visual data systems - myrtle beach & wilmington homeaway presentation about online marketing for...
DESCRIPTION
For Vacation Rental Managers - Our presentation on Online Marketing tools that was given on March 12 and March 14 at the HomeAway Software for Professionals Breakfast Seminars. Topics include custom website, mobile website, Google+, Google Remarketing, Assisted Conversions Measurement, Facebook Engagement, Email Marketing and more. For more information contract [email protected].TRANSCRIPT
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The Goal of Online Marketing:Making $
HomeAway Software For ProfessionalsBreakfast Seminars – March 2013
Quality Custom Website
This….
NotThis…
Custom Website
• Integrated Booking Engine (GOOD FOR SEO TOO)
• Clean, Concise ‘Calls To Action’• What do you REALLY want them
to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners
will use
Mobile Website
Website ‘Promotion’
• Keep a clean up to date list
• Don’t use 3rd party lists when you can avoid it
• Get as much information as possible
• SEGMENT, SEGMENT, SEGMENT
• Close to 5M Emails Sent
• Over $24M in Revenue
• Total AVG ROI > $165*
2012 Visual Data Systems Email Stats
http://www.google.com/insidesearch/howsearchworks/thestory/index.html
Measure Assisted Conversions
Google+• World’s Largest Audience – Google+
stretches across all the Google platforms and is being integrated aggressively into search results
• #2 Social Media Platform• 25% of Internet Users Use It At Least Once
a Month• The more interaction your page has – the
more you will see positive search results
Facebook Engagement• The # of fans you have is irrelevant to the
# of engaged fans you have• Less than 10% of fans will see your posts –
fans must engage to see future posts• Three BEST Options• Improve Your Edge Rank Score• Promote Your Post• Advertise on Facebook
Facebook Engagement• EdgeRank – Facebook news feed algorithm
– determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and
comments better than likes• Time Decay – newer posts score
stronger than older ones
Facebook Promoted Posts• Appear in the
newsfeed• Can reach fans and
friends of fans• 2x the size of a
normal Facebook ad that is 300x250
• On a mobile device a sponsored story takes up the whole screen
• 10x higher ad recall for news feed vs. right-hand side ads
Visual Data SystemsRobert Gray, Vice President
[email protected] Ex 264
• Custom Web Design – Software Integration
• Mobile Marketing• Email Marketing• Website Promotion• Consulting