visit santa barbara...total potential partners:12, 4 members per article. co-op member content must...

Visit Santa BarbaraCO-OP CAMPAIGN

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FULL-PAGE PRINT MAGAZINE ADVERTORIAL

Opportunity:• Full-page print advertorial in Wine Spectator Magazine• Visit Santa Barbara header placement • Members receive one of four advertorial placements

Added Value: Each participant will also receive a clickable mention in a companion newsletter designed by Wine Spectator

Markets: Nation Wide

Run Dates: April 2019 issue

Print Circulation: 380,000 copies

Targeting: Wine Spectator readers (avg. HHI of $117k / avg. age of 50)

Price Per Partner: $3,312.50

Total Co-Op Partners: 4 members featuring appropriate wine-related products

Additional Visit Santa Barbara Investment: $13,350

Cost Per 1,000 Impressions (CPM): $8.72

Respected source for wine expertise and wine lifestyle inspiration

Mock up only. Does not represent proposed content

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Opportunity• Participation in a full-page print advertorial within a Sunset Insider Guide• Visit Santa Barbara receives top header placement • Members receive one of four advertorial placements

Markets: LA, OC, Bay Area

Run Dates: April 2019 issue

Total Co-Op Partners: 4 members

Print Circulation: 272,000 copies

Targeting: Sunset Insider’s Guide readers (avg. HHI of $171k+ / avg. age of 52)

Price Per Partner: $1,562.50



Lifestyle publication reaching the modern American West

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Regional lifestyle publication reaching affluent drive market


Opportunity:• Full-page print magazine advertorial• Visit Santa Barbara receives top header placement and each member receives one out of 4

sections on the page.• A total of 4 members need to participate.

Markets: Long Beach to Santa Ynez Valley (see map on the right)

Run Dates: March & April Issues

Total Co-Op Partners: 4 in March, 4 in April

Circulation: 32,000 copies per month

Targeting: 805 Living readers (avg. HHI of $195k / avg. age of 38)

Price: $268 per member

Additional Visit Santa Barbara investment: $2,144


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DREAM DEALS EMAILS (3x)

Opportunity:• Participation in one Dream Deals Email. • Members receive 1x hi-res image/copy placement highlighting details or a special offer

within the email• Call To Action Button within the email will drive to member’s website

Run Dates:• 11/15• 1/15• 2/15

Total Potential Partners: 12, 3-4 members per email

Targeting: AFAR email subscribers

Estimated Impressions: 50,000 per email

Price: $400 per member


Cost Per 1,000 Impressions: $8.00

Inspirational travel brand and planning tool for affluent and discerning travelers

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BANNERS DRIVING TO (3X) CUSTOM CONTENT ARTICLES

Opportunity:• Participation within one of three Custom Content Articles via traffic driving banners• VSB branded banners via social channels and a newsletter will tout Santa Barbara, sending traffic

to each article.• Members will receive a section of copy within custom content articles living on Afar.com• Hyperlinks within the articles will then drive to member site directly. • 4 member copy sections + VSB introduction copy for each of the 3 articles

Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis

Run Dates:• 12/1 -2/28, 1/7 -4/8, and 2/1 -4/30

Total Potential Partners: 12, 4 members per article

Targeting: AFAR Audience (Ave age 45, Ave HHI $478,389, 95% college educated)

Estimated Impressions: 977,200

Estimated Views: 1,000 views per articlePrice: $250 per memberAdditional Visit Santa Barbara Investment: $3,000

Inspirational travel brand and planning tool for affluent and discerning travelers

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NATIVE BANNERS DRIVING TO ARTICLES ON VSB SITE

Opportunity:• Participation in custom article living on the Visit Santa Barbara website, via traffic drivers from

native banners• Native banners touting Visit Santa Barbara for three pillars (outdoor/arts/wellness)• Native banners will run across relevant, premium site partners and articles will live on

appropriate section of VSB site• Hyperlinks within each article will drive to each member’s site


Run Dates: • 12/15 – 1/15 - Arts & Culture• 1/15 – 2/15 - Wellness• 2/15 – 3/15 - Luxury

Total Potential Partners: 12, 4 members per article. Co-op member content must align to the article theme.

Targeting: A35+, HHI $100k+, Vacation Travelers, Beach Go’ers, and affinity for outdoor, culinary, arts & culture

Estimated Impressions: Unknown pageviews, but supported with 1.3 million ad impressions per articlePrice: $668 per memberAdditional Visit Santa Barbara Investment: $8,016

Mid funnel Native Display partner driving targeted awareness, interest and consideration

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Programmatic display partner with advanced targeting capabilities and 1st party travel data sources

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NATIVE BANNERS REACHING TRAVELERS PLANNING FOR SB

Opportunity:• Native banner placement• 6x Native banners (2 members for each theme – hotels, food/libations, outdoor• Co-op banners will show image of participating members, driving directly to

member’s site


Run Dates: • 11/1 – 11/31 – Outdoor Partner• 12/1 – 12/31 – Outdoor Partner• 1/1 – 1/31 – Hotel Partner

Total Potential Partners: 6, 2 members per theme

Targeting:• Hotel Partners: A35+, HHI $100k+, planning or shopping for SB travel• Food/Libations/Outdoor: A35+, HHI $100k+, already booked trip to Santa Barbara

and are now looking at Things To Do

Estimated Impressions: 444,444 per themed adPrice: $1,000 per memberAdditional Visit Santa Barbara Investment: $6,000

• 2/1 – 2/28 – Hotel Partner• 3/1 – 3/31 – Food/Libation Partner• 4/1 – 4/31 – Food/Libation Partner

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(5) SHARED CAROUSEL AD UNITS ON FACEBOOK AND INSTAGRAM

Opportunity:• One Facebook and Instagram carousel ad shared with members. • Ad displaying a gallery of 3 different participating members, each with their own

tile, driving to appropriate section on SantaBarbaraCA.com or to member site.• Each member receives one tile in one ad unit displaying a gallery of 3 partner

images


Run Dates:• Partner 1-3: 1/2 – 1/23 (3 weeks)• Partner 4-6: 2/6 – 2/27 (3 weeks)• Partner 7-9: 3/6 – 3/27 (3 weeks)• Partner 10-12: 4/3 – 4/24 (3 week)• Partner 13-15: 5/1 – 5/22 (3 weeks)

Total Potential Partners: 15, 3 minimum to participate

Targeting: A25+, Interest in travel and tourismEstimated Impressions: 50,000 per partnerPrice: $500 per member

Thank YouSALE BEGINS OCTOBER 31 AT 10:00 A.M.

Questions?Contact Elske Free at (805) 966-9222 or

[email protected]

visit santa barbara...total potential partners:12, 4 members per article. co-op member content must...

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