Members

• Aashish Gupta• Nirav Gada• Praveen Kushwaha• Ketan Chauhan• Rahul Shankar

Retail - A Booming Industry

" WINNING DOESEN'T ALWAYS MEAN BEING FIRST,WINNING MEANS YOU'RE DOING BETTER THAN YOU'VE DONE BEFORE

From Salesman to king of sales…………………

Emergence of Vijay sales

Came to mumbai in 1966.

Started working as a salesman in an electronics store.

Opened first electronics shop in mahim in 1967.

Initial capital invested 10,000.

Named the first shop after his younger brother Vijay.

It sold sewing machines, fans and black-and-white TV sets.

Four best things

Best products- thrill customers with technology

Best price- Price drives customers and sales

Best service- service is what makes the customer come

again & again.

Honesty

“Risk is everything”- biggest showroom in Goregoan in 1996

Vijay sales-2010

one of Mumbai's leading chain of electronic superstores

9000 products across eleven categories.

four decades of successful operation.

25 branches in Mumbai, 5 branches in Gujarat, 5 branches in Pune

and 2 branches in Delhi.

Employed staff- more than 1500.

technology-based solutions to improve management efficiencies

Software

• Wings software• The company chose Wings Retail Solution

consisting of Wings Retail Appliances Wings Accounting Wings Asset and Wings Payroll • The implementation was completed by April 1,

2008 and all systems are live on Wings.

Purchase

Deliveries

Competitors

Branch Discription

• Branch Manager – Chandan Kharat• Branches – 35• No of employee – 60(Goregaon hub branch)• Employee entry & exit timings:11:15 am & 9:45 pm• Turnover – 7 cr or above(Goregaon Hub

Branch)

3P’S

Products

• TV• Washing Machine• Laptops• Mobiles• Kitchen electronic items• Freeze• Dvd players• Music Systems etc

Ordering Process• Branch manager pass the order to the head office

• Order according to the availability of the products

• Bring products directly from warehouse

• Twice in a weak

• Bring products through contractor

Supply Chain

Company Ware house Branches- Vijay sales

Warehouse

• Location:ShivnariVandukBhiwandi• Reason for choosing these location:Because of octroi Because of low cost of land

Warehouse Location

Merchandising• Arrange the products segment wise

• Same category products on the same self

• Arrange according to the size also

• Keeps new products at the front

• Design keeps on changing

HOME APPLIANCE SECTION

CONSUMER DURABLES- ELECTRONICS

ENTRANCE

ENTRA

NCE

next

TVSelf

Baggage

counterEntranc

e

TV Self

Other Electronics

LED

Cash

Counter

Freez

Mobile & Cameras

EntranceEntrance

Baggage

Counter

Baggage

Counter

Refrigerator

Refrigerator

OvenOven MixerMixer MicrowaveMicrowave

CookerCookerWashing Machine ChimneyChimney Water PurifierWater Purifier

CounterCounter

CashCash

Small Appliances

Small Appliances

DryersDryers

FanFan

Customers

• Volume of customers:

300 for window shopping200 confirmed customer

• Most customers belongs to age of 18-35

• More sales of laptop, lcd & mobile

HR Process

• Most of them are: Graduate & Undergraduate• These are sales executive• Training• Work is being allotted according to the

knowledge of employee• HR person select the best person according to

their skill

Porters - 5 forces

Existing competitors:

(Croma, next, ezone)

Potential entrants

(FDI)

Buyers bargaining

power(various options)

Substitutes(Local retailers)

Suppliers power(brands: Nike, Nikon)

3 Generic Strategies

differentiation Overall cost leadership

focus

UNIQUENESS PERCEIVED LOW COST BY CUSTOMERS LEADERSHIP

Existing market

New market

Future Plans

• Planning to open more outlets

• Planning to open more braches outside Mumbai

• Also planning to increase the capacity of warehouse

• These all shows their sales is increasing

Thank You