virgin islands music festival 2009 - sponsor presentation

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200 09 Spons sor Pack ket Fi G gFive Group Rodney Gee [email protected] 214-493-7282

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Proposal for sponsor opportunities for the annual Carribean festival and other complimentary events

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20009 Sponssor Packket

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gFive GroupRodney [email protected] 214-493-7282

Celebration of Music

INTRODUCTIONThe Virgin Islands CELEBRATION of MUSIC is an 8‐month festival of musical excellence in one of the mostbeautiful Caribbean locales. From January to August 2009, patrons will experience a monthly serving ofworld renown talent and up‐and‐coming local artists. The musical genres will run the gamut, from soul, R&Band gospel, to salsa, calypso and reggae. This collection of talent will perform live in the heart of each island

h i l ti h th t t i l f i th t t l th i

Celebration of Music

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– changing locations each month to create a carnival of music that truly spans the region.

The CELEBRATION of MUSIC will deliver a diverse audience of US tourists, mature professionals, youngadults, families, savvy urbanites and – most importantly – people who spend money to enhance theirlifestyle. For the past 8 years, gFive Group and Westline Productions, Inc. have successfully orchestrated theAnnual Summer Slam Car Show which has evolved into a 3‐day event attracting more than 10,000 attendeesfrom all islands and featuring top musical talent like Shaggy, Sean Paul, Donnie McClurkin, Bunny Wailer,Beenie ManYung Joc, Chante Moore, Maxi Priest and Kevin Lyttle. 09 Spons

In 2009, the gFive Group will raise the bar and develop a long‐term musical experience that leverages pastsuccesses while attracting even more visibility. The gFive Group will also expand by actively supportingcharity organizations each month in order to positively impact the local communities long after thespotlights have dimmed. Clearly we’re excited and anticipate renewing a number of previous sponsors forthis premier opportunity. We also invite new partners and local business owners to come experience musicat its very best.

DATES: January – August 2009 sor Pack

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LOCATIONS: St. Thomas – Lionel Roberts StadiumSt. Croix – TBASt. John – TBA

ADMISSION: $35 – Group discounts available for groups of 7+ ketCONTACT: Rod Gee, gFive Group/Westline Productions, Partner214‐493‐7282 or [email protected]

About gFive Group/Westline ProductionsThe gFive Group is a Texas based entertainment production and marketing company that partners with St.Thomas based Westline Productions to raise the standard of entertainment in the Virgin Islands andgthroughout the Caribbean, and to stimulate economic growth in the region by introducing products andservices that will satisfy the needs of residents and create jobs. We seek to distinguish ourselves as theregion’s premier entertainment production and marketing company by providing excellent customerservice, first‐rate entertainment productions and innovative marketing campaigns that are culturallysensitive and appealing to the Caribbean’s diverse population. Their success is largely based on its ability touse entertainment events as a catalyst to forge positive relationships between its clients, sponsors andconsumers to promote brand awareness, and to connect with consumers on a personal level.

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For more information and event photos, visit www.westlineproductions.com

Event Schedule & Line‐up

MAY

Event Schedule & Line up

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JANUARYMLK  Weekend Celebration Featuring Al Green‐ St. Thomas

MAYOut of School Bash (5 KidActs TBA)‐ St. Croix

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FEBRUARYLatin Music Festival(14 Different Musical Flavors) ‐ St. Croix

JUNEVitamin Water Kids Fest‐ St. Croix

sor PackMARCHGospelFest Featuring Kirk F kli

JULYHeineken Festival at St

ketFranklin‐ TBA

Heineken Festival at St. John Carnival‐ St. John

APRIL57th St. Thomas Carnival with Eric Benet ‐ St. Thomas  

AUGUSTCOORS Light Annual Car Show‐ St. Thomas

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Sponsor Overview

We believe our sponsors are the key to the success of the CELEBRATION of MUSIC. As such, it is our promiseto provide you with the best advertising opportunity possible for your business before, during and after theeach show.

The aggressive marketing and promotional mix will be a sustained blitz in among all 3 central islands. Efforts 

Sponsor Overview

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gg g p gwill include outreach to community and civic organizations in addition to traditional marketing (online, radio, e‐mail blasts, grassroots promotions and print coverage). 

Here’s a snapshot of what’s in‐store*:

On‐air (TV)• Cable TC advertising on TV2 (ICC, Inc)• Press coverage

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• Press coverage

On‐air (Radio)• Radio media & promotional buy with Radio One AM 1000• Ticket giveaways•Promo mentions sor Pack

On‐site• Lionel Roberts Stadium (St. Thomas) capacity: 9,000•Sampling & Product Displays• Vendor tables• In‐venue banners & signage ket

Print

Online•E‐blasts to US tourists and local VI community• Online event listings• Online promo banners•Event Microsite

Grassroots• Street team activity at relevant events, clubs, restaurants andh i t

•Ad insertions in targeted pubs•Media outreach to travel pubs and agents

3*Tentative marketing plan. Negotiable.

shopping centers• Distribution centers at partner storefronts in local community

Sponsorship Packages

There are 3 levels of sponsorship designed to benefit your company and the consumers you wish to target.We would like to invite you to be a sponsor of the CELEBRATION of MUSIC and reap these benefits. Eachpackage includes the opportunity to promote your logo and brand to key consumers in various waysincluding print, radio, visible booth presence, banners, printed marketing materials, online marketingresources, press releases and more. Remember, this is 8 months worth of sustained exposure!

Sponsorship Packages

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We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision thatwe look forward to having you join our VIP list of sponsors! Call today!

Value Gold/Title(1)

Silver Bronze

10 VIP Tickets to show (80) $400 ● ● ●

Opportunity to display brand logo on arena

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Opportunity to display brand logo on arenabanners and screens $15,000 ● ● ●

Online links, banners & microsite $24,000 ● ● ●

Participation at live radio remote events $28,000 ● ● ●

Company logo on event fliers $12,000 ● ● ●

Logo inclusion in all standard cable TV spots & printads $20,000 ● ● ● sor Pack

Product display with sampling by company reps $26,000 ● ●

Mention in Radio One promo spots $500 ● ●

Press release announcing company sponsorship $2,500 ● ●

10 backstage passes per show (80) $5,000 ● ●

Brand spokesperson presentation on-stage $8,000 ●

ketInclusion in all standard :30 radio spots (“Your Brand” Celebration of Music 2009”) $25,000 ●

Inclusion in all standard :cable TV spots (“Your Brand”Celebration of Music 2009”) $25,000 ●

Package Value $201,350 $143,350 $99,400

Investment Amount $100 000 $75 000 $50 000Investment Amount $100,000 $75,000 $50,000

Note: Each sponsorship is decided on a first come first serve. The deadline for all sponsorship contracts and checks isNovember 3, 2008. A sponsorship contract accompanied by a payment agreement is required to seal the sponsorshipdesignation. The sponsor confirmation process takes 5 – 10 business days.

About Merchandise Sales & Banners: Any sponsor or booth vendor may sell approved, non‐food merchandise on‐site.

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y p y pp ,Please note that some venues charge “Souvenir Rights” at a percentage commission on gross sales, less tax. Detailforthcoming. Sponsors are responsible for supplying their banners/materials for display and collecting materialsdirectly after show.

Target Audience

PRIMARY: LOCAL CARIBBEANSAge Range: 15 – 64 (34,096 male/37,760 female)Sweet Spot: 38 years oldEthnicity: Black (76% of total population)

Economy 80% tourism (2.6+ million visitors)Labor Force: tourism, petroleum refining, watch

assembly rum distilling construction

Target Audience

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Ethnicity: Black (76% of total population)Language: English (Secondary = Spanish/CreolePopulation: 108,210

SECONDARY: AFRICAN‐AMERICAN TOURISTSAfrican‐American adults, ages 35 – 54, represent the highest income segment of all African American consumer

assembly, rum distilling, construction,pharmaceuticals, textiles, electronics

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groups, 38% of all black households and the majority of the black middle class.

•Represent the largest segment of the black leisure travelers (19%) •36% are married couple families •32% are headed by a single female •Live in five top cities including D.C. metro ,New York City, Chicago, Atlanta & Los Angeles regional areas.•Has a median income of $38,600, compared to $27,910 for the total African American families •Are better educated than the majority of black households sor Pack

Are better educated than the majority of black households 

TERTIARY: CARIBBEAN AMERICAN IMMIGRANTS (Homecomers)

•Caribbean Americans are heavily concentrated on the East Coast. The top 5 metro areas where they reside are:‐New York City: 25.7% of black populations; 6.1% of total metroMiami FL 28 5% of black population 6 8% of total metro

ket‐Miami, FL: 28.5% of black population; 6.8% of total metro‐Fort Lauderdale, FL: 29.6% of black population; 1.8% of total metro‐Boston, MA: 25.6% of black population; 1.8% of total metro‐Nassau‐Suffolk, NY: 25.5% of black population; 2.2% of total metro

•The average Caribbean American lives in a neighborhood where the median income is $41,328 versus $35,679 forthe average African American.•Caribbean Americans are loyal buyers of consumer goods, annual vacations, and personal homes.

Sources: Virgin Island demographics courtesy of Index Mundi. Segment studies compiled by The Hunter‐Miller Group using Advertising Age, Africana.com,AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com, DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, TheNation, New York Times, Plastic Surgical Nursing, Siecus Report, UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.

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Other Sponsor OpportunitiesOther  Sponsor Opportunities

If you would like to “test‐drive“ a sponsorship before making an 8‐month commitment or you’reinterested in stateside opportunities, we also have the following events available for sponsorinvolvement.

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Keith Sweat US Tour

NOVEMBER ’08 – EARLY ‘09Keith Sweat 38‐city tour & fan appreciation events . Kicks off in Dallas, TX followed by Tacoma, WA, Wichita, KS Anaheim CA Los Angeles CA and

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KS, Anaheim, CA, Los Angeles, CA and  Biloxi, MS.

NOVEMBER ‘08

Turks & Caicos

sor Pack

KICK‐OFF EVENTS

NOVEMBER  08Turks & Caicos Music series hosted by LisaRaye McCoy

ket

JANUARY ‘09Produced by LisaRaye McCoy, the Miss RayeDiant Jewels Teen Pageant i h l hi i i f

Miss RayeDiant Jewels Teen Pageant

is a scholarship competition for teenage girls 13 – 16 years old. Auditions are held in Atlanta, Chicago and Dallas

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4 MENSponsor Registration

YES!  WE WISH TO BE A PART OF THE CELEBRATION OF MUSIC!

SPONSOR LEVELS (PLEASE SELECT LEVEL)

GOLD SPONSOR ‐ $100,000SILVER SPONSOR‐ $75,000

Sponsor Registration

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BRONZE SPONSOR ‐ $50,000

SPONSOR INFORMATION

Company Name (as it will appear publicly):

Contact person:

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Contact person:

Address, City, State, Zip:

Phone: Facsimile:

E‐mail: sor Pack

Signature:

METHOD OF PAYMENT*CHECK PAYMENT

A check for $______________ is enclosed, payable to The gFive GroupCheck Number: _________________________  ketPlease Invoice (Due and payable within 30 days)If address is different than above, please include: 

*PAYMENT TERMS (if applicable)Installments: ____________________ Amounts: _______

Paid in Full Date:

Please mail to: The GFive Group1212 GreenbrookDesoto, TX 75115

Rod Gee, Gfive Group/Westline Productions 

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214‐493‐7282 or [email protected]