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Research prepared for Visit St. Petersburg/Clearwater by Destination Analysts, Inc.

Visit St. Petersburg/Clearwater

VISITOR PROFILE STUDY

Report of FindingsSeptember 2018

TABLE OF CONTENTS

Overview & Methodology

Point of Origin & Demographic Profile

Top 10 Visitor Insights

Visitor Trip Details

Travel Planning and Satisfaction Metrics

3

6

9

10

22

400

This report presents interim monthly findings of a comprehensive visitor profile

development study conducted by Destination Analysts, Inc. on behalf of Visit St.

Petersburg/Clearwater. The data presented here comes from an in-person intercept

survey of St. Pete/Clearwater area visitors at locations throughout the destination. To be

considered a visitor respondents had to reside outside of Pinellas County. This

preliminary report presents the top-line survey data collected from these surveys in

Note that data presented in this interim report is unweighted. Once more data has been

collected, we will develop appropriate weighting techniques so the final statistics

emerging from the project will accurately reflect the overall population of St.

Pete/Clearwater area visitors.

In total, completed surveys from Pinellas County visitors were collected.

OVERVIEW & METHODOLOGY

September 2018.

RESEARCH OBJECTIVES

The overarching goal of this survey-based research is to create in-depth profiles of

Pinellas County visitors, including:

• Detailed trip characteristics (i.e. tripographic information like the reason for visiting

the area, length of stay, place of stay, etc.)

• Travel party composition

• Activities & attractions visited in the St. Petersburg/Clearwater area

• Evaluation of St. Petersburg/Clearwater brand attributes

• Detailed visitor spending estimates

• Travel planning resources used by St. Petersburg/Clearwater area visitors

• Visitor satisfaction

• Visitor demographics

Above: Image of Sunken Gardens in St. Petersburg.

VISITOR INTERCEPT OVERVIEW

Destination Analysts’ survey team worked at locations around the St. Petersburg/Clearwater area to

randomly select and interview visitors. The questionnaire was administered to persons residing outside

Pinellas County at the following locations and events:

▪ The Chihuly Collection

▪ Clearwater Beach

▪ John's Pass Village & Boardwalk

▪ Pier 60

▪ Sandpearl Resort

▪ Shephard’s Resort

▪ St. Petersburg-Clearwater International Airport

▪ Sunken Gardens

▪ The Dali Museum

▪ Wyndham Grand Clearwater BeachAbove: Image of Destination Analysts research team member at the Wyndham Grand Clearwater Beach.

POINT OF ORIGIN

& DEMOGRAPHIC PROFILE

Chart: Country of Origin Chart: State of Origin

Question: In what country do you reside? Base: All Respondents.

Question: What is your zip/postal code? Base: Domestic respondents.

Point Of Origin

Question: What is your zip/postal code? Base: Domestic respondents.

Chart: MSA of Origin

2.1%

0.2%

0.1%

0.8%

2.3%

5.0%

89.5%

2.1%

0.0%

0.2%

1.4%

2.2%

2.6%

91.5%

0% 20% 40% 60% 80% 100%

Other

France

Mexico

Germany

United Kingdom

Canada

United States

September 2018 YTD

1.8%

2.9%

1.0%

1.8%

2.8%

0.7%

1.2%

5.0%

4.6%

6.3%

4.3%

4.0%

5.7%

34.2%

1.6%

1.8%

1.9%

2.2%

2.4%

2.7%

2.7%

3.2%

3.7%

6.5%

6.7%

7.6%

8.2%

34.9%

0% 10% 20% 30% 40%

Massachusetts

North Carolina

West Virginia

Virginia

Tennessee

Connecticut

California

Illinois

Michigan

Ohio

Pennsylvania

Indiana

New York

Florida

September 2018 YTD

397 responses. 366 responses.

1.9%

1.0%

0.8%

1.5%

0.4%

1.1%

0.7%

0.6%

1.3%

1.5%

1.1%

0.5%

1.9%

5.1%

5.0%

19.2%

1.5%

1.5%

1.5%

1.6%

1.6%

1.8%

1.8%

1.9%

2.0%

2.0%

2.1%

2.4%

3.0%

5.0%

6.5%

19.3%

0% 10% 20% 30%

Detroit, MI

Grand Rapids, MI

Knoxville, TN

Cincinnati, OH-KY-IN

Fort Wayne, IN

Jacksonville, FL

Syracuse, NY

Dayton-Springfield, OH

Pittsburgh, PA

Columbus, OH

New York, NY-NJ

Elmira,NY

Indianapolis, IN

Sarasota-Bradenton, FL

Orlando, FL

Tampa, FL

September 2018 YTD

322 responses.

The following presents the demographic profile for all respondents surveyed in

Female –Male –

Married/partnered –

Has children under 18 –

Demographic Profile

Heterosexual –LGBTQ –

September 2018.

48.0Mean age –

$83,448Mean household income –

76.6%

7.4%

4.5%

2.0%

EthnicityCaucasian – _____

Latino/Hispanic – ____Black/African-American – ____

Asian/Pacific Islander – ____

50.5%

49.2%

62.4%16.9%

79.8%5.8%

TOP 10 VISITOR INSIGHTS

SEPTEMBER 2018

1. In September 2018, the top domestic visitor markets represented were Tampa (19.3%), Orlando (6.5%) and Sarasota-Bradenton (5.0%). Outside of

Florida, the top domestic visitor markets were Indianapolis, IN (3.0%), Elmira, NY (2.4%) and New York, NY-NJ (2.1%).

2. In total, 8.5 percent of survey respondents were international residents, with Canada (2.6%) being the top international market.

3. Two-thirds of domestic survey respondents were out-of-state residents (65.1%).

4. Just under one-quarter of visitors (23.9%) were in the St. Petersburg/Clearwater area for the first time.

5. The typical travel party included 2.4 people. In total, 13.0 percent of travel groups surveyed included children under 18.

6. On average, September 2018 visitors stayed 4.6 days in the St. Pete/Clearwater area, spending an average of $93.36 per person, per day.

7. A majority of visitors surveyed arrived in the area by airplane (62.5%). Of this group, approximately one-half flew into the St. Petersburg-

Clearwater International Airport (48.4%), while 35.1 percent flew into Tampa. Of the visitors who arrived into the area by car, 45.9 percent used

a personal automobile while 13.5 percent used a rental car.

8. Nearly all visitors surveyed (99.1%) said they were “satisfied” (11.0%) or “very satisfied” (88.1%) with their experience in the St.

Pete/Clearwater area. Respondents rated their likelihood to recommend the area to other travelers an average of 9.6 out of 10.

9. Visitors rated their likelihood to return to St. Pete/Clearwater an average of 9.5 out of 10.

10. In total, 35.6 percent of September 2018 visitors surveyed recalled reading, seeing or hearing paid or earned media for the St.

Pete/Clearwater area in the past six months.

VISITOR TRIP DETAILS

Chart: Type of Lodging

Lodging Type / Daily Spending In-Market

Question: Where are you staying overnight on this trip to the St. Pete/Clearwater area? (Select one) Base: All Respondents.

Chart: Per Day Travel Party Spending

Question: Approximately how much will you spend on each of the following while in the St. Petersburg/Clearwater area? Base: All Respondents.

28.2%

0.0%

0.5%

0.3%

0.0%

13.7%

13.3%

2.7%

6.1%

2.7%

1.3%

10.3%

20.8%

23.9%

0.0%

0.0%

0.0%

0.0%

17.8%

13.0%

1.5%

6.8%

1.5%

1.3%

11.1%

23.0%

0% 20% 40%

Regional Resident on a Day Trip

Just passing through

Other lodging outside SPC

RV/Trailer park in SPC

Campground in SPC

Private residence outside SPC

Private residence in SPC

Condo/vacation home outside SPC

Condo/vacation home in SPC

Home share rental outside SPC

Home share rental in SPC

Hotel, resort or motel outside of SPC

Hotel, resort or motel in SPC

September 2018 YTD

400 responses.

$9.47

$8.93

$5.64

$24.36

$37.55

$59.22

$77.22

$10.16

$3.97

$4.83

$12.66

$33.10

$65.32

$83.94

$0 $50 $100 $150

Other

Gas, parking and local transportation

Car rental (in area only)

Other Entertainment & sightseeing

Retail store purchases

Hotel/motel/inn/lodging (per night,before tax)

Restaurants (including in your hotel)

September 2018 YTD

Mean Travel Party Spending =_________

Avg # of People Covered by Spending = ____

Mean Spending per Person = _______

$213.98

2.29

$93.36

310 responses.

42.6%

6.8%

6.7%

7.4%

7.4%

4.4%

9.8%

3.9%

0.5%

10.5%

32.0%

5.7%

12.0%

8.5%

6.1%

8.1%

10.4%

6.7%

0.6%

9.8%

0% 20% 40% 60%

1

2

3

4

5

6

7

8

9

10 or more

September 2018 YTD

Chart: Days in Market Chart: Nights in Market

Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip?Base: All Respondents.

Question: How many total days and nights did you, or will you, stay in the St. Petersburg/Clearwater area on this trip? Base: All Respondents.

Days & Nights in St. Pete/Clearwater

Mean Days(< 30) = ___

Mean Days (> 30) = ___

4.6

5.8


47.9%

2.8%

5.2%

7.3%

6.5%

4.8%

6.6%

7.5%

1.0%

1.2%

9.2%

35.4%

3.4%

10.3%

9.0%

5.8%

7.3%

6.7%

11.2%

1.0%

3.6%

6.2%

0% 20% 40% 60%

0

1

2

3

4

5

6

7

8

9

More than 10

September 2018 YTD

Mean Nights (< 30) = ___

Mean Nights (> 30) = ___

3.6

4.9

Chart: Other Destinations Visited on St. Pete/Clearwater Trip

Question: Which of these other destinations did you visit while on this trip? (Show list. Select all that apply) Base: All Respondents.

Primary Reason for Visit / Other Destinations Visited

Chart: Primary Reason for Visit

Question: What is your primary reason for visiting the St. Pete/Clearwater Area? (Select one)Base: All Respondents. 361 responses.

0.2%

0.8%

10.7%

1.2%

3.5%

1.9%

5.0%

23.3%

50.4%

1.0%

1.1%

2.0%

2.3%

2.5%

2.6%

2.9%

18.6%

65.5%

0% 20% 40% 60% 80%

Government business/travel

On or pre/post a cruise

Attend special event

Wedding

Weekend getaway

Business

Other personal reasons

Visit friends or family in the area

Vacation

September 2018 YTD

47.7%

0.1%

0.2%

0.2%

1.3%

1.1%

1.9%

1.7%

1.1%

1.4%

1.4%

0.9%

1.7%

2.2%

4.6%

12.8%

10.7%

26.4%

29.0%

0.0%

0.0%

0.0%

1.4%

1.4%

1.6%

1.9%

2.2%

2.2%

2.2%

2.3%

2.7%

3.4%

4.2%

14.5%

16.8%

37.5%

0% 20% 40% 60%

NONE—SPC was my only destination

Panhandle

Sebring

Tallahassee

Florida Keys

Ocala/Gainesville

Lakeland/Winter Haven

Crystal River

Everglades

Kennedy/Space Coast/Cocoa/Melbourne

Daytona

Jax/St. Augustine

Ft. Lauderdale/Palm Beach

Miami

Ft. Myers/SW Florida

Orlando/Disney

Sarasota Area

Tampa

September 2018 YTD

400 responses.

0.2%

0.2%

0.0%

1.1%

0.4%

2.3%

1.5%

23.5%

55.9%

50.0%

0.0%

0.0%

0.1%

0.5%

0.7%

1.7%

2.9%

13.5%

45.9%

62.5%

0% 20% 40% 60% 80%

Other

Public bus

Train

Taxi or limo

RV

Rideshare (Uber, Lyft, etc.)

Tour bus

Rental vehicle

Personal vehicle

Airline

September 2018 YTD

Chart: Method of Arrival and Departure Charts: Airport of Arrival and Airline Used

Question: How did you arrive into the St. Pete/Clearwater area and how will you leave? (Select all that apply) Base: All Respondents.

Question: At which airport did you arrive into the area? Which airline did you use?Base: Respondents who arrived by Airline.

Method of Arrival & Departure / Arrival Airport & Airline

399 responses.

1.4%

0.1%

0.6%

1.8%

1.1%

13.9%

35.8%

42.3%

0.2%

0.4%

0.7%

0.8%

3.6%

9.6%

35.1%

48.4%

0% 100%

Sanford Int’l

Jacksonville Int’l.

Sarasota/Bradenton Int’l

Miami Int’l.

Ft. Lauderdale Int’l.

Orlando Int’l.

Tampa Int’l.

St. Pete-Clearwater Int’l

September 2018 YTD

246 responses.

0.2%

0.4%

4.7%

2.7%

6.4%

7.6%

7.5%

15.8%

54.8%

0.0%

1.7%

2.5%

4.2%

5.0%

6.7%

7.1%

15.4%

57.4%

0% 50% 100%

Sun Country

Alaska Airlines

United

Jet Blue

American Airlines

Other

Delta Airlines

Southwest

Allegiant

September 2018 YTD

Chart: Transportation Used In-MarketChart: Rental Vehicle Pick-Up City

Question: Which modes of transportation did you, or will you, use while in the St. Petersburg/ Clearwater area? (Select all that apply) Base: All Respondents. 399 responses.

Question: In which city did you rent your rental vehicle? (Select one) Base: Respondents who arrived in the area by rental car. 136 responses.

Rental Vehicle Pick-Up City / Transportation Used In-Market

0.4%

1.1%

2.9%

1.4%

0.2%

2.9%

1.4%

1.3%

20.3%

36.6%

31.6%

0.0%

0.0%

0.0%

0.4%

0.7%

1.5%

2.2%

6.1%

16.3%

34.1%

38.8%

0% 20% 40% 60%

West Palm Beach

Outside of Florida

Ft. Myers

Sanford

Jacksonville

Miami

Sarasota/Bradenton

Fort Lauderdale

Orlando

Tampa

St. Petersburg/ Clearwater area

September 2018 YTD

0.1%

0.6%

0.3%

0.6%

1.0%

2.7%

0.9%

1.5%

5.9%

31.7%

62.9%

0.0%

0.0%

0.2%

0.3%

0.6%

0.8%

1.2%

2.9%

4.8%

32.9%

61.0%

0% 20% 40% 60% 80%

RV

Bicycle

Motorcycle

Boat

Taxi or limo

Public bus

Free Beach Rides

Tour bus

Uber, Lyft, etc.

Rental vehicle

Personal vehicle

September 2018 YTD

Chart: Travel Party Composition Chart: Travel Party Size

Question: Which best describes your travel group on this trip? Are you…? (Select all that apply)Base: All Respondents.

Question: How many people of each type are in your immediate travel party, including yourself? Base: All Respondents.

Travel Party Composition / Travel Party Size

0.5%

0.7%

7.6%

1.5%

1.8%

32.8%

59.0%

13.5%

1.1%

1.5%

10.0%

1.4%

1.7%

25.2%

50.9%

20.0%

0% 20% 40% 60% 80%

Business Associates

Tour Group

Group of Friends

Group of Couples

Extended Family

Immediate Family

Couple

Solo

September 2018 YTD


September 2018 YTD

Male adults (18 yrs. +) 0.97 1.09

Female adults (18 yrs. +) 1.23 1.33

Male children (0 to 17 yrs.) 0.09 0.20

Female children (0 to 17 yrs.) 0.09 0.24

Average Travel Party Size 2.4 2.9

Percent with children in party 13.0% 22.0%

3.5%

8.9%

6.7%

5.3%

8.1%

16.3%

6.6%

10.5%

22.9%

16.6%

22.4%

14.8%

26.3%

18.3%

29.1%

41.1%

6.5%

8.0%

8.0%

9.2%

10.0%

12.3%

14.4%

15.1%

18.9%

24.4%

28.6%

33.6%

33.7%

34.8%

37.0%

39.2%

0% 20% 40% 60%

Good deal on airfare

A specific attraction

Appealing hotels/resorts and other lodging options

The St.Pete/Clearwater area is family-friendly

Outdoor recreational opportunities

Recommendation from people I know

Easy to get to

Shopping opportunities

Weather

Restaurants, cuisine, food scene

Overall ambiance & atmosphere

Scenic beauty

Arts & cultural offerings

Attractions in the area

Friends or family in the area

Beaches that suit my tastes

September 2018 YTD

Question: Which of the following were IMPORTANT to your decision to take this trip to St. Petersburg/Clearwater area? (Select all that apply) Base: All Respondents.

Important Factors to Destination Decision / Trip Activities

Chart: Important to Decision to Visit Chart: Trip Activities

Question: Which of these activities did you, or will you, participate in while in the St. Pete/Clearwater area? (Select all that apply) Base: All Respondents.

384 responses.

5.7%

2.8%

5.5%

3.6%

5.7%

9.6%

10.1%

4.7%

17.2%

25.0%

26.8%

46.8%

31.7%

59.9%

81.9%

3.4%

3.5%

4.4%

6.5%

6.9%

7.8%

8.7%

9.3%

21.5%

33.8%

35.5%

39.9%

43.1%

51.6%

77.6%

0% 20% 40% 60% 80% 100%

Guided tour

Jet skiing

Fishing

Visit breweries and/or distilleries

Shelling

Other boating

Attend a festival or special event

Photography

Bars/Nightlife

Visit friends or family

Swimming

Shopping

Visit museums

Visit the beach

Dining in restaurants

September 2018 YTD

400 responses.

Chart: First Time Visitors to Florida Chart: Previous Visitation to the St. Pete/Clearwater Area

Question: Is this your first visit to Florida?Base: All Respondents.

Question: Prior to this visit, how many times have you been to the St. Petersburg/Clearwater area? Base: All Respondents.

First-Time Visit to Florida / Previous Visitation to St. Pete/Clearwater

395 responses.

18.3%

9.4%

49.1%

23.2%

13.7%

12.3%

50.0%

23.9%

0% 20% 40% 60%

More than 20 visits

11-20 Previous Visits

1-10 Previous Visits

First-time Visitors

September 2018 YTD

Mean # of Past Trips

=____8.6

389 responses.

95.0%

5.0%

93.1%

6.9%

0% 20% 40% 60% 80% 100%

No

Yes

September 2018 YTD

Attractions Visited / Communities Visited

Question: Which of these attractions did you (or will you) visit while on this trip? (Select all that apply) Base: All Respondents.

Question: Which of the following communities in the St. Pete/Clearwater area did you visit? (Show list. Select all that apply) Base: All Respondents.

Chart: Communities VisitedChart: Attractions Visited

46.9%

10.5%

0.1%

0.5%

0.3%

1.2%

1.7%

1.4%

2.3%

0.8%

0.8%

3.6%

3.0%

5.2%

8.7%

4.9%

9.0%

24.1%

45.2%

10.6%

0.0%

0.5%

0.5%

0.8%

1.0%

1.3%

1.4%

1.4%

1.5%

2.0%

2.4%

3.7%

4.9%

6.0%

8.6%

33.4%

0% 20% 40% 60%

NONE OF THESE

Other

Brooker Creek Preserve

Heritage Village

Weedon Island Preserve

Florida Botanical Gardens

Caladesi Island

Tampa Bay Rays Game/Tropicana Field

Florida Aquarium in Tampa

Kennedy Space Center

Adventure Island

Sunken Gardens

Ft. Desoto Park

Tarpon Springs

Clearwater Marine Aquarium

Busch Gardens

Orlando Area Theme Parks

Dali Art Museum

September 2018 YTD

398 responses.

1.4%

1.4%

1.9%

1.0%

2.8%

1.9%

2.8%

3.3%

5.1%

5.8%

4.5%

6.8%

7.6%

19.5%

15.6%

12.0%

31.1%

41.0%

47.6%

1.1%

1.2%

1.4%

1.5%

1.6%

1.9%

2.2%

2.4%

2.9%

3.0%

3.7%

4.0%

5.8%

14.0%

16.3%

23.6%

28.6%

33.6%

57.3%

0% 20% 40% 60% 80%

Tierra Verde

Safety Harbor

Palm Harbor

Oldsmar

Seminole

Pinellas Park

Gulfport

North Redington Beach/Redington Shores

Largo

Dunedin

Pass-A-Grille Beach

Tarpon Springs

Indian Shores & Indian Rocks Beach

Treasure Island

St. Pete Beach

Clearwater

Madeira Beach

Clearwater Beach

St. Petersburg

September 2018 YTD

400 responses.

Chart: Most Liked Aspects of St. Pete/Clearwater (Unaided) Chart: Feelings in St. Pete/Clearwater Area (Unaided)

Question: What do you like most about the St. Petersburg/Clearwater area?Base: All Respondents.

Question: What one word or phrase best describes how you feel in the St. Petersburg/Clearwater area? Base: Respondents.

Most Liked Aspect / Feelings in St. Pete-Clearwater

4.8%

5.4%

5.7%

5.6%

4.5%

8.5%

8.5%

12.3%

20.5%

13.0%

19.7%

15.1%

12.5%

49.8%

16.4%

5.3%

7.2%

8.2%

8.5%

9.1%

11.0%

13.2%

14.3%

14.7%

15.5%

19.0%

21.0%

22.6%

36.5%

43.6%

0% 20% 40% 60%

Safe

Shopping

Accessible / Convenient / Walkable

Family Friendly

Great Location / Easy to get to

Clean

Friendly People

Entertainment / Variety of Fun Activities

Tropical Climate / Warm Weather

Food / Restaurants & Bars

Attractions (Museums, Aquarium, etc.)

Relaxing Atmosphere / Ambiance

Scenic Beauty

Beaches / Ocean

Everything

September 2018 YTD

391 responses.

0.7%

4.2%

5.7%

4.8%

2.6%

5.0%

4.5%

4.2%

10.3%

25.2%

52.1%

1.6%

3.0%

3.0%

3.2%

3.4%

4.2%

5.1%

5.6%

6.0%

18.8%

57.0%

0% 20% 40% 60%

Free

Energized / Excited

Comfortable

Refreshed / Healthy

Warm

Amazing

Welcomed

Entertained

Fine / Good

Happy

Calm / Relaxed

September 2018 YTD

389 responses.

Chart: Additional Attractions or Services (Unaided)

Question: In your opinion, what services or additional attractions would most enhance your experience in the St. Petersburg/Clearwater Area? Base: All Respondents.

Attractions or Services that Would Enhance the Destination Experience

1.5%

1.1%

1.4%

0.7%

1.4%

3.2%

5.6%

2.1%

12.3%

69.3%

1.5%

1.8%

2.1%

2.9%

3.8%

3.8%

5.1%

5.2%

9.1%

70.8%

0% 20% 40% 60% 80%

More Affordable

More shaded / green areas

Restaurant Diversity

Better Signage /accessibility

More public restrooms

More Public Transportation Options

Less congestion / traffic

Finish the Pier

Cheaper & More Parking

It needs no improvement

September 2018 YTD

374 responses.

TRAVEL PLANNING

AND SATISFACTION METRICS

Chart: Average Time Between Decision to Visit and Arrival Chart: Resources Used before Arrival and While In Market

Question: Approximately how many days before you arrived did you make the decision to visit the St. Petersburg/Clearwater area for this trip? Base: All Respondents.

Question: Which of the following resources did you use to plan your trip to the St. Petersburg/Clearwater area BEFORE you arrived and which did you (or do you plan to) use while IN the area for this trip? (Select all that apply.) Base: All Respondents.

When Decision to Visit was Made / Travel Planning Resources Used

68.7_____Days in Advance

394 responses.

User-generated content/Review websites, such

as Yelp and TripAdvisor43.3% 31.0%

Online travel agencies (Expedia, Travelocity, etc.) 31.0% 2.6%

Opinions of friends or relatives 26.5% 24.4%Social Media content 10.0% 12.2%Official St. Petersburg/Clearwater area tourism

website, www.VisitStPeteClearwater.com3.5% 3.0%

Travel guides, brochures 2.6% 14.3%

Travel agency (traditional, offline) 1.7% 0.6%YouTube or other online videos 1.4% 2.2%Lifestyle or travel magazines 1.1% 2.5%

Television programming 1.1% 2.1%Newspaper travel section 1.1% 1.3%Official Visit St. Pete/Clearwater Destination

Magazine0.8% 0.7%

Radio programming 0.6% 1.6%

Used Before

Arrival

Used In

Market

400 responses.

Chart: Overall Satisfaction Chart: Media Recall

Question: How satisfied are you with your experience in the St. Petersburg/Clearwater area on this trip? (Select one) Base: All Respondents.

Question: In the last six months, have you seen, read, or heard any travel stories, advertising, or promotions for the St. Petersburg/Clearwater area? Base: All Respondents.

Experience Satisfaction / Earned & Paid Media Recall

0.0%

0.1%

1.0%

12.7%

86.2%

0.0%

0.1%

0.7%

11.0%

88.1%

0% 20% 40% 60% 80% 100%

Very unsatisfied

Unsatisfied

Neutral—neither satisfied nor unsatisfied

Satisfied

Very satisfied

September 2018 YTD

394 responses.378 responses.

6.7%

56.3%

37.0%

5.4%

59.0%

35.6%

0% 20% 40% 60% 80%

Maybe/Not sure

No

Yes

September 2018 YTD

Chart: Likelihood to Recommend St. Pete/Clearwater Area Chart: Likelihood to Return to St. Pete/Clearwater Area

Question: How likely are you to recommend the St. Petersburg/Clearwater area as a place to visit to other travelers? Please use a 10-point scale where 1 represents “Definitely will NOT recommend” and 10 represents “Certain to recommend.” Base: All Respondents.

Question: How likely are you to return to the St. Petersburg/Clearwater area? Please use a 10-point scale where 1 represents “Definitely will NOT return” and 10 represents “Certain to return.”Base: All Respondents.

Likelihood to Recommend / Likelihood to Return


September

2018 YTD

September

2018 YTD

9.3

9.5

9.5

9.6

visit st. petersburg/clearwater visitor profile study...hotel, resort or motel outside of spc hotel,...

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