voucher codes marina mckeever - mobile retail summit
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1 · CONFIDENTIAL
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2 · CONFIDENTIAL
Making Mobile Count:
The Future of In-Store Promotions
Marina McKeever, Senior Director
VoucherCodes.co.uk, part of RetailMeNot, Inc.
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3 · CONFIDENTIAL
RetailMeNot is the world’s largest marketplace for digital
coupons
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4 · CONFIDENTIAL
In the UK we operate VoucherCodes.co.uk
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5 · CONFIDENTIAL
3.3m app downloads
50% of total site
traffic is mobile
£448.5m facilitated 2013
UK retailer sales
7.7m newsletter and alert subscribers
35k+ average number of vouchers displayed
each month
345k Facebook fans
5
#1 marketplace for digital
offers in the UK
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6 · CONFIDENTIAL
We partner with the UK’s biggest brands driving sales
online & in-store
6
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7 · CONFIDENTIAL
The online & in-store
landscape
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8 · CONFIDENTIAL
›UK IN-STORE SALES 2012 - 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
£-
£50
£100
£150
£200
£250
£300
£350
£400
£450
2012 2013 2014 2015 2016 2017
Retail eCommerce Sales In-Store Retail Sales In-Store Retail Sales as % of Total Retail Sales
Source: eMarketer (UK Retail Ecommerce Dec 2013)
Although the % of In-Store is falling
slightly, the overall amount is still growing
as Total Retail Sales increase
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9 · CONFIDENTIAL
Increasingly, online/mobile will influence offline sales
2014: 33% of European retail sales
influenced by the web
2018: 44% of European retail sales
influenced by the web
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10 · CONFIDENTIAL
Online growth high across Europe outstripping offline
growth
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11 · CONFIDENTIAL
Increased smartphone
adoption
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12 · CONFIDENTIAL
Smartphones are
changing consumer
behaviour
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13 · CONFIDENTIAL
Sources: Forrester Research, Business Insider, 2013
55% UK adults carry a smartphone
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14 · CONFIDENTIAL
3 feet
Smartphone users
are rarely more than
from their phones
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15 · CONFIDENTIAL
40 times
The average consumer
checks their phone
every single day
Source: PayPal, 2013
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16 · CONFIDENTIAL
80% prefer to shop in a
physical store
51% check phones
in-store
46% believe things are
cheaper online
Showrooming will remain a hot topic for retailers
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17 · CONFIDENTIAL
So what does increased smartphone adoption mean for
retail?
1. Mobile browsing will increase
2. Customers are more accessible than ever
3. Revenue per visit and conversion will decrease
4. Consumers will become more price aware
5. Retailers will have more data than ever on their customers
6. Shopping will become a truly 24hr pastime
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18 · CONFIDENTIAL
Mobile’s impact on high
street retail
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19 · CONFIDENTIAL
But mobile also brings huge opportunities to store-based
retailers
1. Allowing better understanding of customers
2. Changing purchase behaviour
3. Creating loyalty with rewards
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20 · CONFIDENTIAL
›CASE STUDY: THE BODY SHOP
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21 · CONFIDENTIAL
›RESULTS:
Redemptions
50k New Customers
41k
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22 · CONFIDENTIAL
Change behavior with location technology
73% more inclined
to buy
additional
products if
they received
a voucher or
promotion
in-store
Source: RetailMeNot and The Omnibus Company, April 2013
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23 · CONFIDENTIAL
›MICRO-LOCATION COUPONS
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24 · CONFIDENTIAL
›MICRO-LOCATION: AMPLIFY EXISTING CAMPAIGNS
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25 · CONFIDENTIAL
›NEW OFFER TYPES: DIGITAL FLYERS
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26 · CONFIDENTIAL
›ALTERNATIVE OFFER TYPES: SALES, MAGAZINE & TIERED
Tiered Sale Magazine
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27 · CONFIDENTIAL
› IN-STORE MOBILE REDEMPTION OPTIONS
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28 · CONFIDENTIAL
Thank you.
Any questions?