visual components corporate identity guidelines

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VISUAL IDENTITY Corporate design manual guideline

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Page 1: Visual Components Corporate Identity guidelines

VISUAL IDENTITYCorporate designmanual guideline

Page 2: Visual Components Corporate Identity guidelines

CONTENTS

THE IMAGE OF CORPORATE 3Visual identity 3Why, how, what we are 4Our mission 5How we want to be seen 5

CORPORATE LOGO & SYMBOL 6The logo = symbol + logotype 7The story behind symbol 8Specification for logo and symbol 9Size of the logo 10Safety area for logo 10Backgrounds for the logo 11Incorrect use of logo 12Incorrect backgrounds with logo 13

LOGO AND SYMBOL IN SOFTWARE 14Software icons on desktop 14

PRODUCT LOGO AND SYMBOL 15

CORPORATE COLORS 16How to use colors 16Correct color combination 17Inorrect color combination 17Color palette for graphic elements 18

GRAPHIC ELEMENTS 19Diagonal shape 19Infographics 20Illustration 22Triangle pattern 23

TYPOGRAPHY 25Corporate typefaces in print media 25Typefaces in different applications 26Principals of using typography 27

PICTURE WORLD 29Style and colors in pictures 29Photographs 30Pictures of simulation 33

GRIDS AND LAYOUTS 34Using grids in brochures 34Diagonal grids 35

PRESENTATION TEMPLATES 36

BUSINESS CARDS 40

FLYOUTS 41

BANNERS 43

STATIONARIES / LETTERS 45

POSTERS 46

TUTORIALS 47

EMAIL SIGNATURES 50

SPLASH SCREEN 53

Page 3: Visual Components Corporate Identity guidelines

THE IMAGE OF CORPORATE

Visual identity

When developing creative concepts for promo-tional materials, it is important to ensure that the message, content, imagery and presenta-tion of the items fit with the corporate strategy and positioning of Visual Components.

It is our brand that gives us the direction on how we present ourselves and ensures that we have clarity and consistency in our messaging and vi-sual identity.

Page 4: Visual Components Corporate Identity guidelines

THE IMAGE OF CORPORATION

WHY

We believe that the benefits of using production simulation should not be confined only to expert users.

We believe that the user of our products should not be closed in or limited by our technology.

WHY is our reason for ex-istence

HOW explains how we put our beliefs in action

WHAT is the outcome of our beliefs

HOW

We provide easy-to-use and intuitive production simulation tools with open interfaces for custom-ization and extendibility.

With our easy-to-use and customizable simulation tools we are opening the benefits of simulation to everyday corporate use.

HOW

WHAT

WHY

WHAT

We provide to our customers solutions.

Visualize and communicate the solution (Sales tool)

• We streamline our customer’s sales process

• Reduce their engineering cost in the sales phase

• Improving communication with the customer

Simulate and analyse the solution (engineer-ing tool)

• Being able to eliminate problems already in a virtual model saves both time and money

Sell and Ship your equipment with a custom-ized software solution (customized software solution)OEMs can focus on their core business and use Visual Components’ simulation engine and open API to quickly build customized software solu-tions.

Why, how, what we are

Page 5: Visual Components Corporate Identity guidelines

CORPORATE IMAGE

Our mission

The mission of Visual Components is to set the standard in production simulation and make 3D production simulation as common-place as 3D CAD is today.

How we want to be seenWe are an international company with an in-novative approach to 3D simulation and visual-ization who is striving to achieve thought lead-ership in the designing of the factories of the future

OUR VALUES

• Staff – HELP AND BE HELPED

• Customers – TREAT WITH HONESTY

• Products – LISTEN TO THE CUSTOMER

• Business – LEAD AND FOLLOW

OUR SLOGAN

“Factories of the future”

Page 6: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

Page 7: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

The logo = symbol + logotype

The logo has two components – the symbol and the logotype.

The symbol must be used as part of the logo in all com-munications. The symbol by itself can be used only in social media (Facebook, Twitter and YouTube) and in Visual Components software as an icon. No other use is allowed.

logotypesymbol

logo

Page 8: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

The story behind symbol

• Components that together create a whole unit• Ease of use - simplicity• Just plug and play

Page 9: Visual Components Corporate Identity guidelines

CORPORATE LOGO / PREFERRED LOGO ONE COLOR / NEGATIVE COLOR

ONE COLOR / DARK METALLIC COLOR

CORPORATE LOGO & SYMBOL

Specification for logo and symbol

Page 10: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

Size of the logo

Use the correct size of logo for different documents and places.

LOGO IN STATIONARIES

In business cards, letters and envelopes you should use 35 mm wide logo.

LOGO IN SOFTWARE

In software you should use 24 px wide symbol.

LOGO IN WEB

In web you should use 125 -175 px wide logo. In very small window you may use the symbol by it-self.

Safety area for logoAlways use a safety area with logo. The safety area is the size of the symbol as big as it is in logotype.

Page 11: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

Backgrounds for the logo

Do not use any background colors other than the ones shown here. Always use a full color logo with backgrounds. One excep-tion is a black/dark metallic gray background in which you may use a yellow symbol with white logotype.

If you have a picture as a background, use either dark metallic gray or white logo (full color logo). Be sure that there is enough color contrast between background and the logo.

Page 12: Visual Components Corporate Identity guidelines

CORPORATE LOGO & SYMBOL

Incorrect use of logo

• Do not recolor logotype or symbol with any color

• Do not change the colors between logotype and symbol

• Do not stretch the logo, neither its symbol nor logotype

• Do not use symbol or logotype by itself

• Do not change the size relationship of the symbol and logotype

Page 13: Visual Components Corporate Identity guidelines

CORPORATE LOGO AND SYMBOL

Incorrect backgrounds with logo

• Do not use logo with any inappropriate background colors

• Do not place the logo over busy photographic back-grounds

Page 14: Visual Components Corporate Identity guidelines

LOGO AND SYMBOL IN SOFTWARE

Software icons on desktop

Desktop shortcut icon

File document icon

Set up icon

Desktop shortcut icon

File document icon

Set up icon

Page 15: Visual Components Corporate Identity guidelines

PRODUCT LOGO AND SYMBOL

Essentials

Premium

Use product logos as they are. You should not add Visual Components corporate logo or symbol to it.

Page 16: Visual Components Corporate Identity guidelines

LIGHT SILVER GRAYPantone Solid 428 CHEX: #c3cbd0CMYK: 23, 14, 13, 0RGB: 195, 203, 208RAL: 7047

DARK METALLIC GRAY Pantone Solid 432 C HEX: #32353eCMYK: 44, 34, 22, 78RGB: 50, 54, 63RAL: 7021

WARM MACHINE YELLOWPantone Solid 124 C HEX: #F2AF00CMYK: 0, 34, 100, 0RGB: 252, 177, 6RAL: RAL 1032

CORPORATE COLORS

TECHNICAL BLUE Pantone Solid 2183 UHEX: #398fb4CMYK: 68, 21, 0, 29RGB: 57, 143, 180RAL: 5012

How to use colors

Corporate colors are shown below. Dark metallic gray and light silver gray are neutral colors. Use them as backgrounds for text and infographics.

Warm machine yellow and technical blue are dy-namic colors. Use dynamic colors sparingly but with intent. Warm machine yellow is also used in the logo of Visual Components.

Respect the white space. White space is in impor-tant role when using colors. Dynamic colors needs always some space to breathe.

Page 17: Visual Components Corporate Identity guidelines

CORPORATE COLORS

Correct color combination

Use neutral-neutral and neutral-dynamic colors to-gether. Remember readability and contrast.

Dynamic colorbackground

Neutral colorbackground

Neutral colorbackground

Dynamic colorbackground

Inorrect color combination

Do not use dynamic-dynamic colors together. Use one dynamic color at one time. Remember color harmony, readability and contrast.

Page 18: Visual Components Corporate Identity guidelines

CORPORATE COLORS

Color palette for graphic elements

Additional colorsBasic colors

RGB: 153, 153, 153HEX: #999999

RGB:194, 204, 209HEX:#c1ccd1

RGB:254, 192, 61HEX:#ffbf3d

BLUE RGB: 57, 143, 180HEX: #398fb4

RED RGB: 237, 97, 64HEX: #ed603f

GREEN RGB: 112, 186, 105HEX: #70ba68

GREY RGB: 51, 51, 51HEX: #333333

WHITE RGB: 255, 255, 255HEX: #ffffff

SILVER GRAY RGB: 195, 203, 208HEX: #c3cbd0

YELLOW RGB: 57, 143, 180HEX: #F2AF00

METALLIC GRAY RGB: 50, 54, 63HEX: #32353e

RGB: 98,98,98HEX: #606060

RGB: 242, 242, 242HEX: #f2f2f2

RGB: 68, 72, 85HEX: #444754

RGB: 237, 237, 237HEX: #ededed

RGB: 212, 217, 222HEX: #d3d8dd

RGB:255, 204, 79HEX: #ffcc4f

RGB: 92, 97, 112HEX: #5b6070

RGB: 186, 186, 186HEX: #bababa

RGB: 224, 224, 224HEX: #e0e0e0

RGB: 241, 243, 244HEX: #e2e6e9

RGB: 255, 214, 115HEX: #ffd672

RGB: 115, 120, 140HEX: #72778c

RGB: 82, 163, 199HEX: #51a3c6

RGB: 240, 117, 92HEX: #ef755b

RGB138, 199, 133 HEX: #89c684

RGB: 120, 184, 212HEX: #77b7d3

RGB: 242, 138, 115HEX: #f28972

RGB: 156, 207, 150HEX: #9bce96

RGB: 158, 204, 224HEX: #9ecce0

RGB: 247, 176, 161HEX: #f7afa0

RGB: 171, 214, 168HEX: #aad6a8

Page 19: Visual Components Corporate Identity guidelines

Diagonal shape

Diagonal shapes are used in different kinds of mar-keting material.

Use diagonal strokes between two or more squares or one at time. The diagonal square starts from edges of document. The horizontal shear angle is 30 degrees. Always use the same angle and height in one document/page.

some text here

GRAPHIC ELEMENTS 5

30�

some text here

Page 20: Visual Components Corporate Identity guidelines

GRAPHIC ELEMENTS

Infographics

Infographics are used in different kinds of mar-keting material, for example in videos, web pag-es, brochures and presentations.

Style in infographics is simple and flat.

Colors in infographics are mainly corporate col-ors (yellow, dark metallic gray, white). Other col-ors are allowed if they have some special mean-ing, for example red for alert. In such cases, use Color palette for graphic elements (page 18.)

Color contrast should always be clear.

Page 21: Visual Components Corporate Identity guidelines

GRAPHIC ELEMENTS

Infographics like statistics and icons are usually shown inside the circle. You should leave white space between content and stroke of the circle.

When using statistics

• Place numbers inside shapes

• Leave enough white space inside the shape

When using icons

• Use icons if there is a clear func-tion

• Use icons if the words would not work

• Do not try to make an icon look too realistic

• Do not use an icon to represent a complex message

• Use icons if they have meaning in the context

• Do not overuse icons

50 % 10 min. 80 %

Page 22: Visual Components Corporate Identity guidelines

GRAPHIC ELEMENTS

Illustration

Illustration is a good way to convey messages and tell stories. Illustration should always have a purpose and never be used as decoration.

Illustration can be an effective solution when photography isn´t available or if you want to create more effective impression.

• Illustrations are flat and simple.

• Illustrations are made of geometric shapes.

• Use only the Color palette for graphic elements (page 18).

• Illustrations are vector based artwork.

Page 23: Visual Components Corporate Identity guidelines

Triangle pattern

Triangles symbolize components and the sim-plicity to create units.

When to use patterns

• Use patterns in videos, webpages, presen-tations and in other marketing material

• When using triangles in a pattern do not use any other complex diagonal shapes at the same time/same page. Triangle pattern needs white space around

How to use triangle

Triangles could be used separately or in group making a visual shape. Be creative when us-ing triangles, but remember to follow the com-pany's visual identity – the look and feel and the idea. You can play with the shape of triangle, es-pecially when it involves to campaigns.

You can use triangle patterns with:• Color-filled triangles

• Triangles with borderlines

Color-filled triangles

When using a color-filled triangles in a group, make the triangles in different transparency. Transparency makes the graphics more alive. Use 100%, 80%, 60% and 40% transparency.

GRAPHIC ELEMENTS

Page 24: Visual Components Corporate Identity guidelines

GRAPHIC ELEMENTS

Triangles with borderlines

Triangles could be used with borderlines. Use only one color then. Be creative when using triangles, but remember to stick to company´s visual identity – the look and feel and the idea. You can play with the shape of triangle, espe-cially when it involves to campaigns.

Page 25: Visual Components Corporate Identity guidelines

Corporate typefaces in print media

DIN OT as body text and header

DIN OT reflects the spirit and feel of the brand; it is clean, conveying a sense of modernity.

DIN OT is used in print media and marketing ma-terial. DIN will only be used for publications pro-duced by the Marketing department.

Bodytext

Din OT Regular

Header

Din OT Medium

Caption, ingress and quotes typefaces

Ingress

Georgia Pro Italic

Quotes

Georgia Pro Light Italic Caption

Georgia Pro Semibold Italic

DIN OT

AaBbCc123abcdefghijklmnopqrstuvxyzabcdefghijklmnopqrstuvxyz

Georgia Pro Italic

AaBbCc123abcdefghijklmnopqrstuvxyzabcdefghijklmnopqrstuvxyz

TYPOGRAPHY

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TYPOGRAPHY

Typefaces in different applications

Powerpoint, presentation templates

Calibri is used in powerpoint presentations.

Calibri Light

Calibri Regular

Calibri Bold Italic

Webpages

Open Sans (Body text, Headers)

Georgia Pro Italic (quotes)

Georgia Pro Semibold Italic (caption)

Applications, Tutorials and Training materials

Segoe UI is used in Application.

Segoe UI semilight,Segoe UI Regular, Segoe UI Italic,Segoe UI Semibold

Calibri

AaBbCc123abcdefghijklmnopqrstuvxyzabcdefghijklmnopqrstuvxyz

Page 27: Visual Components Corporate Identity guidelines

Principals of using typography

Font size / typeface

As a general rule, use one size each for head-ings, introductory paragraphs, body text, little information (example contact information) and any large pull-out or highlight quotes if needed.

Serif and sanserif

Use only one serif and one sans-serif in same document. Use only Visual Components corpo-rate typefaces. In Marketing material it means DIN for the sans-serif and Georgia Pro for serif. Georgia Pro is for the quotes, contact informa-tion and captions. When using numbers you should use the old style figures.

Leading and kerning

Particular attention should always be paid to the leading (space between lines of copy) and the kerning (space between individual letters). They should be neither too close together nor too far apart as this compromises legibility. Dont´use kerning if possible.

In the 10,5pt body text the leading is 13pt.

TYPOGRAPHY

Section header, use a DIN OT Medium, 14pt

Bodytext, use DIN OT Regular, 10,5pt. Use a 13pt lineheight. Visual Compo-nents for Sales is a factory layout visualization and presentation service. It will double your layout design speed compared to CAD-generated 2D im-ages. We will turn your products into 3D components and layouts in just four weeks. Your sales specialists can easily draft factory in animated 3D.

Ingress, use a Georgia Pro Italic, 14pt. Use 19pt line-height. Visual Components for Sales™ is 3D sales sup-port service for production system planning. Visualize your product offering and cut down 30 percent of your quote delivery time.

HEADER, USE A DIN, 18PT

“Quotes, use a Georgia Pro Italic, 16pt.Liner height is then 19pt.”

This is a caption, Georgia Pro Semibold Italic, 9pt.

Page 28: Visual Components Corporate Identity guidelines

Hierarchy

It’s important to pay attention to the hierarchy of information on a page. It is important to keep the headline prominent, usually in a larger size. You should be able to look at a page and know immediately which information to read first.

Alignment

As a rule always left-align body text and do not justify text. This aids legibility and creates more visually appealing documents. In some occasion left justify is suitable.

Headers should be near with the text belonging, not the previous text or middle of the paragraph. Use baseline shift to move the subheaders if necessary.

Line length

For A4 (landscape or portrait) pages ensure that the line length is neither too short (a minimum of six words per line) or too long. Line lengt should not be over 80 character. The optimal line lenght is about 60 character. Approximately 12 to 14 words per line is an optimum length. In an A5 document single-column text is accept-able; a minimum margin of 15mm should be maintained around the text on the page.

TYPOGRAPHY

Emphasis

Emphasising certain words within a section of text can highlight key words or phrases. A bold-er version of the font or a different and bolder color than the rest of the body text will help to emphasise certain words or sections. Empha-sising should only be done sparingly in order to retain the difference between highlighted sec-tions and normal body text.

Also consider to use some background color if it serves that situation. If using a colored back-ground, you should make a good contrast and ensure that the text is readable.

Text color

As a rule, do not use more than three colors of text (in addition to black/gray and white) within one document. There may be exceptions for lon-ger documents, example in tutorials.

Page 29: Visual Components Corporate Identity guidelines

PICTURE WORLD 7

Visual Components picture world consist of photo-graphs and pictures of simulation.

Style and colors in pictures

All pictures (photos and layouts) have similar style and feeling in marketing material, web pages and brochures. Use similar colors and lights in all pic-tures.

Try to use colors which are matching the Visual Components palette colors: light silver gray, me-tallic gray, yellow, white. Use yellow and blue spar-ingly but with intent.

Page 30: Visual Components Corporate Identity guidelines

Photographs

Photograph is important key element of the corpo-rate identity. It should be used to show a unique, unexpected and surprising perspective of vi-sual simulation and improving workflow.

The corporate photography system contains a mix of atmospheres and details, depersonalized and personal photos. The feeling of photos should be light, fresh, cool, simple and modern.

PICTURE WORLD

DON´T• Do not use images or models that

look staged or posed

• Do not recolor images in an un-natural way

• Do not use too manipulated/pho-toshoped/unrealistic photos (exept wireframe illustration).

DO• Use pictures that are related to

world of Visual Components and associated with simulation, robot-ics, machinery and people in work-flow.

• Use fresh, cool, crisp, clean and harmonizing photos

There is two kind of photos:a) Realistic photos

• Photos of software and people using them

• Photos of production lines with products

• Photos of factory (detail and overview)

• Photos of manufacturing, material handling, warehousing

b) Realistic photos with wireframe

• Draft-Ready (Before-After) illustration

• Wireframe (design) over layout

• Graphical wireframe

Page 31: Visual Components Corporate Identity guidelines

PICTURE WORLD

Page 32: Visual Components Corporate Identity guidelines

PICTURE WORLD

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PICTURE WORLD

Pictures of simulation

• Remember color harmony in the layouts. The overlook should be more monocromatic. Use the dynamic colors (yellow, orange) sparingly but with intent.

• Do not clutter the foreground.

• Do not have too much going on.

• Floor and wall elements should have a realis-tic feeling. Use shadows and lighting to add life to surfaces.

Page 34: Visual Components Corporate Identity guidelines

Using grids in brochures

3 column vertical grid (A4 and A5 size)

In 3 column vertical grid, you can use all the grids separately or use them all together when placing elements. Do not use three grids to-gether when placing text because of too wide line length.

4 column vertical grid (A4 and A5 size)

In 4 column vertical grid, use only two or three columns together when placing text. In one grid you can use a picture text or some graphics and elements. Do not use four grids together when placing text because of too wide line length.

GRIDS AND LAYOUTS

In 3 column vertical grid, you can use all the grids sepa-rately or use them all together when placing text or pictures.

In 4 column vertical grid, use only two or three columns together when placing text. In one grid you can use a picture text or some graphics and elements. Don´t use four grids together when placing text because of too wide line lenght.

In 3 column vertical grid, you can use all the grids separately or use them all together when placing text or pictures.

In 4 column vertical grid, use only two or three columns together when placing text. In one grid you can use a picture text or some graphics and elements. Don´t use four grids together when placing text because of too wide line lenght.

In 3 column vertical grid, you can use all the grids separately or use them all together when placing text or pictures.

In 4 column vertical grid, use only two or three columns together when placing text. In one grid you can use a picture text or some graphics and ele-ments. In one grid you can use a picture text or some graphics and elements. Don´t use four grids together when placing text because of too wide line lenght.

In 3 column vertical grid, you can use all the grids separately or use them all together when placing text or pictures.

In 3 column vertical grid, you can use all the grids separately or use them all together when placing text or pictures.

3 COLUMN VERTICAL GRIDS

Page 35: Visual Components Corporate Identity guidelines

GRIDS AND LAYOUTS

Diagonal grids

You can use diagonal grids to help you de-sign some marketing materials, for exam-ple campaign flyers, arts or brochures.

Page 36: Visual Components Corporate Identity guidelines

Use one font

Use Calibri as your default font in presentation templates, for example in powerpoint. No other fonts should be used.

Keep it simple

Audience are much more likely to remember the content if they are not overloaded with information. Do not cram text onto a slide. Give space to the copy and let it ‘breath’.

You should keep the typography as simple as pos-sible. Try to keep the font sizes and font colors as minimum as possible throughout the presentation.

Standardize bullet points

Use only one bullet point style throughout the pre-sentation. Use only solid square in bullets points.

Do not use slide transitions

If possible, avoid the use of slide transitions. If us-ing transitions keep them simple and consistent.

Do not use clip art

Clip art is against brand guidelines and should not be used.

Colors in graphs and infographics

Use only few colors in your graphs and infograph-ics troughout the whole presentation. Colors in graphs and infographics are mainly Visual Compo-nents corporate colors (yellow, dark gray, white). Other colors are allowed if they have some special meaning, for example red for alert. Color contrast should be clear.

Use on brand photographs or imagery

Any imagery should reflect the brand, in the same way as in our print material. Do not use imagery found on the Internet, if possible. A good picture is sometimes better than words.

A poor picture is sometimes worse than nothing.

PRESENTATION TEMPLATES

5colors

usevectors

usephotos

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PRESENTATION TEMPLATES

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PRESENTATION TEMPLATES

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PRESENTATION TEMPLATES

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BUSINESS CARDS

mobile +358 40 097 7646 \ office +358 9 2524 [email protected] Components Oy \ Vänrikinkuja 2 \ 02600 Espoo \ Finland

Christer EricssonApplication Engineerwww.visualcomponents.com

SOME SLOGANCOMES HERE

Page 41: Visual Components Corporate Identity guidelines

FLYOUTS

Important information

Venue addressRestaurant SipuliKanavaranta 700160 HelsinkiFinland

Dinner WednesdayRestaurant WalhallaSuomenlinna A10 00190 HelsinkiFinland

Visual Components HQ addressVisual ComponentsVänrikinkuja 202600 EspooFinland

Taxi+358100 0700 / +358 100 7300

Questions? Lost?Call Manuela Moosmann +358 407 627 340

Visual Components

Agenda & Information

PARTNER DAYS 20152. – 4. September

Next Generation (NG)

Page 42: Visual Components Corporate Identity guidelines

Welcome to Helsinki !We are extremely happy to host the Visual Components partner days here in Finland. During these partner days we would like to introduce you to the future of the Visual Components simulation software.

There are many things going on at Visual Components: our next generation software platform (NG), new business models and new ways how customers can access our software are coming up.

We would like to hear your thoughts, your ideas and especially where you see opportunities for improvement.

Thanks for coming. We are wishing all participants informative and successful partner days 2015.

Wednesday, 2. September 2015

09:30 Coffee

10:00 Welcome and IntroductionJuha Renfors, CEO, Visual Components

Mikko Urho, Sales Director, Visual Components

11:00 NG: Introducing a new start Juha Renfors, CEO, Visual Components

Mikko Urho, Sales Director, Visual Components

12:00 Lunch

13:00 Workshop - Navigating Change Visual Components prepares for a radical change. Where are challenges and opportunities? What needs to be done today to support you in the future?

Manuela Moosmann, Marketing Manager, Visual Components

15:00 Coffee

15:30 Wrap up of WorkshopMikko Salminen, Sales Manager, Visual Components

16:30 Networking & refreshments

17:30 Departing to ferry

18:00 DinnerRestaurant Walhalla on the island of Suomenlinna. See reverse side for address

We reserve the right to alter the program as we see fit.

Thursday, 3. September 2015

09:30 Coffee & Welcome

10:00 Technical Demonstrations of NGMika Anttila, Vice President, Product Development, Visual Components

Samuli Ahonen, Technical Account Manager, Visual Components

11:30 Lunch

12:30 Group demonstrationsWhat will change? How can we prepare for the change to come?

Sales & Marketing- New look & feel

- New business models

Technical- Component modelling in NG

- Robotics in NG

14:30 Coffee

15:00 Case Studies of various partnersModerator: Robert Axtman, CEO, Visual Components USA

17:00 Wrap up and SummaryMikko Salminen, Sales Manager, Visual Components

17:30 End of day two

Friday, 4. September 2015

09:30 Visit to the Visual Components HQ office

10:00 1-to-1 meetingsMeetings need to be pre-booked by emailing preferred topic to [email protected]. Slots are filled on first-come-first-serve basis

12:15 Lunch

13:30 End of the partner days

FLYOUTS

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BANNERS

Keep banners simple and clear. Copy part in ban-ner is important. Keep copy short, simple and to the point.

Use photograph, infographics or illustration to give wanted message.

HEADERHERE

HEADERHERE

Copy text comes here. Place your text here.

Active text

Copy text comes here. Place your text here.

Active text

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BANNERS

Active text

Copy text comes here. Place your text here.

HEADERHERE

HEADERHERE

Copy text comes here. Place your text here.

Active text

HEADER HERE

Active text

Active text

HEADER HERE

Copy text comes here.

Place your text here.

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STATIONARIES / LETTERS

Visual Components Oy \ Vänrikinkuja 2 \ 02600 Espoo \ Finlandwww.visualcomponents.com \ Tel: +358 9 252 40800 \ VAT: FI 06651672

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POSTERS

FACTORIES OF FUTUREFACTORIES OF FUTURE

The overall look in posters should be clean and plain. There should be only one "hook" in the posters (picture or text). Use concise slogan.

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TUTORIALS

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TUTORIALS

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TUTORIALS

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EMAIL SIGNATURES

With Best Regards,

Name SurnameTitle / Department+358 50 522 0643

Vänrikinkuja 2 / 02600 Espoo / Finlandwwww.visualcomponents.com+358 9 252 40 800

Visit our communityhttps://community.visualcomponents.net

Follow us to get the latest news

• Use Calibri as a font in email signatures (Outlook).

• Font color is #393939, not a black.

• The text size is 9pt, except all numbers are in 8pt.

• Use a bold text type in your name.

Page 51: Visual Components Corporate Identity guidelines

WEB PAGES

Basic rules

• Pictures and elements should be responsive. Sections with gray background and full page pictures should go from side to side.

• Use dynamic colors, e.g. yellow, sparingly but with intent. Use clear sections. Use back-ground colors and try to group elements inside the section.

Using triangle patterns

• Use triangles with borderline only in white areas, for example beside the text column. Remember to leave enough white space beside the triangle pattern. Do not overlay pattern with any other elements. Use only one color in pattern.

• If you need to use full color-filled triangle pat-tern, use it only in sections which have back-grounds. Use transparencies in the color-filled triangles, so the look is more harmonized.

Get a demoINSIGHTS SOLUTIONS PRODUCTS CONTACTS

INSIGHTS

3D simulation helps your company to createmore efficient and more elegant factory production lines.

Powerful 3d simulation software helps youdesign the factories of the future.

CREATE A DREAM FACTORY

Watch video Get a demo

Page 52: Visual Components Corporate Identity guidelines

WEB PAGES

SOLUTIONS

Sales ToolSales personnel can create productionline layouts themselves withouttechnical knowledge as the logic of thecomponents is already programmed intothe components. The smoother processreally shines when changes arerequested.

Support sales proposals with realistic 3D simulation

Simulate your solution to proof functionalities

Change the layout quickly and show different op-

tions to your customers

Share animated 3D PDF files

Summary ofthe BENEFITSof 3DRealize

Sales personnel can create productionline layouts themselves without technical knowledge.

“WHAT DOES IT DO?3DRealize allows you to visualize production lines by quickly com-bining thousands of ready-made components.

WHO IS IT FOR?As it requires no expert layout skills, 3DRealize is perfect for your sales staff.

3DREALIZEAs our entry level tool, 3DRealize is the perfectgate-way for realizing the possibilities of 3D simulation.

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Page 53: Visual Components Corporate Identity guidelines

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Page 54: Visual Components Corporate Identity guidelines

Use partners logos in white or light gray color in some dark (dark gray, black) background if pos-sible. Respect the visual guidelines of partners and customers. Keep the logos in line or grid.

some logo

USING PATNERS LOGOS