visual aids 2
TRANSCRIPT
• Attract and sustain attention• Reinforce main ideas• Support the spoken word• Maximize understanding• Increase retention• Add a touch of realism• Help in organizing your thoughts• Build confidence in yourself
Why Use Visuals?
Audience Memory and the Impact of Visual Aids
Percent of Speech Remembered After...
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10
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90
VerbalOnly
VisualOnly
Verbal &Visual
Perc
ent
3 Hours
3 Days
Types of Visual Aids• Slides• Posters• Objects• Models• Handouts
Types of Visual Aids• Flip Charts• Chalkboards• Marker Boards• Overhead
Transparencies• Projected Computer
Graphics
• Print large enough for audience to read
• Title every page/slide/chart and highlight title
• Use key words or bullet points• Use color whenever possible
Basics of Visual Aid Management
• Visualize as much by using graphs, diagrams, picture, etc.
• Use a variety of visual aids• Highlight items by underline,
circle, use arrow, use color, bold letters, use pointer, write in
Basics of Visual Aid Management
Guidelines for Preparing Visual Aids
• Make it Easy to See• Keep it Simple• Prepare for Problems
Avoid Distracting Your Audience
• Don’t Pass Items Around• Reveal Only When Needed• Talk to Audience, Not Visual
Aid• Refer to Visual Aid• Use Handouts with Caution
• Looking at and talking to visual aids
• Poor physical handling• Blocking audience view of visual
aid• Visual aid layout• Reading visual aid
Common Mistakes in Using Visual Aids
Design Rules for Visual Aids - Size 72 PT
60 PT44 PT36 PT32 PT28 PT24 PT18 PT14 PT
Type Sizes in Points
Design Rules for Visual Aids - Repetition
Symbols RepeatSymbols Repeat
Unique BulletsUnique Bullets
Repeated Clip ArtRepeated Clip Art
Consistent TypefaceConsistent TypefaceColors RepeatColors Repeat
Color of TitlesColor of Titles
Color of TextColor of Text
Color of BackgroundColor of Background
• Limit your visual to two or three colors so color does not become too obvious to the audience
• Have one dominant color and follow the rule “the smaller the area, the brighter the color”
Tips on the Use of Color
• Use cool colors such as green or blue. Black is best for emphasizing the message.
• Keep backgrounds neutral. Displayed objects will appear weak if the background color is too vivid.
• Use warm colors. They are most visible.
Tips on the Use of Color
Design Rules for VisualAids - Color
Blue and YellowBlue and YellowAre Contrasting but Harmonious ColorsAre Contrasting but Harmonious Colors
Blue and PurpleBlue and PurpleAre Not Contrasting or Harmonious ColorsAre Not Contrasting or Harmonious Colors
Design Rules for Visual Aids - Contrast
Boulder Along with close spacing,bolding, and large type sizeappears dense and heavy.
Relief-Serif Along with wide spacing, no bolding, and
smaller type size appears even lighter andless substantial.
Fifth Avenue Along with wide spacing, bolding, and smaller type size
appears lighter and airier.
Ineffective Clip Art
• Clip Art Should Help You Make Your Point
• It Should Not Seem Out of Context or Draw Undue Attention to Itself
Clip Art
Effective Clip Art Clip Art Should Enhance the Impact of
the Point You Are Making
Effective GraphsPrice of Stock
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35D
olla
rs
Price of Stock A
Price of Stock
0 10 20 30 40
Oct-92
Nov-92
Nov-93
Dec-93
Nov-94
Nov-95
Nov-95
Dollars
Ineffective Graphs
Effective GraphsIdeal Portfolio - New Investor
Overseas Funds20%
Bond Funds25%Small Stock
Funds25%
Large Stock Funds30%
Ineffective Graphs
OverseasFunds Bond Funds
Small StockFunds Large Stock
Funds
S10
10
20
30
Ideal Portfolio - New Investor
• Support and reinforce the heading• Avoid too much of it• No over-preciseness• Must be within the audience’s
realm• Must be convincing if attributed to
recognized sources
Effective Use of Statistics
• Avoid slanting of figures• Give a more up-to-date and
accurate picture• Explain the methods used
Effective Use of Statistics