1. VIDARBHA MANAGEMENT ASSOCIATIONS2VolumeLearning TreeVMA meets every Sunday 10:30 am, at MIDC hall, Udyog Bhavan, Civil Lines, Nagpur. www.vmanagpur.org

2. Presidents MessageIts gives me immense pleasure to present before you the VMA Knowledge magazine Learnings. The booklet contains the actual learnings of the sessions conducted at VMA. The sessions at VMA are always thought provoking and contain many useful business lessons. Members who could not attend the same always request us to share the learning. This booklet will satisfy the need of the members who could not attend. Moreover it will also be useful for members as a reference. My Sincere Gratitude to all the learned speakers who have shared their experiences at VMA. Special thanks to Saurabh Mohta for preparing this booklet. Ritesh Panpaliya President 2013-14Torch Bearers of VMA Year 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13President Prashant Godbole Prashant Godbole Mangesh Joshi Mukund Mohta Mohan Agrawal Srikanth Sampath Sachin Yete Ranjit Dani Sameer agrawal 3. Index S. No.TopicSpeaker1Basics of health insurancePrasanna Dani2My learnings from Bhaag Milkha BhaagAnup Wankhede3From Catering to HospitalityNarendra Jog4Management Wisdom from Event ManagersManisha and Nilay Verma5HR Policy ManualSachi Sodha6Extraordinary OrganizationsPrashant Godbole7 Vinay Sarda8Turning around of an IndustryNandkishore Sarda97 DIMENSIONS OF LIFEVilas Bhimte10Economy & Markets: Fact v/s Fiction Nirav Panchmatia11Freelancer in the Virtual WorldMithilesh JindalMarketing & Brand CreationVishal Agrawal 4. Special Thanks ToMr Vinod Saboo for sponsoring the First VMA GYAN Booklet 5. Basics of Health Insurance By Prasanna Dani prasannadani@gmail.com Types of Health Insurances o Indemnity (loss recovery mechanism) o Benefit (Payment of sum irrespective of amount of expense incurred) Why Health Insurance? o Medical expenses are sky high these days. o The elaborate medical treatment expenses could eat into your savings meant for the future. o Health insurance policy kicks in to ensure that you get the required treatment and your pocket is still under control. o It covers the risk of financial difficulties in the event of long illness. o This must have been in response to the series of uncertainties people have observed in recent times like the terror attacks, rise in air travelsDos & Donts Our responsibilities while buying /renewing health insurance. 1. Keep asking questions to your advisor a. To about the caps on Expenses, Diseases & Co pay b. To know about the Day Care Surgeries covered & correct policy wordings c. To know about the Specific Waiting Preiod for Surgeries or Diseases 2. Always ask for a copy of the proposal forms & allied documents attached at the time for proposing for insurance. 3. Check for the correctness of the contract after receipt of the Policy Documents, you have a free look period of 15 days. 4. The company can change the terms & conditions as well as the premium every year so always keep looking for better offers with competitors. Avoid Tailor-made policies for group of investors as they may not support Portability conditions. Always mention the correct status of your health while filling up the proposal form. It is for you to stay updated 6. Portability Date of Implication? o Already Implemented What is Portability? o Portability will ensure that these accrued benefits are transferred at par to the new insurer at the time of porting and consumers do not lose on these benefits while switching insurers. When can the Health Policy be ported? o 45 days prior to the date of renewal of existing insurance. What if the new Insurer takes more than 45 days to dispose of the proposal? o The Policy holder has an option to extend the contract with the old insurer by minimum 1 month. In case there is a claim in this period of 1 Month? o The Existing Insurer will ask for the balance premium for full year and the Policy holder will have to apply for Porting in the coming year. Can the New Insurer add a PED (Pre Existing Illness/Disease) for the Ported Policy? o Yes, it can as per the outcome of pre-medical checkups /underwritingChanges in Health Insurance Sector By IRDA Date of Implication - For Individual Customers 1st October, 2013 An Insurer can File & Use Health Plus Combi Insurer cannot compel to migrate to another product, should always display on the website A health insurance policy shall ordinarily be renewable except on grounds o f fraud, moral hazard or misrepresentation or non-cooperation by the insured The insurer can condone 30 days after the renewal date. Claims will not be payable in this period of grace If a claim is made in the previous year, the cumulative bonus will reduce at the same rate it has accrued. No cumulative bonus on Benefit Policies AYUSH - Ayurvedic, Yoga, Unani, Siddha, Homeopathy treatment covered. The Insurer should settle claim within 30 days of submission of the claim Valid delay in Intimation of Claim or Submission of Documents is not a ground to deny the claim There should not be any loading on claims & should be mentioned on the prospectus 7. My Learnings from Bhaag Milkha Bhaag Anup Wankhede wankhede.anup@gmail.comSet short term goals: a) If we set & achieve short term goals, it automatically leads us to one big goal.Dedication to your goal: a) Distraction in our path will always be there. But when we are dedicated to our goal, we can easily fight those distractions.Alone on the way: a) There will be situation in our life, when we will find ourselves alone on our path. Always prepare your mind for it.How to see competitor: a) Always remember following saying for competitors: "First they ignore you, then they fight you, then you win."Company of good people: a) Always be in company of good people, its always a best approach. You learn from them and they motivate you to grow.Convert Emotion to Motivation: a) If some emotions are causing problems in our life, we must convert those emotions to motivation for our goal. 8. From Catering to HospitalityThe Journey of Expansion Mr Narendra Jog1. Never say no. Whenever we have an enquiry of a food item then, we do not cook, we never say no, we just search online for the recipe, prepare the food and serve it to the customer, and take the feedback for further improvement. 2. Retain a customer. Cost of retaining a new customer is 6 times higher than retaining an existing customer, further it gives you good recognition and refrence sale too. 3. Maintain a black list. We maintain a black list of people who are our defaulters and we have decided to do no business with these people. 4. ISO certified kitchen and using the ISO guidelines for actual betterment.-Our Kitchen is amongst the 2-3 Kitchens in Nagpur which are ISO certified. We also use the ISO guidelines and formalities for further Improvement of our organisation. 5. Customer satisfaction survey and preparing food according to customer. We regularly conduct Customer Satisfaction Surveys and try to cook varieties according to the requirement of the customer. 6. Hygiene care. We have keen focus on the Quality of Raw materials and food being cooked as well as the hygiene being followed in our Kitchen, this is equally important for the quality of the food we serve. 7. Right attitude towards customer and product quality. 8. Small innovations. Example we have a policy of returning Fresh Currency notes as change to our customer, So if the customer is buying from us just to get fresh notes, thats a sale. 9. Management Wisdom from Event Managers Mrs Manisha and Mr Nilay VermaThe Murphy's Law: If anything can go wrong, it probably will! Stuff happens at the last minute, leaving everybody surprised by it. How do then event managers deliver a flawlessly synchronized event? Be it a launch of a product or a wedding. Be it a corporate event or a b'day party. Be it brand promotion event or an exhibition. There is always a desi way and a professional way to do it. Learn to beat the Murphy's Law by attending a session on "Management Wisdom from Event Managers"A Good Event Manager 1. Has to be a good team leader - He / She should guage the capacity and interest of all the team members before allotting the duties. 2. Stay focused 3. Must be impartial & unbiased - Since all the events are equally important and the team is working really hard, secondly you wont like your team to have ego clashes during any event. 4. Must delegate- You might be Jack of All trades; But should not even try to do everything by self. -There is a 100% chance of many things going wrong when you are not delegating the tasks. There will be a lot of pressure and you wont be able to multitask (handle multiple events) simultaneously 5. Follow check lists The best way that helps you not to miss out any detail. 6. Should posess - Team Management Skills 7. Selection of strong & reliable vendors since you cannot have Quality checks all the time with your service providers for whom every applications are live. 8. Clear vision of - Group Goal and create clear vision and common Goal for the team. 9. Daily review meetings & Post event review meeting -This will help everyone know the progress, pitfalls and Delays, also to analyse the mistakes and the shortcomings in the last event 10. Have a Backup Plan 11. Outsource During Time being huge requirements. -There are times when you require a huge number of people for a day or two or any specific task; for this you should outsource manpower so you dont enter into permanent liability and HR problems.12. Should have faith on the Colleagues and the team. 10. HR Policy Manual Sachi Sodha - 9325788850 iTalent India Management Consultants Pvt LtdIt is rightly said that communication is the key to the success for maintaining the cordial relations in any organization. An essential requirement for this but missing in most organizations is HR Policy Manual. Lets consider real life situations, where the owner of the company is working out on fund arrangements for his business plan 1. Suddenly, an employee comes & asks him- Sir, we have not got the salary & its already 3rd today, so when are we getting it? The owner answers- Yes, there is a delay due to some reason; you will get paid in 3-4 days. 2. After sometime, another employee comes & asks- Sir, how many days do we have Diwali Holidays, its just 15days left & there is not Notice about it. The owner answers- I have not yet decided, you will come to know by next week. And such situations keep on coming. In above cases both employee & owner are frustrated as owner is disturbed & pressurized to take decision & the employees are clueless of what to do. Lets look to another situationMs. Rashmi joined an organization. Today is her 1st day at work. She reaches office at sharp 9. Did her work well & went. Next day she came to office at 9.30am. Suddenly her Manager comes & shouts- Is this the time to come to office? Its 9.30. Rashmi felt insulted, but keeps quiet. After few days, one day just for a change, Rashmi wears Casual t-shirt & Jeans at office. Again the Manager comes & shouts- Dont you know, you are not supposed to wear casual attire in the organization. Rashmi replied irritatingly- Yes, I dont know & Sir how am I supposed to know, I was never told about it. Feeling humiliated, the other day Rashmi comes & puts her resignation. Thus, company lost a good resource. There exists a gap in communication in between the employer & his staff about rules & policies in the organization. Hence, such situation arises & results in dissatisfaction of both towards each other. We can avoid such situations by-Communicating Expectations Rightly HR Manual helps in communicating employer expectations, organization rules & policies to employees. A good HR Policy Manual has got the following contents1. Vision, Mission & Values- Vision, Mission & Values connect employees to dream of owner & should be included in the policy. 2. Code of Conduct/ Personal Conduct- In organizations, we often sees people not professionally dressed, lack in business etiquettes & etc. Hence, communicating about dos & donts to all employees in advance build healthy environment. 3. Grievance Handling- Often, employees have got issues or complaints related to Salary, Work process, Manager Abuse, unsupportive colleague etc. A proper recorded procedure about making complaint, handling & resolving such issues will avoid any sudden outburst of emotion/anger. Also will help 11. 4.5.6.7.8.9.10.employees to professionally communicate their issue without taking situation in their hand. Management also is able to take a fair decision by adhering to stepwise investigation process instead being at random. Leave Management & Holidays- Its essential to avoid situations like uninformed leaves & long leaves of employees hampering work deliverables. Its important to clearly communicate the applicability & procedure for taking leaves. Also, fixing Holidays at the beginning of the year will helps both management & employees to plan the work & holidays well. Office Timing Policy- Undecided office timings leads to delay in starting the work & hence delay in finishing the same. For proper discipline in organization, define the office timing, late coming policy & communicating it clearly. Compensation (Statutory & Payroll Rules) - Clearly explaining the statutory norms applicable currently or in future (the deductions & benefits), defining the salary disbursement date, & rules of salary calculation helps employee understand the payment against work done & maintains transparency. Health & safety- Communicating employees about the safety measures that they are supposed to take for e.g. - Wearing boots, helmets are essential in Production area. Communicating employee well in advance that company is concerned about safety & thus wants all employee to adhere to safety guidelines while performing work. Performance Management System- Often employees are clueless about the criteria & parameters of Salary hike, promotion. This created unrealistic expectation at the end of employees & management both. Its important to communicate the employee PMS frame work to ensure desired employee performance. Exit Policy- Most of us experience that employee just vanish without informing & later we get to know that they have joined the competitor which disappoints us. Exit policy in HR Manual explains how the employee should put resignation, serve his Notice period, handover company data, do his Full & Final settlement & leave on good note. If the employee fails to do so the company can take legal action against him. Maintaining Intellectual Property & Security- Intellectual Property of your business if lost will cost dearly. There is need of stated policy which should be clearly communicated to employees about dos & donts. If policy is not stated & informed, company cannot take legal action if employee misuses the information. At the end, there can be an Agreement page which employee signs stating that he has read, understood & agrees to the policies & procedures. The Benefits of having HR Policy Manual (Slide 9) in any organization are following1. Create a better Culture- Everyone is aware about everything & hence no gossips about anything. 2. Helps in Decision Making- Multiple time taking decision on similar issues can be avoided by defined policies. 3. People consider you a better leader- This is because the employer takes consistent, fair & immediate decisions always. 4. Company look professionally managed- With all the policies & procedures in place, organization exhibits professional behavior.In the end, it is important to remember We cannot become what we need to be, by remaining who we are! Please follow HR Policy Manual as statistics prove that the Managers are the first ones to break the rules. Thus, however, small the organization is, it is recommended to have HR Policy Manual. 12. A discussion on Extraordinary Organizations Mr Prashant GodboleMr. Prashant started the discussion by sharing definition of Extraordinary organizations by Geoff Bellman &Kathleen Ryan that these are Organizations which achieve outstanding results, while its members individually and collectively- experience a profound shift in how they see their world He then explained that this definition encompasses organizations of all sizes big and small, and of all types Business, Govt and Voluntary . He said that such organizations exist in all cultures, countries and environments and it would be worthwhile to discuss what really makes them extraordinary. He told that most of these organizations follow an Inside Out Approach, as against to most widely used Outside In Approach. as put forth by Simon Sinek in his book Start with Why. He then explained the Golden Circle Principle with explains how ordinary organizations differ from extraordinary ones. The Golden CircleThe Golden Circle Principle Every single organization, always function on three levels. What we do, How we do it and Why we do it. Every company or organization knows WHAT they do. These are the products we sell or the services they provide. Some companies and organizations know HOW they do what they do. The differentiating value proposition or USP, (unique selling points) - these are the things that set them apart from their competition Very few people and organizations can clearly articulate WHY they do what they do. Why is a purpose, a cause or a belief. It provides a clear answer to Why the organization even exists and why that should matter to anyone else.We naturally communicate from the outside-in, we go from the clearest thing to the fuzziest thing. We tell people WHAT we do, we tell them HOW were different or special and then we expect a behavior like a purchase, a vote or support. The problem is that WHAT and HOW do not inspire action. Facts and figures make rational sense, but we dont make decisions purely based on facts and figures. Organizations which start with What and end in Why therefore remain Ordinary they dont deliver outstanding products /services and dont inspire their people to see the world in an differentlyOrdinary - Outside In Approach 13. Leaders and organizations with the capacity to inspire think, act and communicate from the inside-out. They start with Why. When they communicate their purpose or cause first, they communicate in a way that drives decision-making and behavior. It literally taps the part of the brain of their people and customers that inspires behavior. therefore become Extra Ordinary they deliver outstanding products /services and inspire their people to see the world in an extraordinary way Organizations which start with WhyExtraOrdinary - Inside out ApproachMr Prashant then gave a number of examples of extra-ordinary organizations from small local enterprises to multinational ones, and explained how all of them had the Inside Out Approach. The discussion was then thrown open to house. The members had a great time analyzing their own organizations with the golden circle principle, and appreciated Simon Sineks unique discovery of this concept. 14. Vinay Sarda Email: vinsomequotes@gmail.com Blog: www.vinsomequotes.wordpress.com Utility: , : | , , , | | Note: These sentences should always be read and interpreted in context to the situation.Motivation , | Emotional Quotient In India Every God is prayed differently so why not human beings , Overheads | Some business unit/ business activity/ product lines eat profits and make the business suffer. Food Subsidy Airlines: High Fuel Costs Owning an elephant Vs feeding an elephantOpportunity | In Rajasthan one has to keep the terrace clean before monsoon so as to collect the water which is then utilized throughout the year. One never knows when it is going to rain next! Being ready is the only option. 24*7: Death and Customer can come at any time Timing: Buying in Slack Season; Advertising during Recession Using Government Subsidies 15. Communication | Mahabharata Observational Research: Kishor Biyani observes the buyers directly. Conflict Management: Employees often fight because of gossips and indirect communicationStrategy/ Vision , | But yes you should be smart enough to identify the lion. If you support an injured fox or rat then god bless you! Key Employees: Help them with money, emotional support when needed. They will pay you back in a huge way! Venture Capitalist First Mover AdvantageIdeas , | | | Always give a second thought. Produce thousands of ideas. Dont stop at the first few ideas. They are usually crap! Idea Generation Decision MakingPareto Principle/ Focus on the Core | Cost Cutting Cosmetic Changes: BlackBerry just keypad design did not help it get better. 80:20 PrincipleBias | Even the exceptional has exceptions! Everybody has equal potential to make mistakes. A Big Company Entering Your Field 16. Fraud ; | If you shake hands with a person promising super high returns, then dont only check the rings you are wearing; you must check your fingers too! Ponzi SchemesHandling Praise | Charity: Those who ask for charity always praise you and you end up giving some donation. Discounts and Credit: Your customers always praise when they need help from you. Complacency: Nokia, Kodak. Praise others to get your work done.Running costs | Ethics Satyam Goldman Sachs HR: If the punishments for mistakes are too high, employees will try to hide their mistakes. Have a platform where they dont need courage to accept mistakes or else they will find the ways to circumvent you.Exit Strategy | Mahabharta: House of Lac Business: Exit Barriers Law Further Readings: Keep your mind, eyes and ears open. Spend time with people of different demographics and psychographics. Life throws enough examples. Interpret them! 17. Turning around of an Industry Mr. Nandkisore Sarda of Sharda Ispat ltd. 1.Fear =Face everything & rise. 2. Your good will & experience are those assets which will help you immensely when you are going through the bad phase. 3. Never compromise on your integrity even when it is very tempting. 4. Always maintain cordial relations with all your relatives, suppliers, creditors, Bankers & customers. 5. Dont avoid public contacts when in difficulty. Dont hide behind your problems. 6. Chalk out a strategy to overcome the problems & diligently work on it. 7. When you want others to change start with yourself. 8. Let the austerity measures adopted by you be visible to your employees & creditors /financiers. 9. If the problem is not getting solved at local level dont hesitate to contact the higher ups even if it means meeting chairman of a Bank. 10.Consultant the consultants but also use your mind. 11.Avoid the headaches of small problems in advance so that you are free to use your energy to solve the big problems. 12. Take care of your body & mind . Sound body & peaceful mind will give you energy to fight problems. 13. Involve your top management in decision making . 14. Pay the salary of labour & lower management on time. 15. Regularly deposit small amounts in the bank even if your account is NPA for the bank. This way you will be in category of Non willful defaulter & bank will cooperate with you. 16. Last but not the least, always remember ! This Post was systematically contributed by our own Member Shri Vinayak Gavhankar 18. 7 DIMENSIONS OF LIFE Vilas Bhimte 90967 743331) Name : 2) Passionate about life 3) Strength & weakness. 4) Success & learning experience 5) Goal 6) Role Model 7) Relaxing activity. 1. Name Most of the people are not aware about power of their name. Name is the identity of a humane being. People by their behavior generally degrade their name. Actually, whatever our name, we can take inspiration from our name, for this we write the name and described each word of the name that can inspire us. For example, name is OJAS we can describe it as we inspire from its description; O- Optimistic, J- Jolly, A- Achievable. S- Sporty. 2. Passionate about life We have the passion about life, whatever we do with passion then only we get the best result. Passion is the essence of life, a driving force & above all gives use a dignity to live life with happiness 3. Strength & weakness We all know that every one is the unique in the universe, similarly everyone has some weakness & strength. We should know our strengths & weakness accordingly we act. Our strength is the power house of life so we can increase it to more. If we are weak in particular areas we can develop properly with the help of others or we follow the proper discipline to eradicate our weakness. We can more learn from our own experience this experience teaches us in whole life. So we seek inspiration from our experience to do the best in our life. Bolstering the strength & strengthening. The strength can also be done through experience. 4. Success & learning experience We are doing so many works on do to day basis but we dont know how to create power or motivate ourselves & others from our work. In real life, we get so many successes & failures. We need to learn from them. When ever we achieve something, we should enjoy the life. Similarly, 19. whenever we fail, we should see the reasons about failure & take action accordingly to turn failure into success. Further, people ignore their health, when they are healthy. But when they have problems then only they take care of their health instead the theme should be stitch in time saves mine. We have to maintain our health daily for this we can do the exercise, walking yoga etc. Similarly, now a days we need to built good relationship with neighbors, friends etc. a) Career Career is very important in life, but 80% people are doing their career in wrong direction. People do their as it is offered by fortune instead of creating a career. Good career means where our mind & heart lies & we can create new horizons. b) Communication In general parlance Communication means to communicate i.e. transmit the view. This can be through many ways written, oral, language, body language, sign, touch, feelings etc. c) Hobby Every one needs a hobby but very few people develop their hobby in proper way. So we need to develop hobby & give the proper time because it develops inner sense of the individual as well as gives more satisfaction. 5. Goal Without goal no one can get their destination so that each one have the proper goal. Goal should be achievable and reasonable with proper working plan. Further it should be time bound, written & fixed but flexible if required. When we return our goal this goals inspire to do the work accordingly, when we do the work we nearer the goal & after some times we achieve the particular goal. 6. Role Model There are two types of role models; 1 to 1 Role model Means, the person who have more understanding & experience than us. We can discuss share our view/situation/problems etc. with him. Than he gives proper suggestions/solutions to solve our problem/challenge. He guides how to face the challenges. Universal Person On the same thing some universal role models inspire people from their work such as Gandhiji, APJ Abdul Kalam Azad, Dr. Baba Saheb Ambedkar, Robert Keyosaki. We can inspire from their literature, social service etc. 7.Relaxing activities: After doing the work or when we reach to home from our work we have to relaxed properly so that we get energy for next day work in proper manner. So we can do some psychical exercise, indoor outdoor games, yoga, listing music & watching TV etc. We can see the movies also. 20. Economy & Markets: Fact v/s Fiction Nirav PanchmatiaWe are living in times of Breaking News & Conspiracy Theories & dirty self-centered politics; Media has a great influence on our minds & how we think; may it be in the form of TV, Newspapers & Magazines & esp. Social Media in the form of Facebook, Twitter & WhatsApp.We get bombarded by NEWS & Information 24 by 7. But what is genuine news & what is NOISE & what is a rumor.What is the current status of Indian economy? What did our politicians do right & where they blundered? Where is the Indian economy headed? Are we going into recession or the worst is over? Where to invest your hard earned money today? Stocks, Bonds, Gold or Real Estate? How does layman make decisions and differentiate between right information & planted news?Investment expert Mr. Nirav Panchmatia, who is also a Financial Trainer, blogger & Wealth manager & a regular on CNBC Awaaz biz channel, attempted to clarify these doubts & laid down the principles of understanding economies & markets.According to him an average investor suffers from some ailments. Jumping to conclusion, not doing adequate research & trusting hearsay are some of these diseases that an investor should avoid. Nirav further elaborated that only 2 types of people do forecasting with accuracy viz Liars & Fools. So avoid falling in this trap of trying to time the markets.On Indian economy, he said that it is suffering from acute fever. Now a fever can be a normal fever or it can be life threatening too. Indian economy is in a situation where if treated correctly that we can come out very easily from the current slowdown. However, if ignored for long time, the fever can be life threatening. 21. On Re depreciating, following steps are required to stem the fall:Reduce Imports of Oil & Gold, Coal & Iron ore & Capital Goods, Textiles etc from China; Improve & Widen Exports base; Reduce Current Account Deficit (CAD), Increase TRUST by avoiding retrospective legislation & Control Inflation & Reduce Interest rateNirav also taught how to develop the art of reading a newspaper. Some conclusions drawn from recent Newspaper headlines; 1. NEVER Forecast & never rely on market forecasts 2. Re depreciation makes India attractive to foreigners & attracts Foreign Capital 3. The rosy days of CHEAP Money are behind usNirav also shared some principles of investing & said that theses are like the law of the jungle; unwritten, unsaid but they do exist; Money is like water; it will naturally move to a place where it gets high returns; A Stronger /dominant economy attracts capital & vice versa;In Good times, when liquidity is abundant, MONEY flows to places where it will get Higher Returns with some Risk In times of CRISIS, when liquidity is tight, Money RUNS to SAFER HAVENs like Gold.Mr. Panchmatia also warned Investors to beware of Conspiracy theories that get circulated whenever an economy or market is in troubleOverall, an Investor should always follow the Golden Rule, Caveat Emptor or BUYERS BEWARE. If you make right investment decisions, its your wealth to enjoy & if you invest without being careful, only you are to blame. 22. Freelancer in the Virtual World Mithilesh Jindal Founder | Unl0cked.com Email m3th3lesh@gmail.comUtility Learn how to Work and Earn in the Virtual World Learn how to hire and let them do the Task Virtually Virtual Way to Earn IncomeContent We all are familiar with the Virtual World (Internet) and doing lots of task like gets connected with friends , family, business mails, personal mails etcblah blah!!!! Do you know that you can earn as well as hire someone to do your task ? Yes. Its possible with the help of virtual World. In this modern era, Virtual Work or Hire called as Freelancers. A freelancer is a person who is self-employed and is not committed to a particular employer long term. These workers are sometimes represented by a company or an agency that resells their labour and that of others to its clients with or without project management and labour contributed by its regular employees. Others are completely independent Some of the Websites are : 1. 2. 3. 4.http://www.freelancer.com http://odesk.com http://elance.com http://worknhire.comJust Visit the Above Websites and dont forget to learn lots of things. 23. Marketing & Brand Creation Mr. Vishal AgrawalSome of the learnings from the session are as follows: 1. Always keep the sales & marketing books handy for your reference. 2. Always remember Most important thing is selling 3. Product & services are sold & not bought. 4. 50% salesperson quit after first call. In order to succeed you must ask for order at least 5 times in different ways. 5. Always remember Ask and you shall receive. So ask for order. 6. Convert art of selling into science by using numbers like asking your salesmen to visit 10 shops / make 20 calls per day. 7. Be clear of the need of customer. 8. Customers buy solutions not product or solutions. 9. Pitch your product or service at the right time. 10. Use references to increase sales & credibility. 11. Brands help to eliminate fear/doubts in the mind of customer. 12. First sale yourself, then company & then product to the customer. 13. Listen twice & talk once. When you talk, talk in questions. 14. Every visual element creates a perception in the mind of a customer. Use it to your advantage. 15. The dealer should feel that the salesman is his well wisher. 16. Know names of all the employees of your dealer. 17. Write down everything. Remember The palest link lasts more than the sharpest memory. 18. Write down the name of person & repeat it while talking. 24. 19. Price is what you pay to buy the product whereas cost is what you pay to maintain the product. Explain this to your customer. 20. Know the levels of target customer like counter boy, purchase manager & owner. Establish rapport with all. 21. Start sales with open ended questions & close it by close ended questions. 22. Dont use if while selling your product to your customer.. Make the customer assume the ownership of product even before the actual sales takes place. 23. Use future order techniques: keep options to have sales in future. 24. Nobody is permanent friend or enemy in business. 25. Selling is a front office job but branding is a back office job. 26. Branding is achieved by publicity & maintained with advertisement. 27. Advertisement is an insurance to retain your position. 28. Build perception of quality in your brand. Perception is more important than quality. 29. A leading brand should promote the category not the brand. 30. Advertisement is not costly. 1.5-2% of sales is okay for advertising cost. 31. Beautify your product even if it has nothing to do with its use. Perception matters! 32. Upload your products video on you tube & provide its link in S.M.S.. 33. Demonstrate the quality of your product. 34. Use walls, vehicles, direction sigh boards, employees uniform for advertisement. 35. Regular Dealer Meets help in free publicity & foreign trips with them help in developing friendship /bonding. 36. You can use exhibition even if you have no ready product to exhibit! 37. Your visiting cards should have all the details / photos of your products. Use specially printed A4 sized envelopes to get noticed. 38. Some of the books worth reading for sales & branding are (a) The 100 absolutely unbreakable laws of business (b) 22 immutable laws of branding (c) The sales bible & (d) the videos of T.S. Madan in HindiThis Post was systematically contributed by our own Member Shri Vinayak Gavhankar 25. Executive Committee 2013-14Ritesh PanpaliyaPresident9890 601 325Vice President9373 110 107Mustafa MaimoonSecretary9823 717 455Yusuf MasterTreasurer9373 106 038Prafulla BaidRohit Chandak9371 270 655Sachin Jahagirdar9822 325 265Anand Dhopte9373 110 292Nayan Divecha9823 060 715Saurabh Mohta9225 241 155Prasad Phasate8087 005 878Vinay Sarda9890 676 987Disclaimer: The Views and the learnings expressed here are the Opinion of the speakers and the audience respectively and not of Vidarbha management association. 26. Services Offered 1. Free Pickup and Drop Down2. Breakdown Service3. Loaner Car service4. 7 Day Working5. Maruti Genuine Spares6. Nitrogen Inflation7. Centrally Located.8. 24-7-365 HelplineM/S SHREEJEE SERVICES, AUTHORISED MARUTI SERVICE STATION, CHANDAK KOTHI SUBHASH ROAD, GANDHISAGAR LAKE NAGPUR