visa na strategic partnership programme 2014 - value story_approved
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Visa NA Strategic Partnership Programme 2014
Strategic Partnerships with Visa On behalf of Visa, Market Network would like to invite you to participate
as a partner of the Visa Strategic Partnership Programme.
Market Network is an agency that have been appointed by Visa to set up
and operate their partnership benefits programme across Egypt.
Legal Notices
Notice of Confidentiality
This document is furnished to you solely in your capability as a customer of Visa and „or participant in the Visa payment system.
By accepting this document, you acknowledge that the information contained herein (the Information”) is confidential and subject
to confidentially restrictions contained in (as applicable) Visa operating regulations and/or your confidential agreement with Visa,
which limits your use of the information. You agree to keep the information confidential and not to use the information for any
purpose other than in your capacity as a customer of Visa or as a participant in the Visa payment system. The information may
only be disseminated with your organization on a need to know basis to enable your participation in the Visa payment system.
Please be advised that the information may constitute material nonpublic information under U.S. federal scurrilities laws and that
purchasing or selling securities of Visa Inc. which being aware of the material nonpublic information would constitute a violation of
applicable U.S. federal securities laws.
Notice of Disclaimer
Survey results, research and recommended practice recommendations are provided “AS IS” intended for informational purposes
only and should not be rallied upon for marketing business, operational strategic, legal, technical, tax, financial or other advise.
You are encouraged to conduct your own independent assessments and consult your own independent advisors prior to making
any decisions, when implementing any new strategy or practice, you should consult with your legal counsel to determine what
laws and regulations may apply to your specific circumstances. Visa is not responsible for your use of the information contained
herein (including errors, omission, inaccuracy or non-timeliness of any kind) or any assumptions or conclusions you might draw
from its use. Visa makes no warranty express or impelled, and explicitly disclaims the warranties of merchantability and fitness for
a particular purpose. Any warranty of non-infringement of any third party‟s intellectual property rights, any warranty that the
information will meet the requirements of a client, or any warranty that the information is updated and will be error free. To the
extent permitted by applicable law, Visa shall not be liable to a client or any third party for any damage under any theory of law,
including, without limitation, any special, consequential, incidental or punitive damage for loss of business profits, business
interruption, loss of business information, or other monetary loss, even if advised of such damages.
Visa card portfolio Welcome to an exclusive world of privileges and benefits
With Visa, cardholders can always expect the best
Visa Reach
Visa provides strong and differentiated product platforms across debit and credit
cards to allow partners to effectively customize offers directly to your key target
across mass to affluent customer segments, through to high net worth
individuals. Typical card segment breakdown:
Infinite
High
Networth
Signature
Higher rewards for Higher spenders
Platinum
Value additions / Discounts
Gold
Global recognition and acceptance by merchants
Classic / Electron
Acceptance and security for everyday payments
High Networth
Top 1-5%
Core Affluent
Top 5-10%
Mass Affluent
Top 10-15%
Mass Affluent/ Mass
Top 30%
Mass
Grow your business with Visa
Partnering with Visa provides the unique opportunity to benefit from a premium brand
alliance and direct access to extensive bank and cardholder network across the region, at
no direct cost to you.
When promotional and media budgets are stretched, partnership programmes provide the
perfect opportunity to:
• grow your business
• generate new customer sales
• build loyalty within your customer base
• increase market share
• increase incremental revenue
travel shopping dining lifestyle
The Visa Strategic Partnership Programme
Visa has been operating a Premium offers programme for the past 7 years.
Current United Arab Emirates and North Africa partners include:
The Visa Strategic Partnership Programme
Visa Partnership Programme is a MENA-wide programme with key partners across the region including:
How can your business become a Visa
partner?
Much more than just a debt or credit card, Visa cards deliver
unprecedented benefits and opportunities and you can be part of this
dynamic programme.
Providing an offer
The Visa Partnership Programme offers cardholders strong, exclusive offers as part of the programme to maximise exposure and support your commercial objectives.
How to create a successful partnership:
• Customized offers to target key consumer segments – Electron, Classic, Gold, Platinum,
Signature and Infinite
• The offers must be simple to understand, communicate and redeem
• The offers need to exceed (or at least match) any other offers that are current during the
promotion period
• Offers should encourage repeat spend on the Visa card
• Opportunities are available for annual, seasonal and tactical offers
• Offers can be based on straight discounts, value add incentives, customized offerings or
experiences, where relevant
• Trained and well informed merchant staff are key to the success of the promotion
• Tracking and reporting the offer uptake is critical to measure success
Programme Marketing How will your offer be marketed?
Programme marketing - Online
Visa websites:
Visa Electron / Classic /Gold / Platinum: www.visamiddleeast.com
Visa Signature: www.visamiddleeast.com/signature
Visa Infinite: www.visainfinitecard.com
Programme marketing - Social
Visa mobile application
Visa are proud to announce the launch of our Visa MENA mobile app which will
enable cardholders to be updated with our latest offers and benefits across the
region.
Visa on Social Media – Facebook, Twitter & Instagram
• Visa social media marketing offers the flexibility to adapt messages for
different audiences in 3 languages – English, French and Arabic
• Since December 2012 the Visa Facebook page has gained 1,645,172 likes
and has reached a total of 465,532,591 users, with a total consumption of
6,014,138
• Visa Twitter page has 5,724 followers and made 22.8 million
impressions
Programme marketing – Bank communications
Visa electronic direct marketing (EDM) for banks
Programme marketing
Bank specific marketing
• For each offer, Visa provides offer details and creative pre-approved assets to all issuing banks across CEMEA including approved offer marketing copy in English and Arabic, image & logo
• Bank specific material distributed directly to bank customers may include welcome packs, sms, statement inserts, eDMs, zcards, bank websites and ATM & ATL
Cross border and partner marketing:
• Promotion of offers through partner
database and networks
• Cross border marketing to key travel
corridors creating an opportunity to
leverage inbound travel spend
Programme marketing - Bank specific ATL
Bank specific marketing – ATL
Next steps... Below is a brief overview of programme processes:
Who Action
Partner
(1 week)
Confirmation in writing to Market Network to participate in the
programme
Market Network
(1 week)
Market Network / Visa offer feedback / approvals
Market Network /
Partner
(2 weeks)
Visa Partner Agreement – 2 x original countersigned
agreements must be finalized prior to launch
Market Network /
Partner
(2 weeks)
Creative process – copy writing, Arabic translation and creative
asset collection
Partner
(1 week)
Approval of English and Arabic marketing materials
ICLP / Partner
(2 weeks)
Merchant staff training and confirmation of staff readiness to
handle offer redemptions and reporting
Market Network /
Partner
Confirmation of countersigned agreement and approvals - offer
launched online and issued to banks
