In This Issue:Weddings...........................1•

New North......................2•

Gallery 1401.......................3•

Homespun.........................3•

Weddings (Con’t)............4-5•

Warehouse Sale................6•

Suggestion Box.................6•

Street Food/10% Off.........6•

Book of Loving Kindness..6•

Out of Pocket....................7•

Directory...• .......................7

Spring 2012Chattanooga, Tennessee

When it came time for Chattanooga couple Elaine

Merriman and Brad Clark to start planning their wedding, they decided to venture beyond the norm. “We aren’t having any bridesmaids or groomsmen, and we don’t like cake, so we aren’t having one of those either!,” says Merriman. What they are doing is hosting their reception in SPACE at Warehouse Row, giving makeup palettes from The Cosmetic Market as hostess gifts, and planning to hit The Social at Public House for their reception after-party. Merriman’s

experience integrating Warehouse Row into her upcoming nuptials (May 19!) got us thinking about everything that Warehouse Row has to offer prospective brides, grooms, and those who attend weddings.

Warehouse Row is a great one-stop shop for wedding inspiration. From wedding hair and makeup, to custom invitations, gift registries, jewelry, fashions, wedding planning services, engagement gifts, and catering options, Warehouse Row has it all. Discover more in our feature story on pages 4-5.

Weddings: Warehouse RowWeddings come in all shapes and sizes, including barefoot on the beach, “Hava Nagila” at the local hall, and lilies-n-lace at the local church. In this issue of the Row, we explore an urban affair.

Here, Atlanta bride Allison Young shows off the urban character of her wedding with unique letterpressed signage

1110 Market StreetChattanooga, TN 37402

423.267.1127

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Not all cities appreciate great design, but Chattanooga gets

it. This is why decision makers at Warehouse Row were prepared to invest in the kind of high-style design that would elevate Warehouse Row to world-class destination status. As Chattanooga has undergone an artistic transformation in recent years, so has Warehouse Row. Just this past January, The New York Times recommended Chattanooga (and Warehouse Row) as one of its top 45 places to go in 2012.

Created by Warehouse Row’s own REVIVAL STUDIO, the North Building interiors now feature quirky vignettes that crash re-purposed industrial salvage, Deco-

inspired upholstery, and a mélange of natural organic elements into a clever design experience.

The investment is already paying off, with national tenants like Chicago-based marketing firm Two by Four announcing new offices in the North Building. Two by Four president David Stevenson says,“With a city that’s focused on promoting a creative culture, and amenities like gigabit-per-second Internet service, Warehouse Row was the ideal location for our expansion.”

For more information about amenities and office leasing, contact John Healy at 423.266.5587 or john.healy@svn.com.

The New NorthWarehouse Row’s North Building renovations feature world-class style design and amenities, making Warehouse Row’s office space among the best in the city.

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Gallery 1401As Gallery 1401 enters its fourteenth year, owner-curator Sue Markley makes the move from Williams Street on Chattanooga’s southside to Warehouse Row.

Homespun Parties + Events

After fourteen years, Sue Mark-ley’s Gallery 1401 has become

something of an institution on Chattanooga’s southside. Sue says none of that will change with the 2-block move to Warehouse Row. “I’m really excited about the direc-tion Warehouse Row is taking,” says Markley. “For me, the move is a wonderful opportunity to intro-duce my artists to a new clientele, while remaining accessible to my existing collectors.” Gallery 1401 represents more than 25 artists from all over the world, working in styles ranging from contemporary, to classical, to three-dimensional work. Currently in progress, the new gallery (pictured far right) will soon be hanging work by artists like Carylon Killebrew (top right), Elizabeth Rogers Decosimo (mid-dle), Daud Akhriev (bottom right) and many others, as well as the occasional antique or handmade accessory. Find more information at gallery1401.com.

The event planning business friends Ayesha Reynolds and Kelly Brown began as a simple “Homespun” endeavor has evolved into something

much bigger. Last year, they added a brick and mortar space at Warehouse Row, and this March, they moved upstairs to a new second floor space in the North Building. Be sure to stop by their new digs to check out their store design, which includes free wi-fi and a photo booth. They’ve also increased their DIY schedule, adding weekly classes, and more great events like last March’s indie wedding extravaganza, “This Ain’t Your Mama’s Wedding,” showcasing wedding goods and services from the DIY and indie community. For more info., visit Homespun online at homespunparties.com.

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Yes, I DoWeddings can be the best of times or the worst

of times. Enduring love is great and all, but the stress of planning a wedding (or even just hav-ing to decide which shoes to wear!) can be a real hassle. At Warehouse Row, we want to help make your wedding easy on you and everyone who plans to attend. While we can’t offer complete turnkey wedding services (we’re still waiting on Vera Wang to return our call about dress design space...), we do have a lot to offer those planning and attending weddings. Not only are we home to SPACE, a beau-tiful 7,400 square foot blank-canvas event facility perfect for small ceremonies and receptions, we are also home to merchants offering a wide range of wedding services and gifts. Homespun Parties + Events will help you plan your unique, indie-in-spired wedding. Level 10 Salon can meet all of your event hairstyle needs. Amanda Pinson is a great choice for wedding day jewelry and gifts. Or, for custom diamond creations, make an appointment with Barry Bogo Company. From gift registries at Yves Delorme and REVIVAL Uncommon Goods, to gorgeous flowers at Lines Orchids, here are some of our favorite gifts and services for weddings.

Shadowbox Paperie

From invitations to thoughtful gifts, Shadowbox Paperie is here to lend a hand with all of your wedding paper needs. They offer custom designs as well as unique pre-made boxed sets and gifts.

Embellish

The staff at Embellish delights in assisting brides and wedding attendees in finding shoes that show off a client’s personality, and perfectly complete a unique wedding look.

Food, Flowers & Fashion

Warehouse Row also offers a range of eateries to help you with catering needs, unique flowers from Lines Orchids, and fashion boutiques like Rhinoceros and Kayce Huges for event attire.

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The Cosmetic Market

Makeup palettes from The Cosmetic Market make the perfect hostess gift for those in your wedding party. TCM also offers event makeup services. Call 423.779.1377 for your appointment!

Amanda Pinson Jewelry

These Andrea Fohrman gemstone earrings are perfect for the elegant and classic bride. The stones are prong set in a variety of 18kt gold de-signs, and look simply breathtaking on.

REVIVAL Uncommon Goods

Seeking the most beautiful gifts in the world? REVIVAL’s curatorial collection of Juliska tableware, Simon Pearce glass, and Match hand-made pewter are among the world’s most coveted treasures.

Ellie’s Lingerie

Ellie’s has several different bridal collections from lingerie to foundation pieces. Create a lingerie wish list for friends, or host your lingerie shower at Ellie’s with a private after-hours party.

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Suggestion BoxHave you been to a great boutique or restaurant in the Southeast and wished there was a Chattanooga location? We’d love to hear from you! Suggest a new merchant for Warehouse Row, and we’ll enter you into a drawing to win a $100 Warehouse Row gift card! Email Kelly.Scott@jamestownproperties.com by April 30th with your suggestions.

Street Food Tuesdays return to Warehouse Row on April 3rd! The trucks will be rolling in from

11am to 2pm every Tuesday through October. As if that weren’t exciting enough, we’re also introducing 10% Off Tuesdays! From 11am to 2pm every Tuesday, while the food trucks are here, many of the merchants at the Row are offering 10% off in-store purchases.

Plan to munch, lunch, and shop at Warehouse Row Tuesdays this spring, summer, and fall!

The Book of Loving KindnessAnyone who has ever sniffled their way through

a Story Corps interview on NPR, or kept a box of tissues handy during an airing of the movie Pay

It Forward, will really appreciate the conversation bookmaker and artist Nora Bernhardt has started by creating The Book of Loving Kindness. A 400-page, handmade leather volume, The Book of Loving Kindness invites you to document an act of kindness you’ve received, witnessed, or offered. The book will be circulating through school, libraries, and public spaces throughout 2012. Paste photos, scribble words, or sketch drawings into its blank pages to leave your impression of a kindness rendered or received.

Each page, as well as the book’s journey, will be photographed and documented, and the results posted to bookoflovingkindness.com and facebook.com/bookoflovingkindness. Current stories of kindness include a photograph of the words “you are beautiful” inscribed in chalk on a cobbled walkway, and a child’s drawing depicting how she emptied the dishwasher for her Mom. The Book of Loving Kindness is on display at Warehouse Row April 7-14.

Street Food + 10% Off Tuesdays

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D I R E C T O R Y

Amanda Pinson Jewelry423.209.2828amandapinsonjewelry.com

The Cosmetic Market423.779.1377thecosmeticmarket.com

Ellie’s Fine Lingerie423.531.3054ellieslingerie.com

Embellish423.752.shoeembellishshoes.com

Homespun Parties + Events423.596.8374homespunparties.com

Kayce Hughes423.386.5225kaycehughes.com

Level 10423.634.2042level10salonchattanooga.com

Lines Orchids423.847.5651linesorchids.com

Petunia’s Silver Jalapeño423.756.6010petuniassilverjalapeno.com

Pilates Chattanooga423.493.0775pilateschattanooga.com

Public House423.266.3366publichousechattanooga.com

Revival Uncommon Goods423.265.2656revivaluncommongoods.com

Rhinoceros423.634.8045rhinocerosboutique.com

Shadowbox Paperie423.266.4877 shadowboxpaperie.com

Southern Burger Company423.413.1533southernburgerco.com

Yves Delorme423.265.4005yvesdelorme.com

WAREHOUSE ROWRetail Leasing: Kelly Scott423.558.0642kelly.scott@jamestownproperties.com

Office Leasing:John Healy423.266.5587john.healy@svn.com

SPACE:Jennifer Mingola423.267.1127jmingola@jamestownproperties.com

warehouserow.netfacebook.com/WarehouseRow

Bourbon is very trendy these days. Normally, I sniff at trendy things; I prefer styles with

substance and staying power. Happily, in the case of bourbon, “trendy” is also enduring. Bourbon has a rich American history; it was invented in the late 1700’s by a Baptist preacher named Elijah Craig. Craig built his distillery in Fayette County, VA, which later became Bourbon County, KY after Kentucky broke off from Virginia in 1792. Craig’s barrels were stamped with the county name, and his whiskey soon became synonymous with “Bourbon.” All Bourbon is whiskey, but not all whiskey is bourbon. To qualify as a bourbon, a whiskey must be made from at least 51% corn grain. My favorite bourbon (currently) is an ultra-small batch, 14-year-old variety called Black Maple Hill. I like to sip it straight, preferably while conversing with fellow bourbon lovers like Ryan McLaughlin, bartender at Abattoir in Atlanta, GA and Harper McClure, chef de cuisine at The Federalist in the Madison Hotel, Washington, D.C. Though I prefer my bourbon straight, it’s also fantastic in cocktails. Ryan from Abattoir recommends a brew he invented called “To All a Good Night,” which mixes bourbon with repasado tequila!

History of BourbonMan-about-town George Krauth dishes on the fashions, flavors, designs, and décor he discovers as he travels the globe tracking trends as Creative Manager for Jamestown Properties.

Ask Harper McClune at The Federalist in D.C. to recommend his favorite bourbon!

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