virtual user conferences- are they right for your organization?

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Virtual User Conferences

Increases the number of customers that participate in your conference through the elimination of travel time and costs

Allows customers, thought leaders and solution providers to exchange ideas, network with peers, attend interactive presentations all from the convenience of their offices

Allows organizations to gain a deeper understanding of customers, partners, and prospects through the detailed tracking and reporting

Protect your brand through the delivery of a consistent message to your stakeholders

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Virtual Conferences – Success

Factors

Your ability to attract attendance from both customers and sponsors at your event

Reliable and easy to use platform with integrated technology

Compelling content from your customers/users

High level of interaction at your event through

Individual and group chat

Forums

Q&A after presentations

Surveys at the event

Using data collected at your event for future marketing activities

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Marketing your Conference

Get customers involved in the promotion

Create a micro site for your event promotion that includes a “Register Now” button

Provide a link to your micro site from your homepage

Send email blasts to your members - every other week

Ask exhibitors and customers o put the link to our conference on their website

Email registrants the day before and the day of an event

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Benefits Virtual Conferences

Communicate more frequently with customers, partners, employees

Reach international audience that will not travel to physical events

Reach a younger, tech savvy audience

Collect marketing intelligence through the detailed online traffic reporting that can be used for future marketing activities

Drive incremental revenue through the sale of sponsorships at virtual conferences

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The VirtualVU Platform

Easy to Use platform ensures attendees can quickly enter and navigate through the event

Virtual Booths where customers can see demonstrations, communicate real time with experts via instant messaging and download relevant documents from exhibitors right to their desktop

Conference Hall where you can hear live and On Demand presentations from customers or other keynote speakers

Resource Centre where customers can access relevant industry publications, press releases

Social networking so like minds can dialogue

Detailed Tracking of all customer traffic at your event providing you with high quality information on your customer interests

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Lobby that can be branded for your event

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Trade Show Floor

Floors can be customized for each event

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Event Reporting

Event Summary Total Sponsors 77Total Registrants 4518Total Attendees 2277Number of People Educated 1183Average Leads Per Booth 426Top Leads Per Booth 862Total Downloads 4586Average Downloads Per Booth 55Total Chats 5957Average Chats Per Booth 77Average Cost Per Lead $7.04

Sponsor Summary Total Leads 616Total Chats 212Total Downloads 42Most Popular Content Product DemoCost Per Lead $4.67

virtual user conferences- are they right for your organization?

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