sensitive campaigningsupportive urban design v offering support

Katja LeyendeckerNorthumbria University

newcycling.orgCycling Embassy of GB

NEXT EXITWomen & Cycling

Hereford4 May 2016

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Credit @amsterdamize@WeCycle_UK

Credit @amsterdamize@WeCycle_UK

The Struggle in low-cycling countriesFrom the message boards

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Urban environment and peoplePeople typically know the benefits of cyclingPeople cycle when• their local environments are supportive• it is designed into the urban fabric

Key ingredient Protected cycleways on main roads ie on direct routes (Pooley, Pucher)

ButPeople’s view can be fast/ snap, static/engrained, habitualPeople ‘support’ perceived status quo and social normPeople’s view can be irrational People may have fear / anxiety of changePeople find it hard to imagine (spatial) change

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Individual

Environmental

Social

Personal

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Adapted from Barton & Fink (2006)

Groups of individuals

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Social networks

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Collective and campaigning

Based on Jensen (2013) Staging Mobilities

CYCLING

‘culture’

Automobility

Automobility

Automobility

Auto

mob

ility

Polity & purse stringsPlanningDesign

RegulationsInstitutions

CAMPAIGNSRallying the troopsSocial interaction

Individual performancesSolidarity

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The cyclist you design

From Leyendecker (2015)

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Dealing with marginalisation

Taken from Wesslowski (2015) Facilitating a contested practice

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Segmentation of ‘the public’

From Anable (2005) Identifying travel behaviour segments using attitude theory

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Positionality – a strategy proposal

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ESRC Newcastle day messages

Clear campaigning message:

To make cycling comfortable for all, we need good quality protected cycleways – inclusive for people of all ages and abilities• Direct, on main roads• Space taken from carriageway• Footway not compromised

1. We must not preach or evangelise, but listen.2. For whom are we speaking (out)?

• Individual or collective/campaigner?3. Collective concert - what instrument are you playing?

• Community organiser or political campaigner?4. Look around us, finding allies in social/environmental justice

Thanks for listening

ContactEmail katja.leyendecker@northumbria.ac.ukBlog https://katsdekker.wordpress.com/Twitter @katsdekker

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Literature and resourcesAnable (2005). ‘Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying travel behaviour segments using attitude theory. Transport Policy, 12(1), 65-78. doi: 10.1016/j.tranpol.2004.11.004 online

Barton & Grant (2006). A health map for the local human habitat. The Journal for the Royal Society for the Promotion of Health, 126 (6). pp. 252-253. ISSN 1466-4240 online

ESRC Newcastle day (2015). Academia and advocacy day. online

Garrard (2009). Quote in “How to Get More Bicyclists on the Road”. Scientific American. online

Jensen (2013). Staging mobilities: Routledge. ISBN 9780415693738 (page 6)

Leyendecker (2016). The ecology of cycling. online

Pooley et al (2013). Promoting Walking and Cycling : New Perspectives on Sustainable Travel. Bristol: Policy Press.

Pucher & Buehler (2012). City cycling: MIT Press. ISBN 0262517817

Spotswood et al (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. doi: 10.1016/j.trf.2014.12.001 online

Urry (2004). The ‘System’ of Automobility. Theory, Culture & Society, 21(4-5), 25-39. doi: 10.1177/0263276404046059 online

Wesslowski (2005). Facilitating a contested practice. online

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