Name _________________________ Period _____

AAAAAAAAllllllllllllllll ddddddddiiiiiiiissssssssppppppppllllllllaaaaaaaayyyyyyyyssssssss sssssssshhhhhhhhoooooooouuuuuuuulllllllldddddddd bbbbbbbbeeeeeeee ccccccccrrrrrrrreeeeeeeeaaaaaaaattttttttiiiiiiiivvvvvvvveeeeeeee aaaaaaaannnnnnnndddddddd hhhhhhhhaaaaaaaavvvvvvvveeeeeeee eeeeeeeexxxxxxxxcccccccceeeeeeeelllllllllllllllleeeeeeeennnnnnnntttttttt vvvvvvvviiiiiiiissssssssuuuuuuuuaaaaaaaallllllll aaaaaaaappppppppppppppppeeeeeeeeaaaaaaaallllllll!!!!!!!! (See attached rubric for grading information)

VVVVVVVViiiiiiiissssssssuuuuuuuuaaaaaaaallllllll MMMMMMMMeeeeeeeerrrrrrrrcccccccchhhhhhhhaaaaaaaannnnnnnnddddddddiiiiiiiissssssssiiiiiiiinnnnnnnngggggggg WWWWWWWWiiiiiiiinnnnnnnnddddddddoooooooowwwwwwww DDDDDDDDiiiiiiiissssssssppppppppllllllllaaaaaaaayyyyyyyy PPPPPPPPrrrrrrrroooooooojjjjjjjjeeeeeeeecccccccctttttttt MarketingMarketingMarketingMarketing

The goal of window displays is to set a mood that will turn the shopper’s head! Stores constantly change their window and interior displays to reflect different themes throughout the year. Each display incorporates the five principles of design to effectively promote the store’s merchandise. You will be assigned a design team to create a fashion window display. As a team, you are to select a theme and incorporate the five elements of a visual merchandising display: balance, proportion, emphasis, rhythm, and harmony. Your project begins with the planning stage. All members must meet to discuss a unique presentation of a particular theme, materials needed to create your display, and the specific criteria for achieving the five design principles. The attached planning sheet must be completed and accompanied by a sketch for teacher approval prior to creating your display. MMMMMMMMaaaaaaaatttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaallllllllssssssss pppppppprrrrrrrroooooooovvvvvvvviiiiiiiiddddddddeeeeeeeedddddddd::::::::

torso mannequins Scissors, staplers, tape, etc. WWWWWWWWeeeeeeeebbbbbbbb ssssssssiiiiiiiitttttttteeeeeeeessssssss ooooooooffffffff iiiiiiiinnnnnnnntttttttteeeeeeeerrrrrrrreeeeeeeesssssssstttttttt::::::::

www.fashionwindows.com www.angelfire.com/ok5/olsenvisualmerch

PPPPPPPPllllllllaaaaaaaannnnnnnnnnnnnnnniiiiiiiinnnnnnnngggggggg SSSSSSSShhhhhhhheeeeeeeeeeeeeeeetttttttt Visual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display ProjectVisual Merchandising Window Display Project

Design Team Members: ________________________________________________

Dates of Display (what time of year): _______________________________________

Store: _____________________________________________________________

Title: _______________________________________________________________

MMMMMMMMaaaaaaaatttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaallllllllssssssss:::::::: Mannequins (How many in display): ________________________________________

Background (describe): ________________________________________________

Accessories/Props: ___________________________________________________

Lighting (if it applys): __________________________________________________

Color: _____________________________________________________________

PPPPPPPPrrrrrrrriiiiiiiinnnnnnnncccccccciiiiiiiipppppppplllllllleeeeeeeessssssss ooooooooffffffff DDDDDDDDeeeeeeeessssssssiiiiiiiiggggggggnnnnnnnn:::::::: Type of Display: Type of Display: Type of Display: Type of Display: one item line of goods related merchandise assortment

Setting: Setting: Setting: Setting: realistic semi-realistic abstract

Proportion:Proportion:Proportion:Proportion: (are all elements proportionate to the design layout?) Yes or No

BalanceBalanceBalanceBalance formal informal

Harmony/Unity:Harmony/Unity:Harmony/Unity:Harmony/Unity: (do all elements blend to form a unified picture?) Yes or No

Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet.Sketch your display on the back of this sheet. Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.Label the products, colors, and props.

VVVVVVVViiiiiiiissssssssuuuuuuuuaaaaaaaallllllll MMMMMMMMeeeeeeeerrrrrrrrcccccccchhhhhhhhaaaaaaaannnnnnnnddddddddiiiiiiiissssssssiiiiiiiinnnnnnnngggggggg DDDDDDDDiiiiiiiissssssssppppppppllllllllaaaaaaaayyyyyyyy EEEEEEEEvvvvvvvvaaaaaaaalllllllluuuuuuuuaaaaaaaattttttttiiiiiiiioooooooonnnnnnnn RRRRRRRRuuuuuuuubbbbbbbbrrrrrrrriiiiiiiicccccccc SSSSSSSSttttttttaaaaaaaannnnnnnnddddddddaaaaaaaarrrrrrrrdddddddd:::::::: To demonstrate how academic knowledge and skills are applied in the workplace and other settings. MMMMMMMMaaaaaaaarrrrrrrrkkkkkkkkeeeeeeeettttttttiiiiiiiinnnnnnnngggggggg GGGGGGGGooooooooaaaaaaaallllllll////////BBBBBBBBeeeeeeeennnnnnnncccccccchhhhhhhhmmmmmmmmaaaaaaaarrrrrrrrkkkkkkkk:::::::: Create an effective window display with a central theme incorporating the five principles of design.

GGGGGGGGrrrrrrrraaaaaaaaddddddddiiiiiiiinnnnnnnngggggggg SSSSSSSSccccccccaaaaaaaalllllllleeeeeeee:::::::: 97-100 A+ 93-96 A 90-92 A- 87-89 B+ 83-86 B 80-82 B-

77-79 C+ 73-76 C 70-72 C- 67-69 D+ 65-66 D Below 65 F

CCCCCCCCrrrrrrrriiiiiiiitttttttteeeeeeeerrrrrrrriiiiiiiiaaaaaaaa

4 Designer Showcase

“7 th Avenue—here I come!”

3 Design Apprentice

“In the process of developing my own

unique style!”

2 Design Student

“Still learning!”

1 Testing the

Design Waters “Not sure if window design is for me!”

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Theme Unique v. Traditional Mood

Theme is powerfully and uniquely conveyed; sets mood

for display

Theme is successfully conveyed in a traditional sense; sets mood

for display

Traditional theme is satisfactorily conveyed; mood is vague No theme; no mood

___ x 2 =

Balance Symmetrical v. Asymmetrical

Asymmetrical balance is used to create a powerful, unique

display; weight is equal on each half of design

Asymmetrical or symmetrical balance is used to create a

traditional display; weight is equal on each half of design

Asymmetrical or symmetrical balance is attempted;

weight is almost equal on each half of design

No balance; weight is not equal on each half of

design

___ x 4 =

Emphasis Size, Repetition, Contrast, or Unique Placement

One powerful focal point; eye is drawn immediately to type of emphasis portrayed; image is

retained by viewers

One focal point; could be more powerful; image is retained by

most viewers

Two or more focal points; causes confusion and viewer has to search for emphasis; viewers have difficulty retaining image

No focal point; no emphasis

___ x 4 =

Proportion All design elements are

proportionate to the entire design layout

Most design elements are proportionate; 1-2 elements are

too large or too small

Some elements are proportionate; 3-4 elements are

too large or too small

Proportion is not achieved; 5 or more

elements are too large or too small

___ x 4 =

Rhythm/Line Repetition, Continuous Line, Progression, Radiation, or Alternation

Powerful, unique demonstration of rhythm; 2-3 types of rhythm

easily identified

Traditional demonstration of rhythm; 2 types of rhythm easily

identified

Traditional demonstration of rhythm; 1 type of rhythm easily

identified No rhythm

___ x 4 =

Harmony/Unity All of the elements properly

blend to form a unified picture overall

Most elements properly blend to form a unified picture overall

Sections of window blend to form a unified picture, but overall

picture does blend

Elements do not blend; no harmony

___ x 4 =

Visual Appeal & Effectiveness

This display turns heads! Very powerful and unique! Creative lighting and title!

Catches most peoples’ attention; traditional; creative lighting

and title

Catches the attention of some; traditional; lighting and title could

use some creativity

Display needs more attention; lighting/title

missing or not creative

___ x 3 =

TTTTTTTToooooooottttttttaaaaaaaallllllll (100 pts. possible)

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