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JAIPURIA INSTITUTE OF MANAGEMENT, NOIDAA PROJECT ON Indian telecom sectorMade by- KANIKA ARORAPARNEET KAURPUNEET MISHRARAHUL CHAUHANJAGMOHAN KUMARCHANDRA PRAKASH BISHT

INTRODUCTION OF TELECOM SECTOR

Telecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television. A number of multinational companies have shown their interest to invest in this industry and consequently the prices are reduced, the quality is also improved.TELECOM SECTOR IN INDIATelecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry.Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet.PLAYERS OF INDIAN TELECOM

COMPETITIVE ANALYSIS (MARKET SHARE AS ON 30/06/2011

INTRODUCTION TO VODAFONE Vodafone Essar in India is a subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the license for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of the Indias mobile customer base, with over 34.1 million customers. Vodafone Essar, under the hutch brand, has been named the Most respected telecom company. Best mobile service in Country Most creative and most effective advertiser of the year.

INTRODUCTION TO VODAFONE CONTD. Vodafone is the worlds leading international mobile communication company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has partnered with the Essar group as its principal joint venture partner for the Indian Market. Vodafone across India had launched their brand on 21st September 2007.

SWOT ANALYSISStrengths Experience and knowledge phone business. Strong ability to manage change and acquisition Customer Oriented Tariff Plans & Schemes.

Weakness Vodafone slow in responding to trend towards bundling. Opportunities Vodafone launched its own software application store- The joint Innovation lab in may 2009. Maximum Revenue can be generated through 3G Services. With better rural network coverage/; Vodafone has best opportunity to take 1st mover advantage

Product bundling is a marketing strategy that involves offering several products for sale as one combined product. 8SWOT ANALYSIS CONTD.Threats Increasing CompetitionDifficult to raise funds because of recession,Hence Vodafone has to prove actively attack and defense against each new entrant with a specific strategy to retain its No.1 Position in Delhi NCR.

CURRENT TRENDS World Calling Grids Post paid services Pre-paid Services Vodafone Handy phone Vodafone PCOVodafone OfficeVodafone Live ! Internet on mobileVodafone Mobile connectVodafone Mobile connect cardMobile AdvertisingVodafone handsetsVodafone handy phoneVodafone Business handsetsMagic Box Handsets

STP ANALYSIS Segmentation Income Age Service Usage Nature of the Customer Institutional. Sole. Life of the serviceGeographical Condition.

STP ANALYSIS CONTD. Targeting Vodafone is adopting a multisegment approach. They are offering a series of differentiated products to their respective markets. Home calling cards for family of those professionals who use to work abroad . Rs. 10 recharge for small users. Cheap SMS facility for youths. Facilities for circle users.STP ANALYSIS CONTD. Positioning Where you go our network follows U

Hutch as a brand always tried to connect with the consumers in a simple, honest and real manner, while Vodafone is a more young and fun brand. So consumers will see a shift reflecting a more vibrant brand. The PUG and the actor Irfan Khan will be retained for the brand promotions. They are talking about the exclusivity of the network and the services they are offering to the consumers.

PERFORMANCE GAPIs the behavioral are not performed to standards when measuring task performance. GAP = Expectations Perception. Two main gaps for Vodafone.

Between Consumer expectation and management perception. Related to perceived and expected service.

RECOMMEDATION Implement an online purchasing system. A section for customers inquiries and requirements.

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