vine
DESCRIPTION
TRANSCRIPT
David Cannons
App Description
● 6 second looping video
● Android, iOS and Windows
● Followers, likes, revines and comments
https://vine.co/v/hwUDeawFzxL
https://vine.co/v/h1HwMFwhWul
https://vine.co/v/b1maztKQguh
Financial Info
● Seed investment from RRE Ventures
● Bought pre-launch by Twitter
● Deal reported at 30 Million
● Twitter looking to monetize
History
● Founded June 2012 by Dom Hofmann, Rus
Yusupov and Colin Kroll
● Acquired by Twitter October 2012
● Debuted January 2013 for iOS
● Android in June 2013
● Most-downloaded free app iOS April 9th
What’s Hot
● Windows phone app
● Nov. 21 launched in 19 new languages
● Hit 40 million users in August
● Front facing camera (selfies!)
Secret Sauce
● Ease of use
● Length of time
● Loop
● Hilarious
Story
● Vine backer David Lee showed to Twitter co-
founder Jack Dorsey
● Hoping to get advice on design
● Dorsey loved it
● Convinced Dick Costello to approve
purchase
Competition
Competition
Prediction
● Tough to predict internet fads
● Instagram is pets, food, babies and nature
● Vine has “stars”, comedy and head start
● Success
Questions?