vir@l - ashraf chaudhry
TRANSCRIPT
Vir@lfrom “word of mouth”
to “word of mouse”
A Workshop for Marketing ProfessionalsLahore: 19th June, Park Plaza Hotel, Karachi: 26th June, Marriott Hotel
Brands Go ViralThis workshop is designed to equip marketing professionals with the concepts, insights and relevant skill sets for planning,
developing and executing successful viral marketing campaigns. Viral Marketing is the emerging trend in marketing
communication which has beguiled the attention of marketers around the globe. The advent of social media and fast speed
electronic media is continuously posing serious challenges to the marketers of today. The world of marketing is now
gradually coming out of phantasm of the term “word of mouth” and is now entering into the challenging domain of “word
of mouse”. It is therefore imperative for the marketers to understand the mysteries of viral marketing.
"Viral marketing only works well when you plan for it, when you build it in, when you organize your offering to be spreadable, interesting and to work better for everyone involved when it spreads." Seth Godin
Workshop contents1. What is Viral Marketing
2. Importance of Viral Marketing, success stories
3. From” word of mouth” to “word of mouse”
4. Why Organization needs Viral Marketing
5. Assessing Viral Marketing opportunities
6. Techniques to design a Viral Marketing Campaign
7. Measuring Impact of Viral Campaign
8. Ethics in Viral Marketing
9. Fitness Test of Organization for Viral Marketing
10. Designing a Viral Marketing campaign
Benefits of workshop:Participants will learn the tools and techniques to
make campaigns go viral and save costs incurred
on traditional marketing tools.
Who should attend the workshop?1. Marketing Managers
2. Advertising Managers
3. Creative Manager
4. Brand Managers
5. Key Account Managers
6. Public Relations officers
7. Social Media Managers
This workshop is ideal for marketing professionals
from FMCGs, financial institutions, service sector firms,
advertising/media and NGOs.
Viral Marketing Expert:Khalil is a seasoned marketer who has worked in the areas of strategic and competitive marketing. He has
conducted many training sessions for brand managers, CMOs and CEOs of various firms in Pakistan.
Khalil is a graduate from University of Bonn Germany, with an MSc in Economics and MBA (Marketing)
from Hamdard University Karachi.
He specializes in market policy and marketing research. His expertise lies in market analytics, CSR,
integrated communication, innovation commercialization, brand management and competitiveness of
the firms. Khalil has multidisciplinary experience of working with international organizations like
University of Bonn, USAID, CCP, HEC-FAD and Competitiveness Support Fund of Pakistan, The
Competitiveness Institute of Spain. Khalil also has experience of working with corporate clients of
Pakistan like Unilever, Makro Habib, WATEEN Telecom and Tetra Pak. He is author of many research
and technical papers. As author he has two books to his credit. He is currently working as Assistant
Professor (Marketing) at University of Management and Technology, Lahore.
Khalil A. Arbi
Investment:Rs. 9,500 per participant
thOn 4 nominations from the same orgnazitation, 5 participant to attend workshop free of charge. [4+1 Offer].
A Rising Phoenix
Ashraf Chaudhry AssociatesPakistan’s Fastest Growing Training Company
76/II, 25th Street, Khayaban-e-Badar, DHA, Karachi-75500, Pakistan.
Cell# 0321-3750 706, E-mail:[email protected]
Website:www.ashrafchaudhry.com
How to register? Please call Ms. Hina Roudani or write an email.
Cell: +92 321 3750 706, Email: [email protected]