Virtual Career Services:

How to Utilize

Technology to Deliver

Career Content for

Online & Residential

Students

Dean Kirkpatrick (UW iSchool)

Alycia McKenzie Good (Katerra)

Dean Kirkpatrick is a Career Services Advisor at the UW

Information School. He provides advising and services to a

mixture of online, residential, and evening-learning students.

Dean has previously worked in technical recruitment and in

employer relations at UW’s main Career & Internship Center.

Dean holds a BA in Business and a MS in IT and Administrative

Management which he completed online.

Alycia McKenzie Good is a former Career Services

Advisor at the UW Information School and now is the University

Recruiting Program Manager for Katerra. She has developed

interactive workshops delivered in person and recorded, has

developed content using learning management software, and

routinely does in person and online advising sessions. Alycia has

an M.Ed in Student Development Administration and a BA in PR.

Agenda

Considerations for Using Technology to Reach Students

Types of Technology for:

Advising Appointments

Simulcast or Online Workshops

Creating Videos

Posting Videos

Building a Career Services Resources Site using Learning

Management Software

Tips for Using Technology to Increase Student Engagement

Q and A

Technology Considerations

• Is the technology you want to use FERPA compliant?

• Does your University have a contract or do you need to purchase the technology for your office?

• What is required so your students can access the technology?

Types of Technology: Advising Appointments

Types of Technology: Advising Appointments

Google Hangout

Pros: Simple interface

FERPA compliant (at UW)

Has video, phone, and chat function

Allows screen sharing and collaborative document

sharing (Google Drive)

No download needed

Can add multiple people to meeting

Utilizes Single Sign On

Cons: Not integrated with Outlook or other email clients

(besides Gmail)

Parties must log in with UW NetID to be FERPA

compliant

More “steps” to set-up for advisor

Types of Technology: Advising Appointments

Skype

Pros:Has video, phone, and chat function

Allows screen sharing

Can send files

Can add multiple people to meeting

FERPA Compliant (at UW)

Cons:Student needs to download and create account

Interface isn’t as intuitive

Can’t schedule meetings

Can’t share collaborative documents

A bit cluttered

More “steps” to set-up for Advisor

Types of Technology: Advising Appointments

Zoom

ProsDesktop app has simple interface

FERPA compliant (at UW)

Has video, audio, and chat function

Allows screen sharing

Can schedule meetings

Can send files

No download needed

Can add multiple people to meeting

Utilizes Single Sign On

Can integrate with Outlook and Google Calendars

ConsWeb app not as intuitive

Can’t share collaborative documents

Types of Technology: Advising Appointments

Our suggestion: Create a list of requirements that meet the needs of your university, organization, and student population

Example for the UW iSchool:

FERPA Intuitive Scheduling Integration w/ Outlook

Collaborative file sharing

No need to download

Google

Skype

Zoom

Advising Appointments – Best Practice

Advising Availability: consider having appointment times during typical

“lunch hour” and after hours

Documents: upload and store soft copies of advising documents for

online sharing. i.e. resume and cover letter examples, job descriptions,

handouts

Have a back-up plan: phone, on-line chat

Communicate in advance: Send the student the proper URL, your user

ID, and/or calendar invitation

FERPA: Make sure you are aware what is and is not compliant

Workshops

Workshops: Technology Options

Workshops generally entail:

Single Presenter: Resumes,

Interviewing, Negotiation

Panels: Alumni, industry or topic

specific

Employer: Information Session,

tech talk

Equipment needed:

• Camera(s)

• Laptops/desktop computer

• Webinar software

• Microphone(s)

• Basic video/audio editing software

Workshops: Technology Options

ZoomPros

• Desktop app has simple interface• FERPA compliant (at UW)• Allows screen sharing and

recording• Can schedule meetings• Can upload documents• No download needed• Utilizes SSO• Allows live streaming and chat• Video resolution adjusts to internet

bandwidth

Cons• Doesn’t have editing function for

recordings• Chat interface not very robust

Adobe ConnectPros

• FERPA compliant (at UW)• Allows screen sharing and

recording• Can upload documents

• Utilizes SSO

• Allows live streaming and chat• Has built-in editing function for

recording• Customizable chat rooms

Cons• Interface is clunky• Hard to manage slides and

recording with 1 computer• Can’t schedule meetings• Need to download plug-in• Video resolution poor

Zoom

Adobe Connect

Workshops – Best Practices Instructions: make sure participants know the best way to ask

questions (“raise hand,” chat box, wait until Q&A)

Record & Repeat: record your sessions so you can share with students that could not attend. Repeat any questions you get from the crowd.

Chat moderator: if you stream a live workshop, have a second person help moderate the online chat

Test: run a test with the microphone and video before hosting

Tech Issues: be aware of issues such as lagging, microphone/video failure, video transfer issues

Creating Video Tutorials

Creating Video Tutorials

Example projects: resume advice and formatting, navigating LinkedIn, using Symplicity

Software and features to consider:Record Screen Video Editing Voice Narration Additional Digital

Effects

Camtasia

Snagit

Zoom

Camtasia Example

YouTube

*Hint: strategically find strong metatags

• Look for a popular YouTube video of your choice (i.e. interviewing, resumes, etc.)

• Right click and select “View Page Source”

• Then use “Ctrl+ F” and search for “keywords”

1. Create clear consistent titles

2. Consider custom thumbnail

3. Listed v Unlisted

4. If listed- create metatags

Building a Career ResourcesSite using LMS

Considerations for

Building a Site

Do you have access to an LMS

(Learning Management System)?

What type of content do your

students need access to all the

time?

Do you have time to build out a site?

Do you have content already written?

Tips

Index your content so students can find what they seek

1 Address your frequently asked questions

2 On each page link back to your main

page

3 Use an informal voice not a formal academic

voice

4 Use outside resources links to support your content

56 Use a consistent page format

7 Embed videos

E

X

A

M

P

L

E

Topics• Research

possible careers

• Find a job

• Use LinkedIn

• Prepare for

specific types of

job searches

• Revamp my

resume

• Network

• Interview

• Negotiate Salary

• Certifications

E

X

A

M

P

L

E

E

X

A

M

P

L

E

Additional

Technology

Remind.com• Send text messages- no limit on “classroom” size

• Free for educators

Questions?