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People dedicated to excellence in the delivery of high quality construction projects. VOLUME 11 ISSUE 41 2016 MARKETING MATTERS This year Bobbitt celebrates our 70th year in business. This marks a significant milestone for our company. Obviously we would not be here today without our founder, G. E. Bobbitt, who started the company soon after the conclusion of World War II. Our real debt of gratitude goes to the men and women who built the foundation for our company. Their good work satisfying customers year after year enabled us to be in the great position we find ourselves today. In the half century since Mr. Bobbitt was in the office there have been too many people to recognize here. I encourage you to read, or re-read, George Rembert’s great Bobbitt – The First Sixty Years to see some of the names. Without Glenn Adam’s leadership, it is doubtful that Bobbitt would exist today. He has served our company for 48 years. While Mr. Bobbitt forged the original partnership with Butler Manufacturing Company, Glenn led every major evolution for the past 48 years – sales teams in the ’70s, the initial ESOP in the ’80s, architects and engineers for true design build in the ’90s, and Columbia in the new century. These were all developed and implemented successfully by Glenn. Today he continues to serve us as the chairman of our Board of Directors. In addition to leadership, Glenn had a tremendous talent for recruiting and motivating smart, hard-working folks. This is another pillar of our successful history. Look at your fellow employee owners, and not just their professional talents. Think about what good people with who we are all able to work each day. As we celebrate 70 years, I want to thank all of our employees – both past and present – for your contributions to Bobbitt and our collective success. Thermo King – Gaston, SC Bobbitt sponsored Hole #17 at the Triangle Commercial Association of Realtors (TCAR)’s 20th Annual Commercial Golf Classic at River Ridge Golf Club in Raleigh. Ben Wilson and Matt Culler attended the SC Association of Veterinarians’ Annual Conference in October in Charleston. Will Marshburn and John High exhibited at the 20th Annual NC Veterinary Conference in November at the Raleigh Convention Center. Veteran’s Day COMPANY HAPPENINGS On Veteran’s Day, Cooper Beal, Roy Hensley, Charles Hall and Jim Bell attended a fundraiser to support wounded veterans as part of Operation: Coming Home (OCH).

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People dedicated to exce l lence in the de l ivery of h igh qual i ty construct ion pro jects .

I am very excited about 2006. Last year was a rock-solid year for Bobbitt – the second best in 60 years. We can all feel extremely proud of this achievement. The economic picture is bright both nationally and in our region. Both Raleigh and Columbia continue to be identifi ed as cities that are expected to enjoy superior growth.

Bobbitt is well-positioned to utilize our strengths: a strong satisfi ed customer base of thousands, a knowl-edgeable professional team of employee-owners, and a clear focus on Design-Build. We will continue to serve and support our customers one-by-one, further building upon our company’s rich history.

In recent months, we have paid close attention to truly capturing the essence of the Bobbitt brand, examining the ways in which we articulate our image and the messages we communicate. Each issue will feature thoughts on topics pertaining to corporate positioning – enabling all of us to communicate more effi ciently, both internally and externally.

In this issue, the topic at hand is our corporate Brand Values. These principles guide how we conduct business and cultivate relationships to assure our customers’ needs are met:

Tradition Embodies the way we as employees are caretakers of the reputation. We have a keen un-derstanding of the value of customer service as well as pride in our overall impact to the community. Often referred to as having Bobbitt in our blood.

Service Employees maintain a genuine interest in local communities and exemplify the timeless quali-ties of honesty and integrity in working with customers. Our mindset is to think about the future with concern for the best interests of our customers as well as our organization.

Value We take pride in solving our customers’ most diffi cult challenges as if each project is our own. For some, building can be a nightmare. Our employees know the way, maintaining a long-range view of every project to get the job done right.

Guidance We take the time to educate customers – creating order out of chaos with our experience, confi dence and ability to maximize available resources that assure the best solutions. Internally, this commitment carries through with teamwork that is unmatched in the industry and pride in the indi-vidual and collective achievements within our company.

Subsequent issues will feature topics such as the corporate Vision and our long-range goals to:• Increase employee stock value through consistent company growth, continuing to expand our

presence and thereby ranking among the top contractors in the region.

• Positively impact our communities in ways outside of business relationships.

• Measure our company among the world’s fi nest design-build organizations.

• Maintain an active public presence to educate on the value of design-build.

I’m proud to begin the fi rst quarter of our 60th Anniversary year on such strong footing – let’s make this the best year yet.

MARKETING MATTERSYou’ve no doubt noticed the new Bobbitt Design Build logo on these pages. We’re very excited to intro-

duce this creative design and the positive image it represents for our organization moving forward.

Upon fi rst glance, you may not see a signifi cant dif-ference from the previous design. Examine it a little further, and you’ll notice this new brand identity symbolizes the forward momentum our organiza-tion is experiencing. We also feel it demonstrates a more modern approach and accurately represents the progressiveness within our talented team.

What else is happening in marketing you ask? Well, this newsletter is an example. This is just one way we’ll keep employees current on com-pany happenings. Each month, President and CEO Don Comer will highlight key aspects of our overall performance. Also note that these

pages feature unique and newly completed projects from across each of our offi ces, as well as updates on Bobbitt community support and other activity.

Compliments abound for the new Bobbitt web site with its unique design that befi ts our status as the Carolinas’ largest and most expe-

rienced contractor specializing in design-build. Have a look and tell us what you think. Note the vast num-ber of recently completed projects featured through-out that demonstrate the breadth of our talents.

In cooperation with NAI Carolantic Realty, Bobbitt recently sponsored the 21st Annual Triangle Com-mercial Real Estate Conference, held at the RBC Center in Raleigh. Featuring our newly designed signage, we made a signifi cant impression on the thousands in attendance.

Needless to say, we are making our presence felt in the community with all kinds of marketing activity. In the coming months, we will roll out a new advertis-ing campaign and be featured in area publications.

So stay tuned, in future issues this space will be used to show you what’s on display across the region.

FROM THE PRESIDENT

VOL I – ISSUE 1 – 2006

People dedicated to excellence in the delivery of high quality construction projects.

What else is happening in marketing you ask? Well, this newsletter is an example. This is just one way we’ll keep employees current on com-

QUARTERLY

VOLUME 11 ISSUE 41 2016

MARKETING

MATTERS

This year Bobbitt celebrates our 70th year in business. This

marks a significant milestone for our company.

Obviously we would not be here today without our founder,

G. E. Bobbitt, who started the company soon after the

conclusion of World War II. Our real debt of gratitude goes

to the men and women who built the foundation for our company. Their good work

satisfying customers year after year enabled us to be in the great position we find

ourselves today.

In the half century since Mr. Bobbitt was in the office there have been too many

people to recognize here. I encourage you to read, or re-read, George Rembert’s

great Bobbitt – The First Sixty Years to see some of the names.

Without Glenn Adam’s leadership, it is doubtful that Bobbitt would exist today.

He has served our company for 48 years. While Mr. Bobbitt forged the original

partnership with Butler Manufacturing Company, Glenn led every major evolution

for the past 48 years – sales teams in the ’70s, the initial ESOP in the ’80s,

architects and engineers for true design build in the ’90s, and Columbia in the new

century. These were all developed and implemented successfully by Glenn. Today

he continues to serve us as the chairman of our Board of Directors.

In addition to leadership, Glenn had a tremendous talent for recruiting and

motivating smart, hard-working folks. This is another pillar of our successful

history. Look at your fellow employee owners, and not just their professional

talents. Think about what good people with who we are all able to work each day.

As we celebrate 70 years, I want to thank all of our employees – both past and

present – for your contributions to Bobbitt and our collective success.

Thermo King – Gaston, SC

Bobbitt sponsored Hole #17 at the

Triangle Commercial Association

of Realtors (TCAR)’s 20th Annual

Commercial Golf Classic at River

Ridge Golf Club in Raleigh.

Ben Wilson and Matt Culler attended

the SC Association of Veterinarians’

Annual Conference in October in

Charleston.

Will Marshburn and John High exhibited

at the 20th Annual NC Veterinary

Conference in November at the

Raleigh Convention Center.

Veteran’s Day

COMPANY HAPPENINGS

On Veteran’s Day, Cooper Beal,

Roy Hensley, Charles Hall and

Jim Bell attended a fundraiser to

support wounded veterans as part of

Operation: Coming Home (OCH).

500 Lawand DriveColumbia, SC 29210T. 803.731.5550F. 803.731.5580

www.bobb i t t . com

600 Germantown RoadRaleigh, NC 27607T. 919.851.1980F. 919.851.1982TF. 800.359.8738

RALEIGH LOCATION: COLUMBIA LOCATION:

35 years: Ceil Mitchell

30 years: Roy Hensley

25 years: Michael Huslage

20 years: Don Comer, Heath Marks, Brian Van Horn

15 years: Leland Adams, Parks Buie, Vic Englert

10 years: Ben Wilson

COMPLETED PROJECTS Cary Flow Yoga – Cary, NC

Enterprise Hargrove Road – Raleigh, NC

Enterprise Spring Forest Road – Raleigh, NC

FMC Northern Wake – Wake Forest, NC

Gonza Tacos y Tequila – Raleigh, NC

Palmetto Park Mental Health – Columbia, SC

Performance Ink – Columbia, SC

Pineview Mental Health – Columbia, SC

Rhame Arena – Irmo, SC

SC Department of Revenue – Columbia, SC

Tog Dog Training & Resort – Hillsborough, NC

RECENT CONTRACTS

Durham County EMS – Durham, NC

Enterprise S. Wilmington St – Raleigh, NC

Johnsonville Fire Department – Johnsonville, SC

Mayne Pharma Building 4 – Greenville, NC

Mayne Pharma Building 5 – Greenville, NC

Mc Dougal Endodontics – Durham, NC

Palmetto Health Pool Building – Columbia, SC

Palmetto Park Mental Health – Columbia, SC

Surf City Animal Hospital – Surf City, NC

Holiday Cheer

Santa Paws Run

Bobbitt Design Build recently began construction on the future 14,897-square-foot corporate

headquarters for John Harris Body Shop at 111 Evergreen Drive in Irmo, which sits prominently

on a 2.30 acre lot off Interstate 26 at Lake Murray Blvd.

Veteran- and family-owned since 1975, John Harris Body Shop will utilize the facility to centrally

run operations for its seven current locations. The two-story structure will feature approximately

2,032 square feet of office space on each floor. To create public appeal, several different wall

systems, panel profiles, overhangs, canopies and storefronts will be incorporated into the project.

Construction is expected to be complete in July 2016. John Harris Body Shops have been serving

the Midlands’ auto body repair needs for over 40 years.

BOBBITT BREAKS GROUND ON JOHN HARRIS BODY SHOP HEADQUARTERS

YEAR OF SERVICE AWARDS

CAROLANTIC RECAP COMPANY HAPPENINGS

In December, Bobbitt hosted the

annual Christmas parties in North

and South Carolina for employees

and their loved ones. The Raleigh

office celebrated at 18 Seaboard,

the Columbia crew at Travinia

Italian Kitchen.

In November,

Jim Bell,

Neal Conley

and their

families

participated

in the SPCA of Wake County’s 5K

Santa Paws Run in Raleigh. Jim’s

daughter, Caitlyn, won the overall

women’s race, and Jim’s wife,

Stacey, finished first in her age

group.

Thank you again to all of the Bobbitt Design Build employee owners who have dedicated your

time and hard work over the years. To view more photos, visit facebook.com/BobbittDesignBuild.

Bobbitt Design Build partnered again this year with NAI

Carolantic to sponsor the 31st Annual Triangle Commercial

Real Estate Conference. The conference, themed “A Modern

Renaissance,” was held on Jan. 22 at the PNC Arena in

Raleigh.

Jimmy Barnes, President of NAI Carolantic, delivered a

recap of commercial real estate market activity in 2015 and

offered guarded but generally positive predictions for the

coming year. Sarah Quinlan, Senior Vice President of Market Insights for MasterCard Advisors,

delivered a keynote address stating that consumer spending, not the stock market, accurately

reflects the health of the U.S. economy, and spending is strong and trending upward.

The conference was a gathering of more than 1,800 Triangle business and community leaders,

including Governor Pat McCrory, and is the largest real estate event of its kind in the region. The

conference is produced each year by NAI Carolantic, and Bobbitt was one of seven companies

that sponsored the 2016 event.

cont’d