visual social media - apce 2016
TRANSCRIPT
Digital Media for MinistryA pre-APCE Training Intensive
Visual Social Mediawith Adam Walker Cleaveland
adamwc.comillustratedchildrensministry.com
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the workshop to start.
QUESTIONS
WHO AM I?Pastor • Father • Husband • Artist • Entrepreneur
illustratedchildrensministry.com
SOCIAL MEDIA PHILOSOPHYTo think critically about your philosophy and strategy behind using social media.Why are you online - and what do you want to do with it?This will be different for each person and organization.
WHO AM I?Adam Walker Cleaveland: Pastor. Father. Business owner and entrepreneur. Progressive. Values transparency and authenticity online (leans a tad toward TMI).Facebook: Father, Pastor, Business Owner.
ADAM’S SOCIAL MEDIA PHILOSOPHY
To connect with, and support, those in the trenches doing ministry in creative ways, especially with children.
To share, resource and support.
WINNETKA PRESBYTERIAN CHURCH
WPC’S SOCIAL MEDIA PHILOSOPHY
To build and support the online community of their congregation, which enhances the face-to-face community and interactions.
To communicate with their members and to listen and learn.
SOCIAL MEDIA PHILOSOPHYDecide on your Social Media “Personality”
SOCIAL MEDIA PHILOSOPHY
Personal
Professional
Institutional
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
SOCIAL MEDIA PHILOSOPHYDetermine what you want from Social Media:
PushListen
ConnectLearn
SOCIAL MEDIA PHILOSOPHYDetermine a work flowSocial Media should be an integrated, natural outgrowth of your regular work life.Repurpose what you’re already doing.Be disciplined.
It can be done in three 30-minutes/week chunks
Not bad….
Supposedly 1 Billion people in the next 3 years
OVERALLTake Photos & Videos
Edit & Add Filters (we’re all Pro Photographers)Share
Boomerang, Hyperlapse and Layout
SEARCH & HASHTAGSGreat for events / retreats / mission trips
**SIDE NOTE – MISSION TRIPS**Creating a gallery of experiences
Case Studies: #anillustratedadvent and #anillustratedlent
USING INSTAGRAM HASHTAGS
USING INSTAGRAM HASHTAGS
USING INSTAGRAM HASHTAGS
USING INSTAGRAM HASHTAGS
ADVERTISINGWhy?
Why Not?Who reads a newspaper today, anyway?
TOOLSOfficial Instagram App - Only way to upload photos
Iconosquare - Stats and analysisFotogramme - Manage multiple accounts (but not
uploading images soon I’d hope)
REMEMBER HTML BOOKMARKS?70% women (though founders are men).
Visual bookmarking. Share. Follow.
FOLLOW BOARDS
FOLLOW BOARDS
CLOSING TOOLSWebsite, iPhone/Android app,
This is where to find a lot of creativity.This is where new ideas are coming from.
TOOLSOfficial Instagram App - Only way to upload photos
Iconosquare - Stats and analysisFotogramme - Manage multiple accounts (but not
uploading images soon I’d hope)
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENTHost a Social Media Sunday at your church to gage your congregation’s usage of social media
➡ Archive of WPC’s Social Media Sunday➡ PC(USA) News Article on WPC’s experiment➡ Adam’s Series on Hosting a Social Media Sunday
THANK YOU!Adam Walker Cleaveland
twitter.com/adamwc facebook.com/adamwc