waltee’s quest: an object-based learning website for families

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Waltee’s Quest: An Object-Based Learning Website for Families Presented by the Walters Art Museum & Audience Focus 2009 NAEA National Convention

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Waltee’s Quest: An Object-Based Learning Website for Families. Presented by the Walters Art Museum & Audience Focus 2009 NAEA National Convention. The Walters Art Museum. Just for Kids: Kid-friendly Collections Interface Timeframe: Summer 2006- Spring 2007 Budget: $7,500 - PowerPoint PPT Presentation

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Page 1: Waltee’s Quest:  An Object-Based Learning Website for Families

Waltee’s Quest: An Object-Based

Learning Website for Families

Presented by the Walters Art Museum & Audience Focus

2009 NAEA National Convention

Page 2: Waltee’s Quest:  An Object-Based Learning Website for Families

The Walters Art Museum

Page 3: Waltee’s Quest:  An Object-Based Learning Website for Families

Transition to Thinking BIG:Decisions, Risk-Taking, and

TransitionJust for Kids:

Kid-friendly Collections Interface

• Timeframe: Summer 2006- Spring 2007

• Budget: $7,500• Funding Source: Internal grant• Goals:

– To provide a kid-friendly interface to the new Walters Art Museum website and online collection.

– To further the Walters’ mission of bringing art and people together for enjoyment, discovery, and learning.

– To extend investigations of art at home before and/or after a successful museum visit.

– To expand the museum’s audience and educational reach to a world-wide community of children.

Waltee’s Quest:Web-based Educational Game

• Timeframe: Summer 2007- Winter 2008

• Budget: $75,000• Funding Source: Board Technology

Committee • Goals:

– To provide a variety of fun, informal educational activities which utilize works of art for children and their families.

– To support self-constructed, experiential learning.

– To improve the users’ visual, text-based, and web literacy skills.

– To extend the time a user spends engaging with a work of art from the Walters collection.

– To foster inter-generational learning by virtually bringing art objects into the home.

– To support the Walters’ mission of bringing art and people together for enjoyment, discovery, and learning.

Page 4: Waltee’s Quest:  An Object-Based Learning Website for Families

Websites Consulted•Arturo Art Stories (DMA) http://arturosartstories.org/

•Build Your Wild Self (NYZA) http://www.buildyourwildself.com/

•The Chronicles of Narnia (Disney) http://adisney.go.com/disneyvideos/liveaction/princecaspian/

• Collections Central Online (BCM) http://www.brooklynkids.org/emuseum/code/emuseum.asp

•Destination Modern Art (MoMA) http://www.moma.org/interactives/destination/

•Discovery Kids http://kids.discovery.com/

•Dress the Sauce Packet (Taco Bell) http://www.tacobell.com/dsp/

•Get the Glass! (Got Milk?) http://gettheglass.com/

•PBS Kids http://pbskids.org/

•Scholastic Kids http://www.scholastic.com/kids/stacks/index.asp

•Winged Sandals (ABC) http://www.wingedsandals.com

Page 5: Waltee’s Quest:  An Object-Based Learning Website for Families

Building the Framework:Best Practices for Process=Product

• Establish a vision & user narrative• Follow a Request for Proposals (RFP) process• Build consensus and creative collaborations

– Internally and externally

• Establish an advisory committee• Integrate evaluation • Seek a flexible developer who will support

vision• Define phases and benchmarks • Flexible timeline (launch date and

expectations)

Page 6: Waltee’s Quest:  An Object-Based Learning Website for Families

Evaluation & Development: An Integrated Process What:

• Two rounds of early formative studies

Why: • Usability, appeal, & age

appropriate• Buy-in from target audiences• All decisions supported by data

How:• Collaboration between 3

partners• Evaluation with families in the

museum• Think-aloud interviews• Surveys

Page 7: Waltee’s Quest:  An Object-Based Learning Website for Families

Results – Round 1High level of excitement

• Definitely! Would love it. 91%• Probably, seems interesting: 9%

Exciting names create interest• Secret, Forbidden, Sunken, Treasures, Mummy

Mini-Games

Page 8: Waltee’s Quest:  An Object-Based Learning Website for Families

Results – Round 2Usability Testing

•Navigation

•Heads-up-Display

•Levels of Difficulty

Too easy

=BORING

Too hard=

FRUSTRATION

Levels of Challenge

=Engagement

Page 9: Waltee’s Quest:  An Object-Based Learning Website for Families

Decisions Made Based on Evaluation Results

• Game title• World and object

nomenclature• Mini-game selection• Walteepedia • Game interface

– Navigation tools– Object lists– World HUD (“Heads-Up-

Display”)

• Level of difficulty/ challenge

• Incentives

Page 10: Waltee’s Quest:  An Object-Based Learning Website for Families

The Launch and Life After

• Website launched October 25, 2008– 4,085 site visits; 2,762

unique visitors– 32% return visitors– 1,719 registered users

• 23 completed game

• Kiosks launched February 28, 2009

• Recipient of a regional Gold Addy Award & a MUSE Award

• Summative evaluation going forward

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