vr: the ultimate empathy machine
TRANSCRIPT
VR: THE ULTIMATE
empathy MACHINE
HUMAN
TECHBUSINESS
Schillewaert & Pallini, 2014
Schillewaert & Pallini, 2014
DISTILLING
GREAT INSIGHT IS
THE start AND NOT
THE END
Premium ValueMarket Value
Undiffe
rentiate
dD
iffe
rentiate
d
Adapted from Pine and Gilmore, 2011
THE CAPACITY
TO PLACE ONESELF
IN ANOTHER'S
POSITION
‘‘
’’
Directly witnessing and experiencing
aspects of behavior in the real world
is a proven way of inspiring and
informing [new] ideas. The insights
that emerge from careful observation
of people’s behavior uncover all
kinds of opportunities that were not
previously evident.
Jane Fulton Suri, 2005
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
WHAT IT TAKES TO STAGE
AN experience
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