Vritti i-Media expands its Audio OOH Advertising

medium across

MAHARASHTRA, KARNATAKA & PUNJAB

Vritti i-Media, a Media arm of Vritti Solutions Limited an ISO 9001:2008 certified IT and Media

Solutions Company; enables corporate connect to the masses through its unique Outdoor Marketing

Solutions.

Vritti i-Media the 2 times consecutive Winner of “The Best Zonal Media Owner – West India” at the

Prestigious “Outdoor Advertising Award” is also the most effective Mass, Regional as well as local

Medium serving to all Major corporate from almost every segment to the most remote retail segments

from the most local rural parts of India.

It’s tried and tested model of audio advertising at public bus stations, which is already operational in

rural and semi-rural Maharashtra, will soon be rolled out in Punjab and Northeast Karnataka. Vritti i-

media has recently partnered a deal with the Punjab Road Transport Corporation and North East

Karnataka Road Transport Corporation to provide their audio ooh advertising model to a wider

customer base in India.

USP’s of the Medium:

1. A Mass Medium that connects to masses in their local languages & dialects.

2. A Mass Medium that can also be used as a Regional or Local Medium.

3. Though being a Mass Medium, gives the advertisers an opportunity to have local sales recall by

connecting to local outlets.

4. A Medium as effective for Branding, Awareness or Sales – whatever the requirement.

5. An unrestricted IT Controlled Medium that cannot be tampered manually.

6. A Medium approved by the Directorate of Advertising & Visual Publicity (DAVP)

7. On-air time morning 6 am to 10 pm daily.

8. Passengers on an average change every 30 minutes and that assures the advertisement is heard

/ Viewed by new person every time.

9. Every district bus station or Mall observes an average of 25,000 – 40,000 footfalls each day,

reaching 145 Million passengers every month.

10. Advertisement is heard across 100 meter periphery of the Bus Station & or Food Mall.

11. Mandatory & Guarantees listening as the advertisement is coupled with the bus departure

announcement. Passengers are actually waiting to hear / watch the announcement.

12. 100% battery backup to ensure smooth running of the system.

13. Advertisement release is controlled and monitored from Vritti i-Media’s central control room.

14. Powerful Audio & Audio Visual medium that provides an amazing penetration & recall in rural

and media dark areas of Maharashtra, Punjab & Karnataka.

15. Covers almost all districts, major Talukas, all pilgrimage Places & Holiday Locations in three

states.

Media Effectiveness Study by AC Nielsen *****

Vritti commissioned a research with Nielsen Company, a world leader in market research. The research

objective for this study was to evaluate the effectiveness of Audio & Audio Video advertising /

announcements as a medium compared to other outdoor media. The outcomes of this research are as

follows:

• Vritti iMedia Advertisement shows highest recall within all outdoor media. Up to 6

advertisements are recalled by the respondents.

• 98% responders reported Vritti iMedia advertisement at par with other outdoor medium like

hoardings and bus panels.

• 97% responders reported that announcement is useful.

• Vritti iMedia advertisements coupled with announcements appear to be an effective advertising

medium.

• Most respondents rest while waiting at Transit Locations that ensures unrestricted attention to

the advertisement.

The unique audio advertising service at public bus stands is available across the following bus stations in

Maharashtra, North East Karnataka & Punjab.

AVAILABLE LOCATION LIST – MAHARASHTRA

No. Station Name No. Station Name No. Station Name

Mumbai (Total = 5) Pune (Total = 16) Ahmednagar (Total = 7)

01 Mumbai Central 33 Pune– Shivajinagar 67 Ahmdnagar Old CBS

02 Parel 34 Pune – Swargate 68 A.Nagar BusStn No3

03 Kurla Nehru Nagar 35 Pune RLY Station 69 A.Nagar- Tarkpur

04 Borivali Nanacy 36 Pimpri Chinchwad 70 Shirdi

05 Khopoli 37 Lonawala 71 Shrirampur

06 Panvel 38 Narayangaon 72 Sangamner

Thane (Total = 4) 39 Baramati 73 Motel SmileStone

07 Thane Vandana 40 Shirur Jalgaon (Total = 5)

08 Thane Khopat New 41 Food Hub Mall 74 Jalgaon- CBS

09 Bhivandi 42 Bikaner Hotel 75 Chopada

10 Kalyan 43 Neeta Inn Hotel 76 Chalisgaon

Raigad (Total = 3) 44 Food Carnival Hotel 77 Bhusawal

11 Mahad 45 Drive Inn Hotel 78 Amalner

12 Alibaug 46 Food Trak Hotel Nandurbar (Total = 2)

13 Ramwadi (Pen New) 47 Food Mall Hotel 79 Nandurbar – CBS

Ratnagiri (Total = 2) 48 Balaji Hotel -Indraprsth 80 Shahada

14 Ratnagiri CBS Satara (Total = 7) Yawatmal (Total = 3)

15 Chiplun 49 Satara CBS 81 Yeotmal – CBS

Sindhudurg (Total=2) 50 Karad 82 Wani

16 Sawantwadi 51 Phaltan 83 Pusad

17 Kankavli 52 Wai Buldhana (Total = 4)

Aurangabad (Total=3) 53 Mahabaleshwar 84 Buldhana CBS

18 Aurangabad- CBS 54 Panchgani 85 Mehkar

19 Aurangabad –Cidco 55 Motel MileStone 86 Shegaon

20 Paithan Sangli (Total =3) 87 Malkapur

Beed (Total = 3) 56 Sangli- CBS Dist. Main Stations (Total=14)

21 Beed – CBS 57 Islampur 88 Akola New CBS

22 Ambejogai 58 Miraj New CBS 89 Amravati CBS

23 Parli Vaijyanath Kolhapur (Total = 2) 90 Washim

Osmanabad (Total=2) 59 Kolhapur- CBS 91 Hingoli

24 Osmanabad CBS 60 Ichalkaranji 92 Jalna – CBS

25 Tuljapur – CBS Solapur (Total = 4) 93 Latur- CBS

Nashik (Total = 6) 61 Solapur- CBS 94 Chandrapur CBS

26 Nashik – New CBS 62 Pandharpur 95 Bhandara CBS

27 Nashik Mahamarg 63 Barshi 96 Gondiya – CBS

28 Nashik Road 64 Akkalkot 97 Gadchiroli CBS

29 Malegaon New CBS Nagpur (Total = 2) 98 Dhule – CBS

30 Manmad 65 Nagpur-G.Peth 99 Wardha – CBS

31 Daulat Hotel 66 Nagpur Morbhavan 100 Parbhani- CBS

32 Food Hub 101 Nanded – CBS

*Audio & Audio Video advertisement network powered at 101 locations across Maharashtra

AVAILABLE LOCATION LIST – PUNJAB

No. Station Name No. Station Name No. Station Name

Patiala (Total=2) Mansa (Total=2) Bhatinda (Total=2)

1 Patiala 4 Mansa 8 Bhatinda

2 Patran 5 Budladha 9 Talwandi Sabo

Faridkot (Total=1) Kapurthala (Total=2) Sangrur (Total=3)

3 Faridkot 6 Kapurthala 10 Sangrur

7 Phagwara 11 Moonak

12 Ahmedgarh

*Audio Video advertisement network powered at 12 locations across Punjab

AVAILABLE LOCATION LIST – KARNATAKA

No. Station Name No. Station Name No. Station Name

Bellary (Total=10) Bidar (Total=6) Bijapur (Total=5)

1 Bellary New CBS 16 Bidar CBS 30 Bijapur

2 Hadagli 17 Aurad 31 Chadchan

3 H.B. Halli 18 Basavakalyan 32 Devarhippargi

4 Kampli 19 Bhalki 33 Nidgudngi

5 Kudlgi 20 Humnabad 34 Talikot

6 Sirguppa 21 Chitguppa Koppal (Total=6)

7 Kamlapur Gulbarga (Total= 35 Koppal

8 Hospet 22 Gulbarga CBS 36 Gangawati

9 Kottur 23 Afzalpur 37 Kustagi

10 M.M. Halli 24 Aland 38 Yallburga

Raichur (Total=5) 25 Chincholi 39 Hatti

11 Raichur 26 Chittapur 40 Kankagiri

12 Deovadurga 27 Jewargi Yadgir (Total=3)

13 Lingasugar 28 Sedam 41 Yadgir

14 Manvi 29 Gulbarg –Super Market 42 Shahapur

15 Mudgal 43 Surpur

*Audio Video advertisement network powered at 43 locations across Karnataka

For any further information about this form of OOH advertising, visit www.vrittiimedia.com or

Connect with:

Mr. Nilesh Landge

Vritti Solutions Limited

(Advertisement Sales Division)

Mob: 95033 13361