vm cards spotlight - virgin money uk · 2015 2.6m 1.1m digital non digital 2015 7% avg 1m 16 virgin...
TRANSCRIPT
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VM Cards Spotlight
1
April 2016
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2
Agenda
Introduction – Jayne-Anne Gadhia Introduction – Jayne-Anne Gadhia
Cards Business Overview – Michele Greene
Q&A – Michele Greene, Jayne-Anne Gadhia, Dave Dyer
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3
Myth busting Dispelling the top 10 key concerns upfront
Myth Reality
Balance transfer only business where customer makes initial
transfer, minimum payments at 0% then pays down in full 4% of book, over 40% stick rate
Book dominated by transactors where customers make only
retail purchases and pay in full each month Less than 1% of book are ‘pure transactors’
New business where data and knowledge to support EIR
assumptions and financial projections is limited
15+ years of transactional and P&L data via
MBNA partnership agreement
Book with 0% interest and no cash yield Back book yield greater than 12%
First year interest yield of 2%
Book dominated purely by 0% cash (balance / money
transfers) £1bn cash + £0.5bn retail in 2015
Book built only on 0% market leading products 0% market leading offers were 48% of new
accounts in 2015
Book is essentially a 3 year fixed loan 82% activity rate in 2015 vs. industry avg. of 70%
Portfolio where EIR yield is only earned post promo In 2015, 66% of EIR income earned, interest and
fees earned on ongoing cash basis
A product customers dislike Flexible, low cost, easy to switch
Less than one complaint per 1,000 transactions
A high risk product Positive selection increases quality
Average loss rate per account matures at 2%
1
2
3
4
5
6
7
8
9
10
Myth Reality
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4
0% Balance Transfer Card A compelling economic profile in NPV terms – historic single card view
Year 1 Year 2 & 3
70% of retail incur interest at contract rate : 2% each year 1-3
Promo expiry
Stable revenues,
characterised by
large degree of
certainty
Cost to acquire £30
Adjustment for funding and capital costs
Low credit losses
Year 1 NCL 0.4%
5 year average NCL 2%
Low costs
NPV averages £58
70% of accounts transact cash on an ongoing basis
Interest yield expiry: 16%
Settles at 12%
Initial Balance Transfer £3,500
Further Cash Transactions
Average £700
+
Retail use
Average £650
Ongoing cash use
Average £700
+
Continued retail transactions
Average £650
Ongoing cash use
+
Continued retail transactions
Average Balance at expiry
£2,000 Ongoing Engagement
Initial Balance Transfer
Year 1 Fee £122
Further Balance Transfer Fee
£36
Further Balance Transfer Fee
Servicing cost £27
Source: Company data
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5
Strong profit metrics evidence quality of returns Material contribution from older vintages
Portfolio composition (2015 £m) Key drivers of profitability
2015 contribution of £51m = RoA 3%
460
235
890
2002-2009 2010-2012 2013-2015
Outstandings
Yield
NCL 2.3% 2.8% 1.1%
12% 9% 2.5%
Interest bearing balances
Delivering yield generated from both back book and
front book
Cash volumes (new advances )
cash fees plus interest on non-0% cash balances
Retail spend
interest income plus interchange income
Low cost of risk
Low cost base
Source: Company data
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75% 15% 10%
2015
Mixed balances Retail spend only BT / MT only
Strong profit metrics evidence quality of returns An engaged portfolio - 75% of the book is mixed use
Behavioural view
0.5% pay in full
New advances and retail spend
on ongoing basis
Attrition c.8% p.a. Back book stimulation slows down natural attrition
Activity rate 82% (520k active accounts) 520k customers actively engaged with the portfolio
Transaction value £1.5bn Mix of transactions…not cash only
- new advances 65%; avg. £1,500 balance Revenue generating mainly through cash fee
- retail 35%; avg. £75 transaction Revenue generating through full rate interest & interchange
Total payments £1.1bn Paying portfolio
- average paydown rate 7.5% Low payment rate relative to industry benchmark; engaged portfolio
Paid by direct debit 15% High % utilising the flexible payment options
Average line / utilisation £7,500 / 47% Room to utilise the card for spend as well as for cash
Default fee £9 (lowest in market) Evidence of the low operating cost
Cost to serve £27 Low cost allows investment in promo offers to customers
KPIs & Implications
75% transact both cash and retail on an ongoing basis
15% use the card for retail only but on an ongoing basis
0.5% of the book pay in full
10% use facility for cash only transactions but on a frequent basis
4% of the book use for cash once and pay in full
6 Source: Company data
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60%
40%
2015 card assets
Non EIR accounted
EIR accounted
2012 and prior vintages
2013-15 vintages
7.0% 7.0% 7.0% 7.0% 7.0%
4.4%
3.1% 3.4%
13.4% 13.6%
Year 1 Year 2 Year 3 Promo expiry
Post promo
EIR rate
Cash yield
7
An overview of EIR Focus on certainty of delivery and reliability of estimations
2015 assets split by accounting treatment Percentage of 2015 EIR earned in cash
Assumptions underlying EIR accounting (2012) Spread between EIR rate and cash yield
66%
34%
Total income
Income recognised under EIR accounting
Income earned in cash terms
A validation check Actual metrics (2012 vintage) higher than estimated
VM estimate 2012 actual
Initial BT £3,500 £3,502
Year 1 yield 2% 2.8%
Post promo yield 12% 13%
Stick rate 40% 45%
Source: Company data
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8
An Overview of EIR sensitivities There are three key sensitivities underlying our EIR analysis
EIR most sensitive to reduction in the yield curve
Sensitivity Impact to EIR
Reduction in promo balance curve (10%) (15bps)
Reduction in post-promo stick rate (5%) (10bps)
Reduction in full interest yield curve, all years (100bps) (50bps)
EIR relatively stable vs. variation in stick rate
Source: Company data
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9
An overview of EIR Performance based on management of three key categories
Expected life
Degree of certainty
Reliability
Prudent 7 year assumption
Auditor approved
Early cash earnings
Customer value management
Estimation stability
Asset make up
Assumptions
Based on mature data
30% of outstanding balances from 2009 and
prior
Yr 1 4.3% cash yield (3.1%/3.4% Yr 2/3)
Targeted stimulation for rest of life of good
standing account
40%+ stick rate
Not concentrated in one product or year
Effective tracking and performance metrics
Element(s) Source of confidence
Strong understanding and management of model mean no material true ups to date,
and continued protection against earnings volatility
Early indicators easily measurable
Sensitivity analysis conducted
Source: Company data
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10
A strong and experienced executive team 90 credit card experts with collective focus on results, data, and fact based analysis
Michele Greene
Director of Credit Card
Prior experience
KPMG
Credit Lyonnais
Goldman Sachs
CFO, MBNA Europe,
17 years
John Natalizia
Director of Product
Strategy & Operations
Prior experience
KPMG
Strategic Change
Executive,
MBNA Europe, 9 years
Will Loughnane
Director of Business
Insights
Prior experience
Price Waterhouse
Grant Thornton Corporate
Finance
Head of Business
Analysis,
MBNA Europe, 8 years
Chris Taylor
Director of Credit
Operations & Strategy
Prior experience
Associates Capital
Corporation
Citigroup
Customer Risk
Management Executive,
MBNA Europe,
6 years
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£1.6bn
£1.1bn
£4.6bn at peak
11
An unrivalled foundation versus peers A unique start up built on mature data, deep credit card experience & unencumbered by legacy issues
Significant future opportunities Target £3bn
by end 2017
2013
2014
2015
January acquisition of £1bn of VM branded cards
from MBNA
Operations build initiated No legacy issues
No PPI
No cards with 30d+ arrears
User acceptance test commenced
Second closing of £300m cards
Finalise build
Migrate >675k mature accounts
Launch front book offering
Balances Timeline of events
No delays
Delivered on time and on budget
2002 Established cards business with MBNA
Source: Company data
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Acquired Portfolio
£1bn + £0.3bn balances 675k mature custoer accounts
12
Migration Acquired not only balances and relationships, but also a deep transactional history
Acquired Data
15 years of data
Transactional Vintage
Segmentation P&L history
Application scores
15 years of data underlying current forecasts of future performance
Acquired Portfolio
£1bn + £0.3bn balances
12% yield
675k mature customer accounts
Outsourced operating model to
TSYS enables flexible, scalable
growth
Robust build
Deep foundations
Financial Performance 2015 2014
Income Statement (£m)
Total income 115.6 100.3
Total costs (37.1) (40.5)
Net impairments (27.3) (14.6)
Contribution 51.2 45.2
Balance Sheet (£bn)
Balances (£bn) 1.6 1.1
RWAs 1.3 1.0
Source: Company data
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13
Target of £3bn in balances by end of 2017 Confidence in tried and tested features of model - origination engine and customer stimulation
£60m/month; c.20% lower than
monthly average growth in 2015
Outstandings M
ay
Ju
ne
Ju
ly
Au
gu
st
Se
pte
mb
er
Octo
be
r
No
ve
mb
er
De
ce
mb
er
Ja
nu
ary
Fe
bru
ary
Ma
rch
Monthly outstandings growthMonthly average since launchTargeted monthly average
£60m
£70m
Originations
200-250k accounts/yr; 2015 250k
annualised, historic high >600k
2002
2003
2004
2005
20
06
2007
2008
2009
2010
20
11
2012
2013
2014
2015
Target origination band Annual originations 2015 annualised
250k
200k
600k+
Source: Company data
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14
Philosophy behind prime credit card business Data driven, execution focused, monoline business, benefitting from Virgin brand
Operational excellence and scalability
Deep understanding of profitability drivers
End to end view of the business
Virgin brand marketing edge
Data and Analytics
Delivering strong and sustainable returns
Philosophy combined
with brand delivers:
• Stronger quality
customer
• Higher average
balances
• Low cost to acquire
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27%
7%
25%
9%
10%
5%
8%
3%6%
Balancing Budgets Bright Futures Career Climbers Cautious Retirement Comfortable TransitionGolden Retirement Mainstream Wealth Secure Futures Striving Families
15
A high quality customer profile We aim to attract those can both afford to repay their balance and are very likely to do so
VM cards customer UK population1
Average age 45yrs
>75% homeowners
Majority mid to high affluence
Average age 40yrs
64% homeowners
Average affluence distribution
Affluence is a key
driver of quality
Average income >£38k Average income £26k
Overrepresented in affluent segments
VM targets prime customers
Market financial strategy segmentation (FSS)2
Source: Company data
Note: (1) ONS data (2) Experian
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2.6m 1.1m2015
Digital Non digital
7% avg 1m2015
16
Virgin Money in market context Plenty of opportunity for future growth
1.1bn
1.6bn
2014 2015
Strong growth with
significant headroom
in market context
Virgin Money
+45%
2.5% 1.8%
62bn
65bn
2014 2015
2015 Issuance (cards)
3.7m
Outsized share in digital
distribution channel
Market share of balances Balances
VM market share
18% high
Balances (£ bn)
Market
+5%
Not just BT, and potential for
future product extensions
2015 Portfolio breakdown (%)
Market Leading Cash BT
Low Fee BT
Matched Offer
0% Purchase
Other Retail
Credit Builder
Low Rate
Source: Company data, Experian
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17
Customer acquisition overview Almost exclusively online means low cost of acquisition
75%
25%
Aggregators Direct (homepage)
c.50% of
aggregator
volume
Customer acquisition cost of only £30 in 2015
Represented
on the top 12
aggregators
at any point in
time
Note: VM 2015 origination split by channel
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18
Broad range of competitive products All products designed to ensure a fair value exchange with customers
Customer needs met by a broad range of cards with positive NPV
Consistent foundations
Transparency Affordability Simplicity
Debt Consolidation
Long duration
Balance Transfer
cards
Borrowing for
purchases
Low rate card
Money transfer card
Everyday spending
All round card
65% of originations 35% of originations1
Note: (1) at 31 December 2015
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19
Customer value management Monoline enables comprehensive in house analytics for successful portfolio management
Monoline model Best in class analytics Portfolio management
Facilitates
understanding of
customer through
the life cycle:
Application
decisioning
Customer usage
Customer
behaviour
System
configuration
Risk analytics
+
Customer analytics
+
Commercial analytics
+
Digital analytics
Aims to:
Maintain customer
engagement & increase
share of wallet
Through targeted stimulation:
Eligibility criteria for existing
customers aligns with new
customer risk appetite
~85% of existing customers
qualify for marketing
stimulation
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20
Validation of VM cards’ financial returns VM 2015 risk adjusted return 14% higher than average card in the market
Source Argus report 4Q 2015
Metric VM Benchmark Variance
Performance
Balance per active account £3,523 £1,692 +108%
Interest income £52 £47 +11%
Total revenues £84 £60 +40%
Average credit line £7,550 £6,282 +20%
2 cycles past due asset delinquency 1.2% 1.7% (0.5)%
Repayment rate 7% 26% (73)%
Line utilisation 47% 27% +20%
Outcome
Risk adjusted return £42 £37 +14%
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-14%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
Jan
-13
Mar
-13
May
-13
Jul-
13
Sep
-13
No
v-1
3
Jan
-14
Mar
-14
May
-14
Jul-
14
Sep
-14
No
v-1
4
Jan
-15
Mar
-15
May
-15
Jul-
15
Sep
-15
No
v-1
5
NCL %
21
Financial Impact of Credit Quality Conservative risk appetite and strong credit quality combined provide superior performance
Strong NCL performance (NPV basis) Impairment performance
Metric 2015 2014
Impairments (£m)
Gross 34.2 23.5
Net 27.3 14.6
Debt sales 6.9 8.9
Cost of risk
Inc. debt sale 2.00% 1.51%
Ex. debt sale 2.50% 2.43%
A simple collections model
focused on matching
customer circumstances to
long term sustainable
payment options
Source: Company data
Note: (1) Smoothed for the impact of the migration event on collections
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
M1
M4
M7
M10
M13
M16
M19
M22
M25
M28
M31
M34
M37
M40
M43
M46
M49
M52
M55
M58
Gross Credit Loss Rate (before Recoveries)
Net Credit Loss Rate (after Recoveries)
Portfolio losses1
Bulk sale of debt
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22
Managing Risk Strong framework aligns with VM’s conservative risk appetite
•
• Conservative loss recognition and forbearance
Risk appetite
Approach
Tools
• Prime, low risk, <10% NCL
appetite at the margin
Notes: (1) Financial strategy segments (2) Month on Book
Consistent risk appetite across customer life cycle
• Early MOB2 delinquency
targets
• Credit bureau
tools
• Behavioural data
• Robust lending limits
• Non-performing
accounts charged
off after 180 days
• Data driven
• Automated
Credit
Quality
Standards
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23
Credit Quality A robust underwriting process underpinned by diligent credit scoring and strict policy rules
Aggregator Market position a key driver of quality
Custom risk scoring
Credit bureau data Experian: (1) industry sample of BT product applicants (2) enhanced indebtedness (i.e. changing
credit usage)
Delphi: depth of credit history and repayment performance at trade line level
Behavioural and transactional information
Affordability test We use information to assess each applicant’s ability to repay
Cash flow analysis
Automated Predictable and consistent
Acceptance Peak of 50% in 2015
Risk appetite Predictable performance
Targeted stimulation of existing customers Origination
Application
Analytical
Approach
Decision
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24
Downturn experience Risk appetite optimised for affluent segments, key indicators closely monitored and managed
Same risk scoreband does not mean same credit risk
Key leading indicators are monitored closely
1
2
1 Reduced payment rates
unrelated to usage
2 Transactions skewed to
essential spend
3 Fewer missed payments of
greater consequence
A high quality portfolio with improved resilience throughout economic cycle
-10%
-5%
0%
5%
10%
15%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Rate of change1: unemployment vs. credit loss performance
VM gross write offs
UK unemployment
Note: (1) Trends lines for both series reflect moving average over 2 quarterly periods. The UK unemployment series is lagged by one period
Source: Company data
Migrated portfolio has inbuilt resilience 3
Behavioural indicators
% c
ha
ng
e g
ross w
rite
off
s
% c
ha
ng
e u
ne
mp
loym
en
t ra
te
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30 million customers
£61 billion debt outstanding
Consumers value flexibility credit cards offer
Disclosure
Technology
Income data sharing
Increased transparency and comparability
Improved affordability and debt control
Market importance
Product flexibility
Benefits to consumers
25
Regulatory environment Initial findings of the FCA card market study confirm product valued by consumers
Encouraging interim focus
areas
Source: FCA interim report available at: https://ccms.the-fca.org.uk/
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Broaden product range
Propositions for additional
customer segments
26
Further developing VM’s capability and reach Continued focus on quality and returns whilst staying relevant and driving value for customers
Rewards
based products
Continued
improvement of
operational
support model
Broaden
distribution
Maximise
use of
advanced
analytics
Rewards
based
product
Demonstrable track record of delivery
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Delivery of financial performance 2015 was a strong year and we expect that strength to continue
Highlights Measurements
Completed business build
Disrupted market; innovative products and pricing
Market leading extended duration cash card and
intentionally market disrupting offers
Strong growth via new and existing customers
All time low delinquency and impairment levels
On time, on budget, migrated 675k accounts
Industry recognised, award-winning products
40 month offer, and ‘All Round’ 24/24 product; took
market share to 18% peak in September
50% portfolio growth; cash volumes of £600m in new
accounts, £400m from stimulation
8 successful debt sales (£6.9m in proceeds)
Source: Company data
Took 2.6% market share in 2015 Up from 1.8% in 2014
A credit card centre of excellence within a retail bank
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An illustration of EIR The maths supporting the 7% rate
Year
One Account 1 2 3 4 5 6 7 Total
Interest 63 67 61 217 175 156 138 877
Cash Advance Fee 122 36 36 25 21 21 21 283
Acquisition Cost (31) 0 0 0 0 0 0 (31)
Total Net income 154 103 97 242 196 177 160 1,129
Average Balance 3,524 3,340 2,860 1,806 1,436 1,275 1,131 2,593
Ending Balance 1,110
Ending Balance + Asset 2,239
EIR (7 years) 7.20% 7.20% 7.20% 7.20% 7.20% 7.20% 7.20%
Cash Interest Rate 1.78% 2.01% 2.12% 12.03% 12.16% 12.25% 12.22%
Cash Fee Rate 3.47% 1.08% 1.27% 1.37% 1.48% 1.63% 1.90%
Marketing -0.88%
Blended Cash Rate 4.37% 3.09% 3.40% 13.40% 13.63% 13.88% 14.12%
NPV 58
Key assumptions
Market leading
product and related
behaviours
Modelling supports
NPV of £58
High level
mathematical
representation to
allow understanding
of calculation behind
EIR rate
Source: Company data
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Disclaimer
This document contains certain forward looking statements with respect to the business, strategy and plans of Virgin Money Group and its current goals and expectations relating
to its future financial condition and performance. Statements that are not historical facts, including statements about Virgin Money Group’s or its directors’ and/or management’s
beliefs and expectations, are forward looking statements. By their nature, forward looking statements involve risk and uncertainty because they relate to events and depend upon
circumstances that will or may occur in the future. Factors that could cause actual business, strategy, plans and/or results to differ materially from the plans, objectives,
expectations, estimates and intentions expressed in such forward looking statements made by the Group or on its behalf include, but are not limited to: general economic and
business conditions in the UK and internationally; inflation, deflation, interest rates and policies of the Bank of England, the European Central Bank and other G8 central banks;
fluctuations in exchange rates, stock markets and currencies; the ability to access sufficient sources of capital, liquidity and funding when required; changes to Virgin Money’s
credit ratings; the ability to derive cost savings; changing demographic developments, including mortality, and changing customer behaviour, including consumer spending, saving
and borrowing habits; changes in customer preferences; changes to borrower or counterparty credit quality; instability in the global financial markets, including Eurozone instability,
the potential for one or more countries to exit the Eurozone or European Union (EU) (including the UK as a result of a referendum on its EU membership), and the impact of any
sovereign credit rating downgrade or other sovereign financial issues; technological changes and risks to cyber security; natural and other disasters, adverse weather and similar
contingencies outside Virgin Money’s control; inadequate or failed internal or external processes, people and systems; terrorist acts and other acts of war or hostility and responses
to those acts; geopolitical, pandemic or other such events; changes in laws, regulations, taxation, accounting standards or practices; regulatory capital or liquidity requirements and
similar contingencies outside Virgin Money’s control; the policies and actions of governmental or regulatory authorities in the UK, the EU, the US or elsewhere including the
implementation and interpretation of key legislation and regulation; the ability to attract and retain senior management and other employees; the extent of any future impairment
charges or write-downs caused by, but not limited to, depressed asset valuations, market disruptions and illiquid markets; market relating trends and developments; exposure to
regulatory scrutiny, legal proceedings, regulatory investigations or complaints; changes in competition and pricing environments; the inability to hedge certain risks economically;
the adequacy of loss reserves; the actions of competitors, including non-bank financial services and lending companies; and the success of Virgin Money in managing the risks of
the foregoing.
Any forward-looking statements made in this document speak only as of the date they are made and it should not be assumed that they have been revised or updated in the light
of new information of future events. Except as required by the Prudential Regulation Authority, the Financial Conduct Authority, the London Stock Exchange plc or applicable law,
Virgin Money expressly disclaims any obligation or undertaking to release publicly any updates of revisions to any forward-looking statements contained in this document to reflect
any change in Virgin Money’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.