virgin islands music festival 2009 - sponsor presentation
DESCRIPTION
Proposal for sponsor opportunities for the annual Carribean festival and other complimentary eventsTRANSCRIPT
Celebration of Music
INTRODUCTIONThe Virgin Islands CELEBRATION of MUSIC is an 8‐month festival of musical excellence in one of the mostbeautiful Caribbean locales. From January to August 2009, patrons will experience a monthly serving ofworld renown talent and up‐and‐coming local artists. The musical genres will run the gamut, from soul, R&Band gospel, to salsa, calypso and reggae. This collection of talent will perform live in the heart of each island
h i l ti h th t t i l f i th t t l th i
Celebration of Music
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– changing locations each month to create a carnival of music that truly spans the region.
The CELEBRATION of MUSIC will deliver a diverse audience of US tourists, mature professionals, youngadults, families, savvy urbanites and – most importantly – people who spend money to enhance theirlifestyle. For the past 8 years, gFive Group and Westline Productions, Inc. have successfully orchestrated theAnnual Summer Slam Car Show which has evolved into a 3‐day event attracting more than 10,000 attendeesfrom all islands and featuring top musical talent like Shaggy, Sean Paul, Donnie McClurkin, Bunny Wailer,Beenie ManYung Joc, Chante Moore, Maxi Priest and Kevin Lyttle. 09 Spons
In 2009, the gFive Group will raise the bar and develop a long‐term musical experience that leverages pastsuccesses while attracting even more visibility. The gFive Group will also expand by actively supportingcharity organizations each month in order to positively impact the local communities long after thespotlights have dimmed. Clearly we’re excited and anticipate renewing a number of previous sponsors forthis premier opportunity. We also invite new partners and local business owners to come experience musicat its very best.
DATES: January – August 2009 sor Pack
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LOCATIONS: St. Thomas – Lionel Roberts StadiumSt. Croix – TBASt. John – TBA
ADMISSION: $35 – Group discounts available for groups of 7+ ketCONTACT: Rod Gee, gFive Group/Westline Productions, Partner214‐493‐7282 or [email protected]
About gFive Group/Westline ProductionsThe gFive Group is a Texas based entertainment production and marketing company that partners with St.Thomas based Westline Productions to raise the standard of entertainment in the Virgin Islands andgthroughout the Caribbean, and to stimulate economic growth in the region by introducing products andservices that will satisfy the needs of residents and create jobs. We seek to distinguish ourselves as theregion’s premier entertainment production and marketing company by providing excellent customerservice, first‐rate entertainment productions and innovative marketing campaigns that are culturallysensitive and appealing to the Caribbean’s diverse population. Their success is largely based on its ability touse entertainment events as a catalyst to forge positive relationships between its clients, sponsors andconsumers to promote brand awareness, and to connect with consumers on a personal level.
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For more information and event photos, visit www.westlineproductions.com
Event Schedule & Line‐up
MAY
Event Schedule & Line up
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JANUARYMLK Weekend Celebration Featuring Al Green‐ St. Thomas
MAYOut of School Bash (5 KidActs TBA)‐ St. Croix
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FEBRUARYLatin Music Festival(14 Different Musical Flavors) ‐ St. Croix
JUNEVitamin Water Kids Fest‐ St. Croix
sor PackMARCHGospelFest Featuring Kirk F kli
JULYHeineken Festival at St
ketFranklin‐ TBA
Heineken Festival at St. John Carnival‐ St. John
APRIL57th St. Thomas Carnival with Eric Benet ‐ St. Thomas
AUGUSTCOORS Light Annual Car Show‐ St. Thomas
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Sponsor Overview
We believe our sponsors are the key to the success of the CELEBRATION of MUSIC. As such, it is our promiseto provide you with the best advertising opportunity possible for your business before, during and after theeach show.
The aggressive marketing and promotional mix will be a sustained blitz in among all 3 central islands. Efforts
Sponsor Overview
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gg g p gwill include outreach to community and civic organizations in addition to traditional marketing (online, radio, e‐mail blasts, grassroots promotions and print coverage).
Here’s a snapshot of what’s in‐store*:
On‐air (TV)• Cable TC advertising on TV2 (ICC, Inc)• Press coverage
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• Press coverage
On‐air (Radio)• Radio media & promotional buy with Radio One AM 1000• Ticket giveaways•Promo mentions sor Pack
On‐site• Lionel Roberts Stadium (St. Thomas) capacity: 9,000•Sampling & Product Displays• Vendor tables• In‐venue banners & signage ket
Online•E‐blasts to US tourists and local VI community• Online event listings• Online promo banners•Event Microsite
Grassroots• Street team activity at relevant events, clubs, restaurants andh i t
•Ad insertions in targeted pubs•Media outreach to travel pubs and agents
3*Tentative marketing plan. Negotiable.
shopping centers• Distribution centers at partner storefronts in local community
Sponsorship Packages
There are 3 levels of sponsorship designed to benefit your company and the consumers you wish to target.We would like to invite you to be a sponsor of the CELEBRATION of MUSIC and reap these benefits. Eachpackage includes the opportunity to promote your logo and brand to key consumers in various waysincluding print, radio, visible booth presence, banners, printed marketing materials, online marketingresources, press releases and more. Remember, this is 8 months worth of sustained exposure!
Sponsorship Packages
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We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision thatwe look forward to having you join our VIP list of sponsors! Call today!
Value Gold/Title(1)
Silver Bronze
10 VIP Tickets to show (80) $400 ● ● ●
Opportunity to display brand logo on arena
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Opportunity to display brand logo on arenabanners and screens $15,000 ● ● ●
Online links, banners & microsite $24,000 ● ● ●
Participation at live radio remote events $28,000 ● ● ●
Company logo on event fliers $12,000 ● ● ●
Logo inclusion in all standard cable TV spots & printads $20,000 ● ● ● sor Pack
Product display with sampling by company reps $26,000 ● ●
Mention in Radio One promo spots $500 ● ●
Press release announcing company sponsorship $2,500 ● ●
10 backstage passes per show (80) $5,000 ● ●
Brand spokesperson presentation on-stage $8,000 ●
ketInclusion in all standard :30 radio spots (“Your Brand” Celebration of Music 2009”) $25,000 ●
Inclusion in all standard :cable TV spots (“Your Brand”Celebration of Music 2009”) $25,000 ●
Package Value $201,350 $143,350 $99,400
Investment Amount $100 000 $75 000 $50 000Investment Amount $100,000 $75,000 $50,000
Note: Each sponsorship is decided on a first come first serve. The deadline for all sponsorship contracts and checks isNovember 3, 2008. A sponsorship contract accompanied by a payment agreement is required to seal the sponsorshipdesignation. The sponsor confirmation process takes 5 – 10 business days.
About Merchandise Sales & Banners: Any sponsor or booth vendor may sell approved, non‐food merchandise on‐site.
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y p y pp ,Please note that some venues charge “Souvenir Rights” at a percentage commission on gross sales, less tax. Detailforthcoming. Sponsors are responsible for supplying their banners/materials for display and collecting materialsdirectly after show.
Target Audience
PRIMARY: LOCAL CARIBBEANSAge Range: 15 – 64 (34,096 male/37,760 female)Sweet Spot: 38 years oldEthnicity: Black (76% of total population)
Economy 80% tourism (2.6+ million visitors)Labor Force: tourism, petroleum refining, watch
assembly rum distilling construction
Target Audience
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Ethnicity: Black (76% of total population)Language: English (Secondary = Spanish/CreolePopulation: 108,210
SECONDARY: AFRICAN‐AMERICAN TOURISTSAfrican‐American adults, ages 35 – 54, represent the highest income segment of all African American consumer
assembly, rum distilling, construction,pharmaceuticals, textiles, electronics
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groups, 38% of all black households and the majority of the black middle class.
•Represent the largest segment of the black leisure travelers (19%) •36% are married couple families •32% are headed by a single female •Live in five top cities including D.C. metro ,New York City, Chicago, Atlanta & Los Angeles regional areas.•Has a median income of $38,600, compared to $27,910 for the total African American families •Are better educated than the majority of black households sor Pack
Are better educated than the majority of black households
TERTIARY: CARIBBEAN AMERICAN IMMIGRANTS (Homecomers)
•Caribbean Americans are heavily concentrated on the East Coast. The top 5 metro areas where they reside are:‐New York City: 25.7% of black populations; 6.1% of total metroMiami FL 28 5% of black population 6 8% of total metro
ket‐Miami, FL: 28.5% of black population; 6.8% of total metro‐Fort Lauderdale, FL: 29.6% of black population; 1.8% of total metro‐Boston, MA: 25.6% of black population; 1.8% of total metro‐Nassau‐Suffolk, NY: 25.5% of black population; 2.2% of total metro
•The average Caribbean American lives in a neighborhood where the median income is $41,328 versus $35,679 forthe average African American.•Caribbean Americans are loyal buyers of consumer goods, annual vacations, and personal homes.
Sources: Virgin Island demographics courtesy of Index Mundi. Segment studies compiled by The Hunter‐Miller Group using Advertising Age, Africana.com,AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, TheNation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.
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Other Sponsor OpportunitiesOther Sponsor Opportunities
If you would like to “test‐drive“ a sponsorship before making an 8‐month commitment or you’reinterested in stateside opportunities, we also have the following events available for sponsorinvolvement.
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Keith Sweat US Tour
NOVEMBER ’08 – EARLY ‘09Keith Sweat 38‐city tour & fan appreciation events . Kicks off in Dallas, TX followed by Tacoma, WA, Wichita, KS Anaheim CA Los Angeles CA and
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KS, Anaheim, CA, Los Angeles, CA and Biloxi, MS.
NOVEMBER ‘08
Turks & Caicos
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KICK‐OFF EVENTS
NOVEMBER 08Turks & Caicos Music series hosted by LisaRaye McCoy
ket
JANUARY ‘09Produced by LisaRaye McCoy, the Miss RayeDiant Jewels Teen Pageant i h l hi i i f
Miss RayeDiant Jewels Teen Pageant
is a scholarship competition for teenage girls 13 – 16 years old. Auditions are held in Atlanta, Chicago and Dallas
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4 MENSponsor Registration
YES! WE WISH TO BE A PART OF THE CELEBRATION OF MUSIC!
SPONSOR LEVELS (PLEASE SELECT LEVEL)
GOLD SPONSOR ‐ $100,000SILVER SPONSOR‐ $75,000
Sponsor Registration
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BRONZE SPONSOR ‐ $50,000
SPONSOR INFORMATION
Company Name (as it will appear publicly):
Contact person:
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Contact person:
Address, City, State, Zip:
Phone: Facsimile:
E‐mail: sor Pack
Signature:
METHOD OF PAYMENT*CHECK PAYMENT
A check for $______________ is enclosed, payable to The gFive GroupCheck Number: _________________________ ketPlease Invoice (Due and payable within 30 days)If address is different than above, please include:
*PAYMENT TERMS (if applicable)Installments: ____________________ Amounts: _______
Paid in Full Date:
Please mail to: The GFive Group1212 GreenbrookDesoto, TX 75115
Rod Gee, Gfive Group/Westline Productions
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214‐493‐7282 or [email protected]