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TRANSCRIPT
Vision
To Bridge Theory and Practice
Closing the gap between the knowledge generators and those with the capacity to put
such knowledge into practice.
KNOWLEDGENETWORK
Knowledge Network
The vision is to “Bridge Theory and Practice”
Functions:
Objective of the Report
Tourism Sector Challenges
• Fragmented small enterprises
• Product/service fragmented amongst a variety of providers
leading to lack of ownership
• Seasonality leading to high labour turnover and a poorly
qualified sector
• Low level of resources for investment, lack of trust and
collaboration
Objective of the Report
Innovative Systems for competitive advantage
• Networks: Knowledge creation, dissemination and
learning
• Communities of Practice: Communities with a common
purpose and united goal
• Public-private Partnerships: Investment, trust and
collaboration
Objective of the Report
The objective is
to present cases in tourism of
how innovation is being leveraged to gain a
competitive advantage, in order to increase the
pool of knowledge from tourism.
UNWTO’s Knowledge Network co-organized
with
University of Anáhuac, Mexico,
in collaboration with the Instituto de
Competitividad Turística de la Secretaría de
Turismo del Gobierno de México,
The 2nd UNWTO Knowledge Network Global
Forum on Innovation in Tourism, May 2015
Case Study Selection Process
Case Study Selection Process
The result was the selection of cutting-edge cases and examples of the use of
innovation to deliver competitiveness, sustainability and profitability for tourism.
Paper presentations from the 2nd UNWTO Knowledge Network Global Forum on
Innovation in Tourism were reviewed and evaluated by the following:
Scientific Committee members
Kaye Chon, Eduardo Fayos-Solà, Donald Hawkins, Jafar Jafari,
Francisco Madrid, Maribel Osorio, Hazael Cerón, Victor Chalé,
René Rivera Lozano and Eunji Tae.
Referee Committee members
Magda Antonioli, Alžbeta Kiralova, Mariano Lechuga Besne, Darko
Prebežac, Sonja Sibila Lebe and Fanny Vong.
Case Studies Outline
Chapters 1-4
These examine the
issues surrounding
product and
destination innovation
Chapters 5-10
These demonstrate the
concept of the tourism
innovation system with
‘a whole of destination
approach’ to
innovation.
Chapters 11-12
These focus on
innovation to
technology and
marketing
REPORT with an Introduction by Dr. Chris Cooper,
Oxford Brookes University, United Kingdom
Cases illustrates a variety of examples from countries in
South America to Scandinavia.
Case Studies
1. Film imaginaries for tourism – An innovative promotional
and sustainable approach
7. Innovación para la sostenibilidad: prácticas que
contribuyen a la competitividad de los destinos turísticos
brasileños
2. Productos turísticos innovadores que eleven la
competitividad de los Pueblos Mágicos del Estado de
México
8. El turismo como instrumento para el desarrollo
sostenible: una proposición desde las experiencias de la
cooperación descentralizada y la economía social y
solidaria
3. Smart talasoplaya destinations: Cómo transformar
destinos turísticos de sol y playa en destinos inteligentes y
saludables – Estudio de caso Playas de Jandía
9. Impulso a la competitividad de un destino turístico a
partir del análisis de las partes interesadas (stakeholders):
el caso de San José De Gracia, Aguascalientes, México
4. Turismo creativo: Modelo conceptual y aplicación
práctica en comunidades rurales del Ecuador
10. Sostenibilidad y actores locales del turismo rural – el
caso Nanacamilpa
5. Scandinavian Destination Sustainability Index 11. The potential of VOIP applications as a source of
mobile positioning data for providing tourism statistics
6. Caso Totonal Viajes que Iluminan: producto turístico y
sostenible en México
12. Marketing 3.0 for Culture Tourism
Sustainability and Innovation
“the process of turning knowledge and ideas into value.”
- Dvir, R. and Pasher, E. (2004), p. 16.
Innovation is:
Knowledge & Ideas Innovation in Tourism Growth in the
Tourism Sector
Int’ Year of Sustainable Tourism for Development, 2017 The United Nations 70th General Assembly has designated 2017 as the International Year of Sustainable Tourism for Development (A/RES/70/193).
In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector than can contribute to the SDGs.
Five key areas:
• Inclusive and sustainable economic growth
• Social inclusiveness, employment and poverty
reduction
• Resource efficiency, environmental protection and
climate change
• Cultural values, diversity and heritage
• Mutual understanding, peace and security
Everyone’s commitment: • Governments: Coordinate the celebration of the International Year activities, events
organization, communication and advocacy initiatives campaigns, etc.
• Private Sector: Engage in the achievement of the 2030 Agenda and the SDGs,
share best practices in sustainable and responsible tourism, develop awareness-raising
activities among customers, employees and suppliers, join the global awareness raising
campaign ‘Be a Responsible Traveller’ through communication channels, etc.
• Academia: Engage in research to advance knowledge on the value of sustainable
tourism, establish new curricula, research, events and lecture series , etc.
• NGOs and civil society: Join the global awareness raising campaign ‘Be a
Responsible Traveller’ through communication channels, develop and engage in advocacy
initiatives, host field visits and media trips to promote their work
Our campaigns
Our campaigns
Our campaigns
Tips for a responsible traveller
More info: http://www.tourism4development2017.org/wp-content/uploads/2017/01/tips_web.pdf
2017 International Year of Sustainable Tourism for Development
More info: https://www.youtube.com/watch?v=KI6zLywlrss#action=share
Thank you!
Eun Ji Tae
Knowledge Network
Coordinator –
UNWTO Affiliate Members
Programme
Visit us at affiliatemembers.unwto.org