vol. 29 no. 31 august 1, 2011 a weekly space coast business

Vol. 29 No. 31 August 1, 2011 A Weekly Space Coast Business Magazine

Please see Hoyman Dobson, page 19

Please see Spouse, page 16

PRESORTEDSTANDARD

US POSTAGEPAID

BREVARD BUSINESSNEWS, INC.

Working in business with spouse must begin with strong foundationsBy Ralph CokerScripps Howard Service

About a third of all family businesses in

the United States are husband–and–wife

teams.

However, to have a successful business

and marriage there are definite rules to

follow.

l Don’t start a business in the first place

unless the relationship is strong. Starting a

business will add a lot of additional stress.

l Write down and discuss what you

hope to accomplish and see if your goals

mesh.

l Don’t have one spouse work for

another as an employee. Instead, have an

equal partnership with each spouse taking

on the role that he or she fills best.

Like any partnership, you should have a

written partnership agreement prepared

by an attorney that states the percent of

ownership of each, and the duties, respon-

sibilities and authority of each.

The partnership agreement should have

an exit clause in case one spouse decides to

leave the business. It’s much easier to

reach a partnership agreement upfront

when both parties are enthusiastic.

If one spouse contributes more startup

capital and expertise that creates a greater

share of the business’ profits, the agree-

ment can give that spouse a larger percent

ownership.

The agreement should assign the

minority partner definite duties, responsi-

bilities, and authority so that they function

as a partner and not as an employee.

You may want to talk to a marriage

counselor about how the business will

affect your relationship. It’s easier to

resolve problems if you anticipate them in

advance.

By Ken Datzman

While the zigzagging economy tries to

gain traction and direction, some busi-

nesses in the region are busily working to

better position their organizations in

strategic areas of operation.

They are hoping to reach new heights as

they look to the future and one day see the

long–lingering dark economic clouds finally

dissipate.

Forward–thinking companies are

making internal investments today toward

that goal. At some point in the recovery,

the economy will begin trending upward

and likely boost business confidence at the

same time.

“There are a lot of challenges facing

businesses today, but we feel it is the right

time to entrench ourselves and position the

firm for future growth, and at the same

time help the community in any way we

can,” said certified public accountant

Deborah Goode, a director at Hoyman

Dobson in Melbourne, a CPA firm that has

worked with businessowners in the region

for decades.

“Our focus is on improvement and

excellence in everything we do.”

Many accounting firms across the

nation are feeling the effects of the

economy and as a result are cutting

expenses and streamlining operations.

Hoyman Dobson sees new business as the

lifeblood of the firm and is ramping up its

efforts to be more valuable and attractive

to clients.

A new survey found that 36 percent of

business clients will consider switching

CPA firms in the next year. The study

demonstrates how competitive the industry

has become.

Goode said Hoyman Dobson is concen-

trating on three key areas of the company:

the firm’s team members, who actively

pursue professional certifications and

continuing education in their field; client

service, where efforts include a

benchmarking satisfaction survey soon to

be sent to customers; and marketing and

communications, where a host of initiatives

have been started since the firm invested

in a full–time marketing professional.

Hoyman Dobson formsGCAT, also launches atrust services program

Hoyman Dobson has added a number of components to the CPA firm, including a new ‘TrustAdvantage’ in–house service for clients and a Government Contracting Advisory Team. The firm hasniches in government contracting, manufacturing, construction, and health care. From left, teammembers are: Deborah Goode, director; Aliona Groh, marketing coordinator; and Charles ‘Chas’Hoyman, managing director.

BBN photo — Adrienne B. Roth

BBN Brevard Business

News

AUGUST 1, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2

BBN SPACE COAST BUSINESSNASCAR great Geoff Bodine, A.J. Hiersteam to open Honda Powersports store

NASCAR great and Olympic bobsled–builder Geoff

Bodine is teaming up with longtime friend and area

businessman A.J. Hiers to open a Honda Powersports

retail dealership in Melbourne.

It will be a Level–5 store, a new level of Honda

Powersports retailer.

During his career, Bodine won more than 600

professional car races and then helped the U.S. Bobsled-

ding team capture a Gold Medal at the 2010 Winter

Olympics. One of Bodine’s companies designs and builds

bobsleds.

The new dealership is called Geoff Bodine’s Honda of

Melbourne. The 13,900–square–foot store is scheduled to

open in early August in a building once occupied by

Biggins Furniture on Apollo Boulevard.

“Throughout my career, I have learned the key to

success is to surround myself with quality products and

quality people,” said Hiers, who operates the Boniface–

Hiers Automotive Group in Brevard County.

“We’re excited about the opportunity to create a few

jobs in Melbourne and hopefully compete with the bigger

dealers on a national level.”

Hiers recently became the sole owner of the Boniface–

Hiers Automotive Group. He bought out his longtime

partner Bernie Boniface. Hiers has been in the automo-

bile dealership business in the county for more than two

decades.

Geoff Bodine’s Honda of Melbourne will sell Honda

motorcycles, all–terrain vehicles, side–by–sides, and

personal watercraft.

As a Level–5 dealer, the store will also have the ability

to carry a broad range of other Honda products and

accessories, including lawn mowers, generators and even

outboard motors.

The dealership features a state–of–the–art service and

parts center.

“Geoff never does anything halfway,” said Hiers. “We

said if we were going to do this, we’re going to do it right.

We want to be the biggest and we want to be the best.”

In addition to this latest venture, Bodine recently

teamed up with Tommy Baldwin Racing and will drive

the No. 35 car in several races this year, starting with the

Coke Zero 400 at Daytona.

Volunteers needed for Coastal CleanupThe City of Palm Bay is in need of volunteers to

participate in the Sept. 17 Coastal Cleanup sponsored by

Keep Brevard Beautiful and the Ocean Conservancy.

Thousands of volunteers worldwide are expected to head

to riverbanks, shorelines, beaches and reefs during the

Ocean Conservancy’s International Coastal Cleanup to

remove debris that can harm wildlife and choke water-

ways with pollution. In Palm Bay, the focus will be on the

shorelines of the Indian River Lagoon and Turkey Creek.

Individuals, groups and organizations are encouraged to

participate. Boats, kayaks, and canoes are needed for

areas that are not accessible by foot. For more informa-

tion contact Kaylene Wheeler, coordinator, at

[email protected] or call 953–8996 to register for the event.

Registration is encouraged in order to ensure enough

supplies and refreshments for all participants, she said.

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BBN SPACE COAST BUSINESS

BREVARD BUSINESS NEWS / 3

New Palm Bay conference center to focuson families, learning, and community

The Knowledge Exchange has announced the con-

struction of its first Conference and Resource Center on

Babcock Street in Palm Bay.

Focused on providing the community with a family

friendly learning and resource center, the building will

feature high–tech meeting rooms equipped with digital

Whiteboards, Wi–fi, and video–monitoring.

There will also be an educational–curriculum store, a

café, and a spacious outdoor porch. The Knowledge

Exchange is “designed to provide a dynamic and safe

environment that connects people who love to teach with

people who love to learn.”

The Knowledge Exchange provides the opportunity for

instructors to determine their subject, set their own

schedules, and set their own rates.

Instructors will be able to utilize the online registra-

tion system to reserve rooms by the hour, register

students, and charge for their services.

Families are provided “unprecedented access to a wide

variety of subjects from supplemental education to arts to

community involvement.”

The Knowledge Exchange actively seeks out instruc-

tors across a wide variety of subjects to provide sessions in

the 8,000–square–foot Conference and Resource center.

As part of an ongoing commitment to support home–

school families, The Knowledge Exchange will offer

courses and workshops for parents throughout the year.

Topics will include everything from teaching techniques

and choosing quality curriculum to complying with home–

school laws and maintaining portfolios.

In addition to supplying rooms and curriculum, The

Knowledge Exchange will shine the spotlight on local

artisans in “The Artist’s Corner.”

Celebrating the rich creativity in Brevard County, The

Artist Corner is a special area of the facility where

painters, photographers, sculptors, authors, potters, and

musicians can interact with the community while

inspiring the next generation.

The Knowledge Exchange Inc. is a family owned and

operated business. It is teaming with West Melbourne–

based CIA Developers Inc. on the project.

Visit www.theknowledgeexchange.com for more

information.

Scott Center to host open house Aug. 20Florida Tech’s Scott Center for Autism Treatment will

host an open house from 10 a.m. to 12 p.m. on Saturday,

Aug. 20. Staff will provide information about the services

of the center and serve refreshments. For the children,

there will be a bounce–house and members of Very

Special Arts Brevard will help direct art projects. The

VSA is the local affiliate of an international organization

that creates learning opportunities through the arts for

people with disabilities. Separately, the Scott Center will

present a Behavior Basics Boot Camp titled “Making

Your Classroom More Manageable.” The program is for

teachers and will be conducted from 9 a.m. to 3 p.m. on

July 29, and will include lunch. An additional session,

from 3 to 5 p.m., is for hands–on classroom planning. The

fee is $50. For more information, contact the center at

674–8106.

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BBN EDITORIAL

BBNBrevard

Business

News


4300 Fortune Place, Suite DWest Melbourne, FL 32904

(321) 951–7777fax (321) 951–4444

BrevardBusinessNews.com

PUBLISHERAdrienne B. Roth

EDITORKen Datzman

OFFICE MANAGERFrank Schiffmann

Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.

Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].

Scientists devise way to sort brain cells for potential transplantsBy John Pastor

University of Florida scientists have discovered a way

to separate the neural wheat from the chaff during the

process of generating brain cells for potential patient

therapies. The technique, recently detailed in the online

journal PLoS ONE, could be applied to long–awaited stem

cell treatments for Parkinson’s disease, spinal cord

injuries and other brain disorders. It would allow doctors

to deliver neurons to patients, without including vast

amounts of other types of unnecessary brain cells.

“We need to be able to deliver precise doses of our

therapeutic drug, which in this case is neurons that are

needed to restore function lost as a result of disease or

injury,” said Brent Reynolds, a professor of neurosurgery

with UF’s Evelyn F. and William L. McKnight Brain

Institute. “Prior to the development of our technology, it

was not possible to deliver highly pure populations of

neurons, or to control the number of neurons that were

delivered.”

For more than a decade, scientists and policymakers

have pursued the idea of using stem cells to restore

vitality in patients with brain diseases or injuries. The

therapeutic stem cells can come from a variety of sources,

including controversial embryonic and fetal tissue or, in

this application, noncontroversial adult brain tissue.

Youthful or immature cells, neural stem cells have the

ability to survive and integrate into the nervous system,

but they haven’t fully settled on their roles yet. Most of

them will become glial cells, not the more highly valued

neurons.

Experimenting with neural stem cells from rodents,

UF researchers and colleagues from the Queensland

Brain Institute in Australia were able to generate hearty,

immature cells fully committed to becoming neurons. The

accomplishment suggests it will be possible to provide

unlimited quantities of neurons from a safe, renewable

source of cells for replacement therapies in the central

nervous system.

UF researchers found that size really makes a differ-

ence when it comes to isolating the different cell types.

After noticing neurons are small and appear in clusters

that rest on top of a layer of other, larger brain cells,

researchers turned to a technique for counting and

separating cells that is used in laboratories across the

world called flow cytometry.

By suspending neural stem cell–progeny, or offspring,

in a tissue culture medium and running it through the

cytometer, UF researchers were able to efficiently select

and separate the neurons from the other, less desirable

brain cells, solely based on their unique size and internal

composition.

“This is a simple, effective approach that other people

have not yet taken to generate highly enriched or rela-

tively pure populations of cells from renewable cell

sources,” said Hassan Azari, a postdoctoral research

associate of neurosurgery at UF.

“You set the parameters for cell size and internal

characteristics, and you can easily sort two different cell

populations. Using this technology, we can isolate large

quantities of purified neurons to use as a donor source for

cell replacement strategies to treat disorders such as

Huntington’s disease, spinal cord injury, Parkinson’s

disease — many different problems,” Azari added.

Transplantation therapies using neural stem cells are

finally moving into clinical trials, with about a half dozen

groups around the world testing them for safety and

efficiency, Reynolds said.

“When looking for efficacy, the ability to control the

dose of the drug, which in this case is the number of

neurons, cannot be understated,” Reynolds said. “By

purifying these cell populations, we can control the dose

that we give. We can also ask questions in laboratory

models to determine what dose is most effective.

“Whether it is going to work is yet to be seen,” Reynolds

said. “I think this technology is going to increase the

chances or probability that transplantation will show

efficacy. Our hope for this technology is it will contribute to

the success of neural transplantation as a valid approach

to repair the injured brain.”

The study was supported by the Australian National

Health and Medical Research Council, the Overstreet

Foundation, the Florida Brain and Spinal Cord Injury

Trust Fund, and the National Institutes of Health.

DeGroodt Library in Palm Bay awarded Civil War history grantThe Franklin DeGroodt Library in Palm Bay is one of 65 libraries throughout the United States to be awarded grants

by The National Endowment for the Humanities (NEH) and the American Library Association (ALA) to host public

reading and discussion programs about the Civil War.

In commemoration of the 150th anniversary of the Civil War, the “Let’s Talk About It: Making Sense of the American

Civil War” series will engage participants in discussion of a set of common texts that probe the meanings of the Civil

War.

The selected titles for the series are: “March” by Geraldine Brooks; “Crossroads of Freedom: Antietam” by James

McPherson; and “America’s War: Talking About the Civil War and Emancipation on their 150th Anniversaries,” a new

Civil War anthology of historical fiction, speeches, diaries, memoirs, biography and short stories, edited by historian

Edward Ayers and co–published by NEH and ALA.

The library will receive 25 copies of Brooks’ and McPherson’s books and 50 copies of the Civil War anthology, a $3,000

grant from the NEH to support program–related expenses, promotional materials, and training for the library project

director at a national workshop.

A five–part series of reading and discussion programs around the chosen texts will take place between October 2011

and May 2012.

“Let’s Talk About It: Making Sense of the American Civil War” is supported by NEH’s “We the People” initiative,

which aims to stimulate and enhance the teaching, study and understanding of American history and culture. Visit

www.ala.org/civilwarprograms for more details about the project.

Brevard County 4–H to start animal clubThe University of Florida/IFAS–Brevard County Extension Service is starting a new 4–H club geared toward youth

ages 5 to 18 interested in learning about and raising a variety of different animals. The club will focus on the animal

interests of the participating youth, including livestock and companion animals. Youth can learn about raising animals

for show, care, and maintenance. The club will meet monthly, with the first orientation session on Tuesday, Aug. 2, from

6 to 7:30 p.m. at the Brevard County Extension Office, 3695 Lake Drive, in Cocoa. For more information, call Vanessa

Spero–Swingle, 4–H agent, Brevard County Extension, at 633–1702, extension 231.

Visit BrevardBusinessNews.com for Advertising InformationAUGUST 1, 2011 BREVARD BUSINESS NEWS / 5

BBN SPACE COAST BUSINESSMelbourne Regional Chamber selectsCraig as 2011 ‘Woman of Excellence’

Carol Craig, owner of Craig Technologies, was named

the 2011 “Woman of Excellence” by the Melbourne

Regional Chamber of East Central Florida Inc. at the

recent Women of Excellence Celebration.

The Women of Excellence Committee, an initiative of

the Melbourne Regional Chamber, hosted the fourth

annual awards banquet June 23 at the Hilton Melbourne

Beach Oceanfront.

More than 120 people were in attendance to honor

businesswoman Craig, who has “shown dedication and

commitment to excellence in professional endeavors,

personal growth, community involvement, and helping

other women achieve.”

In keeping with this year’s theme: “The Celebration

Continues . . . A Royal Affair,” guests heard a “dynamic

presentation” from keynote speaker Donnie Brown, the

host of Style Network’s “Whose Wedding is it Anyway?”

A celebrity wedding and “event planner extraordinaire,”

Brown shared some entertaining “insider” stories from

many of the star–studded nuptials and events he has

planned.

His presentation was sponsored by Aurora Unique

Bridal Boutique in Melbourne.

The five exceptional women nominated for the Woman

of Excellence Award included: Geraldine Blanchard,

Global Tours and Travel Inc.; Craig, Craig Technologies;

Mary Wallis, Eau Gallie Arts District Main Street Inc.;

Michelle Naberhaus, GrayRobinson P.A.; and Susanne

Dimlow, Space Coast Ovarian and Gynecologic Cancer

Alliance.

Craig is founder, president and chief executive officer of

Craig Technologies, an engineering and technical–services

firm incorporated in 1999 and headquartered in Cape

Canaveral.

She holds advanced degrees in computer science and

electrical and computer engineering, and is a doctoral

candidate in two programs — human–centered design at

Florida Tech, and industrial engineering and management

systems at the University of Central Florida.

Craig is mother to Danny and Gillian, and wife of

U.S. Navy Capt. John Craig.

Carol Craig serves on a number of community boards,

including Junior Achievement of the Space Coast, United

Way of Brevard, and the Women’s Business Center at

Florida Tech, and is founder of the Danny Craig Founda-

tion that aims to raise and administer funds for multiple

organizations that focus on researching children’s medical

disorders.

Accepting the award on behalf of Carol Craig was Carey

Beam of Craig Technologies, who nominated Carol for this

award.

Event sponsors included the Women of Excellence

Committee and PNC Bank.

Many other businesses donated services, including

Franklin Special Event Productions of Titusville, All–

Cities Expo Services Inc., Roses Are Red of Indialantic,

JJ’s Limousines, Coastal Directory Corp., Radisson Suite

Hotel Oceanfront, Dillard’s, JM Real Estate–Charine

Lewis, Holy Land Stone Co. LLC, Craig Technologies,

Florida Institute of Technology, GrayRobinson, and

Wesche Jewelers.

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Regions Bank introduces new programto send, receive electronic payments

BIRMINGHAM, Ala. — Regions Bank now offers its

customers a new way to make person–to–person pay-

ments: Regions Personal Pay SM, powered by ZashPay

from Fiserv.

The new service allows checking and money–market

customers who use Regions Online Banking to send or

receive money from anyone who has a U.S. bank account.

Using Regions Personal Pay is a simple, convenient

way to make payments to someone — without the need for

cash or writing a check. Once enrolled, all that’s required

for a customer to send a payment is a recipient’s e–mail

address or mobile–phone number.

“Regions Personal Pay is a reliable solution to pay

friends, family or others for everything from a lunch, to

sending money to a child in college, to fundraisers, gifts

and more,” said Chris Cox, head of Regions eBusiness.

“In addition to being easy–to–use, Personal Pay uses

state–of–the–art security and encryption on every transac-

tion, giving customers both the reliability and stability of

Regions behind their transactions and the convenience of a

new valuable service at their fingertips.”

Customers can access Personal Pay from the Payments

section of Regions Online Banking. Recipients of funds are

alerted via e–mail or text about claiming their payments,

and the sender receives an email confirmation once a

payment is made. Funds can be deposited in as little as

one business day, he said.

“Increasingly consumers are looking not toward third–

party providers, but toward trusted financial institutions

for this type of person–to–person payment option,” said

Tony Catalfano, Fiserv division president for electronic

payments. “ZashPay, backed by more than 25 years of

experience handling secure online payments, provides a

network for consumers to send money to any one of

millions of people with a bank account in this country.”

Current Regions Online Banking customers are

automatically enrolled in Personal Pay, which allows them

to both make payments and be immediately enrolled to

receive them. While there is a nominal $1 fee to send

payments, there is no charge to receive funds, Catalfano

said.

Regions Personal Pay is part of the ZashPay network,

which already boasts more than 700 financial institutions

and more than a million registered users in its person–to–

person service.

For non–Regions customers, the one–time, free

enrollment with ZashPay allows them to receive payments

through the system automatically.

Panel discussion set Aug. 3 at RadissonThe Propeller Club of Port Canaveral will host a

community panel discussion addressing the important

issues affecting the Port at 5:30 p.m. on Wednesday, Aug.

3, at the Radisson Resort at the Port in Cape Canaveral.

The address is 8701 Astronaut Blvd. The panel will include

Pam Gillespie, key staffer to Congressman Bill Posey;

Steve Crisafulli, Florida House member; Chuck Nelson,

County Commissioner; and Port Authority Board Chair-

man Joe Matheny. The fee is $20 per person if you make a

reservation. At the door, the price is $25. Contact Siegrid

Dixon at [email protected], or call 750–2262.

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SPACE COAST BUSINESSParrish Medical Center employees raisemoney for Children’s Center expansion

TITUSVILLE — Parrish Medical Center staffers raised

more than $125,000 in their fourth annual employee–

giving campaign that concluded in June.

Co–chaired by Ryan Hieronymus, Sheryl Shelley and

the Rev. Jerald Smith, the Parrish employee Circle of

Giving committee “rallied employees” and selected a

signature project that would further PMC’s mission of

providing healing experiences in the community.

The campaign supported the renovation and expansion

of The Children’s Center (TCC) playground, as well as

other foundation projects designated by employees.

When The Children’s Center, a one–stop childhood

development resource center and service of PMC, opened

in 2000, the wheelchair– accessible playground was

constructed for both special needs and typically developing

preschool children ages 2 to 5.

At that time roughly 250 children and their families

were served by TCC. Now TCC serves more than 2,500

youngsters annually through the programs offered,

including toddler classes for children ages 1 and 2.

The playground is directly related to childhood success.

It provides optimum space for therapeutic play and child–

directed play that is essential to the growth and develop-

ment in each child.

With the increase in the number of children utilizing

the playground over the years, and the fact that the

playground is more than 10 years old, renovation and

expansion was greatly needed.

The new playground will “ensure a safe and healthy

early childhood development environment accessible to all

children, regardless of ability.”

Bill Moore, PMC chief information officer and executive

sponsor of the Circle of Giving committee, said, “Our

employees’ generosity is amazing. I’m very proud of the

committee and all of our employees who are committed to

our vision of Healing Families–Healing Communities.”

The Circle of Giving committee is an extension of the

Jess Parrish Medical Foundation. For more information

about The Children’s Center, call 264–0855 or visit

ParrishChildrensCenter.com.

PMC Sleep Support Group to meet Aug. 1Parrish Medical Center’s Sleep Support Group,

AWAKE, will meet from 6 to 8 p.m. on Monday, Aug. 1, at

Parrish Healthcare Center at Port St. John, 5005 Port St.

John Parkway (east of the Interstate 95 Port St. John exit).

The meeting will be held in the conference center by the

south entrance, near the sleep laboratory. This is a free

community service. Call 268–6408 to register for the

meeting. The program will feature a Sleep Equipment

Fair. Attendees will learn about sleep apnea, new research

findings, and services available at the Parrish Sleep

Disorders Center. A variety of equipment will be on

display, including continuous positive airway passage

(CPAP) machines, masks and accessories. In addition, Dr.

J.B. Keo will be available to answer questions about dental

devices to treat sleep apnea. Kristina St. Peter–Weaver of

the Parrish Sleep Disorders Center will provide a free

“CPAP tune–up” for those participants who bring their

own machine. The event will include free sleep–apnea

screenings.

Twin Rivers Insurancepick up BBN

7/11/11page 2

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BBN SPACE COAST BUSINESSBrevard exceeds child–adoption goalfor fifth–straight year; 59 find families

For the fifth straight year, Brevard Family Partnership

— working in concert with its case–management agencies,

Children’s Home Society and Devereux Florida, and

adoption partner Intervention Services — has exceeded its

goal for adoptions of children in foster care.

In the just–completed fiscal year, which ran from July

1, 2010, to June 30, 2011, 59 children of all ages were

joined with families. The 2011 goal for Brevard, as set by

the Florida Department of Children and Families, was 48.

“This is a testament to the incredible families of

Brevard, who have lovingly opened their hearts and homes

to children in need of permanency,” said LaChrista Jones,

Brevard Family Partnership’s child and family program

manager.

“These children now have a place they can call ‘home’

with a forever family.”

Since 2006, BFP and its partners have united 463

children with families, giving youngsters whose parents

could no longer care for them the safety and stability of a

permanent and lasting family connection, she said.

“Every child that is adopted is one more of Brevard’s

children with a chance for a bright future.”

Children available for adoption in Brevard County

range in age from birth to 17 years. Currently, there is a

need for families in Brevard interested in adopting

teenagers and sibling groups, Jones said.

For more information about adopting a child in foster

care, call BFP at 752–4650 or visit

www.heartgallerybrevard.org.

Brevard Medical Society dinner Aug. 19The Brevard County Medical Society will host its

Dinner Meeting at 6:30 p.m. on Friday, Aug. 19, at Suntree

Country Club in Melbourne. The scheduled speaker is

Michael Barrett, president of Ascendentcare. Barrett was

most recently the president of a startup precursor for a

highly successful Medicare accountable–care organization.

Dinner is complimentary for BCMS members and $35 for

guests. Reservations are required and may be made by

contacting the BCMS office at [email protected] or by

calling 632–8481.

Call for nominations for workshopThe 22nd annual Florida Bar Reporters’ Workshop will

be held Oct. 10–11 in Tallahassee. This event is designed

for print, TV and radio journalists new to the courts and

legal beats, or new to Florida. The workshop is presented

by The Florida Bar Media and Communications Law

Committee. Workshop scholarships, provided by a grant

from The Florida Bar Foundation, cover two nights’ hotel

accommodations and workshop meals. Travel expenses

and incidentals are the responsibility of the participant or

the participant’s employer. Nominations must be made by

editors, publishers or news directors and include informa-

tion on the journalist’s current assignments and contact

information. Send nominations by Sept. 7 to Dorohn

Frazier at The Florida Bar, by fax (850–561–9429), e–mail

([email protected]), or mail to 651 E. Jefferson St.,

Tallahassee, Fla., 32399. The selection process will be

completed by the middle of September and those selected

for participation will be notified by e–mail.

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By Ken Datzman

Blue Tangerine Solutions Inc., competing in the

web–design provider industry, is experiencing the

kind of growth that is normally seen in a surging

economy, one powered by scores of businesses

investing in their enterprises.

The 15–year–old Melbourne firm grew its

revenue by about 10 percent in 2010 over the

previous year, which also showed strong growth.

“It was our best year and we are on track to

exceed that performance this year,” said business-

man Greg Bray, president and owner of the techni-

cal–services company.

He said improvement in “internal efficiencies”

played a role in his company’s record year as well. “It

helped us deliver better products more efficiently to

our customer base.”

Bray said Blue Tangerine got a revenue lift from

businesses spending money on their electronic–

commerce platforms.

“Our e–commerce clients are investing again, and

we are seeing a shift in marketing to the online

arena for a growing number of businesses of all

sizes.”

Online retail in the U.S. will continue on a

double–digit growth trajectory over the next five

years, reaching $279 billion, according to a new

forecast released by Forrester Research Inc.

“Even the individual pizza operator in local

communities needs to learn how to embrace

e–commerce and make it part of his or her business

plan,” he said. “We want to help small businesses

make that leap.”

In general, 80 percent of small firms have a

website, with 50 percent saying they have good

results, according to a new small–business Internet

marketing survey. But another 30 percent report

poor results with their websites. Twenty percent

don’t have a website, but 16 percent plan one in the

future.

The study also found that 25 percent of small–

business owners had their websites built by a friend

and 19 percent are “do–it–yourselfers” using a

template. Twenty percent outsourced the project to a

local website–development company, like Blue

Tangerine.

“I still see a huge push as more and more small

businesses in the local market invest in websites,”

Bray said.

There are many affordable tools available that

can help small businesses measure the usefulness

and visibility of their website, he said. “Analytical

tools can show you how much traffic your site gets

and what the visitors are looking at.”

Website designer, network–support firm Blue Tangerine Solutionssees strong growth catering to small businesses in the region — itse–clients invest in web upgrades; handheld–device use explodes

As the Internet grows up, website design has

become a much more sophisticated business than a

decade ago, or even five years ago.

One–to–one marketing has taken hold and the

Internet is the worldwide connector of parties.

“From our perspective, we’re in a great position

because a lot of businesses have recognized that

shifting online is a way to be more cost–effective

with their marketing investments,” said Bray, who

has a bachelor’s degree in computer science from

Brigham Young University and an M.B.A. from

North Carolina State University, specializing in

e–commerce.

Website design for the small–business market is

Blue Tangerine’s core product. “That’s where we

really accelerate,” he said.

Blue Tangerine helps companies establish the

link between website design and business goals.

Bray says websites are no longer just for large

companies and giant e–commerce businesses.

He said statistics “show that many consumers

start with research online” before visiting a business

to buy a product or service.

Commercial use of the Internet by U.S. adults

has grown since the mid–2000s, with roughly 60

percent of consumers now reporting that they

perform online research concerning the products and

services they are considering purchasing, according

to one report.

Now at the center of this consumer–research

activity is the use of a new technology that is being

embraced especially by small businesses and

entrepreneurs.

“Quick Response” code technology is beginning to

take off in the United States. Like bar codes but

containing much more information, QR codes are

emerging as the next significant wave in mobile

marketing and advertising.

“I was shopping for a new printer a few months

ago in a store and saw a model I liked,” Bray said. “I

didn’t have to look it up. I was able to take a picture

of the little QR code on the display with my device

and the website popped right up. It had customer

reviews of the product.”

Mobile–device access to the Internet is “explod-

ing. Consumers are using mobile devices to find local

businesses,” he added.

In its first standalone measure of smartphone

ownership, the Pew Internet & American Life

Project finds that one third of American adults —

35 percent — own smartphones.

Some 87 percent of smartphone owners access

the Internet or e–mail on their handheld devices,

including two–thirds who do so on a typical day.

“I have seen research estimates that forecast as

high as two–thirds of all Internet access in the

future will be from handheld devices. It’s really changing the flow of

information,” Bray said.

Social media, he added, is another tool that is playing a role

reshaping marketing and communication. “It’s a different kind of

marketing than a lot of people are used to because it’s more about being

in a conversation with your customer base than actually selling to

them.”

He said a solid online marketing plan starts with the creation of the

site itself, but “does not end there.”

Bray said key elements and opportunities to maximize site traffic

include: e–mail marketing and newsletters, search–engine optimiza-

tion, pay–per–click marketing, social–media integration, and tradi-

tional off–line advertising and promotion.

When he’s not running his business, Bray’s community activities

include participation in Boy Scouts of America in Florida. Bray earned

his Eagle Scout in 1986, in North Carolina where he grew up.

“Scouting is a great opportunity for young men to learn about a lot of

different aspects of life. My son (Korby) is now involved with Scouting.

So he’s continuing the family tradition.”

Businessman Greg Bray of Blue Tangerine Solutions saw his company’s revenuegrow by 10 percent last year over the previous calendar year. And the 15–year–old Melbourne business, whose specialty is website development, is on pace tobeat 2010’s revenue growth this year.





By Ken Datzman

The dream of business ownership among young

people in America is as alive as ever, despite a

difficult economic climate.

A new Harris Interactive poll — conducted on

behalf of the Ewing Marion Kauffamn Foundation, a

Kansas City–based organization dedicated to

fostering the spirit of entrepreneurism in the U.S. —

shows that young people are “overwhelmingly”

optimistic about the possibility of owning their own

business.

In fact, the study reveals that 40 percent of youth

ages 8 to 24 would like to start a business at some

future point, or already have done so.

“That is definitely one of my dreams, owning my

own business,” said Samiyyah Black, who will be a

junior at Palm Bay High School this fall.

“I am looking to start a babysitting agency. I

currently baby–sit for certain families in the area

free of charge. My heart really goes out to single

mothers. I try to help them out by babysitting.

That’s what I really want to build my business

around, helping families,” she added.

Black was one of the students from several

counties in the state who enrolled in Florida Tech’s

first Women’s Business Center Entrepreneurial

Summer Camp for Youth, put on by the private

school in collaboration with Junior Achievement of

the Space Coast. The four–day camp was held in late

June.

“I did not know there was a Women’s Business

Center at Florida Tech,” said Black. “Now that I

know it’s on campus, I am really looking forward to

working with them because I do have a few busi-

ness–startup ideas. I really enjoyed the camp. I just

wished it had been longer because I wanted to learn

more. It was so interesting.”

The program was hosted at Florida Tech’s

campus in Melbourne and open to high–school

students, though it attracted college students and

middle–schoolers, too, said Dr. Donn Miller–

Kermani, director of Florida Tech’s Women’s

Business Center.

“All of the camp participants had great ideas

about starting businesses,” she said.

“Young people represent the future of this

country and their entrepreneurial spirit is alive. We

saw it firsthand. A lot of young people are interested

in owning their own businesses someday. The camp

helped plant that entrepreneurial seed.”

Perhaps these camp students will one day follow

in the path of well–known entrepreneur Lindsay

Phillips, who started a “business when she was 16

years old and saw the company’s sales grow and

Aspiring young entrepreneurs learn about the world of businessat the first Florida Tech Women’s Business Center summer campfor high–school students — partners with local Junior Achievement

grow,” said Dr. Miller–Kermani. It was 10 years ago

when Phillips launched a footwear concept called

SwitchFlops — sandals with interchangeable straps.

Phillips grew the venture into a $30 million

business. Her products, which now include a line of

bags and scarves, are sold in more than 4,000

outlets, and online. “A high–school art project put

her on the entrepreneurial track,” Dr. Miller–

Kermani said. “She is an inspiring young woman.

It’s important for us at the Women’s Business

Center to encourage young girls to start their own

businesses.”

Florida Tech camp participants learned about

business planning, product lifecycles, marketing and

advertising, competition, ethics, and budgeting and

forecasting, along with other timely topics presented

in an interactive environment.

The camp curriculum included courses from

Junior Achievement’s “Be Entrepreneurial” and

“Titan” programs.

“I found the camp to be very beneficial, especially

since I haven’t taken any business courses in

college,” said Anna Williams, who is on track to

graduate from the University of Central Florida this

fall with a bachelor’s degree in English and creative

writing. “It provided me a springboard into learning

about business, entrepreneurship, and the vocabu-

lary that is used in the business arena.”

Williams, who said she has entrepreneurial

ambitions, is working on a community project with

Trey Gordon, executive director of Hope for North

Brevard Inc.

The nonprofit organization is spearheading a

project called “Building 418” in Titusville. The

undertaking is designed to be a youth–outreach

program for teenagers, free from the pressure of

drugs, alcohol, and violence.

Renovation of the 3,700–square–foot Hope–

owned building has begun, and so has fund–raising

efforts for the program. The facility, at 418 Pine

Street, will contain a computer center and study hall

for tutoring and counseling, video–game lounge, and

multipurpose rooms for community events.

Williams said she is interested in opening a café

in Building 418 and Gordon has embraced the idea.

“Trey found out about Florida Tech’s entrepre-

neurial camp, signed me up and helped me find a

scholarship to attend. I’m now thinking about taking

a business course or two at Brevard Community

College in the fall so I can learn some basics before

we actually open the café in Building 418. I’m

especially interested in learning about finance,”

Williams said.

Entrepreneur Hugh Brown, a Junior Achieve-

ment of the Space Coast Business Hall of Fame

Laureate, was the guest speaker at the camp. Brown

founded Bamsi Inc., an engineering and technical–services company,

and is its former president and CEO.

The camp sponsors included two area businesswomen — Cindy

Dropeski, president and founder of Intercoastal Insurance Inc., and

Carol Craig of Craig Technologies.

“I made the investment as a sponsor because I believe in the concept

of an entrepreneurial camp and wanted to show my support for Florida

Tech’s Women’s Business Center,” said Dropeski.

Dr. Miller–Kermani said her center is planning to make the camp

an annual event. “I think what we’re going to do next year is have two

separate summer entrepreneurial camps. The second camp would be

more intensive than the first. We could have volunteers from the

business community work with students one–on–one in the second

camp.”

Black said she would like to attend next year’s Women’s Business

Center camp because her first experience was so rewarding.

“I was able to meet a lot of people. I even met someone who is

interested in the same kind of business I am interested in. And the

guest speakers motivated us and gave us some inspiration.”

Florida Tech’s Women’s Business Center’s inaugural Entrepreneurial SummerCamp for Youth attracted students from the local market and as far away asBradenton, said Dr. Donn Miller–Kermani, WBC director. She said the WBCplans to make it a yearly event.





Urology Associates of Brevardwelcomes Dr. Landry to practice

Urologist Larry Landry has joined Urology Associates

of Brevard, one of Wuesthoff Health System’s physician

clinics.

Dr. Landry has been providing general and special-

ized urology services in Brevard County since 2006.

He diagnoses and treats various kidney, ureter and

bladder conditions using both traditional and modern

medical advances. Dr. Landry’s practice expertise

includes cryoblation of the prostate, prostate biopsy,

cystoscopy, and bladder–pressure studies.

Dr. Landry is on the active medical staffs at

Wuesthoff Medical Center–Melbourne and Holmes

Regional Medical Center.

Urology Associates of Brevard is located at 2200 W.

Eau Gallie Blvd., Suite 202A, in Melbourne. Office hours

are 8 a.m. to 5 p.m. Monday through Friday. Appoint-

ments can be made by calling 253–1992.

Dr. Landry is a graduate of the University of Texas

Medical Branch at Galveston. He performed his surgical

internship at John Sealy Hospital, near the UT Medical

Branch.

He also completed surgical and urological residencies

at the University of Missouri Health Sciences Center in

Columbia.

Following U.S. Air Force service in Missouri and

Arizona, he spent the next two decades providing

urological care in Illinois and Mississippi before moving

to Brevard County following 2006’s Hurricane Katrina.

Corps of Engineers honors PAFB’s NewellThe 2011 winner of the U.S. Army Corp of Engineers

Construction Management Excellence Award is Dennis

Newell of the South Atlantic Division’s Mobile District.

With dual duties as the resident engineer at Patrick Air

Force Base and leader of the Southern Command

Headquarters (SOUTHCOM) Project Office, Newell

successfully administered an “exceptionally large

workload,” managing more than 20 projects in central

and south Florida with a cumulative contract value of

over $325 million. His “outstanding leadership, commit-

ment, construction–administration knowledge, dedica-

tion and superb organizational skills resulted in the on–

time and on–budget completion of the SOUTHCOM

Headquarters and installation complex.”

Wise joins TD Bank team in MelbourneTD Bank has named Mica Wise as vice president and

senior commercial relationship manager for commercial

lending in Brevard County. Based in Melbourne, she is

responsible for building and managing a portfolio of

commercial loans as well as administrative–lending

matters, credit administration and risk management,

serving clients throughout the county. Wise has 19 years

experience in banking and lending. Before joining TD

Bank, she served in commercial lending at Wachovia

Bank and SunTrust Bank, both in Brevard County. A

resident of Melbourne, Wise serves on the board of Junior

Achievement of the Space Coast, and as a member of the

Economic Development Commission of Florida’s Space

Coast. She is a graduate of the University of Central

Florida in Orlando.

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BBN SPACE COAST BUSINESSGreater Palm Bay Chamber appointsLudwiczak senior marketing specialist

PALM BAY — The Greater Palm Bay Chamber of

Commerce has appointed Alyssa Ludwiczak as senior

marketing specialist. The announcement was made by

Palm Bay Chamber President and CEO Victoria Northrup.

Ludwiczak replaces Denise Beasley who accepted a

position with Workforce Brevard.

Ludwiczak formerly held the position of communica-

tions specialist for Brevard Community College. She has a

master’s degree in professional writing from Chatham

University in Pittsburgh. She also holds an undergraduate

degree from the University of North Florida.

A native of Washington, D.C., Ludwiczak performed an

internship in the marketing department at the University

of Florida’s Shands Medical Center in Jacksonville.

She volunteers at the South Brevard Humane Society

and for the American Cancer Society, having served as

both a survivor chairperson and a public–relations

chairperson.

“Alyssa brings a fresh approach to the Palm Bay

Chamber,” said Northrup. “Her exceptional writing and

marketing skills will give us the ability to continue with

our rebranding that we launched while Ms. Beasley held

that position.”

“The board of directors welcomes Ms. Ludwiczak,”

added Stuart Borton, board chairman. “The Palm Bay

Chamber continues to grow and flourish largely due to the

exceptional skill–set we have on staff.”

Regular Chamber events include ribbon–cuttings,

“Business After Hours” and the monthly networking

luncheon, which is held the first Wednesday of the month

at Life Care Center of Palm Bay, 175 Villa Nueva Ave. NE,

off Malabar Road.

The 2011 Palm Bay Chamber Trustees include Globe

Wireless, Health First Inc., Waste Management, City of

Palm Bay, TD Bank, Done Right Contracting, Florida

Power and Light Co., Intersil Corp., Comfort Suites,

WMS Construction and Yellow Book.

Melbourne Chamber recognizes EcorThe Melbourne Regional Chamber recognized Ecor

Industries Inc. as the July recipient of its Better Business

of the Month Award. The firm was honored at the

Chamber’s monthly Business Breakfast of Champions on

July 7 at the Hilton Melbourne Beach Oceanfront Hotel.

Ecor has been a Chamber member since 1988, and a

Better Business Council member since 1994. Ecor Lawn

Spraying and Pest Control is a family owned business. For

more information, visit www.ecorpestcontrol.com.

Habitat announces additions to staffHabitat for Humanity of Brevard County Inc. has

welcomed three new staff members to its team in

Melbourne. Lisa Barr, formally of DRS Tactical, joins the

organization as vice president of development. Gene Post

and Randy Burd come aboard as construction–site

supervisors. “We welcome these additions to our Habitat

team with the goal of increasing the affiliate’s capacity to

serve additional low–income families with the opportunity

to purchase affordable housing,” said Joe Gassman,

president and chief executive officer of Habitat for Human-

ity of Brevard. For more information, call 728–4009.

Junior Achievement

Monday

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Something


BBN SPACE COAST BUSINESSCocoa Beach Chamber’s BBDC eventset for Sept. 30 at Holiday Inn Express

MERRITT ISLAND — The Better Business Development Council of the Cocoa Beach

Regional Chamber of Commerce will present the 23rd annual Business Champion of the

Year Awards ceremony on Friday, Sept. 30, at the Holiday Inn Express Space Coast

Convention Center, 301 Tucker Lane, in Cocoa.

The program theme is “Sailing into the Future: Charting the Course.” The event

begins at 5:30 p.m. with a cocktail reception. A dinner and the awards program starts at

6:30 p.m. Keith Houston with Crest Cleaners is the master of ceremonies.

“Each year we are amazed at the accomplishments of the businesses that are nomi-

nated,” said Keith Reid, event chairman. “We are honored to go through the process of

recognizing these outstanding businesses and look forward to extending our congratula-

tions to all.”

The Cocoa Beach Regional Chamber will be aligning itself with the Small Business

Administration Business Champion of the Year categories so the winners can be submit-

ted into the running for Business of the Year with the SBA, if they choose to do so, Reid

said. “This event helps recognize the dedication that small business have to improving the

community.”

The categories for Business Champion of the year include Emerging Business, Jeffrey

Butland Family Owned Business, Nonprofit Business, Technical/Manufacturing, Minority

Business Champion, Service Industry Champion, Hospitality Industry Champion, and

Professional Services Champion.

The major event sponsor is Sam’s Club in Cocoa. The gift sponsor is Progressive

Document Destruction.

Admission to the event is $40 per person. A $125 sponsorship provides two reserved

seats and recognition in the awards program. For more information or to make a reserva-

tion, contact the Chamber at 459–2200 or visit www.cocoabeachchamber.com.

BCC establishes Beatrice J. Gardner ScholarshipThe Beatrice J. Gardner Scholarship fund has been established at the Brevard

Community College Foundation Inc. through a donation by Beatrice J. Gardner. The

$63,268 donation was provided to the BCC Foundation and will fund scholarships to

support full–time students with financial need. The BCC Foundation is a nonprofit

organization that provides financial resources to enhance programs and services at BCC.

For information regarding BCC scholarships or to donate to the Beatrice J. Gardner

Scholarship, contact the BCC Foundation at 433–7055 or [email protected].

For more information about BCC programs, call 632–1111 or visit www.brevardcc.edu.

Ernie Chang to present insights into Anthony caseErnie Chang, a principal in Chang Law Firm, will be the guest speaker at the Aug. 2

meeting of the Titusville Sunrise Rotary Club. The program begins at 7:15 a.m. He will be

offering insights into the highly publicized court case of Casey Anthony’s first–degree

murder trial that was held in Orlando. Ernie’s criminal defense practice is housed in the

Imperial Plaza office building in Melbourne. He has been featured on “Court TV” and

other such cable stations. The meeting is open to the public. The $10 charge includes

a buffet breakfast. For more information or to make a reservation, call Bob Socks at

848–1630 or send an e–mail message to [email protected].

Eau Gallie Arts District’s First Friday Art Walk Aug. 5The Eau Gallie Arts District will host the “Dog Days of Summer” event on Aug. 5. The

“dog walk” will be held in conjunction with EGAD’s First Friday Art Walk. To enhance the

pet–friendly event, there will be live music from the “Dog Bones Band” in the Eau Gallie

band shell. Pet vendors and pet–adoption agencies will be on hand in Eau Gallie Square

to interact with pets and their owners. New to the event this year is a canine water bar.

The First Friday Art Walk is from 5:30 to 8:30 p.m. Art studios, galleries, shops, and

restaurants in the EGAD will remain open late for event attendees. Events will include

Art & Antiques Studio & Gallery kicking off its seventh anniversary with the “Five

Objects” exhibition. The Fifth Avenue Art Gallery will host an opening reception for the

members–only show, titled “Food for Thought.” Highland Art & Studio will feature artists

Dee Duke and Humberto Rebollo, with demonstrations on the back patio by Angie

Echmann. The Brevard Art Museum will offer free admission for “Fringe Friday” featur-

ing the exhibition “Building Books: The Art of David Macaulay.” The Historic Rossetter

House Museum will offer a ghost tour at 7 p.m. Call for tour reservations at 254–9855.

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BBN SPACE COAST BUSINESSBrevard Zoo seeks businesses to hosttreat stations for October event for youth

Space is available for businesses to host a treat station at the Brevard Zoo’s 16th

annual spooky spectacular “Boo at the Zoo.”

The event will run for three weekends, a total of nine nights, on Friday–Sunday, Oct.

14–16, 21–23 and 28–30, from 5:30 to 9:30 p.m.

As a treat–station sponsor, this is an opportunity to promote your business to the

“thousands of guests who will visit the zoo.” More than 15,000 people typically come to the

zoo over the nine nights.

For treat–station sponsorship information, call 254–9453, extension 235, or send an

e–mail message to [email protected].

Activities this year include “The Haunted Trail” presented by MAS Karate and Dance

in Rockledge. The Trail is recommended for children 10 and older.

Younger kids can enjoy “Ooz Draverb,” a carnival–like play area in the Nyami Nyami

River Lodge that includes dancing. The event will feature live acts on stage in front of

Paws–On, the Boo–Choo train ride, a costume contest, witch’s lair, and trick–or–treating

at more than 30 treat stations sponsored by area businesses and organizations.

Parking will be available onsite at the zoo for all of Boo at the Zoo activities.

Tickets will be available for purchase in September. The first weekend admission will

be $8 per person. The second and third weekend admission will be $10 per person. Zoo

members will receive $1 off on all admission prices. Children under age 2 will be admitted

to the zoo free of charge.

Webster University honors 2011 graduatesWebster University honored its 2011 graduates at the annual commencement cer-

emony June 3 at the Maxwell C. King Center for the Performing Arts in Melbourne. The

keynote speaker was Webster’s president, Dr. Elizabeth Stroble. Johnny Cooper, president

of the Webster University Alumni Association on the Space Coast, inducted the graduat-

ing class into the Alumni Association. Webster is a St. Louis–based, fully accredited

university offering graduate–degree programs that focus on the working professional. The

Space Coast campus is Webster’s fifth–largest extended campus. The worldwide network

includes more than 100 campuses. Degree programs are offered in Merritt Island,

Melbourne and Patrick Air Force Base. For more information, visit www.webster.edu/

spacecoast, or call 449–4500.

SCFN to conduct workshop in CocoaSpace Coast Feline Network will be conducting a workshop for feral cat colony

caregivers from 1 to 4 p.m. on Saturday, Aug. 13, at the Central Brevard Library,

308 Forrest Ave., in Cocoa. The workshop is for those involved with the care of feral

cats and includes demonstrations on how to use traps. The workshop is free of charge.

Call the helpline to register at 631–7729.

Painting demonstration at Fifth Avenue GalleryThe Fifth Avenue Art Gallery will host its second “Saturday Demonstration” at 2 p.m.

on Aug. 13. At this month’s demonstration, artist Judy Edwards will be showcasing

encaustic monotype painting. This is an innovative, contemporary process and a “paint-

erly approach” to printmaking. The process combines the ancient painting medium of

encaustic with the popular monotype process. Encaustic paint crayons (beeswax and

professional grade pigments in solid form) are used to draw upon a heated plate. The Fifth

Avenue Art Gallery is in the Eau Gallie Arts District of Melbourne, across the street from

the Brevard Museum of Art. The gallery’s telephone number is 259–8261, or visit

www.fifthavenueartgallery.com for more information.

SarahCare to host caregiver–support meetingSarahCare, an adult day care business in Melbourne, will host a caregiver–support

meeting at 2 p.m. on Thursday, Aug. 18. The guest speaker will be Dr. Kelly Dunn, a

psychiatrist. Her presentation will address “how to care for a loved one who is showing

signs of depression.” Dr. Dunn is a physician who practices in the local market. The

program is offered free of charge to the community. To make a reservation to attend the

meeting, call SarahCare at 676–3460. SarahCare’s address is 1504 S. Harbor City Blvd.

The 5,000–square–foot SarahCare facility is open Monday through Friday, 7 a.m. till 6

p.m. It offers day–care services to the public. Registered nurse Beth Rosenbloom is the

executive director of the local SarahCare franchise.

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Don’t make major business decisions without consulting your spouse. After all, you

wouldn’t do that to a partner who is not your spouse.

Don’t let business arguments get personal or let personal arguments affect the

business. Don’t hold grudges; settle everything by the end of the day. That’s just good

human relations for working with others including employees, customers, suppliers, and

non–relative partners.

If you have disputes that you can’t resolve, find a trusted adviser to act as mediator to

resolve it. Schedule personal time both together and alone where you put work aside.

The constant interaction in business and personal life can create too much together-

ness. Remember that tolerance for each other is the key for good personal relations.

Remember that when both spouses work in the business, your family livelihood is

wholly dependent on the success of the business. That increases the family’s financial risk

substantially.

Try to build a larger emergency financial contingency fund for business recessions or

catastrophic events.

Consider disability insurance and adequate term life insurance in case one spouse is

disabled or dies.

SpouseContinued from page 1

CruiseOne Freer & Associates opens an office inCocoa Village as the agency grows its business

COCOA VILLAGE — CruiseOne Freer & Associates, an independently owned and

operated franchise and a division of World Travel Holdings, has opened an office at

115 Maryland Ave.

The company was previously a home–based business.

“Our business has grown over the last year, and one of our top priorities is customer

service. Our new office enables us to have clients visit us for a more personal experience,”

said Kathy Freer, owner of CruiseOne Freer & Associates.

She added, “We wanted the space to reflect calmness and relaxation, which we kept in

mind as we redesigned the interior to fit our needs and desires. I believe we have truly

accomplished what we were looking for. After all, we are providing travel services and

vacations, and the feeling should start when you first step in the door.”

Office hours are 9 a.m. to 5 p.m. Monday through Friday. Other hours are available by

appointment.

The phone number is 735–0202 or visit www.MemorableVoyages.com.

Webster to host information session for studentsWebster University’s in Melbourne will host an information session for students who

are interested in pursuing a master’s degree in a business discipline at 5:30 p.m. on

Wednesday, Aug. 3. Anyone attending the event will have the $50 application fee waived.

Webster University offers a full slate of graduate degrees, including the M.B.A., Manage-

ment and Leadership, Human Resource Management, Computer Science/Distributed

Systems, and Procurement and Acquisitions Management. Webster specializes in

providing evening and online classes for the working adult. The campus is located at the

north entrance to Melbourne Square Mall, on the corner of Hibiscus and Gateway. The

address is 1775 W Hibiscus Blvd. To make a reservation to attend the meeting, call

956–6700 or send an e–mail message to [email protected]. Classes begin Aug. 15.

Linda Geiger to conduct silk–painting workshopLocal artist Linda Geiger will conduct a “Simply Silk Painting” textile workshop from

2 to 5 p.m. on Saturday, Aug. 13. at the Art Gallery of Viera in The Avenue, an outdoor

shopping mall. The workshop fee is $45 plus $10 for materials. To make a workshop

reservation, contact Geiger at 784–9347 or e–mail [email protected].

Participants will learn the basics of silk painting in this hands–on workshop, including

tools, dyes and paints, resists, and texture techniques. Attendees will complete an original

piece, suitable for framing or use in a sewing project. Geiger has been a longtime partici-

pant in visual and performing arts, including graphic arts, fiber arts, puppetry, doll–

making, and costume design and production. She has taught dollmaking with Brevard

Cultural Alliance’s Resident Artist program, and has also taught at local libraries,

galleries and other venues. She is a member of Space Coast Doll Artists and currently

exhibits with the BCA’s Art–in–Public–Places program.

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BBN SPECIAL FOCUSHoyman DobsonContinued from page 1

“The product fits nicely with Brevard County’s demo-

graphic,” he said. “We are currently taking trustee

appointments from certain providers. Right now, most of

that service is being handled out of the county by very

large organizations.”

He added, “Typically, when business here goes to

another area of the state, the client–service side tends to

deteriorate. With our firm, one of the people in the office

acts as the trustee. It’s a local service. We’re on top of it,

responding to their questions and inquiries and providing

them the confidence that their trust is being executed in

the manner they intended.”

A number of banks in the local market offered trustee

services but times have changed, he said.

From the client–service standpoint, Hoyman said his

firm is reviewing its delivery system across all platforms

and looking for ways to improve it. “With today’s cutting–

edge technology, how can we better communicate with our

clients?”

He continued, “We are having all of our team members

look at the ways we provide services, so we can continually

improve the communication process with our clients.”

Hoyman Dobson produces a biweekly electronic

newsletter as one avenue of staying connected with its

customers.

In addition, the practice is about to release a client–

satisfaction survey, he said. The company does this every

other year to measure how effectively it serves clients.

He said the survey response from customers has been

strong, and the feedback valuable.

“For everyone who participated in our last client–

satisfaction survey, the firm made a donation on their

behalf to a not–for–profit organization in the county we

have long supported,” Hoyman said.

On the marketing side, one of Hoyman Dobson’s three

focus areas, the firm has seen rewarding results, said

Goode.

Marketing is traditionally viewed as a cost center and is

often cut in a bad economy. But that’s not Hoyman

Dobson’s view. When the economy started to turn sour, the

firm reached out and hired its first full–time, in–house

marketing coordinator, Aliona Groh.

“Aliona has been a key cog in the firm’s success,” said

Goode. “We are really committed to improving communica-

tions with our clients, the local market and beyond. And

Aliona has taken the bull by the horns and has really

helped advance our marketing efforts and the execution of

our marketing strategy.”

Groh, a community volunteer with Habitat of Human-

ity of Brevard County, will mark her third year with

Hoyman Dobson in October.

Her first move after coming aboard the firm was

forming a relationship with the Association for Accounting

Marketing, a Midwest–based organization of more than

800 members, including CPAs, business consultants, and

marketing professionals.

Then Groh suggested Hoyman Dobson redesign its

website. “We wanted to improve our website and make it

more valuable to visitors, and we did,” said Groh. “People

who visit our website will see information on many

different topics, especially those relating to our niches. We

feel like we have an information–rich website.”

Hoyman Dobson’s redeveloped website was singled out

at an event hosted by the Association for Accounting

Marketing. The firm was presented with the organization’s

Marketing Achievement Award at the recent annual

Summit in Chicago. Hoyman Dobson took the top honor in

the website category for firms with revenues less than $15

million.

Judges, including professionals in advertising, consult-

ing, and marketing, reviewed nearly 200 entries from 75

firms in 20 different categories.

Since its revamp, Hoyman Dobson’s website has been

generating increased traffic.

“Debbie (Goode) received a call from a person in

Afghanistan who was doing research on our website. He

was researching government contacting for his business

and followed up with a call,” said Hoyman.

The caller lived in North Carolina and was working for

a company in Afghanistan, Goode said. “Because we have

improved our search engines and have improved the value

of our website, the niches that we specialize in come up in

searches.”

Under Groh’s direction, the firm created new brochures

and collateral, too.

Goode said Hoyman Dobson is seeing encouraging

results from its three areas of focus and is working to

continuously improve the practice as it strives for excel-

lence. The firm is growing in a market lull.

She said Hoyman Dobson sees business growth and

community involvement as a singular goal — a partner-

ship that goes hand–in–hand.

“As a firm we are trying to help this county. To do that,

business leaders need to bring everyone together to move it

forward,” said Goode, who is in involved in a number of

community organizations including the Economic Develop-

ment Commission of Florida’s Space Coast, and Florida

Tech’s Women’s Business Center.

Hoyman Dobson has niches in government contracting,

manufacturing, construction, and health care, Goode said.

“We really embrace these industries and have team

members on staff who work closely, in accounting and

auditing roles, with these types of businesses.”

Her practice has just formed a Government Contracting

Advisory Team, comprised of “experts including an

attorney,” to help area small businesses learn more about

procurement opportunities.

The federal government awarded nearly $100 billion in

contracts to small businesses in fiscal year 2010, showing

an increase in federal prime–contract dollars to small

firms for the second straight year after four years of

decline, according to the U.S. Small Business Administra-

tion.

When the federal government puts contracts into the

hands of small businesses, communities have the opportu-

nity to grow and create jobs.

To that end, Hoyman Dobson has scheduled and will

lead a government–contracting seminar from 8 a.m. to 1

p.m. on Thursday, Sept. 22, at the Holiday Inn in Viera,

formerly known as the Imperial Hotel.

The program is sponsored by the firm’s Government

Contracting Advisory Team and will feature a number of

speakers and breakout sessions, said Goode.

“The seminar is designed for businesses that are

interested in getting into government contracting and

those that already compete for government contracts,” she

said, adding that there will be a small seminar fee to cover

a continental breakfast and a lunch.

Goode, a graduate of Florida State University who has

a master’s degree from the University of South Florida,

founded the firm’s Government Contacting Advisory

Team.

For the first time, a new government program —

introduced this year — allows contracting officers to set–

aside contracts specifically for women–owned small

businesses.

In general, over the past year the SBA has increased its

efforts and collaboration with federal agencies to provide

increased opportunities for small businesses to compete for

and win federal contracts.

Another new offering at the independent practice is

Hoyman Dobson’s “Trust Advantage” service.

Seeing an opportunity to serve clients in the local

market, Charles “Chas” Hoyman Jr., managing director of

the practice, said his firm recently introduced “Trust

Advantage” and hopes to build a clientele around personal

service.

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vol. 29 no. 31 august 1, 2011 a weekly space coast business

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