An Innovative Leader in the Social Web Space with a Unique PlatformCONFIDENTIAL DOCUMENT: Prepared exclusively for potential participant investors

“The service that will make your social again good for the soul will have to have a totally different approach – the change will have to be profound!” Techcrunch, February 7, 2010

Wadja helps you label content and conversations, in real-time

Personal users and businesses can create customized, label "tags" and open up a whole new world of messaging.

• Over 5.2M registered users• Over 200,000 items labeled daily• 7.6M Logins monthly• 4.1M Unique Visits monthly

Wadja in numbers and charts

• Users from over 200 countries• Over 1.5 million users from Eastern

Europe• Over 1 million French speaking users• Over 500,000 Arabic speaking users

• 58% of Wadja users are male• 42% of Wadja users are female• 45% of Wadja users are between 18-24 years old • 35% of Wadja users are between 25-34 years old

Wadja is a recognized global online brand and destination!

• Best Niche Social Network (2nd Annual Open Web Awards –www.openwebawards.com)• Top Mobile Social Network of 2006 (People’s Choice Award – www.mashable.com)• Internet Service of the Year 2007 T3 & PC Magazine Tech Excellence Awards• Winner Best Business Plan Prize, 8th Annual VC Forum, Athens, Greece• Best Presentation (i-techpartner Software Forum, Portugal & eServices Forum, Liverpool)

What makes Wadja different?

The online social landscape today sort of feels to me like search did in 1999. It’s a mess, but we don’t complain much about it because we don’t know there’s a better way.

Everything is decentralized, and no one is working to centralize stuff.

…the amount of spam and just general nonsense that is flooding all of these services is crippling. As a user, I spend far too much time weeding it all out to find the few gems of real content from people I care about.

And I end up missing a lot of important content that I want to know about.

Someone will eventually help us make sense of all these various types of services, and help us separate the noise and spam from the real signal. I don’t know who’s going to do it, and I certainly don’t know how (if I did, I’d be doing it, not writing about it). But at some point soon, one of the Internet giants, or some new startup we’ve never heard of, is going to fix this mess for us.

I hope it comes sooner rather than later. Because social today looks a lot like search a decade ago. It’s broken, and just waiting for someone to fix it.

Social Today Feels Like Search A Decade Ago: Lots Of Noise And Lots Of Spam

February 7, 2010

How does Wadja add structure to conversations and relevance to thoughts and ideas?

A label is really anything that comes to mind.

Labels are elastic and can be time sensitive, topic heavy, silly rants and raves, or broad brush strokes of a concept

Simply put, a label is the online equivalent to a thought, idea or category topic.

What the heck is a Label?

How does it work, practically?

Many thoughts are meant to be shared, either in mass consumption or just between friends.

Labels are launch pads to conversations. Followers can choose to be updated on who says what, when, and where!

Conversations imitate real life scenarios. They can be completely private (on to one) or open to anyone passing by (one to many).

Follow and update conversations across the entire Internet without even visiting Wadja.

What some are calling the “real time web” (while others have named it the “social web”), there can be no doubt that we are in the middle of a major shift in how we consume and interact with today’s Internet.

Change is being fueled by two major trends; the availability of increasingly more bandwidth, and the number of devices we can now use to create and consume content online.

How big is the social media market?

“Revenues from social-networking services should reach $965 million, growing to $2.4 billion by 2012,” Marketing Charts

How big is the opportunity? Limitless, across mediums, industries, and platforms!

Where is the business model in all of this?

Virtual goods

Semantic ads

Message ads

White label solutions

Current partnerships and co-operations

Hosting: Amazon Web Services

Advertising: Google Adsense, Medicon, Think Digital

Mobile Payments Providers: Zong, Fortumo, SMS Coin

Secure Online Payment Gateways: Gate2Shop

Messaging: Meebo

API Integration: Twitter, Youtube, Amazon, Facebook

SMS Messaging: Infobip, Cardboardfish, CLX Networks, Syniverse

Virtual Goods: Viximo

An Innovative Leader in the Social Web Space with a Unique PlatformCONFIDENTIAL DOCUMENT: Prepared exclusively for potential participant investors

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