vogel presentation
TRANSCRIPT
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5 Steps to Higher SEO Rankings
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1. Understand how Google ranks websites2. Make your website findable3. Uncover content ideas4. How to optimize your website5. Build your website’s authority
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Page 2,no one will think
to look here!
As we all know, the best place to hide a dead body is on the second page of Google’s search results.
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In fact, about 90% of all clicks go to web pages that appear on the first page of Google’s search results.
90%
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Further, about 60% of all clicks go to web pages that appear in
the 1-3 positions.
60%
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Step 1: Understand How Google Ranks Websites
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Nice, look at all these neat pages.
Google spiders crawl the web looking for new pages. It does this by jumping from hyperlink to hyperlink.
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Once it finds new pages, it stores them in its index where web pages are categorized by theme.
Family Law Pages Personal Injury Pages
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Relevance Quality of Content Authority
In total, I’ll analyze about 200 ranking signals.
When Google displays a website…
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Step 2: Make Your Website Findable
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If your website isn’t indexed, it will
NOT appear in the search results.
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Killer! I can see all their web pages.
Create a sitemap!
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Step 3. Uncover Content Ideas
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What is a keyword?
“Lawyers”
“Family Lawyer”
“Child Custody Family Lawyer”
(Head terms)
(Body terms)
(Long tail terms)
Cumulative Search Volume
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Source: http://searchenginewatch.com/sew/study/2132155/-page-optimization-dead-tail-keywords-increase-rankings-conversions-study
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I know customers are searching for my products and services online, but how do
I find out what they’re looking for?
So, where do we start?
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Start by brainstorming some keywords!
Divorce
Separation
Mediation
Child Custody
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Next, enter the terms into KeywordPlanner.io
Divorce
• divorce rate in canada • divorce counselling • divorce documents • divorce financial planning • divorce jurisdiction canada
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You can find questions, too
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Another place to look is Buzz Sumo
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Step 4: How to optimize your website
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A common misconception about SEO is that you can target multiple keywords with one web page.
Hmmm! Should I categorize this page as
cookies, cup cakes, cake or donuts? I’m not sure.
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In reality, it is more like 1-2 keywords per page.
Cool. This web page is totes about Sugar Cookies.
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Optimize your web page’s meta title. It’s the most important on page item!
What we see WhatGoogle
sees
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Next is the the meta description
Meta Title
Meta Description
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Optimize your web page’s URL structure.
This page is definitely about Sugar Cookies!
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Optimize your web page’s images.
File Namesugar-cookies-calgary.jpg
Alt Attribute (screen readers)alt=“Sugar Cookies Calgary”
Title Attribute (broken path)title=“Sugar Cookies Calgary”
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Step 5: Build Your Website’s Authority
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Hyperlinks, also known as links and backlinks, act like digital votes.
If all these websites link to the same web page, it must
be awesome!
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But not all links are created equally.
Do Follow Links No Follow Links
Facebook Twitter YouTube LinkedIn Blog Comments
Universities Partner Websites Membership websites Guest Posts Legal Publications
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And, don’t forget about internal links!
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Key points to remember
Find keywords with lots of searches but low competition.
Optimize your meta title, URL, and images.
Share your content through social networks.
Interlink your content to other pages on your website.
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Questions?