Vocabulary Word: MediaDefinition:

the various means of mass communication

Examples:radio, TV, newspapers, magazines

internet

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Vocabulary Word: CommercialDefinition:

advertisement broadcast on radio or television

Synonyms:Latin root word merc (business or

money)Which refers to merchandise:

merchant, mercantile, commerce

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Vocabulary Word: Commercial Mass Media

Definition: advertisements designed to reach a

large audience through audio, visual, or any combination

Synonyms:Super Bowl Commercials

Internet (web pages)Movie Previews

Nascar

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Vocabulary Word: Media ChannelDefinition:

a type of media, such as television or newspaper

EXAMPLES: television, radio, email, websites,

twitter, facebook, texting, podcasts, newspapers, magazines, billboards

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Vocabulary Word: CommercialismDefinition:

an emphasis on gaining profits through advertising or sponsorship

Synonyms:sponsorship

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Vocabulary Word: ConsumerismDefinition:

The buying and consuming (using) of goods and products

Synonyms:materialism

greed

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Vocabulary Word: Primary SourcesDefinition:

original documents created during the time studied

Examples:diary, speeches and letters

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Vocabulary Word: Secondary SourcesDefinition:

Interpretations of primary sourcesExamples:

textbooks, articles, encyclopedias. . .

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Vocabulary Word: Target AudienceDefinition:

Is a specific group of people that advertisers aim to persuade to buy

their products or services

Examples:Young children, teens, moms, etc. . .

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Vocabulary Word: Advertising Technique

Definition: methods used to attract consumer

attention & persuade them to buy a product

Examples:RepetitionTrademarkCelebrity

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Vocabulary Word: Parallel StructureDefinition:

using the same grammatical form to express ideas with the same level of

importance

Examples:

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Vocabulary Word: Persuasive Appeals

Definition: try to get the readers or viewers to

react based on logic, ethics, or emotion

Synonyms:

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Vocabulary Word: Debatable Definition:

describes an argument in which two logical people may or may not agree

with the statement of the topic

Synonyms:

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Vocabulary Word: Persuasive EssayDefinition:

an essay that attempts to convince the reader to take action or believe an

idea

Synonyms:

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Vocabulary Word: Subordinate Clause

Definition: a group of words with a subject & a verb that cannot stand alone as a

sentence

Example:“When he was finished, I asked Dante

if he had a dictionary at home.”

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Vocabulary Word: Persuasive Appeals

Definition: A way to develop an argument during

a debate or in writing

TYPES:LOGOS PATHOS ETHOS

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Vocabulary Word: LOGOS

Definition: Persuasive Appeal: LOGICAL APPEAL

identifies arguments or appeals to logic or reason for or against an issue

Example:I can make a call in the event of an

emergency.

You can contact me and know where I am.

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Vocabulary Word: ETHOS

Definition: Persuasive Appeal: ETHICAL APPEAL identifies arguments or appeals using the moral or ethical qualifications of the speaker for or against an issue

Example:It will teach me responsibility.

I can help pay for my phone bill and learn how to budget money.

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Vocabulary Word: PATHOS

Definition: Persuasive Appeal: EMOTIONAL APPEAL identifies arguments or

appeals to emotions or feelings for or against an issue

Example:I will be made fun of if I don’t have a

phone.All of my friends have a phone.

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Vocabulary Word: Reflection

Definition: A thought, idea, or opinion formed or a remark made as a result of careful thinking (Is a kind of thinking and

writing in which you think seriously about and explore the significance of

an experience or observation.)

Synonyms:analysis, thought

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Vocabulary Word: Multiple Intelligences

Definition: Howard Gardner’s theory of how individuals learn. (To understand your learning style enables you to

use various learning strategies that work best for you.)

Intelligences:Interpersonal

Musical/ RhythmicBodily/Kinesthetic

Visual/ SpatialLogical/ Mathematical

Verbal/LinguisticIntrapersonal

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Vocabulary Word: Interpersonal

Definition: Contains the Latin prefix—

inter which means “between” or “among”

Good social skills

Words with same prefix:inter-occurs in English words

like interactive and intermediate

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Vocabulary Word: Intrapersonal

Definition: Contains the Latin prefix—intra which means “within”

or “on the inside”Reflects and makes goals

Words with same prefix:intra-occurs in English words

like intramural

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Vocabulary Word: kinesthetic

Definition: the ability to feel

movements of the limbs and body

Greek root:“kines”

Meaning motion or movement

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Vocabulary Word: Coherence

Definition: In writing, it is how your ideas,

sentences, and details tie together.

Synonyms:unity, consistency

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Vocabulary Word: aptitude

Definition: The natural ability or tendency to a

skill.

Synonyms:ability

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Vocabulary Word: Global Revision

Definition: Looking at how to improve the

ENTIRE piece of writing: revising for reader interest and better sentence

structure

Examples:--completing a partner response or

peer edit--completing a station edit

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Vocabulary Word: Holocaust

Definition: Comes from the Greek words holos meaning “whole” or “entire” and

caustos meaning burn.

Root words:The root hol (holisitic)

The root caus (cauterize)It is the term Jewish people chose to

describe what happened to them during World War II.

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Vocabulary Word: anecdote

Definition: a short personal account of an

incident or event

Root words:Comes from the Greek word

anekdotos meaning “unpublished”The root –dot-combined with the

prefix –ek- means “to give out”

Graphic Representation:Seinfeld clip….

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Vocabulary Word: one-liner

Definition: A short joke or witticism, usually expressed in a single sentence

Synonym:joke

Graphic Representation:Got Milk?

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Vocabulary Word: pun

Definition: The humorous use of a word or

words to suggest another word with the same sound or a different

meaning

Synonym:quick joke

Graphic Representation:Don’t let Cinderella play baseball. She always runs away from the ball.

I just flew in from Chicago, boy are my arms tired! To write with a broken pencil is pointless.

The cost of feathers is rising, now even down is up!One thing about the speed of light ---it gets here too early.

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Vocabulary Word: feeble

Definition: Lacking in strength and endurance

Synonym:weak

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Vocabulary Word: noose

Definition:A loop that passes through a knot to

tighten around something

Synonym:Slipknot

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Vocabulary Word: vile

Definition: Morally bad

Synonym:Horrendous horrible

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Vocabulary Word: loathe

Definition: To feel extreme disgust or hatred

Synonym:Hate despise

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Vocabulary Word: stout

Definition: Strong bold wide

Synonym:strong

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Vocabulary Word: protagonist

Definition: The main character in a literary work;

faces the conflict

Examples:

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Vocabulary Word: antagonist

Definition: The threat or obstacle that opposes

the protagonist

Examples:

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Vocabulary Word: conflict

Definition: The problem (a struggle between

opposing forces)

Examples:External conflict: a character

struggles against an outside force Internal conflict: a character

struggles with his or her own needs, desires or emotions

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