www.lpu.inhttps://conferences.lpu.in/vcbmc

VOLATILECONSUMER BEHAVIOUR

AND MARKETING CONFERENCEAPRIL 19, 2019

VCBMC-2019

Mittal School of Business is one of

India’s leading business schools

accredited by Accreditation Council

of Business Schools and Programs

(ACBSP), USA. It is ranked No. 2 in

India in ‘Outreach and Inclusivity’

and 38 overall in prestigious

NIRF 2018 ranking released by

The Ministry of Human Resource

Development (MHRD), Government

of India.

MITTAL SCHOOL OF BUSINESS

The School is among the prime business schools of the country known for its innovative courses,

application oriented teaching, entrepreneurship orientation and pedagogy which contribute to ho-

listic development of its students. This School has always demonstrated professional dynamism and

adopted the latest international practices like experiential learning, simulation and entrepreneurial

exposure for grooming its graduates for global careers. It has forged close ties with the industry by

offering consultancy, training and research based problem solving support.

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CONFERENCE PREAMBLE

OBJECTIVES OF THE CONFERENCE

Consumers buying behaviour and their attitude have changed drastically in the recent past. Possibly

the most challenging concept in the marketing is to deal with understanding the unpredictable

volatile consumer behaviour. The analytics space in today’s digital age is overflowing with tools to

analyze customer behaviour and the truth is that consumer behaviour is actually quite predictable

in its unpredictability. Businesses that take the time to analyze customer behaviour patterns and

shape the customer buying journey will have competitive advantage.

The conference aims to:

1. Understand how insights and research on volatile consumer behaviour can be used to enhance

marketing decision making and support strategy formulation and implementation efforts.

2. Bring together leading industry leaders, academic scientists and research scholars to share their

experiences and research results on different aspects of changing consumer behaviour.

3. Provide an interdisciplinary platform for researchers, practitioners and educators to deliberate

upon recent innovations, trends, and concerns as well as challenges faced and solutions adopted

in the area of consumer behaviour.

This conference will feature research

that offers insight into rapidly changing

consumers’ behavioural and their

psychological responses to the dynamic

marketing environment. Understanding

the volatile consumer behaviour will

equip the marketers to formulate the

marketing strategies in order to match

consumer demands and give them

an advantage in cultivating long-term

loyalty, trust and engagement.

PEOPLE DON’T BUY FOR LOGICAL REASONS.THEY BUY FOR EMOTIONAL REASONS - Zig Ziglar

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CALL FOR PAPERSMittal School of Business invites all kind of papers/case studies from researchers, practitioners and

research scholars for the conference that connect academic researches with broader practical and

industrial context in this field. The special focus of the conference will be on, but not necessarily

restricted to following thrust areas:

GUIDELINES FOR SUBMISSIONOriginal, unpublished, well organized manuscripts in mistake-free language must be submitted at

msb.conference@lpu.co.in. All submissions shouuld be formatted keeping in mind the journal that

could be best suited for publishing your research. It is very important that you stick to the specific

“Guidelines for the Authors” of one of the above mentioned journals. You can find the guidelines by

visiting the respective journal’s home page.

• Track A: Consumer buying behaviour in

digital age

• Track B: Customer data-driven marketing

• Track C: Consumer innovativeness and

disruptions

• Track D: Bottom of pyramid and

developmental marketing

• Track E: Consumption trends in emerging

economies

• Track F: Marketing to millennial consumer

PUBLICATION OPPORTUNITYAll submitted conference papers will be blind peer reviewed by the competent reviewers. The

assessment of the papers shall be made on the basis of their relevance to the theme and on the

parameters like originality, clarity, completeness and contribution to the discipline. Selected papers

will be called for presentation and will be invited for publication in the following Scopus/ ABDC

indexed journals after due review process: The paper presented in the conference need not be

selected as-is but may need to go through the review process as specified by the journals.

INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALIZATION

(INDERSCIENCE PUBLISHERS)

INTERNATIONAL JOURNAL OF PUBLIC SECTOR PERFORMANCE MANAGEMENT (INDERSCIENCE

PUBLISHERS)

SOUTH ASIAN JOURNAL OF

BUSINESS AND MANAGEMENT

CASES (SAGE PUBLISHING)

INTERNATIONAL JOURNAL

OF TECHNOLOGY TRANSFER

AND COMMERCIALISATION (INDERSCIENCE PUBLISHERS)

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For any query related to the conference, please feel free to contact:

Dr. Pawan KumarConference Co-Convener

Mobile: 7508005150Email: msb.conference@lpu.co.in

Website: https://conferences.lpu.in/vcbmc

Mittal School of BusinessLovely Professional University

Jalandhar-Delhi G.T. Road, Phagwara,Punjab (India) 144411

www.lpu.in