Presbyterian Church

Tentative Goal $250,000

Number of Gifts

Amount Running Total

1 $50,000 $50,000

2 $25,000 $100,000

3 $15,000 $145,000

4 $10,000 $185,000

6 $5,000 $215,000

8 $2,500 $235,000

15 $1,000 $250,000

ARISE 2.0 TimelineARISE 2.0 Timeline

May May 20102010

June June 20102010

July July 20102010

Aug. Aug. 20102010

Sept.Sept.20102010

Oct.Oct.20102010

Nov.Nov. 20102010

Dec. Dec. 20102010

Jan. Jan. 20112011

Feb. Feb. 20112011

March March 20112011

April 2011April 2011

Enlist CabinetEnlist Cabinet

Quiet CampaignQuiet Campaign

Council Revisit Council Revisit ProspectusProspectus

Quiet Total Quiet Total AnnouncedAnnounced

Presbytery Presbytery UpdateUpdate

Campaign Campaign DinnerDinner

General and Congregational Campaign VisitsGeneral and Congregational Campaign Visits

Wrap Up Wrap Up for May for May MeetingMeeting

Prospect CultivationProspect Cultivation

• Advisory TeamAdvisory Team• Far-Flung Friends (Pastor to Florida Far-Flung Friends (Pastor to Florida

in March)in March)• The Millionaire Next DoorThe Millionaire Next Door• Talking Points for SessionTalking Points for Session• Overcommunicate!Overcommunicate!

Volunteer Enlistment and Volunteer Enlistment and TrainingTraining

• Face-to-FaceFace-to-Face• Two by Two by TwoTwo by Two by Two• Think-About NumberThink-About Number• Do Not Leave the Pledge CardDo Not Leave the Pledge Card• Firm Deadlines Firm Deadlines

Quiet CampaignQuiet Campaign

• Top TenTop Ten• Campaign Chair, Pastor, Session, Campaign Chair, Pastor, Session,

ChairsChairs• People Give to PeoplePeople Give to People• Proportional AsksProportional Asks• Permission to LeveragePermission to Leverage• Named Gift OpportunitiesNamed Gift Opportunities

Kick OffKick Off

• NO Ham Loaf and Jello Salad!NO Ham Loaf and Jello Salad!• Classy DinnerClassy Dinner• Heavy on the SpiritHeavy on the Spirit• A/V materialsA/V materials• Announce Total to DateAnnounce Total to Date• Prepare for VisitsPrepare for Visits

General CampaignGeneral Campaign

• Mid to Special Gift RangeMid to Special Gift Range• Still Two by Two VisitsStill Two by Two Visits• Don’t get lazy at this point!Don’t get lazy at this point!• Short time frameShort time frame• Chairs hold accountability less than Chairs hold accountability less than

weeklyweekly

Grand CelebrationGrand Celebration

• The Pay-Off!The Pay-Off!• Thank donors for the second time (of Thank donors for the second time (of

seven!)seven!)• Make a big splashMake a big splash• Call the newspaperCall the newspaper• Website Website

Counsel or No Counsel ?Counsel or No Counsel ?

Overall Guidance

Feet to the Fire

Avoidance of Big Mistakes

Support and Encouragement

Outside Expert Factor

What’s Reasonable Cost?

Can you afford to do it yourself?

How about a couch?

The Hard Way has its The Hard Way has its RewardsRewards