VISUAL

RHETORIC

AL

ANALYSIS

ME

RC

ED

ES

BE

NZ

AD

VE

RT

I SE

ME

NT

G R E G M U S I L , C A R L Y P A S T W A , & T Y L E R C O N K L I N G

AUDIENCE

Wealthy, middle aged men Targeted because they have money &

are looking for love Middle aged men can afford cars Convince men they can win over

women

Uses power of authority to push their product and idea

Authority given by reputation Status symbol Owned by wealthy and powerful Envied by many

Mercedes Benz is highly credited, therefore people will listen to their message

ETHOS

Middle Aged Man

Mercedes Benz

Relationship

CAUSE AND EFFECT

Uses cause and effect to show result of buying a Mercedes Benz

If a man buys a Mercedes Benz, women will pay attention to you

PICTURES

http://www.erniesautomall.com/images/0301_10zoom+2003_Mercedes_Benz_S_Class+Hood_Emblem_View.jpg

http://www.logodesignlove.com/images/evolution/mercedes-benz-symbol.jpg