want some customer love? don't hide behind fine print! · making a change? i'd love to...
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11/2/2014 Gmail - Want Some Customer Love? (Your Frank Ideas Newsletter)
https://mail.google.com/mail/u/0/?ui=2&ik=0ec131af5d&view=pt&q=%22frank%20ideas%22&qs=true&search=query&msg=14486049622876a8&siml=1448604… 1/3
(If you are having trouble reading this in your email program, you can see it online here) It's 31 degrees below zero here today; almost 50 below with the windchill! At times like this it's hard to understand why this part of the world was eversettled! But then I think about how lucky I am not only to have a house with a goodfurnace, but to have a job that I can do from home. I started working from home in 1990, long before it became fashionable. Had Inot been laid off and about to marry a professor with a sabbatical year comingup, I might still be on the treadmill now. What about you? Do you work for yourself or for somebody else? Areyou happy with where you are now? If not, what's holding you back frommaking a change? I'd love to know. Send me an e-mail. Maybe there'ssomething we can do together to help you get where you want to be, if you arenot there yet.
Tema Want Some Customer Love? Don't Hide Behind Fine Print! I just read an article written for insurance companies about what they need todo to improve their customer service. The article totally missed what I think is the main reason so many people hateinsurance companies: They make it impossible to know what you've reallybought! Years ago, when I worked for a bank, we ran a marketing campaign in whichwe gave away stuffed animals if you made a deposit of a certain amount andkept it in the account for at least three months. The campaign was unbelievably popular, but we did have several unhappycustomers who hadn't read the fine print about needing to keep the money inthe account for three months. The second year we ran the campaign, I had enough clout that I was able toover-rule the bank lawyers. I wrote plain, simple English rules. Anybody could
Tema Frank <[email protected]>
Want Some Customer Love? (Your Frank Ideas Newsletter)Tema Frank <[email protected]> Sun, Mar 2, 2014 at 8:37 PMTo: [email protected]
11/2/2014 Gmail - Want Some Customer Love? (Your Frank Ideas Newsletter)
https://mail.google.com/mail/u/0/?ui=2&ik=0ec131af5d&view=pt&q=%22frank%20ideas%22&qs=true&search=query&msg=14486049622876a8&siml=1448604… 2/3
understand them. They were in a big enough type size that they were easy toread. Know what happened? We got even more deposits, and NOBODY tried tobreak the rules! Yet so many companies, especially financial institutions and cell phonecompanies, still try to trick us with legalese and fine print. And then theywonder why people hate them, and pressure legislators to pass laws limitingwhat they can do. I just came across another example of this game last week, with a bank creditcard offer. Read the article about how the bank messed up here. In Case You Missed It...Highlights from the Frank Online Marketing Show and Blog
Don't Panic! Crisis Management in the SocialMedia Era Sometimes even the best-intentioned Tweet can bemisinterpreted and blow up into a firestorm! Here are lessonsfrom firefighters about how to prepare for a flare-up. Listen to the podcast or read the crisis management tips
Productivity Secrets of John Lee Dumas,Podcaster Extraordinaire If John Lee Dumas weren't such a sweetie, you'd have to hatehim! I mean, he started podcasting just over a year ago andnow he's raking in $170,000/month! He manages to put out anew podcast every day, 7 days a week!! He's got some500,000 downloads a month and is heard in 145 countries! Find out how he manages his time (listen to the podcastand/or read the article)
How a 15 Year-Old Dropout Built a SuccessfulBusiness & You Can TooWe might not all have the nerve to do what Danny Iny did inhis first business venture, but we can learn a lot from himanyway. Another successful entrepreneur who's still down-to-earth and well worth listening to! Check out the interview with Danny Iny and/or read the blog
11/2/2014 Gmail - Want Some Customer Love? (Your Frank Ideas Newsletter)
https://mail.google.com/mail/u/0/?ui=2&ik=0ec131af5d&view=pt&q=%22frank%20ideas%22&qs=true&search=query&msg=14486049622876a8&siml=1448604… 3/3
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