vm art and science · Ÿ translang these principles into visual merchandising is very simple Ÿ...
TRANSCRIPT
The Art and Science of
Visual Merchandising
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
The Underlying Principles
a. Segmenta�on
b. Grouping
c. Balance and symmetry
The basic principles of merchandising start with good product segmenta�on. This brings order and
simplicity to the way you both buy products and present them. You must make it easy for the customer to
understand the range and orientate themselves. Remember to use your range plan.
Segmenta�on
Ÿ Segment space logically, and make sure your offer on display is in logical chunks - consider worlds /
con�nents / countries.
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Ÿ Understand your product range and how it is bought to sit togetherŸ Plan it first – calendar/layout plan/kit/stock before doing any movesŸ Reflect that in your merchandising and displaysŸ Consider the customer and make it easy to understand/shop
The Art and Science of
Visual Merchandising
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Grouping: Triangular
Ÿ Use triangular grouping techniques to enhance appearance
Ÿ Use central high point
Ÿ Use largest product in the middle, or build on a base
Ÿ Use balance and symmetry (can be asymmetrical)
Ÿ Works on shelves and tables
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Grouping: Repe��on
Ÿ Repeat, repeat, repeat
Ÿ Repe��on requires precision spacing and immaculate lines
otherwise it doesn’t work
Ÿ Odd numbers work best (three or five)
Ÿ It can be layered to create strong displays
Ÿ Tier height from tallest at the back to shortest at the front
Ÿ Start with fixtures
Ÿ Good for mul�ple colours
The Art and Science of
Visual Merchandising
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Balance and symmetry
Ÿ Gives structure and shape to your presenta�on/display
Ÿ Helps to organise products for selec�on
Ÿ Improves general appearance
Ÿ Transla�ng these principles into visual merchandising is very simple
Ÿ Some�mes items will not be iden�cal on the le� and right but they have the same volume/density so
visually the presenta�on is s�ll balanced
Ÿ Using symmetry and balance is a standard prac�ce in all areas of design.
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