waltr.xlsx

7/23/2019 wALTR.xlsx

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SES A is 35% of the SES AB

Life Styale: The Sosticate person are 8% of the total

% Annual Groth

!%

"ear # % Urbanos % crecimiento PBI

$5 ! $&'()*+&& $+!% $&+&% 66.0% *+3%

$* $ $8'3+& $+*% $8+$% &+&%

$& 3 $8'3&(+!3 $!+% $8+&% 8+(%

$8 ) $8'&$&+5& $!+$% 3+$% (+8%

$( 5 $('&*+ $$+% 3!+8% +(%

$! * $(')$)+)) $$+(% 33+!% 8+8%

$!! & $('&&$+8& $)+% 3)+(% *+(%

$!$ 8 3'!$!+3! $)+8% 3)+(% *+3%

$!3 ( 3')*(+&) $5+&% 38+)% 5+%

$!) ! 3'8!8+!8 $&+% )+8% &!+% 5+&%

$!5 !! 3!!!)+!! $&+)% &!+*%

$!* !$ 3!))8+!$ $8+3% &$+$%

$!& !3 3!&8$+!3 $(+$% &$+8%

Poblacin (Miles dehabitantes) % ,SE AB-r.ano % ,SE /-r.ano

Po.laci7n 0iles de ha.itantes2


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$ ) * 8 ! !$$*'5+

$&'+

$&'5+

$8'+$8'5+

$('+

$('5+

3'+

3'5+

3!'+

3!'5+

f012 33)+*8*3*3*)1 4 $&)3(+*336 +((5)(8*(


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,ue9a cer9ea G

;ntenci7n de /o


4/12

$ ) * 8 !!!+5%

!$+%

!$+5%

!3+%

!3+5%

!)+%

!)+5%

f012 +$3331 4 +!$$(3333336 +(8*!$*3)3


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,ue9a cer9ea Gro/er9ea heine>en

&% *%

)% 5%

.Cecti9es

Alcance /o.ertura

/o


6/12

!$

$ ) * 8+%

5+%

!+%

!5+%

$+%

$5+%

3+%

f012 +&*)$)$)$1 4 +!8&$*****&6 +(*5*$!*$&8

f012 +!(33!&5*5 e1p0 +33$*88 1 26 +(&*!&(83($f012 +$8)$!3&&3 ln012 4 +!8*3&!!&(!6 +&8$8!***

% ,SE AB -r.ano


7/12

Beer Total Market Size : Liters

Year

$!) $*'5*$'8!5+(8 !'3$8'!)'&((

% Market Share super premium beer

!"# Brand !"$

+% Groslsh *+%

3+% =eine>en $(+%

$8+% /orona $&+%

!3+% iller !$+%

!+% Peroni (+%

(+% thers industrial .rand 8+%

!+% thers /raft


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! !$


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(ational )ro*uction &mport +,port

!'3!)'58('3(! $'3$&'!!$ *'&&5'&)

% ar>et Share

Gain or Lose At the end of $!) the et sie of the superpreet Share

$5% 5(&**335(55+

% ar>et Share

Beer Consumption

per person -Liters perperson.

Superpremium Beer

Consumption perperson -Liters per

person.


10/12


11/12

ere $% of the total et of .eers

in $!)

Price 1 Botella )5 et Tar?et ar>et


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waltr.xlsx

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